You probably already know that social media is one of the most powerful brand-building tools available. And it might be why you’re thinking of using it to help build your brand! But what’s your next step? How do you become the next success story, one that people are tweeting, retweeting, liking, and sharing? The truth is, social media’s good, but it takes more than just building a brand profile; it isn’t a “Field of dreams.” For success to come, you first need a social media branding strategy. One that consistently engages with your target audience builds brand awareness and drives highly converting traffic. The good news is we’re going to tell you how to achieve brand building through social media. All you have to do is put it into action. 1. Consistency over social platforms There’s one word you’ll regularly hear people say when talking about brand building, and that’s consistency. It’s the number one tactic for success on social media, and it takes work, dedication, and discipline. However, there are tools available to help reduce your workload. But before you can use them, there’s a couple of things you have to do: Start by writing your profile, and remember, it’s more than just a brand description; this is where you begin creating the consistency that’ll run throughout your marketing campaigns. The elements you choose now are what create your audience’s future perception of your brand. So, ensure you select a style of language, graphics, colors, fonts, and a logo that represents you in a way that you want to be seen. After all, first impressions count, and this is your chance to make the right one. Once you have your profile, put it on all of your platforms; if you have to reduce it for specific places, ensure you keep the main elements like images and colors the same throughout. 2. Designing a logo Before discussing designing a logo, a quick word about why you need one; it’s that word consistency again! Your logo’s the most potent visual your brand will ever use, and if done right, it’ll be the cohesive anchor that ensures the rest of your content is instantly recognizable. Find design inspiration from the following resources:
Options for creating one:
3. Brand voice and style Your brand’s voice and style help determine how your brand is perceived, so it needs to be in the right language and tone for your target audience; otherwise, any content you post might be misunderstood. How to find your voice: Your audience demographics, plus your product or service, can help you determine your choice of voice and style when it comes to branding on social media. It helps to give your brand a personality by imagining it as a person, using three adjectives to describe their nature, considering how old they are, what they look like, and their interests; these will help you find their voice and style. 4. Talk like a human You can’t build a brand on social media by selling your products; it requires a more subtle approach because users aren’t there to hear a sales pitch. Social media communities only connect with genuinely authentic brands, and you do that by talking like a human; hey, after all, it should come naturally, shouldn’t it? On social media, you can talk with everyone as if they’re friends, so be relaxed, use first names, and colloquial language where possible. But remember that how you speak when posting has to reflect the voice and style you’ve created for your brand, so keep them as consistent as possible. Your goal is to create a brand that resonates with your target audience, saying that we connect with people, not brands, so show off your personal side, and telling a good story is an excellent way of doing that. 5. Tell a story People repeatedly buy brands, not products, and nothing sells better on social media than a brand with a good story. But here’s the thing, people don’t connect with brands, do they? They connect with the people behind them. Creating a strong personal story for your brand gives your audience a reason to buy into it. Because it provides them with a dialogue, which they can connect to by relating it to their own experiences; in essence, they make your story their story. Here are some ways of creating a compelling story that will engage with your audience:
6. Relevant content How often do you read content that isn’t relative to you? Never, right. Social media audiences are no different. The only way to engage your audience in a way that encourages them to promote your brand is by giving them content that they want to be associated with. Tips for creating relevant content:
7. Visuals Content filled with relevant images is proven to engage with social media audiences 94% more than content without. It’s because we connect with visuals far quicker and remember them far longer. The popularity of visuals now offers a unique opportunity for brands to ensure audience engagement. And by using the right graphics in your content, you breathe life into it, enabling you and others to share your vision, tell your story, and sell your products or services. Of course, social media platforms are well aware of this. They now provide brands with the ability to post visuals linked directly to their websites, meaning viewers can become consumers at the click of a visual! The post How to Achieve Brand Building Through Social Media appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/content-sections/news-and-noise/how-to-achieve-brand-building-through-social-media/ The post How to Achieve Brand Building Through Social Media appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/how-to-achieve-brand-building-through-social-media/
