How To Create Marketing That Can’t Be Ignored written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mike Michalowicz In this episode of the Duct Tape Marketing Podcast, I interview Mike Michalowicz. Mike is a speaker and bestselling author, the creator of Profit First – which is used by hundreds of thousands of companies across the globe to drive profit. And he’s got a new book today called – Get Different: Marketing That Can’t Be Ignored! Key Takeaway:Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That’s because, to customers, better is not actually better. Different is better. And those who market differently, win. In this episode, I talk with Mike about his new marketing book, Get Different, where he offers a proven, method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales. Questions I ask Mike Michalowicz:
More About Mike Michalowicz:
More About Certified Marketing Manager Program Powered By Duct Tape Marketing:
Like this show? Click on over and give us a review on iTunes, please! This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network. Original source: https://ducttapemarketing.com/marketing-that-cant-be-ignored/ The post How To Create Marketing That Can’t Be Ignored appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/how-to-create-marketing-that-cant-be-ignored/
0 Comments
Tapping Into The Power of SMS Marketing written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Aaron Weiche In this episode of the Duct Tape Marketing Podcast, I interview Aaron Weiche. Aaron is the CEO and Co-founder of Leadferno, a business and text messaging platform to close more leads faster. Aaron is a digital marketing veteran of over 20 years founding and growing both digital marketing agencies and marketing software products. Key Takeaway:Good business depends on great conversations, but email and other forms of business communication are slow, disjointed, and not the only way that consumers want to interact. In this episode, I talk with CEO and Co-Founder of Leadferno, Aaron Weiche, about how Leadferno is powering businesses to create better conversations and close more leads faster with Omni-channel messaging – combining SMS and messaging tools from some of the internet’s biggest platforms. Questions I ask Aaron Weiche:
More About Aaron Weiche:
More About The Duct Tape Marketing Consultant Network:
Like this show? Click on over and give us a review on iTunes, please! This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network. Original source: https://ducttapemarketing.com/the-power-of-sms-marketing/ The post Tapping Into The Power of SMS Marketing appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/tapping-into-the-power-of-sms-marketing/ Dr. Ryan Shelton Discusses 5 Ways Social Media Has Helped Healthcare Workers During the Pandemic9/29/2021 In the past, communication with those who were ill, especially during a pandemic, required personal contact. Nowadays, says Dr Ryan Shelton, the range of social media platforms has become limitless and has been used to help healthcare workers communicate more efficiently with their patients through various methods. There are many examples on social media platforms where healthcare providers have used them to diagnose possible diseases quickly. For example, Dr. Neha Mehta of Ohio State University Wexner Medical Center diagnosed a patient using nothing but what he saw from a simple selfie posted on Facebook. In addition to diagnosis – doctors have also been able to check on progress by viewing pictures of patients uploaded on Instagram. Health care workers have also used Facebook to keep family members informed of their loved ones’ status. Providing real-time updates is very convenient for friends and family members who are not in the area or unable to make a personal visit. Here are five ways social media has helped healthcare workers during the pandemic. Distance DiagnosisDoctors can diagnose a patient by just looking at their picture on social media sites. We share a wealth of information about ourselves online. Sometimes this might be information we neglect to tell a doctor, such as a trip we took somewhere or an activity we might not have thought was relevant. According to Dr Ryan Shelton, some doctors are now using social media to map a timeline of patient activities or complaints about symptoms that they might not have been aware of. For example, a patient might start complaining of more severe symptoms weeks after returning from a trip to the Caribbean. Instant DiagnosisDoctors can make real-time diagnoses by viewing pictures of patients uploaded on Instagram. This is a great way for someone not in the area to view and confirm what they’re seeing. A doctor diagnosed a patient just by triaging her symptoms from Facebook and other social media sites. Not only that, but he ensured she had access to medicines due to her financial situation. In some situations, doctors have used Instagram to check up on how others are responding to medication which is helpful when considering whether or not certain medications will work on a patient with similar symptoms as others who have been tested successfully before them. Keeping Patients & Families InformedHealthcare workers have used social media to keep family members informed of their loved ones’ status. Many people would rather not know all of the details about an ill family member if it means they are uncomfortable with the situation. Using Facebook allows friends and family members who are not in the area or unable to make a personal visit and peace of mind by quickly seeing updates firsthand. Since information is so freely available on these sites, many doctors now use health websites and social media sites to help create a timeline for their patients. Creating this timeline allows them to check symptoms and diagnoses almost instantly using images uploaded onto social media sites like Facebook and Instagram. These sites can provide real-time updates, which is very convenient for friends and family members who are not in the area or unable to make a personal visit. Providing Employers & Patients Updates on Employees’ ConditionsIn many cases, says Dr. Ryan Shelton, healthcare workers have used social media during outbreaks to inform co-workers about their current condition. This can allow employers to make informed decisions about their employees and workplace safety and provide support for co-workers who might be dealing with anxieties related to an illness that a fellow employee or friend is experiencing. Employers have also used social media sites to inform patients of the status of their healthcare providers during outbreaks. Many patients would prefer not to know all of the gory details if they are uncomfortable with the situation. Patients often check Facebook, Twitter, or YouTube, to gain insight into what is happening in their community, news events around the world, or even delays on public transportation through social media alerts. Using these platforms allows doctors and hospitals to reach out to their communities regarding