When it comes to marketing platforms, social media is a non-negotiable tool. Social ad spending in the United States is set to increase by over 20% this year. However, social media isn’t just for advertising to your customers. It’s also for communicating with them. Platforms like Facebook, Instagram, and Twitter are hubs for identifying, and acting on, customer wants and needs. Here are some ways that your business can use social media listening to enhance not only your customer experience (CX), but also your entire experience management process. 1. Engage in Real TimeYour customers are active on social media day and night. And while traditional customer service platforms require some wait time, social platforms close this gap. Your social team can interact with your customers in real time. If a customer has a question or problem, your business can answer within seconds. Real-time interactions help customers feel more immersed in your brand experience. Your business provides more attentive customer service, and the customers become more than just a name on the screen. To boost response time, be sure to use a social media management tool that provides real-time alerts. You might also set up an auto-response to direct customers to additional support tools. 2. Identify Common ProblemsYour business likely collects customer feedback through surveys and comment boxes. But are you getting the real story? Social media is where customers go to be honest — for better or worse. If customers are experiencing issues with your products or services, chances are you’ll receive comments and messages. As you handle this type of feedback, be on the lookout for patterns. Social media is a great tool for spotting common problems that your customers are having. If similar issues keep popping up across multiple users, the fix might be bigger than a one-time refund or coupon. Instruct your social team to alert management to patterns so you can make adjustments as needed. 3. Field Customer QuestionsSocial listening helps your business attend to customer questions, and you can do this in a few ways. The first is to monitor comments and direct messages for inquiries and respond quickly. Answering one-off questions improves individual customer experiences, but you can also broaden your reach. Post answers to frequently asked questions to keep all your customers in the know. The Live features on Instagram, Facebook, and Twitter can also be useful tools for answering customer inquiries. Consider hosting “ask me anything” sessions on social media to engage customers and broaden social listening opportunities. Hearing directly from a company representative not only humanizes your business, but it elevates your CX to make customers part of the story. 4. Highlight Positive ExperiencesCustomer experience is about more than addressing common problems. Your business should also respond to positive customer feedback. Start by monitoring the photos and posts that your company is tagged in. You can then respond to happy customers and thank them for their business. This attention not only boosts visibility, but also makes your customers feel important. Some businesses go the extra mile by offering perks to particularly delighted customers. If a customer posts a photo of an appetizer from your restaurant, you might respond, “Next one’s on us!” You’re sure to have a loyal customer after that. 5. Monitor Your ReputationCustomer reviews certainly tip you off to your business’s reputation, but social listening provides even more hints. Monitoring customer feedback gives you a feel for how the public perceives your business. Are there common words customers are using to describe their experience? Do the positive messages outweigh the bad? Using social listening for reputation management helps identify areas for improvement. Keep your fingers on the pulse by setting up brand mention alerts. Recommendations, glowing reviews, and posts from repeat customers are signs of a positive reputation. A steady flow of complaints and poor reviews are not. Regardless of which way your reputation is leaning, be quick to acknowledge the feedback and prioritize customer happiness. 6. Engage Potential CustomersMany people go to social media for recommendations, and these recs are a prime opportunity for social listening and customer engagement. When you notice that someone has mentioned your brand as a recommendation, be sure to respond quickly. Direct the prospective client to your website and ask whether they have questions. Engaging in the comment thread shows that you’re attentive to customers and proactive with leads. That will improve your CX from the start. 