Social media used to TikTok isn’t the only Experience the hype without It’s easy to want to It’s crucial to maintain Stand out (or fit in!) With brands buzzing While it’s important to explore firsthand the new venues Popular doesn’t mean necessary! Before jumping into a It’s important to keep Justin Kline is The post Clubhouse and Reels and Spaces, Oh My! Where is Your Marketing Money Best Spent? appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/social-media-marketing/clubhouse-and-reels-and-spaces-oh-my-where-is-your-marketing-money-best-spent/ The post Clubhouse and Reels and Spaces, Oh My! Where is Your Marketing Money Best Spent? appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/clubhouse-and-reels-and-spaces-oh-my-where-is-your-marketing-money-best-spent/
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How Chase Chappell went from Working in his Sisters Garage to Advising on $189.5M in Ad Spend3/31/2021 How Chase Chappell went from Working in his Sister’s Garage to Advising on $189.5M+ in Ad Spend written by Sara Nay read more at Duct Tape Marketing
Agency Spark Podcast with With Chase Chappell The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. In this episode of the Agency Spark Podcast, Sara interviews Chase Chappell. Chase Chappell is a serial entrepreneur, marketer, and founder of Chappell Digital where he manages $10M in ad spend and is an advisor for $189.5M+ in spend across Facebook’s products. He’s also the creator and instructor of the Facebook Ads Expert Mastery Class. Questions Sara asks:
Resources mentioned:
Learn more about Chase Chappell:
Get 10% off Chase’s Facebook Ads Expert Mastery Class:
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Original source: https://ducttapemarketing.com/chase-chappell-facebook-ads-mastery/ The post How Chase Chappell went from Working in his Sister’s Garage to Advising on $189.5M+ in Ad Spend appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/how-chase-chappell-went-from-working-in-his-sisters-garage-to-advising-on-189-5m-in-ad-spend/ 15 Chrome Extensions Every Marketing Consultant Should Employ written by John Jantsch read more at Duct Tape Marketing Chrome extensions are incredibly useful (and often underrated) tools for marketers. They allow you to tailor your daily online experience to your specific needs, your job, and your productivity. As a marketing consultant, there are plugins out there that can help you, your clients, and potential prospects. There are many extensions that can help you do things like: gain more competitive insights for your clients, quickly audit and report on a prospect’s website performance, instantly record a short personalized 1-to-1 video to send in a cold email, analyze SEO, security, and design flaws on a website, the list goes on. There’s a huge library of plugins out there, and it’s easy to become overwhelmed when looking through the extension store. So which ones are really worth adding to your stack? I want to share some of the best extensions you can add to your marketing consultant toolkit. These tools will help you focus, find new customers, and make informed decisions about your marketing strategies (The links below are all for Chrome versions but many also have Firefox and Safari versions.) 1. Similar webSimilarWeb can give some basics on traffic to a site including the breakdown of traffic channels and similar websites. It’s a competitive digital intelligence tool for a complete 360-degree view of your industry, competitors, and customers. 2. Quick SEOQuick SEO checks backlinks and few other handy things. It provides you easy access to important SEO signals and data like PageRank, Backlinks, Alexa Rank, and Traffic estimate. 3. METASEO InspectorMETASEO Inspector is useful to inspect the meta data and schema found inside web pages that are usually not visible while browsing. The extension shows you alerts when the meta data is not within certain ranges, for example when the description tag is too short, or too long. 4. Built With or What RunsThese tools are website profilers. Either of these tools can give you a pretty quick analysis of the technology behind a site like WordPress and what plugins are present with a click of a button. Above: Built With Above: What Runs 5. MyWebAuditThis is a paid tool that runs a complete analysis of a site and produces a pretty report you can brand and use. MyWebAudit runs automated checks that provide a done-for-you audit system. It identifies the major design, SEO, security, and performance issues that cost businesses money. 6. LighthouseThis is Google’s site speed test tool that can quickly produce some ideas about what might be slowing a site down. 7. WhatsMySerpWhatsMySerp shows related search volume and CPC data right in the browser for most search phrases. You get unlimited on-demand keyword research data inside Google search results. 8. Facebook Pixel HelperThis tool shows if Facebook Pixel is installed. The extension works in the background to look for conversion or Facebook pixels and provide real-time feedback on the implementation. 9. Loom Instant VideoThis allows you to launch Loom from any web page and is handy if you’re doing site reviews to capture what you are seeing on a site. You can record your screen, voice, and face to create an instantly shareable video in less time than it would take to type an email.