Twitter has been used for direct notification of patients during outbreaks. For example, when an individual is diagnosed with Ebola, they must tweet the news, allowing family members to make informed decisions about coming in contact with them. Healthcare workers have also used Twitter during outbreaks to inform the public without infringing on patient privacy. This is helpful for friends and families of ill individuals or highly contagious individuals who need to be quarantined. Final ThoughtsThe use of social media can play a critical role in allowing for faster, easier, and more effective sharing of information among healthcare workers, which could have a significant impact during future and current medical crises. The post Dr. Ryan Shelton Discusses 5 Ways Social Media Has Helped Healthcare Workers During the Pandemic appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/social-media-research-2/dr-ryan-shelton-discusses-5-ways-social-media-has-helped-healthcare-workers-during-the-pandemic/ The post Dr. Ryan Shelton Discusses 5 Ways Social Media Has Helped Healthcare Workers During the Pandemic appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/dr-ryan-shelton-discusses-5-ways-social-media-has-helped-healthcare-workers-during-the-pandemic/ As an architect or designer, you are the one who creates places for people to live. That is something that has always been done throughout history, but now it is your job. It can be a very rewarding career with many benefits, but it also comes with some challenges. One of those challenges is marketing your company so that you have enough business to not only survive but thrive! This article will discuss 5 strategies for marketing your architecture and design company–some old school and some new school techniques. Marketing architecture and design companies is not easy, especially if you want to showcase your ADU design ideas. With the onset of new technologies, many businesses do not realize that marketing strategies can be adjusted to fit their needs. It is important for architects and designers to understand how these changes will affect them as well as what they need to do in order to stay relevant and competitive in today’s market. For this reason, we have put together a list of five strategies that should work for any business trying to find success on the Internet:
Let’s take a deeper look into each strategy. Put Your Website Address Everywhere!It is important to be able to promote your business in as many places as possible. This means that you should always include your company website address wherever you go online. Whether it’s on a blog post, YouTube video, Instagram photo or even an email conversation with someone–make sure the person knows how they can contact you by using your company website! Social Media for MarketersMany businesses are now aware of the power behind social media platforms such as Facebook and Twitter because these sites allow people from all different areas around the world to connect instantly through their phones or computers. In order for architects and designers to tap into this market, then they must invest some time into creating accounts on both of these websites (and more if necessary). Once accounts have been created, then it’s time to start utilizing them! Utilize Email SoftwareOne of the best ways for companies to get in touch with their customers is by using a software that allows them to create and manage email lists. This way you can send out updates about new products or services without having to use too much time updating your website. Some great options are MailChimp (which has templates built specifically for architecture and design businesses) as well as AWeber . Both give discounts if you decide to sign up for multiple years–so make sure not to pass these savings up! Blogging Sites Are Crucial For MarketingIf there was ever a social media platform geared towards architects and designers, then blogging sites are it. These sites allow people to share their thoughts with the world by creating small blog posts that can be searched for easily on search engines like Google or Bing . Having a presence here is important because not only will you gain traffic from visitors but also social media followers as well! Developing Your Portfolio WebsiteTo create your portfolio website, then there are two options: You can either use WordPress (which has themes specifically made for architecture and design) or Squarespace . Either way works fine–but we recommend going with something more professional such as WordPress so clients feel at ease knowing they’re working with someone who understands how websites work! As you can see, marketing an architectural and design company isn’t easy–especially when you are competing against companies who have been in the industry for years. However, if you keep these strategies in mind while growing your business then there is no reason why you cannot find success online! The post 5 Strategies for Marketing Your Architecture and Design Company appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/digital-marketing/5-strategies-for-marketing-your-architecture-and-design-company/ The post 5 Strategies for Marketing Your Architecture and Design Company appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/5-strategies-for-marketing-your-architecture-and-design-company/ Weekend Favs September 25 written by Karen Cutler read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape Original source: https://ducttapemarketing.com/weekend-favs-september-25/ The post Weekend Favs September 25 appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/weekend-favs-september-25/ Fall 2021 Styles After experiencing many changes in 2020, it is not surprising that many new beauty trends have emerged in the new year. People must reconsider the way they present themselves in order to attract attention or make a statement. Since people look too fashionable, such as Helen Lee Schifter, seek advice. Her expertise in the fashion industry gives her confidence in next year’s fashion trends. Many viewers see Schifter as a fashion consultant. Tutorials of this kind of appearance can be seen everywhere on the web or on YouTube. From candy paradise to bird of prey, there are no limits to the outrageous palettes people use to decorate their eyes. On the other hand, smokey eye makeup and thick eyeliner will also become a trend for those who want to show a smoother and darker side. Either way, self-expression is the goal. Helen Lee Schifter strongly recommends trying different products to best highlight the natural characteristics of people. The big and bushy go out, the sleek and the small go back to the city. As for the underside of the face, people have returned to the bold statement appearance of eye-catching floral patterns, colorful and textured coats and tie-dye clothing. Designers stay away from soft, feminine flowers, and tend to use bright yellow and neon colors to make large floral prints. The finishing touch of any outfit will include a colorful and