Five years ago, UK shoppers only spent 1 out of every 10 pounds shopping online. Now, the number stands at 1 out of every 5 pounds. One thing is evident here. According to the recent 99Firm’s report, the online retail market is booming; the worldwide eCommerce revenue will reach $4.88 trillion by 2021. In 2017, the revenue was around $2.3 trillion, meaning it will double as the economy takes the road to recovery from a grueling 2020. For those looking to launch a website and start their eCommerce business, gaining the edge over competitors is one of the most important things they can do. What Is an eCommerce Strategy? An eCommerce strategy describes the actions and intentions you channel into making your eCommerce venture successful. Strategy can encompass many of the things you need to do to make it in the eCommerce world. Such actions may include:
All of these actions form a strategy that ensures your eCommerce venture takes off. The eCommerce marketing strategy combines the roadmap, the goals, the team, and a plan to accomplish each of the set goals. The Foundation of Your eCommerce StrategyAn eCommerce marketing strategy will guide your hand as you pick the best platforms, the best tools, and implement practices that take your eCommerce to a good level. Let’s examine some of the foundations that will form the basis of your business. 1. Are you selling the same products? Many people who start eCommerce ventures tend to look at what others are doing and try to replicate what they think is a success. However, it won’t always have the best outcome. You need to carefully select your products and services and choose the one that will benefit and please you. The first thing to do is not to replicate success by copying business models but by identifying gaps in the market that your venture can slip into. 2. Do you have a physical location? Even when doing business online, location matters. The physical works impact what you do in terms of local brands you have to compete with, weather, mobility, etc. Understanding your market in their physical location helps you know the income levels, build an eCommerce marketing strategy, set up omnichannel bridges, and employ geolocation tools to encourage location-awareness in sharing and networking with your customers. 3. Are you selling internationally? If you are planning to sell internationally, there are factors to look at that would not be present when setting up at the national level. 4. Are you selling B2C or B2B? B2B, as an eCommerce marketing strategy, involves business to business operations, while B2C consists of a business to customer relationship, which is emotion-driven, in terms of purchasing decisions. Sometimes there is an overlap, but most of the time, these strategies follow different methodologies. 5. Do you have relationships with other wholesale retailers? Wholesalers can be your suppliers or customers, depending on what you want to do. You can even collaborate with them to make logistics easier. Creating these relationships takes time and effort. Find out who you can work with and how the relationship can boost your business. 6. Where is your product being manufactured? Transportation costs, supply chain management, and a general understanding of expectations to meet them are just some of the things to consider when thinking about your product. You want an entirely made product, at an affordable cost, with prompt delivery times. How Will You Measure Progress?
There are some critical steps you need to take when following the measurement of progress. You’re online, you’re doing something but are you right doing it? Metrics are everything. By metrics, you have to look at every KPI (key performance indicator.) Not only will the information help to optimize your business, but it will allow you to solve problems efficiently. Keep four things in mind:
Always keep the end in mind, so you know how to get there. Choosing Your KPIs Ensuring that you pick the right metrics will allow you to look at the most important things and avoid dealing with unnecessary mountains of data. Choosing KPIs means:
When you choose your KPIs carefully, they can serve as a telescope that allows you to see deep into the business and know what to change so that your goals are streamlined to make your venture the most efficient it can be. Creating a Business PlanIn the beginning, you will need a business plan. It is more so necessary in eCommerce because there are so many considerations to make. You will begin with the idea, the product, and the willpower it takes to launch your business. Merchants may fail at the stage of the business plan creation. You will need to make sure that you have the roadmap a business plan provides to adjust yourself as you progress. Your plan needs to have details like ownership, products, operations, market analysis, marketing strategy, financial plans, milestones, and any other pertinent information and considerations key to your business success. Can Your Product Make Money?Consider who you are selling to and what kind of pitch you are making. Do the people you are targeting in need of your product? If so, how do you plan to advertise it? What do you think will make them buy? The whole idea of determining if your product will make money starts with solving a significant problem by identifying a market that needs something or could be into buying whatever you are selling. Find the gap, look at trends, know the margins, examine recurring sales, and understand your interests. Your marketing goals should include the answer to this question. Build a Site