10. Email HunterThis tool allows you to find email addresses associated with any website. Along with the email addresses, you can get the names, job titles, social networks, and phone numbers. All the data has public sources detailed in the search results. 11. Color PickerThis tool makes it easy to identify web colors, saving, and editing them on a given site a quick and simple job. 12. What FontWhat Font helps you discover the fonts used on a website. It allows you to know the font name, its family, color, style, size, position. 13. Video Speed ControllerFast-forward, rewind, adjust playback speed on any video. This video speed adjuster adds controls to web videos that allow to increase or decrease playback speed. 14. GrammarlyThis tool checks your grammar in email and any other online app. You’ll get real-time feedback from Grammarly on Gmail, Google Docs, Twitter, LinkedIn, and nearly everywhere else you find yourself writing.
15. CalendlyIf you use this scheduling tool, the extension makes it easy to drop your calendar links into any doc or email. There’s my list, but hopefully, you’ve found at least one Chrome extension that can help you become more effective at your job. Are there any essential or obvious ones I missed? Let me know in the comments. Original source: https://ducttapemarketing.com/15-chrome-extensions-every-marketing-consultant-should-employ/ The post 15 Chrome Extensions Every Marketing Consultant Should Employ appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/15-chrome-extensions-every-marketing-consultant-should-employ/ Financial technology (Fintech) has bridged the gap between suppliers and consumers worldwide. The technology has created a beneficial digital system that positively impacts both sides. This has improved the working capital and decreased or eliminated contract processing costs. The digital system applies to all sectors, from healthcare to the banking system globally. Fintech research shows increased investment in the Fintech industry. Statistics show $ 31billion investment deals in the last three years. The technology is also available for trading platforms. The many eToro reviews found online prove the huge impact Fintech services have had on stock trading platforms. The digital trading platform plans a merge with several Fintech services to improve cryptocurrency trading. Fintech companies Fintech Solutions in Supply Chance Finance to Buyers
For suppliers they get Corporate Funding Incentive Since the introduction of SME Global Impact Fintech solution is Healthcare Opportunities Fintech solutions aren’t Hospitals should invest Future Issues The traditional banking Conclusion Companies should The post The Impact of Fintech on Supply Chain Finance appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/business-innovation-2/the-impact-of-fintech-on-supply-chain-finance/ The post The Impact of Fintech on Supply Chain Finance appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/the-impact-of-fintech-on-supply-chain-finance/ For many people, living a life in the public eye is a dream. To the average person, fame is associated with popularity, adoration, wealth, and most importantly, relevance. If someone famous is seen out in public, dozens of fans rush to their side, begging for a picture or an autograph. But with all of this attention, these public figures lack privacy and normality. They cannot walk into a coffee shop without being bothered and their every move in person or online is tracked by millions of people. Life in the spotlight comes with pros and cons. People may be surprised how much work it is to handle that much attention 24/7. Andrew Napolitano became a part of the Fox News family back in 1998. Before he made his debut on television, he was the youngest life-tenured Superior Court judge in New Jersey. He graduated from Princeton University in 1972 and received his Juris Doctor from the University of Notre Dame in 1975. While serving as a judge, he tried over 150 jury trials and handled thousands of hearings, motions, divorces and sentencings. After sitting on the bench for eight years, he decided in 1995 to begin his career in television broadcasting. Napolitano is currently the senior judicial analyst for the Fox News Channel. He offers legal insight for both FNC and the Fox Business Network. In addition to discussing the legal issues our country faces on television, he is also the author of nine books about law and government. According to the Fox News website, some of his work include “Constitutional Chaos: What Happens When the Government Breaks Its Own Laws”; The New York Times Best Seller, “The Constitution in Exile: How the Federal Government Has Seized Power by Rewriting the Supreme Law of the Land”; “A Nation of Sheep”; “Dred Scott’s Revenge: A Legal History of Race and Freedom in America”; and “Lies the Government Told You: Myth, Power, and Deception in American History,” also a New York Times Best Seller. His most recent book is titled: “Suicide Pact: The radical expansion of Presidential Powers and the Lethal Threat to American Liberty.” Some of his work has been published in The Wall Street Journal, Los Angeles Times and The New York Sun. Andrew Napolitano is passionate about sharing his wisdom with the American people and he lectures nationally about the Constitution and human freedoms, making him a familiar face to many people. Napolitano is grateful that he has a platform that allows him to share his thoughts to such a large audience. He knows that by being an advocate for civil liberties and continuously speaking his mind on government issues, he is making a legacy for himself. On the other hand, however, the media can play a role in twisting Napolitano’s words in order to make them sound negative and unappealing. This is a con that many public figures face, the constant battle with the media. Even though