brightly patterned coat, or some people may choose to just make the whole outfit more rich. According to Schifter, after staying indoors the previous year, 2021 will truly stand out. Now is the time for individualism to shine and impress. However, for those who do not want to make such a statement, a simpler appearance will also become a trend. From sweater vests to scarves, or more classic pants, khakis and tans are becoming widely known in the fashion world. Combining these neutral tones with any simple clothing will create a more chic look. All in all, 2021 seems to be a year in which beauty and fashion will attract everyone’s attention through eye makeup and even fashion masks. Helen Lee Schifter recommends using different colors and masks to express yourself. When people wear color-coordinated clothing or even cute masks, a person will be more confident. Since people change their clothing just to imitate the color of their favorite mask, they are more likely to feel better. As the virus causes a decline in mindfulness and mental health, it is easy to fall into the horror of the world. Nonetheless, this is why Schifter uses fashion as her personal expression. Adding a mesh vest or skirt to your clothing will only be a matter of turning your head when you are out. Because of the exaggerated eye makeup, another beauty trend dominating 2021 will be minimalistic eyebrows. These are some of the quality trends hitting the market with Tina of ideas still floating through the air with the absolute ultimate grace and style, not to mention the endless possibilities to thrive forever. The post Fashion Trends of the Fall 2021 Season appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/content-sections/news-and-noise/fashion-trends-of-the-fall-2021-season/ The post Fashion Trends of the Fall 2021 Season appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/fashion-trends-of-the-fall-2021-season/ It’s no secret that social media has become a huge part of our lives. According to a recent study, the average person spends 29 minutes per day on social media sites. That may not seem like much time, but consider how many people use these sites (now more than one billion monthly active users worldwide). It’s easy to see why so many companies have shifted their advertising budgets from traditional TV and print ads to digital marketing strategies such as Facebook, Twitter, and Instagram. So, we’ll explore six reasons why Instagram is a great tool for any business looking to increase brand awareness and drive sales: 1) Visual communicationInstagram is a very visual platform, which makes it great for businesses that are selling products. It’s also an excellent way to tell your story visually- think about what you can show customers that they won’t be able to see on other social media sites like Facebook or Twitter. You’ll want to consider why Instagram is better than any other social media site and make sure the answer is clear. 2) UniqueSince Instagram is a visual platform, it’s easy to stand out and get noticed. You can use unique filters or tools like Boomerang to combine video and photography into one post for added creativity. To do this effectively on any other social media site would be almost impossible- making Instagram the perfect place for creative businesses of all kinds. 3) AuthenticityOne of the major reasons Instagram is so successful is that it’s a place where people can connect with others interested in similar things. So, if you have customers that love to cook, for example, they might be more inclined to follow your cooking blog on Instagram versus Facebook or Twitter- which would not necessarily have posted about food. If you’re not sure what your target audience might be interested in, talk to your current customers. Ask them where they spend time on social media and how often they check their feed- that will give you some insight into the types of posts that drive them crazy (and which ones they love). Instagram is a great way for businesses to get in touch with their customers and create a dialogue that will help you stand out from other brands and get to know your customers on a more personal level. 4) Easy to useInstagram is easy to set up and get started right away. It’s not like Facebook, where you have to wait for approval- all you need is a business profile, which will allow you to post photos or videos of your products on Instagram with ease. Many social media sites are difficult to use apps, but Instagram is one of the easiest. 5) GrowingThe number of users on Instagram is growing exponentially, and there’s no sign that it will stop anytime soon. According to a study by the Pew Research Center, 51% of adults in America use social media sites- up from just 35% four years ago. So as more people jump online, many are turning to social media sites like Instagram to stay connected with friends. 6) SimpleLast but not least, Instagram is simple to use. No ads are cluttering up your feed, making it easier for people to follow you and share your posts with their friends. This allows businesses of all sizes to take advantage of this powerful marketing tool in a way that’s easy and doesn’t require any technical knowledge or special skills. Stay connected through InstagramEven if you don’t use Instagram as a marketing tool, it’s still a great way for your business to stay connected with current and potential customers just as The Barnes Firm attorneys do. Think about how often someone has sent you something interesting from Instagram or shared their experiences on certain brands they love. This makes it easy to build buzz around your brand and create more awareness. The fact is, Instagram has become an important platform for any business looking to increase sales through social media- both now and in the future. It’s one of those platforms that customers will rely on even more as time goes by, so it makes sense for businesses large or small to embrace this new trend sooner rather than later. The post 6 Reasons Why Instagram Is A Great Marketing Tool For Your Business appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/social-media-marketing/6-reasons-why-instagram-is-a-great-marketing-tool-for-your-business/ The post 6 Reasons Why Instagram Is A Great Marketing Tool For Your Business appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/6-reasons-why-instagram-is-a-great-marketing-tool-for-your-business/ 7:47 Conversations – The Ultimate Marketing Engine written by John Jantsch read more at Duct Tape Marketing Creating relationships is more challenging than ever for business and marketing professionals. But it doesn’t have to be. If you want to become the ultimate marketing engine, focus on making customers into members to help them achieve lasting transformation. In this episode of 7:47 Conversations, I sit down with host Chris Schembra where I detail the marketing concepts in my new book – The Ultimate Marketing Engine – that transforms how readers view their business, marketing, and customers. Listen to the 7:47 Conversations episode here.