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How to Find Inspiration in Doubt written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Kara Goldin In this episode of the Duct Tape Marketing Podcast, I interview Kara Goldin, the founder, and CEO of Hint Water, a flavored water brand founded in 2005. She is also the author of Undaunted: Overcoming Doubts and Doubters. Kara Goldin is an active speaker, writer, and host of the podcast Unstoppable with Kara Goldin where she interviews founders, entrepreneurs, and other disruptors across various industries. Questions I ask Kara Goldin:
More about Kara Goldin:
Like this show? Click on over and give us a review on iTunes, please! This episode of the Duct Tape Marketing Podcast is brought to you by .store. Have you ever tried to find a domain name and been given the message, “Sorry, that domain name is already taken!”? You are not alone! But with .store, a new domain extension for eCommerce and online stores, you will get the domain you want! What’s more, www.yourbusinessname.store, instantly tells people your website is a “store” and lets your brand do the marketing for you! So, go ahead Original source: https://ducttapemarketing.com/how-to-find-inspiration-in-doubt/ The post How to Find Inspiration in Doubt appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/how-to-find-inspiration-in-doubt/ During the past few years, social media has increased tremendously in its scope and popularity. As a result, there are lots of people who are looking for ways to not only use social media to stay in touch with family members and friends but also use social media to grow their business. In this manner, everyone is trying to figure out what the optimal platform is for their purposes. This is where Instagram has risen to the surface. What started out as a platform that mostly young women used to share photos with friends and family members has now become one of the most popular platforms in the world. Having been acquired by Facebook, many people are excited about the new filters that have been released. In addition to looking at this top 10 list, it is a good idea for everyone to think about how to choose an Instagram filter. First, everyone has to think about the audience. While most people want to make sure that their photos and videos are viewed by as many people are possible, the reality is that some people are going to gravitate toward a specific type of photo or video. Therefore, everyone has to consider who is going to be looking at their photos and videos. Take a look at the followers and see who is looking at what, as this will help everyone make the right decision for their needs. Second, it is a good idea to think about the tone that the photo or video is supposed to set. Is this a time of excitement, such as a new product or service release? Or, is this meant to pique curiosity, such as with photos about traveling to exotic places? Perhaps, the photo is meant to create a somber or sad mood, marking a lost loved one? These are a few of the most important questions that everyone has to answer. Finally, also think about the lighting of the photo. Lighting is often overlooked when it comes to placing photos on social media, so think carefully about how the lighting in the photo si going to mesh with the filter. Some filters are going to be better for darker photos while others might be better for lighter photos. Keep these points in mind when looking at filters. These are just a few of the most important points that everyone has to keep in mind when it comes to their Instagram filter choices. This can go a long way toward making sure that everyone is able to present their photo or video in the best light possible. Check back regularly, as new Instagram filters are released on a regular basis. The post How To Choose an Instagram Filter appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/content-sections/tools-and-tips/how-to-choose-an-instagram-filter/ The post How To Choose an Instagram Filter appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/how-to-choose-an-instagram-filter/ It’s October 2020 and for the past 10 months the year has been filled with news stories about Coronavirus and the US presidential election. That said, perhaps the third most talked about thing this year has been Tiktok, the video based social media app which seems to have taken the world by storm with even more downloads than Facebook and Instagram this year! The app is now the 6th largest social media app in the world! By now I am sure that the majority of people will have had at least some exposure to many of the app’s viral videos and channels. However, at this point, the question “so what actually is Tiktok” would most likely get you laughed