7. Improve Your OfferingsTo better your customer experience, you’ll need to make certain your business is offering the products and services customers want. Social listening is the perfect tool for doing so. As you monitor mentions, comments, and direct messages, note which products customers are posting about the most. If you own a coffee shop, your data might show that one particular latte is showing up in photos more than others. Logging this data will help you determine which products are popular and which are falling out of favor. Compare this data to sales numbers to see whether it’s worth adjusting your product or service lines. You can also use product mentions to quickly spot defects or other issues, addressing them right away. 8. Identify Competitor StrengthsSocial listening allows you to tap into your customer base, but it also clues you in to your competition. Keeping tabs on your competitor’s social media activity, as well as that of their customers, will help you improve your own. You can analyze your competitor’s social media engagement and compare it to yours. Your rivals might be generating traffic with a type of content that you haven’t even considered. Identifying which content engages your competitor’s customer base will better inform your own. The same goes for their strategy. Notice how your competition engages with their customers and compare their response times to yours. You might see room for improvement on your end. Managing your brand’s social media profiles requires time and attention. However, the extra effort is well worth the customer experience boost. Social listening is an essential tool for better understanding customers’ needs so you can eventually exceed their expectations. The post 8 Ways Social Media Listening Can Improve Your Customer Experience appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/social-media-marketing/8-ways-social-media-listening-can-improve-your-customer-experience/ The post 8 Ways Social Media Listening Can Improve Your Customer Experience appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/8-ways-social-media-listening-can-improve-your-customer-experience/
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When you are going through an acquisition with a good M&A advisor it is important to have a plan of action and set clear-cut objectives for the sale. While you might be thinking of your bottom line, there is a whole range of other objectives that need to be considered because they will impact your team and the company’s future success.
Knowing what you want out of the acquisition will give you more control. Have minimum and maximum lines clearly defined, and plan for negotiating, and the unexpected. Prepare The TeamPreparing the team for an acquisition is another important aspect of keeping control of the process. The buyer needs to fit in with the company culture, or the transition can be painful. Can your team align with the acquirer’s values and beliefs? How can you prepare your team for the acquisition?
Get an expert valuationValuations don’t only let the acquirer know your worth. It helps you to know how to negotiate during the acquisition process. Valuations will help the acquirer understand the startup’s potential for growth and establish a baseline value. Get your accounting in orderThe acquirer is going to tear right through your financials. As they should before making a big purchase. But if you have your accounting in order; revenue, expenses, and assets supported by documentation, the acquisition process will go a lot smoother. The following are some of the documentation you need to gather:
The Startup Acquisition ProcessNow that you have positioned the deal and established your worth, you can get the ball rolling on the acquisition process. Develop an acquisition planYour acquirer is already developing a plan to negotiate the offer. Prepare yourself with potential offers and negotiating steps so you don’t get steamrolled by a large corporation. You know they have seen value in your business, or they wouldn’t be devising an acquisition plan. Prepare an acquisition teamGather an acquisition team with IT experts, the CEO, an acquisition lawyer, and all other relevant personnel you feel should be at the acquisition meeting. They help provide information on the startup’s technical infrastructure and inner workings of the business that the acquirers might have questions for. Do your due diligenceThe acquirer will be doing plenty of digging of their own. Don’t just leave the ball in their court. You should be vetting them as much as they are investigating you. NegotiateAn acquirer will often start out low. Counteroffer, and both parties can meet in the middle. How much do you want? What is your company worth, and are you willing to part with the startup for less? Make sure that everyone’s objectives can be seen in the final agreement. Don’t feel like you lost a battle. Ensure the conversation is within the parameters of your main objectives before you get too deep. Especially as you can expect a lot of renegotiating and discounts in the process. Closing the dealClosing the deal is a huge moment for a startup, and even when things have gone according to plan, you may experience mixed emotions. Contracts are signed, and now you know your hard work and effort in your business has paid off, it’s time to let go. What Acquirers Consider When Buying a StartupYou can control the acquisition process by knowing what the acquirers want. They are not just looking at the dollar signs. Understanding their mindset will help you grab their attention and get the best deal for yourself and the buyer. So, what are acquirers looking for in a startup? This can vary widely, but may include:
What To Consider Before An AcquisitionSelling your startup can be a life-changing experience. You have put everything into it for the last couple of years, and you may feel a deep connection to the staff, the product, and the business. Here’s what you should consider before taking the leap. Are you ready to sell your startup?Startups can take years to establish, and the demand can begin to pile up. You know you’re ready to sell when you are prepared to hand over the stress and anxiety which often occurs to first-time founders. You may even decide to stay on after the acquisition or move on to greater things. Is it the right time to sell?Founders may begin to experience burnout when you need to keep raising funds. To relieve yourself of this burden, your choices are to increase capital or a merger and acquisition venture. Will you be able to accept the consequences? The consequences of the acquisition include:
The Bottom LineThe acquisition process can be laborious for the founders and acquirers, but the common goal is to generate value. The last thing that the founder should be worried about is losing control of the acquisition process. You understand the value of the company and its potential for the future, so you deserve appropriate compensation for the work you put into your product. To keep control, you need to know the ins and outs of the company. Have all your financials in order and prepare your team for the acquisition. Do your due diligence and hire a valuation expert as well as a full acquisition team to ensure you are getting the most out of the deal. You have done the hard work and deserve to reap the rewards. Author Bio Alejandro Cremades is a serial entrepreneur and the author of The Art of Startup Fundraising. With a foreword by ‘Shark Tank‘ star Barbara Corcoran, and published by John Wiley & Sons, the book was named one of the best books for entrepreneurs. The book offers a step-by-step guide to today‘s way of raising money for entrepreneurs. Most recently, Alejandro built and exited CoFoundersLab which is one of the largest communities of founders online. Prior to CoFoundersLab, Alejandro worked as a lawyer at King & Spalding where he was involved in one of the biggest investment arbitration cases in history ($113 billion at stake). Alejandro is an active speaker and has given guest lectures at the Wharton School of Business, Columbia Business School, and at NYU Stern School of Business. Alejandro has been involved with the JOBS Act since inception and was invited to the White House and the US House of Representatives to provide his stands on the new regulatory changes concerning fundraising online. The post Expectations and Goals in Acquisitions appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/business-innovation-2/expectations-and-goals-in-acquisitions/ The post Expectations and Goals in Acquisitions appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/expectations-and-goals-in-acquisitions/ How To Get Customers Back And Back Again written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Shep Hyken In this episode of the Duct Tape Marketing Podcast, I interview Shep Hyken. Shep is ais a customer service and experience expert and the Chief Amazement Officer of Shepard Presentations. He is a New York Times and Wall Street Journal best-selling author. He recently wrote a book called I’ll Be Back – How to Get Customers to Come Back Again & Again. Key Takeaway:How do you build a business that thrives during good times and bad? Turn customers into repeat customers and turn repeat customers into loyal customers. People want to do business with people they know and trust. Customer service and experience expert Shep Hyken maintains that delivering an amazing customer service experience that keeps customers coming back for more is everyone’s job. In this episode, I talk with Shep about how a customer-focused philosophy must be baked into the company culture. And how this is what separates you from your competition. Questions I ask Shep Hyken:
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Original source: https://ducttapemarketing.com/how-to-get-customers-back-and-back-again/ The post How To Get Customers Back And Back Again appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/how-to-get-customers-back-and-back-again/ The Business Of Story Podcast – The Ultimate Marketing Engine written by John Jantsch read more at Duct Tape Marketing Your customers are distracted by the multitude of ways to buy. And as a business, you want to be able to cancel all the noise and confusion so you can start creating authentic relationships with your customers and convert them into life-long customers. But, you can only turn them into customers for life by changing your view of them as a member instead of a transaction. The