Napolitano himself is part of the media, he is nowhere near safe from it. The media is known to publicize stories to get popularity, even if the story is not 100% accurate. Because of this, Napolitano believes that life in the spotlight is both a blessing and a curse. Although millions of people wish to be famous, remember that fame is just as much of a job as anything else. Sure it has many perks, but people cannot escape the public eye once they are thrown into it. They have to constantly watch what they say or how they act before a story breaks all over social media. This article is aimed to help people recognize that life in the spotlight is tough, and only people who are up for the challenge can live through it. The post Andrew Napolitano: Life in the Spotlight appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/media-journalism/andrew-napolitano-life-in-the-spotlight/ The post Andrew Napolitano: Life in the Spotlight appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/andrew-napolitano-life-in-the-spotlight/ The Top 10 Duct Tape Marketing Podcast Episodes for 2020 written by John Jantsch read more at Duct Tape Marketing 2020 was an unpredictably eye-opening year that brought forth swift change, lots of uncertainty, and a shift in perspective for many. Even though 2020 immediately conjures words like “challenge,” “hardship” and “crisis,” there are many lessons learned that will impact and shape the future of business and small business marketing moving forward. I chatted with some incredible guests on the Duct Tape Marketing Podcast. I wanted to take a look back at the most popular episodes we aired in 2020. If you enjoyed what you heard here, check out the full line-up of shows. Tim Staples – Creating Shareable Content for Your BusinesTim Staples is the CEO of Shareability and co-author of Break Through the Noise: The 9 Rules to Capture Global Attention. Staples has developed a reputation in the marketing industry for being a creator of viral content. In the past few years, several of his video campaigns have amassed more than five billion views, and 35 of them have landed on the first page of YouTube. Biggest takeaway: Today everybody has a megaphone. But now that everybody has a megaphone, they’re shouting into it all day long, every day, to the point where most people have tuned almost all of it out. You’ll hear from Staples on the five positive emotions that are the most effective in content to get people to lean forward and share: happiness, awe, curiosity, empathy, and surprise. Click here to listen to the episode. Michael Margolis – Storytelling Around Disruption and InnovationMichael Margolis is the CEO and founder of Storied. Storytelling has become a business buzzword of late, but there’s a lot of complexity behind the term. Margolis’ focus is specifically on storytelling as it relates to disruption and innovation. It’s often hard to tell stories about change—audiences grow wary or defensive—but Margolis helps leaders in Silicon Valley and other hotbeds of innovation make that change feel exciting and achievable. Biggest takeaway: We are taught to lead with data and conclusions. But if you lead with data, the story is dead on arrival. Margolis shares his three-step narrative framework that will help you capture your audience’s imagination, attention, and relate to your story about what you’re selling. Click here to listen to the episode.
Alison Levine – How to Treat an Opportunity Like Your One Big BreakAlison Levine is a leadership expert, polar explorer, and mountaineer who is no stranger to extreme environments. She has survived sub-zero temperatures, hurricane-force winds, sudden avalanches, and a career on Wall Street. She is one of the most in-demand keynote speakers, delivering resounding leadership messages that transcend her extreme climbing expeditions and remain relevant in today’s fast-paced business environments. She is able to draw relevant, authentic parallels between mountaineering and business because she has experienced both first hand—on multiple mountains, in multiple organizations, and in multiple industries. Biggest takeaway: Alison Levine shares her story of starting her journey at 30. Levine shares how progress happens when you get uncomfortable, and how to treat an opportunity like it’s your one big break. Click here to listen to the episode. Steven M.R. Covey – Timeless Habits for Cultivating SuccessSteven M. R. Covey is the former CEO of the Covey Leadership Center, where he helped his father, Stephen R. Covey, launch his classic book, The 7 Habits of Highly Effective People. He is also a New York Times and #1 Wall Street Journal bestselling author himself. His book, The Speed of Trust, is designed to help leaders build a collaborative team and environment on the basis of trust. Biggest takeaway: Steven M.R. Covey shares his insights on why it’s so important for people to feel understood, how a paradigm shift can change your reality, why spirituality doesn’t need to be religious, and how it can help you in challenging times. Click here to listen to the episode. Ben Shapiro – Uncovering New Possibilities in the World of MarketingBen Shapiro got his start at eBay, where he served as their manager of business development and SEO. He then went on to found his own business and run marketing for a number of early-stage startups. In more recent years, he transitioned into marketing strategy consulting and now runs several popular podcasts, including the MarTech Podcast and Voices of Search. Biggest takeaway: Shapiro shares why companies should consider getting into a content business. what really matters when it comes to creating a successful podcast (or great content in any format), and how to approach going independent whether that’s the next big step in your career, or you’re doing it for the time being. Click here to listen to the episode.
