No sector of the economy has more to gain from social media than financial services. Globally, about a third of people are unbanked. Bringing more people into the financial system starts with community outreach. Though initially shy to adopt social strategies due to regulatory concerns, banks and non-traditional financial institutions are realizing these platforms’ value. Here’s how they’re leveraging social media to build relationships, add value, and bring in new customers: Giving Expert AdviceNot long ago, getting professional financial advice meant booking an appointment with a financial counselor. These days, it’s as simple as logging onto Facebook or Twitter. Financial advice can be shared in many forms. Brokerages like Vanguard regularly post long-form market analyses, while startup financial services often tend toward bite-sized savings tips. Life insurer Penn Mutual often shares interviews with company leaders to make financial experts more accessible. The good news is, there’s no “wrong” answer when it comes to deciding what advice to share. Start with a few quotes from a leader in your company designed to build trust with customers. From there, develop a content strategy that seeks to add value with market insights. Once that trust is built, expect customers to reach out asking for more personalized advice. Hosting Q&A SessionsIf you’re a bank or online lender, how do you decide who gets a loan? If you’re in the investment space, what’s the right investing strategy for a new college grad? And just how much sense does it make to sink your savings into precious metals? Finance is one area where many people want to learn more. By opening yourself up to users’ questions, you humanize your brand while helping to educate your customers. And the more customers know about financial services, the more likely they are to use them. One example is CoinMetro, a cryptocurrency exchange company. On its LinkedIn account, CoinMetro hosts regular AMAs (Ask Me Anything) in which users ask about everything from how Bitcoins are mined to which cryptocurrency will be the next big winner. Once you’ve identified topics to cover, find experts within your company who can speak to each and turn over your account to them. Twitter is often the best place for these chats, as conversations can be grouped under specific hashtags. This allows customers who may not have followed the chat live still read content that may be valuable to them. Offering Exclusive DealsYou want to entice your customers to follow you on social media. One way to do that is to offer deals that they won’t be able to find anywhere else. The good news is, you don’t have to break the bank to do this. Something as small as a fee waiver can go a long way toward getting people to click. You could also go the route of American Express, which allows customers to securely link their cards to their social media accounts. Then, those customers can receive discounts based on their activity online. Another good option is to leverage partnerships. Say your company has invested in a new restaurant chain. Perhaps every user who “likes” the restaurant’s Facebook page is eligible for a free ice cream. Making it FunFairly or not, financial services companies aren’t known as the most exciting businesses on the block. Why not show your company’s fun side on social media? For this approach, turn to your member base and host a contest that encourages interaction. Take, for example, Chime’s #MyChimeCard challenge. Members were encouraged to customize their debit card and share a photo on Instagram. Winners were chosen based on originality, creativity, composition and quality. Here, guest-contributed content also plays the biggest role. Give shout outs to members by sharing funny and interesting submissions. Although you should certainly be active on your own social media pages, nobody wants to listen to a brand talk about itself all of the time. With this strategy, it’s important to be positive and inclusive. Make sure shared content represents a group of diverse backgrounds, races, and genders. Use lighthearted, G-rated humor that everyone can appreciate. Conducting Customer ServiceNearly half of consumers say that social media is one of the first places they look for customer support. Whether you solicit them or not, expect customers to reach out with questions and service requests. Ask customers to use direct messages, rather than public posts, when making inquiries to avoid disclosing sensitive financial data. Point them toward your FAQ page for commonly asked questions, such as your business hours or types of available accounts. Promptly post notifications about things like website maintenance to cool customers’ frustrations. To ensure speedy service, dedicate a portion of your customer service staff to your social media channels. Pair service personnel up, with one person playing the customer and the other person conducting customer service, to train them on appropriate communication. The post How Finance Companies Can Make the Most of Social Media appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/content-sections/news-and-noise/how-finance-companies-can-make-the-most-of-social-media/ The post How Finance Companies Can Make the Most of Social Media appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/how-finance-companies-can-make-the-most-of-social-media/
0 Comments