out of the room! Have no fear we’ve got you covered, in this post we will bring you up to speed and give you everything you need to know about Tiktok. So…. What is Tiktok?Tiktok is essentially a Chinese video sharing app for Mac IOS and Android where users can create, share and edit videos up to 60 seconds long. In many ways Tiktok is a spiritual successor to Vine as the app seems to centre around short, simple entertaining videos. Although the videos are short, there are plenty of editing tools on the app to allow users to be as creative as possible. Creators also have access to an extensive library of songs that they can use in their videos completely royalty free, a big advantage over other social media apps. You don’t actually need a Tiktok account to view videos on the app, however you are required to sign up if you wish to like or comment on a video. Registering for an account also allows Tiktok to tailor the videos that they show in your feed. What Kind of Content can you Find on TiktokAlthough starting life as Musical.ly a ‘lip synching’ app where users could upload a photo of themselves lip synching along to popular songs, the userbase has developed to the point now where there are now a variety of different types of videos available to watch. For example, dancing videos, comedy routines and “cringe” videos are all currently popular on the app. Tiktok creators can also team up using the Duets function, allowing users to sample another person’s video and add themselves to it. Notable users of this feature include Lizzo and Tove Lo. The tone of the videos on the app can go between light hearted and funny to politically charged and thought provoking as users will often use the platform to respond to current events going on around the world such as the current Covid19 pandemic and the BLM protests in the USA. According to the app’s community guidelines anything goes as long as it doesn’t display violent, racist or sexually explicit content. So how do people Actually get Followers on Tiktok?There are a variety of different ways of getting new Tiktok followers. Perhaps the simplest way is actually just creating good content which will make people want to visit your profile. In addition users can also cross promote their Tiktok across other social media platforms such as Twitter, Pinterest and Instagram. That said, there are a few other ways of getting more followers, if you don’t quite have the patience to wait for them to roll in by themselves you can also claim free Tiktok followers from websites like Tiktokfamed.com where you can actually claim 1000s of authentic profiles free of charge. Can you use Tiktok as a Marketing Tool?Yes! If you are savvy enough, Tiktok can provide an excellent way of promoting yourself or your business. A good example of a business that has successfully used Tiktok to promote themselves would be Chipotle. Chipotle teamed up with influencer David Dobrik for the #Chipotlelipflip challenge. As a result, the campaign received 230 million views as well as over 100,000 submissions! In terms of ways of paid advertising, Tiktok has 4 different types:
How has the app become so Popular?Celebrity partnerships seems to be a key factor in the app’s popularity. The app has been popularized by many celebrities, for example Jimmy Fallon who regularly includes a Tiktok ‘Challenges’ segment on his show. Another factor in the app’s popularity is the current Covid19 pandemic. The app has provided users a way to escape boredom during lockdown. Is Tiktok Safe?As well as it’s adoring fans, the app certainly has it’s fair share of detractors, perhaps most notably US President Donald Trump who has accused the app of selling it’s users’ information to the Chinese government, an accusation which Tiktok denies. Tiktok responded to Trump’s comments by casting doubt on whether the President was acting out of genuine concern for the safety of the app’s users. That said, the USA is not the only country who has raised concerns over the app. Earlier this year India actually banned Tiktok after a border clash with Chinese forces left 20 Indian soldiers dead. In addition Australia has also considered banning the app as a potential threat to national security. Although the app remains ever popular many users, concerned about the app’s future have begun to migrate to other social media sites like Facebook, Instagram and Youtube. Recently a string of rival apps such as Byte, Tangi, Kuaishou and Kwai have also sprung up, looking to challenge Tiktok’s dominance over the app market. With all of these recent developments, who knows what the future has in store for Tiktok! So there you have it, everything you need to know about Tiktok in 2020! The post Literally Everything you Need to Know About Tiktok appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/content-sections/news-and-noise/literally-everything-you-need-to-know-about-tiktok/ The post Literally Everything you Need to Know About Tiktok appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/literally-everything-you-need-to-know-about-tiktok/ When someone is constantly on their devices, it can be easy to get caught up in socially expressing oneself. As silly