First off, niche-based sites are easy to promote because they have to contend with less competition than the generalized counterparts. If you have a unique product, you enjoy more visibility because few or no one else is doing what you are doing. However, building a site takes more than just centering everything around the product you intend to sell. Choose a Right CMS PlatformA Content Management System allows you to optimize lead generation, promote consistency, build your brand, and create a customer experience people enjoy. When picking out a CMS, you need to focus your energies on finding the best one that works well with what you are trying to achieve. A CMS streamlines the creation and management of websites. Most of the CMS platforms support third-party integrations to make your operations smooth. Let’s look at some of the most widely used CMS examples. Magento Magento is a feature-rich platform with an ever-growing library of integrations and add-ons. It is open-source software that you should consider when starting with the hopes of expanding to include more than your initial offering. You can use Magento custom development services to shape your website to be exactly how you need it to be. WordPress According to Kinsta, more than 60 million websites, including over 33% of the top 10 million sites, use this platform. It is one of the most popular CMS platforms in the world. Shopify This platform stands out in eCommerce as it gives businesses the ability to scale with hundreds of features. Shopify custom themes are just one of the many options you have. It connects multiple marketplaces and social media platforms in one vast ecosystem. Shopify customizations allow you to project your style on a website. Shopware As the platform with the most live stores in Germany, this enterprise-level platform powers some of the largest online stores in the eCommerce world. It gives unlimited flexibility with the API-first approach for the tech side and an easy-to-use admin panel. Other Some of the other options to consider are BigCommerce, PrestaShop, and plugins like VirtueMart and WooCommerce. Ensure Your Site Is Secure Security is a priority. Any downtime means customers lost, people who may never come back because the site was down at one point, and other related issues. If you are unsure what to do, use security services with reliable track records to prepare yourself. Prepare for:
Secure your website by:
There are so many ways you can stay secure, and finding out the gaps, will help you know what you can do to fill those gaps. Create an eCommerce Marketing Strategy The strategy is everything. Creating it will require you to do the following:
We can’t list everything you can or should do but before anything is carried out, make sure it is planned. For instance, have clear content marketing strategy goals before you launch content marketing. 4 Types of eCommerce MarketingThe four models of eCommerce will define what you do. Understand them and how applicable they are to your plans. They are:
From their names, they are pretty self-explanatory but may overlap in some areas. Email Marketing Email marketing entails sending emails to develop the best relationships with leads and customers. Currently, email marketing is one of the most effective marketing channels, ranked above affiliate, SEO, and social media marketing. Set clear email marketing goals so you know what to communicate and how. Content Marketing By creating content that appeals to your market base, you can reach them more easily in a way that they can relate to. Content marketing includes blogs, videos, and social media posts. A great content marketing strategy can drive a lot of traffic. Referral Marketing Referral marketing entails promoting services and products to new customers through referrals that can happen spontaneously, like using word-of-mouth or initiated by the business using effective strategies. Social Media Marketing With this strategy, you get to leverage social media accounts tailored for business. The platforms allow you to build communities, gain brand visibility, reach out to customers personally, and drive traffic to the website. Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat are places where you can deploy social media marketing strategy. Set Your Marketing Goals Clearly defining your goals is the first step to success. Not only will plans allow you to measure progress, but they also help you know what you need to optimize to reach your goal. If you do not have a goal, your analytics mean nothing. Taking the right metrics and understanding what you want to achieve is the best way to show you are doing well. CLEAR Goals CLEAR, as an acronym, stands for specific things that your goals should have. Here is a brief look: C-Collaborative. Encourage employees to work as a team, cohesively. L-Limited. The goals should not be too broad. The scope and duration need to be well-defined).E-Emotional. Employees have to connect with the goal emotionally to tap into their energy and passion.A-Appreciable. Large goals have to be broken down into smaller ones for easy and quick accomplishment. R-Refinable. Your goals need to have a strong objective but be flexible when something new comes up, so you can modify your goals. SMART Let’s look at SMART. S-Specific. Your goals need clarity