How To Go From Blank Page To Self-Published Author written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Chandler Bolt In this episode of the Duct Tape Marketing Podcast, I interview Chandler Bolt. Chandler Bolt is an investor, advisor, the CEO of Self-Publishing School & SelfPublishing.com, and the author of 6 bestselling books. Self Publishing School is an INC 5000 company for the last 3 years in a row as one of the 5,000 fastest-growing private companies in the US. Chandler is also the host of the 7 Figure Principles Podcast and the Self Publishing School Podcast. Through his books, podcasts, YouTube channels, and Self-Publishing School, he’s helped thousands of people write a book that grows their income, impact, and business. Key Takeaway:Who really needs a book? Well, the short answer is everyone. Writing a book is the best way to grow your impact, your income, and your business. And there’s something really great about doing work once and then having that work live forever. But… what do you write about? How do you even get started? And how do you publish your work? In this episode, I spoke with Chandler Bolt — CEO and Founder of Self-Publishing School — about how to write and publish books successfully. He’s helped tons of people save 100s of hours, save $1,000s of dollars, publish books they’re proud of, and sell 1,000+ more copies in their first year. Questions I Ask Chandler Bolt:
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Like this show? Click on over and give us a review on iTunes, please! This episode of the Duct Tape Marketing Podcast is brought to you by Monday.com. There are a lot of tools out there to help companies get work done. We recently switched over to a tool called Monday, and we love it. Monday is more than just a project management tool. You can use it in many ways to run your entire business, marketing, sales, task management, even recruiting, and certainly project management. Check it out yourself here.
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Social media is an excellent way of not only promoting charitable giving; but also of transforming the way philanthropy is viewed. According to communications professional Josh Nass, the proper way to give is nonexistent. In other words, it is really something open to both interpretation and creativity. That subjectivity has been capitalized on in recent years, through the advent of all sorts of digital tools that have streamlined the process. We’ve seen charity campaign platforms that have been developed over time that have sought to revolutionize the way people give charity. Indeed the advent of the internet has helped mobilize coalitions representing diverse backgrounds of people who are giving money to worthy causes that they are passionate about. From a social media standpoint, Josh Nass believes this is a trend that will only accelerate with time. Ultimately, there’s little doubt it is having a wonderfully constructive effect of making philanthropy more available to people of all backgrounds. The magnitude or sizes of donations that people contribute is of little material significance. It is the act of benevolence itself, that has and deserves to be recognized. As giving becomes more available to people of all persuasions and backgrounds, philanthropy itself will be redefined for the better. The post Using Social Media to Promote Giving appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/business-innovation-2/using-social-media-to-promote-giving/ The post Using Social Media to Promote Giving appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/using-social-media-to-promote-giving/ How To Stand Out In A Noisy World written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mark Schaefer In this episode of the Duct Tape Marketing Podcast, I interview Mark Schaefer. Mark is a globally recognized speaker, educator, business consultant, and author of books such as KNOWN, Marketing Rebellion, and his newest book -- Cumulative Advantage: How to Build Momentum for your Ideas, Business, and Life Against All Odds. Key Takeaway:The world is noisy, and standing out today is difficult. At its essence, marketing today is about answering one question: “How can we be heard?” If we don’t already have advantages like a big powerful website or years and years of content, how can we build momentum? What can we do to give us more hope to stand out? Mark Schaefer set out to answer these questions. The world is stacked against us in big ways and small, and in this episode, Mark shares new ideas to help us build the unstoppable momentum needed to rise above these barricades. Questions I Ask Mark Schaefer:
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Like this show? Click on over and give us a review on iTunes, please! This episode of the Duct Tape Marketing Podcast is brought to you by Monday.com. There are a lot of tools out there to help companies get work done. We recently switched over to a tool called Monday, and we love it. Monday is more than just a project management tool. You can use it in many ways to run your entire business, marketing, sales, task management, even recruiting, and certainly project management. Check it out yourself here.