as it may sound, social media is actually not a human necessity. That is very hard for many people, especially the younger generations to understand. As more and more people make social media accounts online, it is being an apartment that those images are more important than what is happening in our real life. By images, one means that the personas that are usually carried in social media mediums are very controversial. People need to make adjustments to their screen time. For media specialists like Ken Kurson, it’s difficult to picture how his life would be without media. So many people have built careers based on social media or media in general. So why would they give up something that’s making them money? The answer is that one shouldn’t give it up completely, just in segments. Spring quality time with family members without phones or devices is so important in this day and age. People value snap chatting their days over actually enjoying them. On the other hand, of course, there are those who prefer social media to person communication. There are many introverts that use social media as a way to get away from it all. Due to the vastness that online communication has created, it can be room for some very controversial and dangerous behaviors. The show “Catfish” is about people who pretend to be others for a long period of time. They steal people’s identities which can be very traumatic for someone who starts a bond with the person behind the screen. That is why detoxes are so important. By verifying that the people in your life are real and not conspirators, there is greater control over a person’s life. In addition, screen time is very important to reduce. The more blue light a person receives a day, the worse their eyesight can get. Furthermore, people have been known to get headaches after too much screen time. That being said, having time away from these devices and instilling a higher appreciation for tying off one’s phone, can bring enlightenment to many people. Connecting with family and friends without having to be on devices is a grounding experience. Many people rely on their phones in awkward situations so that they can feel like they are not acting strangely. Yet, that’s the opposite of what should be happening. People are very social species. No matter how introverted a person is, there is also some type of longing for human interaction. That is why social media needs to be limited. Having one-on-one person interactions is much more valuable to our psyche. It helps develop more long term relationships and instills behavior practices for many people. Of course, Ken Kurson is an advocate for “do what you want”, but respect how important detoxes are. Social media was made to help people communicate, not separate. It is clear that there are side effects to using devices to open, and being unsocial seems to be one of them. The post Why Device Detoxes Are Important appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/content-marketing-2/why-device-detoxes-are-important/ The post Why Device Detoxes Are Important appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/why-device-detoxes-are-important/ Does Business Investment Follow Data or Gut Feel? written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Reeves Wiedeman In this episode of the Duct Tape Marketing Podcast, I interview Reeves Wiedeman, contributing editor at New York magazine, who has written for the New Yorker, the New York Times Magazine, Rolling Stone, Harper’s, and other publications. Reeves Wiedeman has a new book out today, Billion Dollar Loser: The Epic Rise and Spectacular Fall of Adam Neumann and WeWork. The story of how a company valued at over $47 billion, that set records for raising funds, seemingly crumbled overnight. Questions I ask Reeves Wiedeman:
More about Reeves Wiedeman:
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This episode of the Duct Tape Marketing Podcast is brought to you by Gusto. Look paydays are great. Running payroll, calculating taxes, deductions, compliance that’s not easy. Unless you have Gusto! Gusto is simple online payroll and benefits build just for small business. Because you are a listener of this show you get 3 months free once you run your first payroll. To learn more, go to Gusto.com/tape Original source: https://ducttapemarketing.com/does-business-investment-follow-data-or-gut-feel/ The post Does Business Investment Follow Data or Gut Feel? appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/does-business-investment-follow-data-or-gut-feel/ Is your company’s LinkedIn page languishing in the traffic netherworld? There’s no shame in that. LinkedIn might be one of the most visited social media websites in North America, but its high overall traffic volumes split among millions of individual and corporate pages. Only a small fraction of LinkedIn users get the kind of traffic they deserve. Now, how does one go about changing that? Simple: by implementing some time-worn strategies to drive more traffic to one’s LinkedIn page. It’s not as difficult as it sounds. In fact, you can get started on some of the more straightforward initiatives on this list today and complete them in relatively short order. Read on to learn more about how you should proceed. 