and no ambiguity. M-Measurable. Results have to have to be measurable to track progress. A-Attainable. The goals have to be realistic and attainable by the employees you have. R-Relevant. Goals have to relate to your mission and vision. T-Time-bound. Goals need to have definite starting and ending points — a fixed timeline. In Conclusion The whole idea of creating your eCommerce strategy may seem hard or quite complicated. However, with structure, everything can come together neatly, more or less. Nothing ever flows smoothly all the time. But, when you have structure and an idea on what to focus on and how to move forward. It becomes much easier to create a plan where you work your way from the smallest steps up to the end. Hopefully, this article helps you see a way forward regarding what you need to consider when creating your eCommerce marketing strategy. The post 16 Essential Points to Consider When Creating Your eCommerce Marketing Strategy appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/digital-marketing/16-essential-points-to-consider-when-creating-your-ecommerce-marketing-strategy/ The post 16 Essential Points to Consider When Creating Your eCommerce Marketing Strategy appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/16-essential-points-to-consider-when-creating-your-ecommerce-marketing-strategy/
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How to View Customers More Like Members written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m talking about a new book I’m working on. This book will be out in the fall of 2021 but I’m already deep in working on it. One of the major themes in the book is about how so many small businesses have been forced to pivot or change. Many of these pivots and changes have created growth in a very difficult time. Growth in good times comes can come from being at the right place at the right time. But growth can still come in bad times from being important in the life of your customers. This has been so evident over the last year with the challenges the world has faced. Loyal customers are raising hands and choosing to support businesses that they want to stick around. This level of loyalty from customers comes from something different than doing your traditional lead generation. That’s what we are going to talk about in today’s podcast. If you listen you will learn:
Like this show? Click on over and give us a review on iTunes, please! This episode of the Duct Tape Marketing Podcast is brought to you by .store. Have you ever tried to find a domain name and been given the message, “Sorry, that domain name is already taken!”? You are not alone! But with .store, a new domain extension for eCommerce and online stores, you will get the domain you want! What’s more, www.yourbusinessname.store, instantly tells people your website is a “store” and lets your brand do the marketing for you! So, go ahead Original source: https://ducttapemarketing.com/how-to-view-customers-more-like-members/ The post How to View Customers More Like Members appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/how-to-view-customers-more-like-members/ It’s fair to assume that most businesses believe their IT network is fit to block cyber attacks at any given time; even if you are a tech wizard, you can’t ignore the need for proactive data security, minimizing downtime, and other benefits that come from having stellar IT support. In truth, as much as you may believe that you’re hitting the right mark with your IT services, there are probably plenty of areas that you’re not quite up to par on. This is why it is beneficial for any business to have a full IT assessment every once in a while.Even with a carefully constructed setup, any company can develop blind spots as time passes, so hiring another pair of eyes to look at your infrastructure is always a worthwhile idea. Why do you need an IT assessment?There are several reasons to seek an IT assessment, here are a few of the most pressing:
What does an IT assessment entail?Any assessment of IT functions will look at your systems both holistically and in detail, looking for issues relating to functionality and security. For your business to thrive, your IT systems need to be ready to handle things. Will your servers stand up to an unexpected spike in demand? How prepared are you for a cyber attack? Are your backup systems and practices fit for purpose? These are just some of the questions that an IT assessment will ask and answer. Where necessary, recommendations for improvement will also be provided. When should you get an IT assessment?There is rarely, if ever, a bad time to have an IT assessment, but times when it is more crucial include:
A network assessment is the perfect way to ensure that your systems are always as up to date and as secure as they can be. In business, you can never be too careful about data security and should never miss an opportunity to boost your functionality. The post What A Network Assessment Will Do for Your Company appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/business-innovation-2/what-a-network-assessment-will-do-for-your-company/ The post What A Network Assessment Will Do for Your Company appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/what-a-network-assessment-will-do-for-your-company/ 5 Critical On-Page SEO Factors That Impact Your Ranking written by John Jantsch read more at Duct Tape Marketing Having high visibility in a search engine’s organic results is critical to your business’ online success. People use search engines to find solutions to their problems. And if your product or service isn’t visibly ranking in search as a solution to their problem, that’s a massive missed opportunity for your business. So what can you do to improve your rankings and where do you even start? Start by focusing on optimizing your on-page SEO. On-page SEO is one of the most important processes you can use to achieve higher rankings organically and start showing up in front of your target audience. Because the search landscape is constantly changing and evolving, it’s imperative you make sure your on-page SEO knowledge is up to date. Here are five critical on-page SEO factors that every business should be thinking about. 1. ContentFocus on your H1 headings and H2 subheadings You need to use H1 and H2 tags. These help Google understand the structure of your page. Your headline should become an H1 heading. Your sub-points should be H2 headings, and bullet points can help organize information under each subcategory. While this strategy for organizing content makes it easier for readers to skim and settle on the information they’re looking for, it also helps Google to better understand your content. Use your target keywords at the beginning of your pages An old-school on-page SEO tactic that still works today is to use your target keywords in the first 100 words of your article or page. Google puts more weight on the terms that show up early on your page—it helps Google understand what your page is about. 2. Page SpeedSlow pages are a no-go. Page speed has been cited consistently as one of the leading SEO ranking factors for years. Slow loading sites provide a bad user experience. Search engines prefer sites that are going to show users the answers to what they’re looking for as fast as possible. You can improve your site speed by reducing your number of redirects, compressing files, implementing website caching, reducing your page size, removing third party scripts, and many other steps that can speed up load time. 3. Mobile FriendlinessToday, we live in a mobile-first world. More people use mobile devices than desktops to browse the web. And because of that, Google has made it clear that your pages need to be mobile-friendly. Google has a mobile-first index. On pages where content is not easily accessible for users on mobile, it’s unlikely that you’re going rank high in search results. Google takes into consideration what the user’s experience is when they land on your site. Your site needs to:
If you have any doubts whether or not your site is mobile-friendly, you can use Google’s Mobile-Friendly Testing tool to see how your site stacks up. 4. Domain names, extensions and URLsYour URL helps Google understand what your page is all about. And having the right kind of URL can improve your organic CTR. URLs Using the right kind of URL is important—every URL on your website should be short, sweet, and keyword-rich. It needs to be a URL that Google’s bots can easily reach and crawl. But the theme here is: keep things simple. Keep the URLs as short as possible, write them in plain english, avoiding number or letter sequences that might only mean something to your team, and use relevant keywords tastefully—don’t just throw in keywords just for the sake of it. Domain names and extensions Domain names and extensions do impact on SEO—however, the approach has changed over the years. The major factor that leads to website ranking is hosting valuable content and getting valuable backlinks from authoritative sources. But when you add a keyword-rich domain name and relevant domain extension, it’s icing on the cake. Let’s take a look at this example. Say we have Website A with the domain name and extension of www.plywoodstore-london.com and Website B with the domain name and extension of www.londonply.store. Both can rank just as well as the other. However, the latter will garner more trust and will help the business get more on-topic backlinks for the keyword search of ‘London plywood store’. Your domain extension is an opportunity to communicate what you do—coming up with your domain name gives you the opportunity to be uniquely relevant to your business, and you can get creative while boosting your SEO ranking. Consider choosing a domain name based on your business type. Here are a few ideas:
5. Internal and external linksThe web is built on links—so links are a crucial SEO ranking signal. A well-optimized page will include both internal and external links. Internal links Including internal links to other pages with relevant content can help Google to better understand how all of your content is related. When you include internal links, make sure the anchor text has keywords in it. This can boost your rankings with search engines. External links Some people hesitate to include external links for the fear that doing so will just drive traffic away. This isn’t the case. You want to show that you’re creating quality content for your website visitors. When you link to other relevant, authoritative sites in your niche, it creates a better user experience and is good for SEO. If you have a business with an online presence, on-page SEO has to be a focus to compete and stay relevant today in search. Thinking about SEO on each page individually instead of just collectively as a whole gives you the greatest chance at standing out in SERPs on multiple pages.