Original source: https://ducttapemarketing.com/how-to-stand-out-in-a-noisy-world/ The post How To Stand Out In A Noisy World appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/how-to-stand-out-in-a-noisy-world/ Do More Of What You Love And Automate Everything Else written by Sara Nay read more at Duct Tape Marketing
Agency Spark Podcast with With Natalie Furness The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here! In this episode of the Agency Spark Podcast, Sara interviews Natalie Furness. Natalie started as a freelancer in 2006 and is now an award-winning entrepreneur, she is also the CEO and founder of NIAM Marketing and Atlasales, she provides account-based sales training programs. She is passionate about automating sales and marketing operations to build scalable systems for revenue growth. Questions Sara asks Natalie Furness:
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This episode of the Agency Spark Podcast is brought to you by Airborne, a sales engagement platform. Learn more about how to set your team up for success at Airborneapp.io. Sales Engagement Platforms are fundamental to the Modern Tech Stack. Airborne delivers everything you would expect from a Sales Engagement Platform and then some. Get the most out of every interaction and make your team more effective with Airborne.
Original source: https://ducttapemarketing.com/do-more-of-what-you-love-and-automate-everything-else/ The post Do More Of What You Love And Automate Everything Else appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/do-more-of-what-you-love-and-automate-everything-else/ Beating Adversity With The Power of 3 written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Robb Hiller In this episode of the Duct Tape Marketing Podcast, I interview Robb Hiller. Robb is the CEO of Performance SolutionsMN. He is nationally known for his expertise in talent selection, executive coaching, team development, sales, and leadership building. Key Takeaway:Robb Hiller has taught the Power of 3 for many years in his work, but it came into much sharper focus as he was battling a health challenge in his life. In this podcast episode, Robb authentically shares his story about how used the Power of 3 to overcome the major adversity he faced unexpectedly in his life. He dives into how this method gives you easy-to-use, practical tools to help overcome stressful challenges and adversity in your life, and become a better person and leader. Questions I Ask Robb Hiller:
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Like this show? Click on over and give us a review on iTunes, please! This episode of the Duct Tape Marketing Podcast is brought to you by Quality Edge. Vesta steel siding is one of the fastest-growing siding products on the market. It’s made up of one of the strongest and most recyclable materials on the planet — it can withstand anything mother nature can throw at it. Vesta has won designer awards because of its patent design, rich solid colors, plank-like profile, and natural-looking wood-grain look that doesn’t require any homeowner maintenance. Be the first on your block to style your home with a bold, innovative solution that looks amazing for the life of your home. Check it out at www.qualityedge.com/vesta.
Original source: https://ducttapemarketing.com/beating-adversity-with-the-power-of-3/ The post Beating Adversity With The Power of 3 appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/beating-adversity-with-the-power-of-3/ What is the most important part of launching a new product? Is it the product itself? Is it having enough stock? How about an incredibly slick and well-designed product page? No. the most important thing when launching a new product is that you’ve got a fully functioning and well-thought-out lead generation strategy ready to go. You can have the best product in the world, beautifully displayed in the universe’s most well-designed product page, but if you haven’t got a way to get people to the product, you just aren’t going to do as well as you want to. People in the marketing biz talk a lot about lead generation, and they should – but if you’re a small business owner just launching a new line or you’re only just entering the field, it can be hard to understand what they’re actually talking about. So, what is lead generation, and what are the best lead generation strategies for newly launched products? What is lead generation?Lead generation is just that, generating leads. It’s getting consumers to take an interest in your product or service and leading them to make a purchase or enquiry as a result. When a product becomes well established, the lead generation settles into itself and gets helped along by other customers’ reviews and recommendations – but with a new product, it takes thought and planning to make sure the right people are seeing your products at the right time. What are some lead generation techniques?Some of the most basic lead generation techniques are things you probably have heard of but perhaps didn’t realized they’re part of lead generation. For example, marketers talk a lot about SEO, or Search Engine Optimization, which improves your ranking on Google and therefore gets more customers’ eyes on your site. Other techniques include effective use of social media, blogging, and online marketing videos. Which techniques are best for newly launched products?Creating a compelling landing pageWe may have made fun