1. Focus on Telling Compelling Stories Content marketing begins and ends with great content. That’s certainly true for content marketing on LinkedIn, where audiences are unusually discerning and attentive. If your LinkedIn updates don’t consistently tell compelling stories that your audience finds valuable to their decision making processes, you’re not utilizing LinkedIn’s potential to its fullest. And you’re all but certain to be leaving traffic opportunities on the table. 2. Use Bright, Engaging Visuals in Your Posts Don’t neglect to use bright, engaging visuals to liven up your LinkedIn posts. These visuals don’t need to be professionally produced or needlessly complex. Asiaciti Trust’s LinkedIn page demonstrates the potent power of crisp, simple visuals in supporting the stories that you should already be telling on LinkedIn. 3. Repost Longform Content You’ve Published Elsewhere If your company blog is already active and engaging, leverage it as a resource for your LinkedIn campaigns, especially early on. There’s no shame in reposting high-quality blog content on your LinkedIn page. Remember, it’s all about sharing compelling stories and adding value to the conversations your prospects want to be a part of. 4. Connect and Converse With Influencers in Your Field Set a goal to connect with at least 10 influencers in your industry every month. Once you’ve made these connections, keep them going by engaging in meaningful (but respectful) conversations about the topics that matter to you most. If these conversations are publicly visible on your LinkedIn page, you’ll draw interested visitors and perhaps some participants as well. Even if they’re private, you can bet that your new influencer connections will reward you with mentions and endorsements. 5. Link to Compelling Content Written by Influencers (And Other Relevant Sources Too) This is another way to leverage LinkedIn’s rich stable of influencers and authoritative content sources. Linking isn’t always a two-way street, and Google’s rules around reciprocal linking can be dicey, but your efforts will be rewarded to a greater or lesser extent. 6. Reach Out to Connections With Requests for Endorsements Endorsements do more for your image than a dozen blog posts, especially when they come from influencers whose words matter to their followers. Don’t be shy about asking for endorsements from people who’d have legitimate reason to give you a public thumbs-up. Think past and present colleagues, business associates, vendors, employees, and members of your professional network. 7. Join Interest Groups Likely to Drive Traffic to Your Page Joining and actively participating in LinkedIn interest groups, such as industry or professional associations, is a high-probability way to drive traffic to your LinkedIn page. The more you participate in conversations through these groups, the more you’ll be seen as a valuable member of the niche — someone whose content is worth consuming. 8. Publish LinkedIn-Exclusive Content and Promote It Through Other Social Media Channels Speaking of content worth consuming: nothing drives traffic to a LinkedIn page like high-profile, LinkedIn-exclusive content. You’ll need to pull out all the stops to make this type of campaign successful, leveraging other high-traffic social media platforms like Facebook as well as your company website, press releases, and perhaps even earned media. Over time, a stable of content available only on your LinkedIn profile could turn it into a destination for prospects hungry for insights. 9. Commission Studies and Reports for Publication on LinkedIn This tip closely follows on the one above. These studies and reports don’t have to be exclusive to LinkedIn, per se, but they should be “destination” reading or viewing. In other words, they need to stand out from the usual LinkedIn updates by way of scientific methodology and insightful conclusions that can’t be found anywhere else. 10. Be Honest, Authentic, and Raw (But Always Appropriate for the Workplace) Authenticity always sells, even on businesslike venues like LinkedIn. But you do have to be careful to remain on the right side of the line between professional appropriateness and “not safe for work” territory. The price for crossing that line is too high to bear. 11. Create Your Own LinkedIn Group If you can’t find a LinkedIn group worth joining? No sweat — create one of your own. You’ll attract a host of new followers and immediately gain recognition as an influential leader in your field, no matter how narrow it might be. 12. Engage in Targeted Content Sharing (But Don’t Let It Take Up Too Much of Your Time) Lastly, be sure to share relevant content with individuals and small groups (including LinkedIn groups) to whom it’s likely to speak. This sort of targeted content sharing has a high probability of conversion when done right and can spark a virtuous cycle whereby newly turned-on prospects refer others to your LinkedIn domain. Start Driving More Traffic to Your LinkedIn Page Today Whew — that was quite a list. Do you feel more confident that you know what it takes to drive more