6 Time-Saving Hacks for Content Creation written by John Jantsch read more at Duct Tape Marketing When content creation is done the right way, it takes a lot of time. There’s topic planning, research, editing, revisions, the list goes on. As a busy entrepreneur who has a ton on your plate, it seems impossible to get it all done without investing a large chunk of your time. Surely, there’s a way to optimize the content creation process. The good news is: there is! There are ways to streamline the process and save time, while still creating meaningful content that will get you noticed by prospects and keep you top of mind with existing customers. Here are my top six time-saving hacks for content creation so you can get back to the other tasks that come along with running a business. 1. Cut back on quantityRemember: It’s about quality, not quantity. You don’t need to create mountains of content. You’re better off creating less, high-quality content than you are flooding your audience with lots of empty content. You might try writing fewer, longer-form content pieces. These pieces take longer to produce, but provide your audience with much more value and have a massive impact on authority. Along with quality, consistency is just as important. When you set a cadence for your content, you want to stick to it. Releasing content every single day and then going radio silent for a week and a half is not the way to build an audience. Most prospects need to see a brand a handful of times before they even begin to think about doing business with them. If you can be a consistent presence in their inbox and on their social media feeds, you’re far more likely to get their attention than if you spam them with meaningless content for one week and then disappear the next. 2. Plan it out and create an Editorial CalendarHow do you ensure that you’re creating high quality content on a regular basis? Put together an editorial calendar, and compile multiple ideas at one time. Don’t make the mistake of forcing yourself to come up with a topic on the day you’re going to write it. Set a plan and stick to it. It’s a much more efficient use of your time to sit down and plan out the month’s content in one fell swoop, rather than scrambling to pull it together piecemeal each day. Set aside a few hours at the end of each month to plan your content approach for the following month. Centering your content around a particular theme can help you to create content that works well together and provides the depth of information that your audience craves. It also aligns with the strategy of creating hub pages for your content, which will empower you to continue to get use out of your content well after it’s been published. 3. Refresh Existing ContentJust because you’re sharing content on a regular basis doesn’t mean that it all needs to be brand new. Repurposed content is packed with value and can increase your traffic 300%. Refreshing old content is a great way to get additional life out of your content that remains relevant. Some topics will never go out of style, but may need to be updated as the details change. Let’s say you own a business that handles home renovations. Perhaps you have a blog post about selecting the perfect kitchen countertop. While some of the principles of countertop selection will always be the same, some of the trends will change. You can refresh this content to reflect changes in consumer trends (acknowledging the shift from granite to quartz as the material of choice, for example). This keeps the content relevant, while allowing you to continue to benefit from the material meat of the original post. 4. Turn to Guest PostersIf you’re trying to create content on a regular basis, sometimes you know it will be difficult for you to keep pace. If there’s a week when you’ll be out of town at a conference, or a month when your business is launching a new product that will take up a lot of your time, this might be the time to tap a friend to create content as a guest. Whether it’s a blog post, webinar, or podcast episode, guest content can serve a few important purposes. First, it frees you up to spend less of your time on content that week. Second, and perhaps even more importantly, it allows you to tap into the existing network of the guest poster. Like with any strategic partnership, you want to seek out guests who are aligned with what you do and complement the work your business does. This not only adds value for your audience, but it also introduces you to guest posters’ fan base (and vice versa—it’s a mutually beneficial arrangement). 5. Create a Stockpile of Ideas as You Have ThemDon’t wait for a deadline to force your brain into being creative. Keep a running list or notebook for ideas. When things come to you, write it down. See an interesting article? Think of a catchy title? Add it to the list. Even when you set aside dedicated time to brainstorm, you’re likely going to come up with new ideas on the fly. Take advantage of that by making a point to add it to your idea file. If you find yourself still struggling to come up with content ideas, doing these things will help you overcome writer’s block. 6. Consider OutsourcingThere are a lot of small businesses that aren’t quite big enough to build out their marketing department, but are a little too big for the owner or small team to handle marketing all on their own. This is when it might be time to outsource some of your marketing efforts and content creation. Fortunately, in today’s highly connected world, it’s easy to find contractors who can work remotely to help you with content creation. Outsourcing allows you to put your marketing work in the hands of a professional, without having to worry about finding the resources to add to your permanent team. Content Creation can eat up a lot of time and attention for small business owners. But it doesn’t have to be that way. If you get smart about planning out your content and turn to others for help, you can continue to create meaningful, effective content without losing too much time in your day. If you’re looking for help managing your content creation, check out our Certified Marketing Manager coaching program. We’ll train you or a member of your internal marketing team so you can get to growing, faster. If you liked this post, check out our Small Business Guide to SEO. Original source: https://ducttapemarketing.com/save-time-on-content-creation/ The post 6 Time-Saving Hacks for Content Creation appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/6-time-saving-hacks-for-content-creation/ There are many brands with perfect websites. They have good content, good keywords, and an excellent user interface. But then these two things tank their SEO potential: low credibility and relevance. The benefits of blogger outreach in SEO revolves around strengthening these weaknesses. 