Seth Godin – Tips of the Trade with Seth GodinSeth Godin is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It’s Your Turn (And It’s Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world. Biggest takeaway: You’ll get insights from best-selling author, teacher, and entrepreneur Seth Godin about what it takes to create a successful podcast and produce one at that, the difference between the homemade and the professional approach to media production, and where conferences will stand on being relevant in today’s world. Click here to listen to the episode.
Kara Goldin – How to Find Inspiration in DoubtKara Goldin is the founder and CEO of Hint Water, a flavored water brand founded in 2005. She is also the author of Undaunted: Overcoming Doubts and Doubters. Kara is an active speaker, writer, and host of the podcast Unstoppable with Kara Goldin where she interviews founders, entrepreneurs, and other disruptors across various industries. Biggest takeaway: Don’t let anyone crush your dreams! Kara Goldin shares her story about the incredible risks she took and how she overcame huge challenges in founding Hint amidst all of the doubt from herself and others. Click here to listen to the episode. Solo Show – Google Analytics Simplified for Small BusinessClosing the loop on your marketing investment, on your channels, on your customer engagement, are important. This allows you to focus, spend less money, and invest in what really works. I work with a lot of small business consultants and small business clients and this is one of the biggest challenges to get them excited about. It’s a lot like telling people they need to like math. Especially when you go to this tool, one that I believe is one of the best tools on the planet, and it’s free, but it’s really easy to get lost. In this podcast, I’m going to spend some time trying to simplify this. Biggest takeaway: You’ll learn why you should care about Google Analytics, how to set it up, and what goals you should have when you set it up. Click here to listen to the episode. Todd Henry – How Motivation Can Drive You to Produce Your Best WorkTodd Henry is the founder of Accidental Creative, and author of The Accidental Creative as well as Die Empty. Todd Henry’s latest book he wrote with Rod Penner, Todd W. Hall, Ph.D., and Joshua Miller, Ph.D. – The Motivation Code: Discover the Hidden Forces That Drive Your Best Work. Biggest takeaway: Todd Henry has created a new framework for understanding what motivates us and why. Henry shares tips on how you can use your motivation to produce your best work. Click here to listen to the episode. Shaina Weisinger – Repurposed Content Can Increase Your Traffic 300%Shaina Weisinger is the CEO of Repurpose House. Shaina Weisinger is an expert in social media marketing, specifically optimizing content through repurposing. Repurpose House takes all of the content your business produces and adds the social media bells and whistles. They trim video and audio, create text motion videos of blog highlights, add headlines, captions, size them for all platforms, and more. Biggest takeaway: You’ve spent effort and time creating content, you should get the most out of it. Shaina Weisinger shares how you don’t always have to reinvent the wheel, and you can use repurposed content to increase your traffic significantly. Click here to listen to the episode.
Is your favorite episode on the list? If not, we’d love to hear which one you enjoyed listening to the most! For our podcast audience, we can’t thank you enough for your support over the years! If you like the show, click on over and subscribe and if you love the show give us a review on iTunes, please! Original source: https://ducttapemarketing.com/top-10-duct-tape-marketing-podcast-episodes-for-2020/ The post The Top 10 Duct Tape Marketing Podcast Episodes for 2020 appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/the-top-10-duct-tape-marketing-podcast-episodes-for-2020/ Weekend Favs March 27 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape Original source: https://ducttapemarketing.com/weekend-favs-march-27/ The post Weekend Favs March 27 appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/weekend-favs-march-27/ Today, technology and social media continue to It’s crucial for creators to interact with their audiences if they wish to remain relevant. However, this may not be an easy step, especially if you do not have a clear strategy to connect with your audience. You do not want to waste time on a non-effective strategy, so you need to learn effective communication methods to connect with your audience. Here are tips to help you effectively connect with your target audience. Define Your AudienceIt is vital to know who your target audience is. That is why you need to start by defining your audience. You need to devise creative strategies to identify people and see who you’re dealing with. Many social media platforms allow you to view your audience demographics on their own websites, and other third-party sites exist to give you an even deeper understanding of who your audience is, even letting you know how many of that audience is spam or bot followers. This is the general overview of your ideal Look at Other Key InfluencersEvery industry has top influencers who know exactly how to reach their target audience and keep people engaged. Such people can help you figure out how to connect with your audience through various platforms, as each platform has different tools. Ensure you learn from an influencer who has a similar image, style, and brand to yours, as your audiences will most likely be similar and be interested in similar interactions. Some social media influencers even use things like a fan site for creators outside of their usual social media to make audience interaction even easier. Create Quality and Relevant
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