traffic to your LinkedIn page? Are you ready to get started? Ready or not, you’d do well to get on it. Every day, your competitors are putting their noses to the grindstone, working to shore up their LinkedIn profiles and draw more prospective to their pages. Give them too much room to run and they could elbow you off the court completely. We know it won’t come to that, of course. You know what’s at stake, and you wouldn’t have gotten this far if you didn’t know what it took to reach your goals. Here’s to a more engaging, popular LinkedIn presence — not tomorrow or the next day, but today. The post 12 Ways to Drive More Traffic to Your Company’s Linkedin Page appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/content-sections/tools-and-tips/12-ways-to-drive-more-traffic-to-your-companys-linkedin-page/ The post 12 Ways to Drive More Traffic to Your Company’s Linkedin Page appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/12-ways-to-drive-more-traffic-to-your-companys-linkedin-page/ Repurposed Content Can Increase Your Traffic 300% written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Shaina Weisinger In this episode of the Duct Tape Marketing Podcast, I interview Shaina Weisinger, CEO of Repurpose House. Shaina Weisinger is an expert in social media marketing, specifically optimizing content through repurposing. Repurpose House takes all of the content your business produces and adds the social media bells and whistles. They trim video and audio, create text motion videos of blog highlights, add headlines, captions, size them for all platforms, and more. Questions I ask Shaina Weisinger:
More about Jon Schram:
Like this show? Click on over and give us a review on iTunes, please! This episode of the Duct Tape Marketing Podcast is brought to you by .store. Have you ever tried to find a domain name and been given the message, “Sorry, that domain name is already taken!”? You are not alone! But with .store, a new domain extension for eCommerce and online stores, you will get the domain you want! What’s more, www.yourbusinessname.store, instantly tells people your website is a “store” and lets your brand do the marketing for you! So, go ahead Original source: https://ducttapemarketing.com/repurposed-content-can-increase-your-traffic-300/ The post Repurposed Content Can Increase Your Traffic 300% appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/repurposed-content-can-increase-your-traffic-300/ Even the best authors can find writing a pain, whether from self-doubt, mental overload or that dreaded writer’s block. On the flipside, writing at its best can give everyone — expert or novice — the thrill of creation. You probably know the feeling when words just flow naturally, as if someone else was doing the work! So what decides between pain and pleasure in writing? The critical piece is how you prepare. Once you get your ideas in order, and you have a plan you can trust, it’s way easier to focus on the text itself. Your mind is free to craft great sentences, because you know exactly what goes where. Fortunately, there are some great digital tools for writers that make this crucial step easier. Here are four apps that can help you get organized the next time you sit down to write. Scapple Scapple is a visual thinking tool: it helps you quickly see your thoughts and how they connect. A cool aspect of Scapple is that it lets you jot down your ideas just as they come to you. Click anywhere you like on the screen and add a new note. You can then draw connections between ideas. A dotted line represents a simple link, while arrows show how one thought leads to another. You can group connected ideas by placing a shape behind them, and then move that whole block of notes around on the screen. Scapple comes with multiple format options, so you can give your notes the style and colors that work best for you. Another neat feature is being able to drag and drop images onto the screen. They can be connected to your notes in same way. You can also drag and drop a text file, and Scapple breaks it into paragraphs or sentences that each become notes you can move around. Zooming in and out lets you focus on the notes that matter most, or look at the big picture. Scapple is a great way to sketch out your ideas visually, especially if you don’t have many notes and you can quickly map them out in front of you. Braincat Like Scapple, Braincat invites you to pour in all your ideas just as they come, but it works quite differently. This application is ideal for when you have too much to handle — too much information, or too many ideas. The goal of Braincat is to take you from a mass of unsorted content to a few key essentials that can guide your writing. Braincat separates input from organization. After you’ve entered all your ideas, you categorize them. You look at each note and ask yourself: “What kind of thing is this?” or “What heading should this go under?” It’s surprising how fast you can do this, because categorizing is what your brain was built to do. This simple process reveals the hidden structure of your thoughts: it’s a quite magical experience. You might start with hundreds of notes, way more than you could