1. Digital popularity and links Google uses brand authenticity as a ranking factor. If you are a powerful brand, you can expect to easily land a position on the fast page of search engine results. But what does powerful mean here? You must have been in the industry for a while. You must be a thought leader with powerful and useful information that has many people linking to. The quantity and quality of your inbound links are a prime factor that Google uses when weighing brand authenticity. Blogger outreach earns you these links from influencers, from their social media pages and websites. Links denote power and influence. It eventually leads to improved ranking in search engine results pages (SERPS). 2. Brand endorsement The main objective of SEO is to accelerate traffic and conversion with minimal spending. If you engaged in pay per click advertising for these two goals, you would come face to face with the challenges of budgeting, targeting, and continuous campaign oversight. Blogger outreach makes things easier. Guest bloggers and influencers promote your brand to their audiences. You get to build trust faster than it would take with paid advertising, considering that 96% of people don’t even trust ads. 3. Digital PR Blogger outreach is digital public relations. It makes a brand come across as personable as opposed to being too salesy. It is a type of marketing that leads to long-lasting and impactful results in brand awareness, brand love, and brand loyalty. Blogger outreach simplifies messaging. It’s an opportunity to ride on the influencer’s digital communication proficiency to reach their audiences. You can place a link in their existing content or have them review and link to your offerings. It enriches the content strategy. Repair or build a positive image Besides building brand awareness and improving sales, blogger outreach can help develop a positive image for your brand. You will come across as a thought leader and a trustworthy brand that provides useful information to customers and industry stakeholders. You can use blogger outreach as a chance to repair your brand reputation. Outreach service by Magfellow is an example of how this works. Content creators help to control the narrative around your brand through links and blogs. Guest blogging shores up your authority and credibility, making your business resilient against digital slander and defamation. It amplifies reach There is no guesswork involved. Blogger outreach helps to position your content in front of the right receptive audiences. It beats the efficiency of Google and Facebook audience insights when it comes to targeting. Blogger outreach doesn’t need you to pore over demographic data or A/B test every little thing you do. It cuts through the technical complexities in internet marketing and saves time. By helping you reach the right people, blogger partnerships can improve your traffic volume and quality. That’s good for both ranking and conversion. It helps in lead nurturing. The end goal for any marketing endeavor is conversion and sales. For SEO to be truly beneficial to your business or non-profit, it should lead the target audience to buy or contribute to your cause. Blogger outreach helps with that. Sustained blogger outreach will get you the leads and help your nurture them hands-free, with the help of trustworthy brand ambassadors that are already loved by their audiences. It helps with findability. It is worthwhile to have your brand or offering championed by someone who has a positive reputation online. It works wonders in findability –it increases the number of places where people and search engine bots can connect with you. Gentle reader, blogger outreach is highly beneficial and crucial for your SEO. It is hard to attain and sustain top ranking without it. The post How Effective IS Blogger Outreach in SEO? appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/content-marketing-2/how-effective-is-blogger-outreach-in-seo/ The post How Effective IS Blogger Outreach in SEO? appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/how-effective-is-blogger-outreach-in-seo/ Is the 1-Page Marketing Plan Right for Your Business? written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Allan Dib In this episode of the Duct Tape Marketing Podcast, I interview Allan Dib serial entrepreneur, rebellious marketer and #1 bestselling author. Allan Dib wrote The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From the Crowd. Questions I ask Rory Vaden:
More about Allan Dib:
Like this show? Click on over and give us a review on iTunes, please!
This episode of the Duct Tape Marketing Podcast is brought to you by Gusto. Look paydays are great. Running payroll, calculating taxes, deductions, compliance that’s not easy. Unless you have Gusto! Gusto is simple online payroll and benefits build just for small business. Because you are a listener of this show you get 3 months free once you run your first payroll. To learn more, go to Gusto.com/tape Original source: https://ducttapemarketing.com/is-the-1-page-marketing-plan-right-for-your-business/ The post Is the 1-Page Marketing Plan Right for Your Business? appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/is-the-1-page-marketing-plan-right-for-your-business/ Slow Page Speed Can Create a Bad Customer Experience written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I want to talk about a topic that is – warning – highly technical. This is a topic that I suggest you get help on, it’s one that is very important for your website, but is something that can easily overwhelm people. It’s important to listen to shows like this so that you can learn what to be asking people that you hire to get this done for your business. Today’s topic is page speed or website speed, how fast your site loads when leads click on a link you sent them or that they found. What You’ll Learn:
Like this show? Click on over and give us a review on iTunes, please!