Original source: https://ducttapemarketing.com/747-conversations-the-ultimate-marketing-engine/ The post 7:47 Conversations – The Ultimate Marketing Engine appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/747-conversations-the-ultimate-marketing-engine/ The Experience This! Show – The Ultimate Marketing Engine written by John Jantsch read more at Duct Tape Marketing This episode of the Experience This! Show feature 3 new, incredible books that launched on the very same day. You’ll learn about how to get your customers to “come back” again and again, how D.A.D. can help you stand out in a crowd, and how to grow your business by growing your client’s business. 1. I’ll Be Back – by Shep Hyken 2. Get Different – by Mike Michalowicz 3. The Ultimate Marketing Engine – by me, John Jantsch In this episode, I had the opportunity to sit down with hosts Dan Gingiss and Joey Coleman to talk about my new book, The Ultimate Marketing Engine. People want to be members instead of customers. By focusing on making people feel like members, I show how you can create “The Ultimate Marketing Engine.” Listen to the episode of the Experience This! Show here
Original source: https://ducttapemarketing.com/the-experience-this-show-the-ultimate-marketing-engine/ The post The Experience This! Show – The Ultimate Marketing Engine appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/the-experience-this-show-the-ultimate-marketing-engine/ Cutting Through The Noise With Relationship-Driven Outreach written by Sara Nay read more at Duct Tape Marketing
Agency Spark Podcast with Dan Englander The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here! In this episode of the Agency Spark Podcast, Sara interviews Dan Englander. Dan is the CEO and Founder of Sales Schema, a fractional new business team for marketing agencies, and he hosts The Digital Agency Growth Podcast. Previously Dan was the first employee head of new business at IdeaRocket, and before that, Account Coordinator at DXagency. He’s the author of Mastering Account Management and The B2B Sales Blueprint. In his spare time, he enjoys developing new aches and pains via Brazilian Jiu-Jitsu. Questions Sara asks Dan Englander:
Learn more about Dan Englander:
Like this show? Please leave us a review on Apple Podcasts here!
This episode of the Agency Spark Podcast is brought to you by Monday.com, a powerful project management platform. Monday.com helps teams easily build, run, and scale their dream workflows on one platform. I personally am a user and big fan of Monday.com – I start my workday pulling up the platform and spend my day working within it for everything from task management to running client engagements. Learn more about Monday.com at ducttape.me/monday.
Original source: https://ducttapemarketing.com/cutting-through-the-noise-with-relationship-driven-outreach/ The post Cutting Through The Noise With Relationship-Driven Outreach appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/cutting-through-the-noise-with-relationship-driven-outreach/ |
AuthorThe place to connect when it comes to social networks and social marketing. Offers the latest news, strategies and best practices to help you succeed and create a strong brand identity in social. Contact Us:
Connect Social Networks
Address: Tel Aviv, Israel 61000 Website: http://connectsocialnetworks.com/ Find Us Online: Tumblr WordPress Evernote Postachio OneNote OneDrive Diigo Dropbox Instapaper Box Blogger Google Drive GetPocket Nimbus Note Toodledo Trello Weebly Youtube Facebook Page Recommended Links: Drive Document Maps Drawings Presentation Sites Forms PDFs Video Spreadsheets Photos More Resources: About.me ContactUp Disqus FollowUs Gravatar Flickr Medium Papaly Scoop.it Mix BeHance LiveJournal Folkd 500px Ello Issuu MyStrikingly Pearltrees Deviantart Archives
July 2022
Categories |