secret is to align your focus in helping them achieve the transformation they are seeking and focusing on their success rather than your own. Being able to guide them from where they are to where they want to go is where you will find consistent growth in your business. In this episode of the Business of Story podcast, I sat down with host Park Howell to talk about how you can use the Marketing Hourglass that reimagines the typical customer funnel process. You’ll learn the seven prospect and customer behaviors of the marketing hourglass and how you can leverage the stories they’re telling themselves about you to attract and keep more ideal customers — all of which are concepts from my upcoming book, The Ultimate Marketing Engine. Listen to the episode here. Original source: https://ducttapemarketing.com/the-business-of-story-podcast-the-ultimate-marketing-engine/ The post The Business Of Story Podcast – The Ultimate Marketing Engine appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/the-business-of-story-podcast-the-ultimate-marketing-engine/ When the head of Instagram, Adam Mosseri, posted a video on his profile, he probably didn’t expect the number of disgruntled comments he’d receive from businesses and influencers around the world. Mosseri announced that Instagram has chosen to shift and become less of a photo-sharing app. It will now be geared toward becoming a video entertainment platform to keep up with competitors like TikTok and YouTube. Regardless of how you feel about this transformation of the app, we’ll all have to abide by the algorithm’s new guidelines to stay relevant and ensure our content continues to be seen by our followers. You might be thinking that video is not your strong suit, and if that’s the case, you aren’t alone. Numerous online tutorials explain how to become more confident in front of the camera. Posting to your stories and creating reels to add to your content strategy, however, aren’t anything new. Reels have been around since August 2020, and they won’t be going anywhere, anytime soon. The human attention span has collapsed to become lower than that of a goldfish. We aren’t joking. The average attention span of a goldfish is 9 seconds. The average human attention span fell from 12 seconds in 2000 to only 8 seconds according to a study reported in July of this year. Reels are no longer than thirty seconds. The average reel lasts about ten to fifteen seconds. This means you have roughly eight seconds of video content to get your message across to as many viewers as possible. So you may be asking yourself: How do I manage to create a successful reel? Here are three essential tips to help you make the most out of your Instagram reels. 1. Use Text In Your VideosCreating reels doesn’t require you to say a single word on camera. You might not even have to appear physically in your reel at all. With the availability of stock video online, you can avoid having to face your fear of being on camera. An effective alternative is to use text in your videos. For example, say you have a ten-second reel with footage of the ocean waves. You intend to use the reel to provide the seven best tips to get over writer’s block. That’s a lot of benefits to cram into a short amount of time. This might sound like an impossible task, but because your video is so short, the viewer will have to rewatch it several times over to grab all seven tips. The more views the reel has, the higher the engagement. The higher the engagement, the more people will see your reel. 2. Put More Information in Your CaptionReels are a great way to become a lead generation source. But how do you get people to sign up for your online course or download your free eBook with a reel? You want to provide a call to action (CTA). Here’s a way to do it. You’re a yoga instructor that has written an eBook you’re giving away as an incentive to build your email list. The book is all about how to find mindfulness during the daily grind. This is a perfect prompt for your Instagram reel. Create a short video that simply poses the question, “How do I manage to stay mindful when life is so hectic?” A successful CTA for this example is to have the last piece of text on your video to say, “read the caption to learn how.” Your caption can provide substantially more detail, which gives you an opportunity to include a CTA. That’s where you can invite people to sign up to receive a free eBook. Congratulations! You’ve now learned how to create a sales funnel through a ten-second reel on Instagram! 3. Partner with Other InfluencersWhat an influencer has that you might not is simple: more followers in your industry than you do. Influencers offer you a chance to connect with significantly more people around the world. According to Relevance, the digital marketing and PR firm, influencer marketing’s global reach has grown upwards of 57% as of 2020. This number is only expected to continue rising. The level of influencer you connect with will determine what compensation they might require. As of now, there are four levels of influencers.