of the well-designed website at the expense of all else earlier – but having a well-designed website is essential for lead generation, especially when launching a new product. The mistake many people make is focusing on aesthetics rather than function. While visual design is certainly important and helps to establish your brand, what you need to focus on is designing a website that leads your customer from the information to the product to the checkout screen smoothly. A poor user experience is a huge barrier to people actually completing a purchase or enquiry. The best way to combat this is to create a compelling landing page, rather than a pretty one. Creating a landing page that makes people want to click that next button and move forward with this product is the best lead generation you’re going to get. Luckily this isn’t something you have to spend thousands of dollars on with a pro designer – there are so many tools out there nowadays, you can happily use a landing page creator when building your website and avoid spending the big bucks. Utilize your existing baseRemember all the work you put into gathering a base of customer email addresses? And remember those weekly email blasts you send out with news about the company, to those who have subscribed? This is where it all pays off. This is the perfect platform to use to get your new product out there. These is a list of people who are already interested in you and what you have to offer – they are almost infinitely more likely to actually engage with a new product release than a brand new customer. While most of your energy should go towards generating new leads and attracting new customers to your brand, you would be smart to utilize your existing loyal customers when it comes to lead generation for a newly launched product. Show off your researchHaving a white paper written on the background, context, or efficacy of your product is a surprisingly great way to generate leads. Although it’s not the most sparkly method of marketing a product, many new products have to wait months for enough good reviews to build up that it gives them a good reputation – have a well written and well-researched white paper showing how and why your product is useful and relevant establishes that authority right out of the gate, so even right at the beginning customers can feel assured of the quality of the product without reviews. So to recap, there are a huge number of ways to generate leads, from indirect lead generation that comes from blogging and SEO to more direct lead generation that comes from email marketing and well-designed landing pages. For newly launched products, what gets people interested is obviously quality, authority, and a good user experience. So, for a new product launch make sure you have designed a compelling landing page that generates sales, that you make use of your existing customer base, and that you have the research and value of your new product right in the customer’s line of sight The post Lead generation strategies for newly launched products appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/search-engine-optimization-2/lead-generation-strategies-for-newly-launched-products/ The post Lead generation strategies for newly launched products appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/lead-generation-strategies-for-newly-launched-products/ Home décor has been a famous consumer activity market for a decade now. The increase in the home décor market increases significantly, including the rising economies where domestic accessories and related merchandise gain high acceptance in the home décor mark this issue in the domestic décor market is estimated to amplify at some stage in the projection length due to the greater of the true property business enterprise in the large cities and the transformation from frequent to city dwelling. The existence of manufacturers on conventional social media has grown to be unavoidable. However, having a mere existence is no longer enough. The formal company web page or the take care of wishes to signify the target audience’s central price and consumers. These factors vary from brand to brand, but exact essentials continue to be continuous. For example, content on a home décor company will be diverse to a fashion brand. Though the basic components of content formation will continue to be the same, the last product will be closely influenced via the goal audience of a unique brand. Impact of websitesSocial media has modified the domestic diagram and decor industry. Websites like DNA11 are being used with DIY house owners and expert designers alike, so the imparting world gets entry to resources and permits searchers to tap into superb Genius through social media conversations and groups. The days of flipping through sample books and plan magazines, and searching at DIY TV shows, are fading into obscurity. DNA11 has revolutionized the concept market, and it affects domestic decor. Most of the famous domestic decor websites in the maximum receive referrals through websites bring dozens of extraordinary structure patterns in your dwelling room. From an easy DIY notion for your garage to designing your complete apartment, DNA11 has it all. Social media is influencing our dream homes by altering the way we dream about them! For starters, social media has kindled an interest in aesthetics and design. People across the world now have the right to entry to