This episode of the Duct Tape Marketing Podcast is brought to you by Zephyr. Zephyr is a modern, cloud-based CMS that’s licensed only to agencies. The system is lightweight, easy to use, and incredibly fast. And with an array of beautiful themes to choose from, you can get your clients’ websites up-and-running quickly and with less effort. Or, if you’d rather build a custom site, Zephyr includes agency services to be your plug-and-play dev shop. Zephyr is passionate about helping agencies create great websites for their clients. To learn more, go to Zephyrcms.com. Original source: https://ducttapemarketing.com/slow-page-speed-can-create-a-bad-customer-experience/ The post Slow Page Speed Can Create a Bad Customer Experience appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/slow-page-speed-can-create-a-bad-customer-experience/ Social media has become its own industry. Even though there are lots of people who still look at this as an offshoot of digital marketing, social media has become a career for so many people. Furthermore, there are lots of individuals who are using social media to help them grow their brands and numerous industries. One example is KiannaJay, who has found success with her company Klook Kosmetics. Even though it is obvious that KiannaJay has a tremendous amount of experience in the beauty field that has allowed her to run a successful company, it is also obvious that she has numerous talents with digital marketing and social media. Now, she has inspiring others to follow in her footsteps. KiannaJay always knew that she wanted to get involved in the entertainment industry. For example, she has starred on various MTV shows, worked with Pauly D, and has even dabbled in music a little bit, releasing a single with Nique. Eventually, she realized that her true talents were as a creator. For example, she has an incredibly successful YouTube channel that she uses to communicate beauty tips with her followers. She even has tremendous followings on both Instagram and Twitter, where she shares information with her followers as well. Eventually, she decided that she wanted to go into business for herself and decided to open a store. Now, KiannaJay spends most of her time running her business, Klook Kosmetics. Since she started her store, her life has changed significantly. She has realized that there used to not be that many options for individuals who came from diverse backgrounds. Her goal is to make sure that everyone understands that they can be beautiful in their own ways. Therefore, she has worked hard to produce beauty products that work well for people of all backgrounds. There are countless skin shades out there. She wants everyone to have options when it comes to beauty products. After all, the diversity in the world is one of the reasons why it is so beautiful. Right now, KiannaJay understands that her store is still young. She knows that there is a long way to go. Therefore, she understands that she has to work hard every day. Giving her presence on social media, her followers provide her with a tremendous amount of support. She has inspired by them just as they are inspired by her. It will be interesting to see where she goes from here. Without a doubt, her store is going to be successful; however, she also has bigger dreams and other interests. It is going to be exciting to see how her career involves in the future. The post KiannaJay Leverages Social Media To Grow Her Brand in the Music Industry appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/online-public-relations/kiannajay-leverages-social-media-to-grow-her-brand-in-the-music-industry/ The post KiannaJay Leverages Social Media To Grow Her Brand in the Music Industry appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/kiannajay-leverages-social-media-to-grow-her-brand-in-the-music-industry/ Weekend Favs November 7 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape Original source: https://ducttapemarketing.com/weekend-favs-november-7/ The post Weekend Favs November 7 appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/weekend-favs-november-7/ Social media has taken the world by storm. Today, hundreds of people use social media on a daily basis. Some of the most popular platforms in the world include Facebook, Instagram, Twitter, and Snapchat. Now, with so many people using social media on a regular basis, some people are wondering if they can actually make money on social media. There are a few ways that people can do that. The first way that someone might be able to make money on social media is through basic social media marketing. In this situation, someone does not make money directly off of their social media profiles. Instead, they used their social media profiles to drive traffic from social media profiles to their websites. Then, once people reach those websites, they will purchase something from the company. Because it is free for the vast majority of people to set up a social media account, this is one of the most cost-effective ways of social media marketing. Of course, there are other ways that people can make money on social media as well. Now, lots of people are wondering how to monetize Instagram. First, in order to make money on Instagram, it is important for people to apply for a business account and set up a business profile. This will provide everyone with the ability to sell their products and services on Instagram. In this situation, this is one of the most direct ways for someone to make money using social media. Essentially, people are using social media to create an e-commerce store. Then, it is possible for people to make online purchases which they then download directly or the vendor has