This blog post is brought to you by .store. Have you ever tried to find a domain name and been given the message, “Sorry, that domain name is already taken!”? You are not alone! But with .store, a new domain extension for eCommerce and online stores, you will get the domain you want! What’s more, www.yourbusinessname.store, instantly tells people your website is a “store” and lets your brand do the marketing for you! So, go ahead Original source: https://ducttapemarketing.com/5-critical-on-page-seo-factors-that-impact-your-ranking/ The post 5 Critical On-Page SEO Factors That Impact Your Ranking appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/5-critical-on-page-seo-factors-that-impact-your-ranking/ There are negative aspects of social media but there is also plenty of content published of ordinary people doing good deeds. Social media and crowdfunding have both changed the lives of a number of people. Take a look below for social media posts that will bring a smile to your face. KFC Wedding Proposal Results in a Dream WeddingHector Mkansi proposed to Nonhlanhla Soldaat while they were eating a meal at KFC. The proposal led to a dream wedding and Hector picked the location as it is her favorite place to enjoy a meal. A bystander caught the proposal on video and KFC South Africa tasked their followers to find the happy couple. The video gained popularity which resulted in KFC paying for the wedding planner. Other companies like Audi offered to cover transportation and airlines even offered free flights. The couple had their honeymoon paid for by various companies, celebrities, and online personalities. Ocean Spray Enthusiast Receives a RewardNathan Apodaca’s truck broke down on his way to work. He decided to skateboard with Ocean Spray cranberry juice, his drink of choice. He videoed his journey to work while drinking his juice and listening to “Dreams” by Fleetwood Mac. He posted the video on TikTok after initially not intending to share it which resulted in over 40 million views. Ocean Spray decided to deliver a truck of Nathan’s drink of choice and he was able to keep the truck too! Ocean Spray shared this on Instagram and a number of celebs recreated the video across the world. Nathan then had to find one of the best car insurance companies so he could actually drive the truck lol. Burger King Baby Finds MomIn 1986, a baby was found in a Burger King bathroom in Allentown, Pennsylvania. Nearly 3 decades later, the baby had grown up and had a child of her own. Katheryn Deprill wanted to find her mom and posted a picture of herself on Facebook pleading for help. The picture gained traction and was shared thousands of times. Her biological mom reached out and the two met. Her mother explained she couldn’t provide for a child at this time. Katheryn and her mother are planning to continue a relationship and her mother plans to be involved in her granddaughter’s lives. Special Birthday for CharlieThe COVID-19 pandemic led to six-year-old girl Charlie Manning’s birthday being canceled. The Kamloops, Canada native was upset she could spend the day with family from the US. Charlie’s auto took to Facebook asking people to share to make her birthday one to remember. Charlie received 173 cards and 15 packages which made the day quite special. Students Catch a Big BreakJashika Khan and Mohammad Azajuddin from Kolkata, India were videoed flipping on the way to school in the morning. The video would eventually go viral in 2019. The video made it on to TikTok, Facebook, and Twitter as the teacher of the students posted it. Nadia Comaneci who is considered one of the best gymnasts of all time retweeted the post. This all resulted in free gymnastics training for the children and meals paid for with the Sports Authority of India footing the bill. We Rate Dogs Twitter Account Helps Dogs in NeedMatt Nelson created the We Rate Dogs Twitter account that eventually when viral but this was not his intention. He posts pictures of dogs with ratings and has over 8 million followers. Matt used this followed to start GoFundMe pages for dogs in need of medical care. A 12-year-old golden retriever needed a wheelchair and Matt’s followers delivered over $700 in a matter of hours. Woman Uses Social Media to Help Save Injured HawkMadeleine Weatherhead saw a hawk that seemed to be dazed on her walk to work in NYC. She called the Animal Care Center without an answer. She took a picture of the bird and took to Twitter for assistance. After the post, Special Operations Offices showed up to catch the red-tailed hawk which was taken to an animal sanctuary to make a full recovery. Seeing-Eye Dog Gets a Second ChanceCecil Williams lost consciousness only to fall onto subway tracks in New York in 2013. His seeing-eye dog Orlando sprung into action by jumping down and licking his owner awake. Cecil and Orlando got to the middle of the tracks as the train passed over them. Cecil stated he couldn’t keep his dog as Orlando was too old and insurance only pays for working service dogs. Law student Grant Kirsh saw the story and started an Indiegogo campaign. Money was donated at massive rates with over $103,000 for Cecil. Using Social Media for GoodThe world is full of great stories and people in need. Use social media to help people going forward as it is one of the most powerful platforms in the world today. The post 8 Social Media Stories That Will Bring a Smile to Your Face appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/givingtuesday/8-social-media-stories-that-will-bring-a-smile-to-your-face/ The post 8 Social Media Stories That Will Bring a Smile to Your Face appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/8-social-media-stories-that-will-bring-a-smile-to-your-face/ Creativity is a Choice and It’s Important written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Seth Godin In this episode of the Duct Tape Marketing Podcast, I interview Seth Godin, an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 18, 19, maybe even 20 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It’s Your Turn (And It’s Always Your Turn). His most recent book, The Practice: Shipping Creative Work, is available now. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. Questions I ask Seth Godin:
More about Seth Godin:
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This episode of the Duct Tape Marketing Podcast is brought to you by Zephyr. Zephyr is a modern, cloud-based CMS that’s licensed only to agencies. The system is lightweight, easy to use, and incredibly fast. And with an array of beautiful themes to choose from, you can get your clients’ websites up-and-running quickly and with less effort. Or, if you’d rather build a custom site, Zephyr includes agency services to be your plug-and-play dev shop. Zephyr is passionate about helping agencies create great websites for their clients. To learn more, go to Zephyrcms.com. Original source: https://ducttapemarketing.com/creativity-is-a-choice-and-its-important/ The post Creativity is a Choice and It’s Important appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/creativity-is-a-choice-and-its-important/ There are many technology solutions out there that businesses would be smart to make use of if they want to truly set their business up for success. A lot of companies have converted to using integrated communications applications such as Microsoft Teams, part of the Office 365 family of products. This is a suite which offers you the ability to talk and work together as a team, even remotely. It is particularly useful at this time during the pandemic, of course, but what are the unique benefits of Microsoft Teams, regardless of social climate? Let’s take a look at some of them right now.
Regardless of what industry you work in, it’s essential that you can communicate with other people on your team clearly and easily. Software like Microsoft Teams is a really helpful way of speeding up that process. With Teams, the communications process is expedited to make a difference in how you talk to others. You can achieve a great deal by chatting over Teams rather than sending thousands of emails back and forth. The chat is searchable, which makes retrieving information easier, and the email inbox is saved solely for important communications from clients. All of this is great for promoting better teamwork and a sense of collaboration.
With some software options, they are only usable on certain devices that you or your team might or might not have. One of the benefits of using Teams is that you can use it across all of your devices; you can access it on pretty much any device you can think of. This helps to keep your whole team on board no matter what, and means that not a single person is left out, regardless of what device they choose to use. It also improves the communication between your own devices should you need more than one.
When you are talking through messaging systems like Teams,, you need to make sure that your data is not being taken advantage of or that the software’s security is generally lacking. One of the standout things about Teams is that it is extremely secure. Whether you are using it for internal communications or external, or a mixture of both, all communications are secured, so you don’t have to worry about the privacy of your information.
Most business owners know how important it is to streamline communications, and with Teams that is exactly what you are doing. By using Teams, you can organize your workplace communication and all of your activities in one place. That includes meetings and similar things, and you can even use Teams to organize your creative thoughts and processes both individually and as a group.
Microsoft is a world leader in the area of bots, and Teams is a perfect example of this in action. Teams have around 24 bots with a variety of functions which are designed to make the whole process easier and user friendly. They are smart enough to answer your questions and assist you in your work duties. As you can see, Teams is a hugely useful tool, and one that you should be considering for your own teams in the near future. The post 5 Standout Benefits Of Using Microsoft Teams appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/business-innovation-2/5-standout-benefits-of-using-microsoft-teams/ The post 5 Standout Benefits Of Using Microsoft Teams appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/5-standout-benefits-of-using-microsoft-teams/ The fact that CBD is such an expensive supplement to buy is a big part of what makes the CBD industry so attractive to entrepreneurs. One of the biggest reasons why CBD is so expensive, though, is because brands in the CBD industry shoulder an immense amount of risk when it comes to marketing themselves. Some entrepreneurs go through all the trouble of sourcing merchandise, designing labels and developing their websites, only to discover after the fact that most traditional forms of online marketing aren’t even available to CBD brands. What can’t you do as a CBD brand in the United States? These are just a few of your challenges:
So, what can you do to market a CBD brand? For most companies in the CBD industry, marketing essentially comes down to SEO and doing everything possible to maximize organic search rankings. This article, though, will focus on another marketing channel that could prove just as valuable: social media. Here’s how to use social media for promoting your CBD brand. Prioritize Product Quality First and Social Media Marketing SecondThe most important thing to know about marketing a CBD brand on social media is that no amount of promotional wizardry can replace product quality and transparency. It’s well known that many CBD products have been tested and were found to contain significantly less CBD than advertised and, in some cases, no CBD at all. Product quality is a major issue in the CBD industry, and that’s why brands like Crescent Canna have gone through the expense of sending their products out for third-party testing and have published the lab reports online. If your products have any quality issues, people will quickly find out – and no amount of spending will allow you to spin your way out of that. These days, consumers know that they need to research CBD brands carefully before buying. Make sure that you have your bases covered before you begin worrying about your marketing strategy. Don’t Spend a Fortune on Influencer MarketingWhen companies in any industry start to think about social media marketing, influencer marketing on Instagram is one of the first things that come to mind. You should think twice, though, before you budget a large amount of money for influencer marketing or make it the core of your CBD social media strategy. Research has shown that engagement with influencers’ content on social media is dropping and is likely to continue doing so – and the more followers an influencer has, the less likely people are to engage with that person’s content. Consumers are increasingly growing wise to the complete inauthenticity of the average Instagram influencer. More than ever, people understand that influencers aren’t just regular people who happen to post great social media content; they’re entrepreneurs who want to earn money from paid endorsements and will happily promote just about anyone willing to pay their fees. Don’t spend money on an endorsement from a social media personality unless you’re absolutely certain that the influencer in question is a good fit for your brand and that people will engage with the content. Tailor the Message to the PlatformThe worst thing that you can do when marketing a CBD brand – or any brand – on social media is to simply cross-post your blog content on every social media platform. If you’re not tailoring the message to the platform and the audience, it’s going to be ignored. If you don’t have the time to manage your company’s presence on multiple social networks simultaneously – and you can’t afford to pay someone to do that job – then you’re probably best off establishing the strongest presence possible on just one platform. Remember that people expect to see different types of content on the different social networks. People on Twitter expect short-form content that they can digest quickly and share with their friends. People on Instagram expect to see engaging original photography. People on Facebook often look for interesting content that they can discuss with like-minded individuals. Remember that the message should always fit the platform. Optimize Your Content for SearchingPeople find content on social media in different ways. What you’re hoping for is that your pages will gain followers who will then see your content organically in their feeds. In the best case, your followers will amplify your content by sharing it with family and friends. The reality, however, is that branded social media content rarely performs that well. On Facebook, for example, you can expect around one out of every 20 followers to see the content that you post. The social networks are so full of commercial content that they want companies to pay if they’re really serious about maximizing their reach. As a CBD brand, though, you can’t pay to promote your content on social media. The only thing that you can do is make your content so engaging that people can’t help but share it with others. There is another way, however, for people to find social media content – they can find it by searching for it. In that sense, Facebook, Twitter and Instagram are basically their own search engines, and you can maximize the reach of your content by optimizing it for searching. If you have a take on a topic that’s trending within the CBD world, post it to capitalize on searches for that topic. Use hashtags to make your content easier to find – but limit them to a maximum of a few per post. Don’t Make Medical Claims About CBD on Social MediaWhen you write social media content about your CBD brand, you need to be extremely careful about what you say and always strive to avoid saying anything that could be construed as a medical claim. Social media might be an informal platform compared to your own website, but authorities like the FDA will treat your messages as official regardless of where they appear. It isn’t a bad idea to have a compliance officer in your company and run your social media content through that person before it gets approved for publication. The post How to Promote a CBD Brand on Social Media appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/advertising/how-to-promote-a-cbd-brand-on-social-media/ The post How to Promote a CBD Brand on Social Media appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/how-to-promote-a-cbd-brand-on-social-media/ You can never go wrong with a social media campaign. With the rise of e-commerce, people are increasingly using platforms like Facebook and Instagram in creating opportunities for your business to engage the right audience. With nearly 54% of consumers using social media to research products and services, you will want to focus on getting your brand front and center through your social postings, ads, and outreach initiatives. Maintaining an effective campaign is more difficult now than ever. Considering the high