extraordinary assets when designing their very own living spaces. Social media, and its tools, let them experiment with colors, patterns and finishes – frequently for free. These websites have become THE region for humans to draw inspiration and find ways to make their residences a manifestation of their personality. Stats44% of house owners aged 18-44 use social networks, such as Pinterest or Instagram, like planning tasks to choose home enhancement suggests and TV networks like HGTV. Correlated to the 29% of house owners forty-five and over who answered similarly would show off that this turn to social media is a generational shift. Additionally, the discovery out positioned 52% to take the 50/50 DIY approach. A domestic renovation challenge would possibly select to paint their house; however, it would depart things like plumbing and electrical strength to the professionals. And when it comes to renovating their space, 36% of contributors said an alternative to a kitchen or bathtub would be a priority. The one difficulty that’s stayed identical notwithstanding social media’s upward push in influence? Money. 61% of these surveyed stated that they determine funds earlier than tackling any domestic enhancement venture. Social Media appsToday, we have Pinterest, Tumblr, Instagram, among many distinctive social media shops placing our vision immediately in front of us. We scroll through social media and see pics of our dream kitchen or our great bedroom. We spot the so that it would fit flawlessly in the living room or a bench that, in the end, fits the mudroom. Rather than having to go to a friend’s house, to the department store, or even venturing beyond your bedroom, you can sketch your dream home in a few minutes with a few easy clicks and swipes of your finger on. The home industry has exploded in the previous few years. Social Media influenceSocial media has also allowed organizations to tune how many human beings are involved in positive products or services through likes, retweets, and pins. Stores can submit their products to clients instantly, which lets followers see every new product as it arrives. With online selections being simply available, fewer humans are coming into stores to seem to be at products. However, it permits clients to show enterprises exactly what they are looking for when they arrive in the store, simplifying the shopping procedure and cutting down on the time clients need to spend. Social media posts additionally help customers find well-matched objects by displaying matters related to their searches and likes. This additionally helps organizations to join with customers and customize their shopping experience. Resource for HumansSocial media can also be held in charge of the main enlarge in the range of humans interested in aesthetics and design. Social media has furnished human beings with greater resources to design their residences and acquire their preferred look. People can spend countless hours looking through lots of design thoughts from the alleviation of their homes, inspiring them to redesign their residences regularly. Years ago, we would get our domestic to our “ideal” and go away it that way for several years. People are fast to follow and look out for home décor trends, consistently re-doing rooms to shape their modern find. Social media has also motivated human beings to share greater which helps to affect one-of-a-kind design trends. The post Social Media and Its Influence On Home Decor appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/social-media-research-2/social-media-and-its-influence-on-home-decor/ The post Social Media and Its Influence On Home Decor appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/social-media-and-its-influence-on-home-decor/ Weekend Favs April 24 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape Original source: https://ducttapemarketing.com/weekend-favs-april-24/ The post Weekend Favs April 24 appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/weekend-favs-april-24/ How To Adapt And Thrive In The Hard Hit Travel And Tourism Industry written by Sara Nay read more at Duct Tape Marketing
Agency Spark Podcast with With Darryl Leniuk The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. In this episode of the Agency Spark Podcast, Sara interviews Darryl Leniuk. Darryl has been in the Duct Tape Marketing Network for 3 years now. He comes from a background as a journalist and his niche is tourism marketing and public relations. He’s passionate about helping premium tour operators, adventure travel businesses and outdoor brands drive sales with strategic online marketing and powerful storytelling. With nearly two decades’ experience working in travel media, he brings a powerful skillset to the table. Aventur Marketing’s strategy-before-tactics approach has helped grow tourism businesses around the world, with industry-leading digital marketing tactics and public relations. Questions Sara asks Darryl Leniuk:
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This episode of the Agency Spark Podcast is brought to you by Airborne, a sales engagement platform. Learn more about how to set your team up for success at Airborneapp.io. Sales Engagement Platforms are fundamental to the Modern Tech Stack. Airborne delivers everything you would expect from a Sales Engagement Platform and then some. Get the most out of every interaction and make your team more effective with Airborne.