to send to them. Finally, there is another way for people to make money on social media as well. Many people do not consider YouTube to be a social media platform; however, the reality is that it is one of the largest in the world. Those who have a large following are able to make money as social media influencers. First, social media influencers are able to make money by placing advertisements on their pictures and videos. They make money from these advertisements because companies want to get their products and services in front of their followers. Second, influencers also make money through affiliate marketing. If they are able to sell the product and services of another company to their followers, they get a cut of the revenue. These are a few of the biggest ways that people can make money through social media. As social media continues to grow, more and more people are going to turn social media into a fulfilling and lucrative career. The post Can I Make Money with Social Media? appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/social-media-marketing/can-i-make-money-with-social-media/ The post Can I Make Money with Social Media? appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/can-i-make-money-with-social-media/ From small businesses to startups and big enterprises, there is one common goal: growth. No matter what stage your company is in, you will always seek growth. In order to do so, your business needs to reach more people and keep them coming back time and time again. One way to grow faster is content. Nowadays, commerce is all online, no matter how big or small you are. In the midst of suffering through a global pandemic, we have learned that every business needs more than just an online presence but an actual content strategy plan to stay afloat. Providing valuable information about your business will reach more potential customers. And if you do not supply the answer to your customer’s needs, someone else will. “Investing in personalized content is crucial, and allows your business to reach new audiences, build trust, and grow clientele over time”, says Cristian Gonzalez, CMO at Key Content, a multilingual content agency. Content is one of the most efficient ways to help your potential customers buy your products or services. Great content marketing builds trust between your audience and your business, which leads to brand credibility, increasing sales and improving reputation. It’s a cycle. Content marketing can improve your domain authority if you regularly update and create high-quality content to improve rankings and traffic. A top-ranking website is also considered trustworthy, as the quality standards of Google and other search engines are getting tougher. When comparing a content strategy that brings organic searches to your website every single day with a paid campaign, you will notice the moment you finish or stop the paid campaign, the content stops being shown. High-quality content is not cheap, but it will keep working for your business long after the initial investment. Where do you start? First, you need to understand what are your audience’s needs and pain points and how content is changing. Depending on where your audience is, you have to plan what type of content and where your audience will engage with it. If your audience is asking questions on Google, you should create articles to answer those questions. If your audience is on social media, then the primary content will be video. If your audience is listening to podcasts or asking Alexa, then investing in audio content is a good idea. Without information, it is hard for your customers to get to know your business. Creating content helps you interact with the customer at every step of the journey. When your customers are researching your product or service and find the answers to their questions, your business will become more trustworthy and generate more business. We, as a collective, are watching more videos than ever before, podcast growth is exploding, and searches on Google are growing every single minute. Creating consistent, relevant, and trustworthy content, whether it is audio, video, or written articles, will benefit your business growth. Depending on your business industry, you may want to invest in content directly on social media. This will help you leverage the tremendous ecosystems of social networks to get in front of thousands of people. Furthermore, contributing your content to news websites and relevant websites in your industry may benefit your growth via exposure to their audience, and also a form of referral traffic to your site and help with your organic rankings. Your content marketing should use your brand tone, be engaging, written in the highest quality with expertise, and goal-focused. The post Why Content Creation Is Important In Growing Your Business appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/content-sections/why-content-creation-is-important-in-growing-your-business/ The post Why Content Creation Is Important In Growing Your Business appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/why-content-creation-is-important-in-growing-your-business/ Marketers are facing wonderful new opportunities in 2020. Unfortunately, they are also struggling to deal with a variety of challenges as well. PPC costs have been on the uptick for years. According to data from WordStream, the average CPC across all industries is $2.69, which is a remarkable increase from just a few years ago. Rising advertising costs have made marketing funnels that depend on organic traffic more appealing. In a number of verticals, social media marketing can have a higher long-term ROI than PPC or media buying. However, social