How To Use Business Storytelling To Captivate Any Audience written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Janine Kurnoff In this episode of the Duct Tape Marketing Podcast, I interview Janine Kurnoff. Janine is the co-founder of The Presentation Co and co-author of Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience 1st Edition. Key Takeaway:We’re living in a really noisy time where we’re constantly marketed to. Storytelling helps us break through the noise, and it helps us be heard in an authentic way — because in order to craft a narrative, you really have to walk in your audience’s shoes. Business storytelling is this idea of taking the concepts of classic storytelling and then helping those of us in the business world make it practical and relevant. Janine Kurnoff has developed a simple, repeatable framework to help you turn your ideas and insights into an authentic, persuasive story. In this episode, Janine Kurnoff and I dive further into how to develop compelling business narratives. Questions I Ask Janine Kurnoff:
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Original source: https://ducttapemarketing.com/how-to-use-business-storytelling/ The post How To Use Business Storytelling To Captivate Any Audience appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/how-to-use-business-storytelling-to-captivate-any-audience/
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July 2022
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