Original source: https://ducttapemarketing.com/adapt-and-thrive-in-the-travel-and-tourism-industry/ The post How To Adapt And Thrive In The Hard Hit Travel And Tourism Industry appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/how-to-adapt-and-thrive-in-the-hard-hit-travel-and-tourism-industry/ In 2020, the world had to take a big leap forward in digitization, and many sectors had to adapt, including marketing and communication. Fueled by the constant evolution of technology, social networks benefit from an endless stream of new trends, features, and platforms. After a year under the onslaught of a global pandemic, the trends are changing. More than ever, social networks are a link to animate its community and even expand it. Thanks to them, you will be able to generate more and better-qualified traffic, you will be able to attract new targets and retain your customers. However, to achieve this, you must also take into account new trends. In this blog post, we review 10 social media trends for 2021. 10 Social Media Marketing Trends for 2021Social networks have become a very important pillar of digital marketing. It is difficult to find a marketing strategy that does not include the use of social networks (Instagram, Facebook, Twitter, LinkedIn …) However, for the use of social networks to be effective and the strategies implemented to be solid it is vital to know the factors that will shape these platforms during 2021:
Social selling is not just the creation of social media profiles by your marketing and sales teams. Social selling is a process of finding, selecting, listening to, and interacting with potential prospects through social media. It makes it possible to detect, accelerate and/or develop business. In recent years the use of Social Selling has grown a lot, promoting electronic commerce within social networks. This, without a doubt, marks the future and trends of social media since it helps that users of social networks do not have to leave a platform to make a purchase. And not only this. From 2020 we will be able to see how different social networks launch new e-commerce functions so that companies can sell their products, as for example, Instagram Shopping did. The recent explosion in social selling reminds us that shopping has always been a social experience. And given the wealth of opportunities for brands today to make sales, social feeds are fast becoming the more modern way than to get to the mall.
Audiovisual content will continue to top the list of main trends in social networks during 2021. Some experts already predict that about 80% of the content we consume will be video in the coming years. The main reasons why video is positioned as one of the great trends are the following: audiovisual content is much more attractive and, also because nowadays it is easy to do with medium and high-quality smartphones. You know, video is the queen of the web! It is found everywhere: on websites, social networks, YouTube-type hosts, marketing campaigns; and for your content to have a chance of being seen by the most people, you must optimize it according to the algorithms of each platform. Each channel has its preferred codes and formats, and this year the algorithms will be even more demanding. The trend is towards VSEO (Video Search Engine Optimization). This practice refers to optimizing audiovisual content to make it stand out highest in search results.
AI is gaining importance in content marketing. It makes it possible to target an increasingly precise audience but also to create content. This latest trend is expected to take hold in 2021. While machines are still struggling to replace humans when it comes to pure writing, AI tools like Copy.AI are already helping to prepare advertisements or newsletters. Online background removal tools also help create images that can be used for social media marketing campaigns. Artificial intelligence is therefore, becoming a powerful ally for publishing content on a large scale and ensuring global visibility.
In 2021, two important figures in the world of social networks are expected to occupy an important place: micro-influencers and virtual influencers. Virtual influencers are humanoids who are succeeding on social media. A clear example is Lil Miquela, a virtual influencer who has already been trusted by major brands in the world of fashion. These influencers, not being human, do not make mistakes or get carried away by emotions, which is why brands trust them so much. The phenomenon of micro or nano-influencers is not new but continues to develop at a rapid pace. With a more limited but also more targeted audience and thanks to their level of engagement often higher than influencers with a greater number of followers, micro or nano-influencers are ultimately more influential. On the other hand, because these influencers create their own content and directly manage their accounts, they are able to convey a more personal and authentic tone that resonates with their followers. It’s also easier for brands to get in touch with them. In 2020, 46.4% of brand mentions with the hashtag #ad were posted by Instagram accounts with between 1,000 and 20,000 followers (classified as micro-influencers). In 2021, HypeAuditor predicts that more brands will collaborate with micro-influencers, and the paid placement share featuring #ad will increase to 50%. As a result, with brands opting for more sophisticated partnering strategies, influencers will specialize more on a particular topic. Thus influencers developing more generic content will become scarce.