A nano influencer is still starting to build her following. This means the person may only wish to trade an affiliate link with you that gives them a discount on your services or products. Someone who is at the mid-tier influencer level is less likely to be satisfied with simply receiving one of your products for free. You’ll have to figure out what your business can afford as an incentive to persuade an influencer at that level to partner with you. You can go about it a few different ways, but ideally the influencer might create a reel on their Instagram page that showcases your product or service, while also mentioning and tagging your company in the post. That would take some of the heavy lifting off your plate, of having to create the content. You can focus on other aspects of expanding your business. There are more tips and techniques to leverage your Instagram reels. These are just three to get you started. Do some research, and if you need help, look into working with a social media or digital marketing firm to give you an extra boost of assistance and expertise. The post Make the Most of Your Instagram Reels with These 3 Tips appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/social-media-marketing/make-the-most-of-your-instagram-reels-with-these-3-tips/ The post Make the Most of Your Instagram Reels with These 3 Tips appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/make-the-most-of-your-instagram-reels-with-these-3-tips/ Finding The Work That Makes You Come Alive written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jonathan Fields In this episode of the Duct Tape Marketing Podcast, I interview Jonathan Fields. Jonathan is an award-winning author, executive producer, and host of one of the top-ranked podcasts in the world, Good Life Project®. He’s also the author of a new book – Sparked: Discover Your Unique Imprint for Work that Makes You Come Alive. Key Takeaway:We’re all born with a certain “imprint” for work that makes us come alive. Drawing upon years of research, experimentation, more than 25-million data points generated by over half a million people, hundreds of deep-dive conversations — Jonathan Fields and his team at Spark Endeavors, developed the Sparketype imprints and methodology that helps you uncover the work that motivates you and fills you with purpose. In this episode, I talk with Jonathan about his new book SPARKED and how your Sparketype can help you discover, with far more depth, what sparks you, what drains you, where you stumble and come alive, so you can reclaim a sense of direction, control, and purpose. Questions I ask:
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Original source: https://ducttapemarketing.com/finding-the-work-that-makes-you-come-alive/ The post Finding The Work That Makes You Come Alive appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/finding-the-work-that-makes-you-come-alive/ Many organizations know they should do better when it comes to becoming a data-driven organization. The thing about human behavior is that we often know what we should do in order to improve, but the status quo and inertia of a situation to keep doing what we’ve always done in the past often sets in and clouds our thinking. Maybe we could all use a gentle nudge to consider making more data-driven decisions instead of just going with our gut. Consider that only 24% of executives had created data-driven organizations. Perhaps even more shocking is that 73% of all data within an organization is never even analyzed. Google Analytics can get you part of the way there, but there are some serious power tools found within Google Analytics 360. Advanced tools such as BigQuery Export, Data Driven Attribution and more are accessible as well as benefits of privacy, support and training. Also shorter delays in accessing new data, unlimited sessions and reports that combine data from several properties. If you are an organization that needs to make marketing and advertising decisions daily, desires more advanced analysis of hit-level data, or simply needs better integration with other Google products, Google Analytics 360 will not only be a helpful tool to begin using but a necessary one as well. Google Analytics 360 is the solution for anyone who wants to get the most out of their data, especially to those who are looking for a little help to get started. Learn more about harnessing the power transforming into a data-driven organization through the visual deep dive below:
The post The Science of Analytics [Infographic] appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/infographic/the-science-of-analytics-infographic/ The post The Science of Analytics [Infographic] appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/the-science-of-analytics-infographic/ It seems every year someone comes out with a new article saying that SEO died, is dying, or is six feet under. There are a few reasons for this, mainly centered around the way Google’s algorithm works. There are hundreds of search engines, but Google has managed to reign supreme through their general Google Search and their other specializations such as Google Images and Google Scholar. In 2019, Google products were used in 94 percent of searches. “It is no question that Google owns the market when it comes to internet queries,” says David Brenton, President of BluShark Digital, LLC. However, Google has made several changes to its algorithm over the years, leading some to claim SEO – or search engine optimization – is going the way of the dinosaur. Here are the facts and figures to get a better idea of why people think this (and why they are wrong). Why They Think SEO is DyingThere are three main reasons people think SEO is dying, but first, let us get a firm grasp on what SEO truly means. Search engine optimization refers to the links, keywords, and other factors that tell Google what your website is about. From there, Google will rank your website among others covering similar topics. The ultimate goal is to have your website be the first link in the Google search results because that means you get more potential customers visiting your website. SEO experts will alter a website’s links, keywords, and other factors to make their website more user friendly, and thus more Google friendly. Some people may pay to have their website promoted, but SEO specifically focuses on rising through the ranks organically. There are a few hurdles Google throws at website designers to use SEO tactics properly. Firstly, Google changes. A lot. In 2010, Google made 516 algorithm changes. By 2018, that number increased to 3,234 changes. Having over nine algorithm changes a day can be hard to keep up with, meaning SEO has gotten much more difficult. It is no longer easy to manipulate the system to have your website appear first. Combined with this issue is the over-supply of information on the internet. There are over 5.6 billion Google searches every 24 hours, with two trillion searches per year. Compare this to the one billion blogs on the world wide web, it does not seem to be a problem. However, the oversupply and the under-demand issue becomes abundantly clear when you use the search engine. Take the phrase “what is marketing.” Search that, and Google spits out 665,000 websites with that specific phrase. However, only 11,300 people search “what is marketing” per month. Although there are billions of searches a day, each search falls into a different specific niche that can only be serviced by one website. This leaves hundreds of thousands of websites competing against each other for that click. To make matters worse, Google has also thrown its hat into the ring. Google will answer some questions directly without needing to click on a link. By getting these answers to their user directly, it makes a better user experience: however, it can be a slap in the face to the SEO specialists who worked hard to get their link to the number one position in Google’s eyes. Take a weather search. When looking for their local weather forecast, consumers have a 46 percent chance of clicking on the first link. However, when Google shows the daily weather forecast in a graph before listing links below, the likelihood of getting that click falls to just seven percent. For this reason, the number of clicks SEO brings to your website has been decreasing over time. This decrease has led many to believe these changes to Google’s algorithm are SEO’s headstone. Here is why they are wrong. Why SEO is Not DyingThe biggest issue in the claims for SEO’s death is conflating change with decay. Just because something is decreasing in one area does not mean the industry is going down. These changes have been rippling throughout the entire marketing world and have forced businesses to become more creative to survive. In the past, advertisements stole attention. Take a television advertisement or its modern equivalent: the ad that plays before YouTube videos. In that instance, we roll our eyes and groan. Instead of focusing on the countdown until the “skip ad” button appears, we ignore the product and completely forget about whatever it was that flew across our screen. With the increasing efficiency of the internet comes a demand from consumers for advertisements to be worthy of their time. SEO pushes businesses to be more creative in their advertising endeavors, and some marketing campaigns that would have been fever dreams in the past have become full-fledged realities. It sounds like a joke (because, deep down, it is), but by becoming creative with their advertising, KFC saw a huge boost around the game’s release. Famous streamers on YouTube and Twitch played the game, bringing free advertising to KFC and boosting their SEO. It sounds crazy, but it worked. SEO is essentially a new platform for consumer behavior. By identifying your websites and social media posts with keywords, search engines can connect your business with other topics of similar interest, bringing new clients. Take Olay, a beauty brand famous for its soaps and makeup products. Olay ran a study where they promoted two different websites featuring a product to reduce dark circles under people’s eyes. The first website was a blatant advertisement, while the second gave several tips and tricks on reducing dark circles and simply listed the product as one of their methods. When they changed their advertisement to include other methods, engagement went through the roof. The number of clicks increased by 87 percent, while cost per click fell 30 percent. By creating organic content for people to enjoy, brands can properly earn their consumers’ attention. You are giving them more than just your branded product: you are giving them authentic content. In this way, the changes Google makes to its algorithm improve how businesses advertise in the digital marketplace. Instead of corporations controlling the narrative, consumers can decide what is worthy of their attention, and products can be more effectively allocated to those