Why Storytelling Is Dead And How To Build A Strategic Narrative Instead written by Sara Nay read more at Duct Tape Marketing About the show:The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here! About this episode:In this episode of the Agency Spark Podcast, Sara talks with Guillaume Wiatr on why storytelling is dead and how to build a strategic narrative instead. A business strategy consultant, leadership coach, writer, and artist, Guillaume Wiatr teaches CEOs, Founders and Business Owners how to build a strategic narrative. He is the Principal and Founder of MetaHelm, a strategy consulting firm specializing in helping business leaders unlock profit and energize their team with a shared narrative grounded in their organization’s purpose. As a global speaker, Guillaume challenges the business community to go beyond the tactical aspects of storytelling. He invites us to realize that innovation only happens if we know how to create new narratives. As he says, “People will pay for a story, but they will die for a narrative”. More from Guillaume Wiatr:
Like this show? Please leave us a review on Apple Podcasts here!
This episode of the Agency Spark Podcast is brought to you by ActiveCampaign. Don’t just email – ActiveCampaign gives you the email marketing, marketing automation, and CRM tools you need to create incredible customer experiences. Learn more at ducttape.me/activecampaign. Original source: https://ducttapemarketing.com/how-to-build-a-strategic-narrative/ The post Why Storytelling Is Dead And How To Build A Strategic Narrative Instead appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/why-storytelling-is-dead-and-how-to-build-a-strategic-narrative-instead/
0 Comments
Leave a Reply. |
AuthorThe place to connect when it comes to social networks and social marketing. Offers the latest news, strategies and best practices to help you succeed and create a strong brand identity in social. Contact Us:
Connect Social Networks
Address: Tel Aviv, Israel 61000 Website: http://connectsocialnetworks.com/ Find Us Online: Tumblr WordPress Evernote Postachio OneNote OneDrive Diigo Dropbox Instapaper Box Blogger Google Drive GetPocket Nimbus Note Toodledo Trello Weebly Youtube Facebook Page Recommended Links: Drive Document Maps Drawings Presentation Sites Forms PDFs Video Spreadsheets Photos More Resources: About.me ContactUp Disqus FollowUs Gravatar Flickr Medium Papaly Scoop.it Mix BeHance LiveJournal Folkd 500px Ello Issuu MyStrikingly Pearltrees Deviantart Archives
July 2022
Categories |