media marketers can encounter some unexpected obstacles in the early stages of their campaigns. They need to invest in the right tools and technology to execute successful strategies. Cloud hosting is particularly important for social media marketers. Companies are expected to spend $623 billion on public cloud services buy 2023, which underscores its benefits. However, marketers need to make sure that they buy the right cloud hosting plan, since features vary considerably between providers. Neil Patel has a great review of web hosting companies on his site. He has reviewed seven of the top hosting providers across three important factors – speed, uptime and customer service. Since Patel has an outstanding reputation for thoroughly researching the services he recommends, this article should be a good primer on choosing a hosting plan. Here are some reasons social media marketers should invest in it. Content PersonalizationContent personalization is becoming increasingly important in modern marketing. Social media marketers need to prioritize the user experience. Since content personalization is proven to improve user engagement, a growing number of marketers are leveraging it. Research from Epsilon found that 80% of customers would rather purchase products from brands that offer personalized experiences. Another study found that 91% of customers prefer purchasing from brands that offer relevant product recommendations. Cloud hosting is important for companies that offer personalized content. ScienceDirect published a study arguing that cloud-enabled personalization is essential for Software-as-a-Service (SaaS) companies. Although brands with smaller digital footprints than your average SaaS company require less bandwidth, they can still run into bottlenecks with more archaic hosting solutions. Personalized content places a larger strain on the hosting, because it requires the syncing of real-time data and more complex algorithms. Companies that rely on personalized content can avoid downtime and reduce website loading times by opting for a reliable cloud hosting provider. Handle Larger Traffic VolumeThe numbers behind social media marketing campaigns are different than search engine marketing strategies. The obvious benefit of organic search engine traffic is the lower cost of acquisition. However, conversion rates are also considerably lower. This means that social media marketers need to attract much larger volumes of visitors in order to sustain viable funnels. Large traffic volume from successful social media campaigns can easily put a strain on hosting servers. If a brand does not have adequate hosting to accommodate this traffic, then they face serious challenges with maintaining a reasonable time guarantee and making sure webpages load quickly enough. This is one of the biggest advantages of cloud hosting for social media marketers. They can reliably serve large numbers of visitors if they have the right hosting plan. Protecting Lead Magnets and Other Content from Server FailuresSocial media marketers often rely on more extensive types of content than those employing other marketing funnels. Social media marketing strategies often rely on lead magnets, such as whitepapers or e-books to build mailing lists. Marketing strategies that rely on lead magnets are more vulnerable to server failures. If the documents are lost due to a server crash, then they can be very difficult to replace. This is another reason that cloud hosting can be so incredibly beneficial. With a decent cloud hosting plan, all of the files on your server are regularly backed up. There are multiple copies of them, which makes it a lot easier to restore them if the original file is deleted. This makes it a lot easier to restore your landing pages and lead magnets during a crash. More Opportunities for A/B TestingTesting is one of the most important aspects of any marketing strategy. Social media marketing is no exception. Cloud hosting gives marketers more opportunities to conduct extensive testing. They can retain a lot more data and analyze it in real time. Instead of testing a limited range of variables, marketers using cloud hosting can look at important marketing elements in much more detail. Cloud Hosting Provides Important Benefits to Social Media MarketersMany brands have discovered the numerous benefits of cloud hosting. Social media marketers should consider investing in cloud hosting plans to make sure their site can accommodate the traffic that they generate. The post Importance of Cloud Hosting for Social Media Marketing appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/content-sections/tools-and-tips/importance-of-cloud-hosting-for-social-media-marketing/ The post Importance of Cloud Hosting for Social Media Marketing appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/importance-of-cloud-hosting-for-social-media-marketing/ |
AuthorThe place to connect when it comes to social networks and social marketing. Offers the latest news, strategies and best practices to help you succeed and create a strong brand identity in social. Contact Us:
Connect Social Networks
Address: Tel Aviv, Israel 61000 Website: http://connectsocialnetworks.com/ Find Us Online: Tumblr WordPress Evernote Postachio OneNote OneDrive Diigo Dropbox Instapaper Box Blogger Google Drive GetPocket Nimbus Note Toodledo Trello Weebly Youtube Facebook Page Recommended Links: Drive Document Maps Drawings Presentation Sites Forms PDFs Video Spreadsheets Photos More Resources: About.me ContactUp Disqus FollowUs Gravatar Flickr Medium Papaly Scoop.it Mix BeHance LiveJournal Folkd 500px Ello Issuu MyStrikingly Pearltrees Deviantart Archives
July 2022
Categories |