WhatsApp’s announcement that, in 2020, it would begin to include advertising in the app, has generated great excitement and expectation, due to the accumulation of opportunities and avant-garde that this represents. The challenge is great because, although Facebook and Instagram already have the stories feature, it is true that WhatsApp is an app of a different nature and use, so it will be necessary to find a way to encourage the user to constantly visit this section; there are still a lot of people who never take a tour of this section. On the other hand, as we know, Facebook Messenger already has different advertising formats that range from sponsored messages, messages sent by brands with which the user has already interacted, in addition to Facebook ads with a button to start a conversation via Messenger to request more information. In addition to advertisements, brands can give other uses to instant messaging applications (WhatsApp, Facebook Messenger, or Telegram) in the same way that email marketing or SMS marketing campaigns are carried out; that is, creating a subscriber database to send them regular communications that add value. Among the brands that have already engaged in these practices with great success are KLM Airlines and Hellmann’s.
Augmented Reality (AR) is one of the most exciting social media trends nowadays. This technology is not only limited to games. It is also applied in different applications both desktop and mobile, eCommerce, and in product marketing. Spark AR by Facebook is an upcoming social media content creator that enables you to create and apply AR filters for your social media posts. It is a powerful tool designed for the Facebook camera and allows you to distribute it to other social media platforms like Instagram and Messenger. You can check out the latest experiments and filters for this tool through joining Spark AR’s community on Facebook.
Virtual Reality creates a different experience compared to AR as it requires one to immerse into a completely different world or environment. By letting consumers virtually experience a product, place, or a device’s functionality, it can enhance significantly their interest and makes your product more exciting and share-worthy. Good VR technology investments can surely amplify your social media presence. This video by Mbryonic enumerates some of the most exciting VR marketing campaigns that you can also take inspiration from and apply on your own marketing campaigns.
Relying on the content of followers has many advantages for companies. Among them, it stands out that they generate greater trust and this has an impact on engagement. Don’t confuse this trend with the influencers’ trend. In this case, we are referring to fans of a brand who publish their opinion about the brand, about a product or service, etc. Because of the reputation of devices like Reels from Instagram or Stitch from TikTok, UGC(User Generated Content) has attained a higher degree of personalization. Thanks to these tools, which have removed technical barriers, anyone can easily remix or adapt content from other users and share it on networks to express their ideas, opinions, and points of view. As a brand, you should make things easier for your audience, create content that can be mixed and provide your brand resources to users.
To offer customers what they want, personalization will prevail throughout 2021. ‘Social listening’ allows companies to know the reputation of the brand and, above all, the mentions that users make of their brand and products. All this allows the services and products to be offered to the client in a more personalized and effective way. This is the case of search engines with recommendations. One of the clearest examples of personalization can be found in the content catalog that Netflix offers its users, with which it recommends series and movies based on the content they consume. Personalized marketing is also applied through the sending of emails based on user behavior. That email that you receive in your mail, reminding you that you have left several items in the basket and that you are one click away from getting them. Tools based on artificial intelligence allow you to reach high levels of customization. Although if you want to start with simple tools that allow you to identify, capture and interact with your users, you can bet on online marketing campaigns. For example surveys, quizzes, voting, etc.