costs of running sponsored posts and creating content that clicks, it will be hard for your business to get noticed with only minimal resources. Fortunately, no budget is too small for a social media marketing campaign. It’s only a matter of using the right techniques and strategies. On that note, here are the three keys for maximizing your social media spending and getting more business. Review your campaign If you are getting less referral traffic from Facebook, Twitter and LinkedIn, then you might want to evaluate your campaign and identify what’s wrong with it. When you are spending the bulk of your marketing budget on social media, you are compelled to make changes to the way you engage your social audience. For this, you will need to check your analytics reports and look for sudden drops in referral traffic which are attributable to certain types of content. It also helps to determine whether a certain platform works well for your line of business. If your web design company doesn’t generate any leads from LinkedIn, you might want to reallocate your resources to platforms that provide better results like Facebook or Instagram. Track your spend Knowing if your campaign is performing well is only one part of the equation. You also need to keep tabs on your spending. This is integral to measuring the ROI of your campaign. If the amount you spend to acquire a new lead is more than the value of the sale, then you will need to reduce your lead acquisition costs by offering better deals, retargeting, and upselling value-added services. You may also get more accurate insights by getting the help of a virtual business accounting service. This allows you to obtain details about your ad spend as well as overhead costs and make better decisions. Invest in engaging content At the end of the day, it’s not what you do to your budget that counts, but rather, it’s the content of your messaging. You want to forge a compelling social media presence that entices your audience to convert. Once you have drafted a proposed budget for your campaign, you will need to brainstorm for ideas that allow your prospects to see how valuable your business is to their needs. Take time to research the market and look for the trends that matter the most. Don’t let your social media campaign lose steam. More importantly, don’t let your budget fizzle out without getting the best value from it. Take these three keys in mind and make every cent count! The post The 3 Keys for Maximizing Your Social Media Marketing Budget appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/content-marketing-2/the-3-keys-for-maximizing-your-social-media-marketing-budget/ The post The 3 Keys for Maximizing Your Social Media Marketing Budget appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/the-3-keys-for-maximizing-your-social-media-marketing-budget/ In today’s era, those who would like to reach as many people as possible need to make sure they leverage the power of the internet. When it comes to the internet, one of the most powerful tools and social media. There are hundreds of millions of people who use social media on a daily basis. Some of the top social media platforms in the world including Facebook, Instagram, Snapchat, TikTok, and others. Therefore, there are many people who have discovered the power of social media, using it to inspire others, sell products, and inform others about helpful services. That is exactly how Birdman Zoe has found his success as well. Daniel Desir, also known as Birdman Zoe, has built an empire. He said that he does not chase money, preferring instead to chase opportunities. He was born in a mixed household of Haitian and American descent. At a young age, Birdman Zoe lost his father. As a result, he started to feel a lot of pressure to become something. He would go on to graduate from John Jay College with a degree in criminal justice. Even though his passion was basketball, he decided that he did not want to go and play overseas. Instead, he decided that he wanted to be a presence in his son’s life. The only way that he was going to do this is if he made sure that he was around. As a result, he wanted to explore opportunities closer to home. This is how he got involved in the music industry. Birdman Zoe worked hard to make connections and try to meet as many people as possible. It didn’t take long, as Birdman Zoe as he started to work with professionals such as Yung Joey, Waka Flocka, and Gucci Mane. Immediately, he realized that he had a talent for the music industry. He leveraged his street smarts and work ethics to help others build their music careers, making a name for himself as a producer. Now, Birdman Zoe can be seen working with some of the top names in the music industry. He has already helped some of the top up-and-coming artists launch some tremendous albums, skyrocketing them up the charts. Without a doubt, Birdman Zoe has his name all over the Billboard top hits. Therefore, he is able to do anything that he puts his mind to. He is spotting new opportunities, swooping in to scoop up top talent, and making himself a household name. It will be exciting to see you Birdman Zoe goes from here. Without a doubt, for him, the sky is the limit and he is going to be the future of the music industry. The post Birdman Zoe Inspires Others with Social Media Success appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/social-media-marketing/birdman-zoe-inspires-others-with-social-media-success/ The post Birdman Zoe Inspires Others with Social Media Success appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/birdman-zoe-inspires-others-with-social-media-success/ |
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July 2022
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