who are actually interested. SEO is not dying. It is simply changing to fit the needs of consumers. As the digital market begins to change from the Wild West to a consumer-centric society, SEO becomes more important than ever. SEO tells Google not only what a website is but what it can offer to its audience. By forcing businesses to provide more than just flashy banners before YouTube videos, marketing can become what it was always meant to be: for the consumer. The post No, SEO is Not Dead, Dying, or 6 Feet Under appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/search-engine-optimization-2/no-seo-is-not-dead-dying-or-6-feet-under/ The post No, SEO is Not Dead, Dying, or 6 Feet Under appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/no-seo-is-not-dead-dying-or-6-feet-under/ Whether you’re selling online courses, kitchen appliances, or trivia games, getting noticed on social media can be a huge boon for your business. It’s not just about going viral — just amassing a loyal audience of a few thousand people is already enough to help signal boost both your current marketing efforts and the efforts associated with any new product you decide to launch. 1 – Target the right crowdJust like your marketing efforts in any other medium, your social media marketing campaign will work better if it is well-targeted. Trying to appeal to everyone will generally lead to you not quite appealing to anyone. So make sure you’re putting up posts and writing content with a specific target demographic in mind. Having a clear audience in mind will also help you find the groups where those users congregate, or which hashtags they use, depending on the platform you’re on. And while you don’t want to be that brand that floods hashtags with spam, making the occasional post with a hashtag relevant to your audience — or in a relevant group — can help your page get more attention. 2 – Post consistentlyMost popular brand pages today had to spend months posting regularly before they managed to gather any attention. Don’t let the initial apparent lack of results discourage you from posting on social media — consistently putting out content is the key to success in this field. 3 – Try different stylesThere are tons of different ways to post about a brand or a product, or to create posts that will connect with your target audience. Make sure you’re regularly trying out new styles and approaches to see what gets the biggest response from your audience. And once you have found a style that works, stick with it. It’s important to rein in your experimentation as your audience starts to grow. After all, someone who followed your brand page because they enjoyed the behind-the-scenes posts you’ve been making might stop following the page if it suddenly switches to posting nothing but product photos or testimonials. 4 – Be helpfulPut your expertise in your field to good use. Try to be helpful to customers who are facing issues within your area of expertise, even if they don’t follow the page. And of course, do your best to engage with and help the people who comment directly on your brand’s page. Being helpful online may seem not to make a difference in the short-term, but it helps your brand earn the public’s goodwill. And it encourages more customers to engage with the page in the future. 5 – Run eventsContests, giveaways, sales, and other online events are all great ways to keep your audience engaged and earn more followers. It can also be a good excuse to get your social media followers to visit your website or sign up for your newsletter. 6 – Make friends with influencersYou don’t necessarily need to sponsor an influencer to earn their goodwill. Plenty of content producers in niches relevant to your product would be eager for the opportunity to interview a member of your staff or tour one of your facilities. And of course, sponsoring influencers is also a good way to get more people to pay attention to your page and your products. The post 6 Tips to Get Your Product Noticed on Social Media appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/social-media-marketing/6-tips-to-get-your-product-noticed-on-social-media/ The post 6 Tips to Get Your Product Noticed on Social Media appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/6-tips-to-get-your-product-noticed-on-social-media/ Why 80% Of Being An Entrepreneur And Business Owner Is About Mindset written by Sara Nay read more at Duct Tape Marketing
Agency Spark Podcast with Petter-Erik Nyvoll The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here! In this episode of the Agency Spark Podcast, Sara interviews Petter-Erik Nyvoll. Petter is co-founder at AweSM, a sales and marketing coach, and a business strategist. AweSM has helped hundreds of small business owners and entrepreneurs build & scale their businesses through online courses, 1-on-1 coaching, intensive workshops & mastermind events in Vietnam plus ongoing support through the AweSM Insider community & membership. Questions Sara asks Petter-Erik Nyvoll:
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Original source: https://ducttapemarketing.com/why-being-an-entrepreneur-and-business-owner-is-about-mindset/ The post Why 80% Of Being An Entrepreneur And Business Owner Is About Mindset appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/why-80-of-being-an-entrepreneur-and-business-owner-is-about-mindset/ |
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July 2022
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