With social welfare, the study refers to the awareness that is generated about the impact of social networks on our mental health. According to the statistics of the analysis, this year there were 78.0K conversations about well-being on social networks. In fact, National Disconnection Day garnered more than 3.3K mentions (the use of the #DigitalDetox hashtag should be noted). This is also related to one of the novelties of the year and that is that Instagram is already trying to hide the likes to avoid the pressure of the exposure of popularity among users. “Increased awareness of the link between social media and mental health means that users are more aware of what they allow to influence them and more skeptical than before.” (Jualia Bramble from Bramblebuzz.co.uk). Our challenge as brands in the networks is to avoid toxicity, content saturation, and, consequently, misinformation; but also draw the attention of our followers promoting a healthier life. Quality will be the protagonist over quantity. The Power of Social MediaSocial networks like Facebook, Instagram, Twitter, and Pinterest, etc. are gradually establishing themselves as intermediaries between the media and their readers. Here, we have 5 points that display the power of social media:
There are several ways on how this can be. Market research, brand recognition, lead generation, relationship development, customer service, etc. These are the best ways that social media can help people and organizations connect online to share information and ideas. While networks like Facebook, Twitter, and LinkedIn are not the oldest form of social networks, they definitely define them now. These channels started as relatively simple services, but these days, since the mobile internet innovation, these systems have transformed into focal points that change every facet of modern life – from checking the news, posting holiday photos, to browsing for jobs and careers – into a communal encounter. If you’re not already using these core networks as part of your social media marketing plan or looking for ideas to improve your existing strategy, you’ll find a wealth of information in our guides for Facebook, Twitter, and LinkedIn.
Media sharing networks offer people and brands a place to find and share media content online, including photos, video, and live video. The distinction with social sharing communities from social media is still blurry since social networks such as Twitter and Facebook add augmented reality, live video, among other media utilities to their program. However, what distinguishes media content sharing networks is that media content sharing is their defining and primary goal. Similarly, on sites like YouTube and Vimeo, video is the primary mode of communication. When determining whether or not your business needs to establish a presence on a media sharing network, it is important to consider your available resources. If it’s that one element that very successful platforms like Instagram and YouTube have in their arsenal, it’s a well-planned objective and meticulously mapped multimedia resources that strictly follow a specific theme.
These networks can be excellent resources for market research. If used properly, you can also advertise on them, although you will need to be careful to separate your ads and posts. Discussion boards are one of the oldest forms of social media. Before we connected with our first friends from college on Facebook, we would talk about pop culture, current issues, and ask for help on forums. Observe the massive, widespread consumer rates on forums such as Quora, Reddit, and Digg. You will discover that the populace’s desire for cumulative information and insight remains steadfast.
These networks can be highly effective in driving brand awareness, customer engagement, and website traffic. Content organizing and bookmarking networks help people discover, save, share and analyze new and popular new content and multimedia. These networks are a breeding ground for creativity and inspiration for people looking for information and ideas, and by adding them to your social media marketing plan, you will open new channels to generate brand recognition and engagement with your audience and customers.
Positive reviews present social proof of claims. If they are taken care of well, you can solve the problems of dissatisfied customers. Consumer review networks give people a place to comment on brands, companies, products, services, tourist spots, and just about anything. Consumer reviews through social media networks go one step further by creating networks around the review as a fundamental part of the value they provide. Your Turn:So far, the digital marketing trends for 2021 seem to revolve around two different, but almost contradictory, concepts. First, it is a general improvement, focusing on real problems and adapting content to cater to the individual for more intimate engagement, rather than mass allure. The second is a much more mechanical and technical optimization, tweaking areas behind the scenes like SEO and the way campaigns are structured. Above, we’ve covered 10 of the hottest social media trends for the year 2021, to give you an edge over your competition. Take these marketing trends to heart and consider them when you design your own digital marketing strategy for the new year. Author Bio: Yen Pedrajas is an eCommerce and digital marketing writer who loves to share ideas and create strategies about social media and content marketing for start-ups, small and medium businesses. Read her work at Medium. Currently, she manages public relations for Removal.AI, an AI-powered technology that can automatically remove image background and a photo editing software used for photo editing ideally for eCommerce, printing and all other app and web development purposes. The post Social Media Marketing: 10 Trends in Social Networks That Will Mark 2021 appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/content-sections/news-and-noise/social-media-marketing-10-trends-in-social-networks-that-will-mark-2021/ The post Social Media Marketing: 10 Trends in Social Networks That Will Mark 2021 appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/social-media-marketing-10-trends-in-social-networks-that-will-mark-2021/ |
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