manage on a single screen. You end with a handful of categories — and they’re meaningful to you, because you created them. Next you sequence your categories and name your “Big Idea”— the one underlying concept that ties everything together. Then Braincat automatically provides a detailed outline to use when you write, and you can export this as a CSV file which is handy for Google Sheets or Excel. For visual thinkers, Braincat also generates a simple mind map, showing you everything you’ve organized at a glance. Still suffering from writer’s block? There’s a mode in Braincat called Discover that gives you powerful questions to answer about your writing project. It’s perfect for getting those mental wheels turning again! Writer’s Blocks The idea of Writer’s Blocks is to have all your materials in one place before you set out to write. It’s designed to link your notes to your manuscript so you can switch back and forth between them. Writer’s Blocks uses a simple format with columns and blocks, a bit like Trello. You can create a column for each topic, chapter, scene or section of your writing project. Then you can add blocks of any length in any column. You can drag blocks from column to column, sequence them within a column, or select a block to create a new column. The app automatically re-numbers your blocks when you move them, so they’re easy to find. In Writer’s Blocks, you’re not restricted to what can be seen on the screen – you can scroll down your blocks or across to additional columns. You can zoom out to see everything you’ve collected, or zoom in to focus on your immediate priority. To help you navigate it all, you can use colors and formatting tools that highlight important thoughts. If you’re not wedded to using Microsoft Word, Writer’s Blocks comes with its own word processor. This appears on a panel next to your columns of blocks. The advantage is that you can import your blocks directly into your manuscript, and they will always remain linked. You can find the original block by clicking in your manuscript. And if you change the sequence of your blocks, the sequence in your manuscript will change, too. Writer’s Blocks is ideal if your way of writing is to build your draft by assembling pieces of text and then arranging them into the best sequence. Speare Like Writer’s Blocks, Speare thinks about writing as units of text that you gradually assemble into a document. These building blocks are created in “boards,” which are column-like spaces you can organize side-by-side on your screen. Speare makes it easy to re-arrange your blocks with drag-and-drop. Not only that, you can break paragraphs into sentences so they can be moved around, too. You can use boards for your planning notes as well as for creating the actual text. Because you can nest boards, just by dragging and clicking, you can create an outline with a hierarchy of headings and subsidiary points. There are visual tools that help you highlight and distinguish different blocks with color and styling. A special feature of Speare is what it calls “spaces”. A space provides a frame within which you place related boards. You can see at a glance which spaces you have open, and what boards they contain. You can quickly flip between spaces, and if you delete a space the boards are preserved: the space was just a way to organize your material. All this makes Speare a great tool for writers who accumulate large scraps of text and then build a document from those kernels. Once you’re ready to make your draft, you’ll find the app has excellent formatting and editing tools. In particular, it makes revisions easy to create and track. There are collaboration features, too, so others can help you create and finalize your piece. In conclusion… With all these tools to choose from, you shouldn’t have to suffer when you write. Make your writing life easier by getting your thoughts organized with the digital tool that suits you best. And then enjoy the sheer pleasure of letting those sentences flow! The post WRITING — PAIN OR PLEASURE? IT DEPENDS ON YOUR TOOLS! appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/content-marketing-2/writing-pain-or-pleasure-it-depends-on-your-tools/ The post WRITING — PAIN OR PLEASURE? IT DEPENDS ON YOUR TOOLS! appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/writing-pain-or-pleasure-it-depends-on-your-tools/ If you want to outsource your business IT, then you’ll be glad to know that this is very easy to do. If you want to find out more about some of the benefits or if you want to make sure that you are getting the best result out of your outsource in general then this is the guide for you. Cost Advantages The most obvious advantage of outsourcing your business IT services is the fact that you can save a lot of money. You can get the job done at a way lower cost and you may even find that the quality is better as well. When you look at the wage difference in the US when compared to Asia, you will soon find that the same work can be done in India for a fraction of the cost. Most of the time you will save 60% at a minimum, plus you won’t be compromising on the service you provide either so make sure that you keep that in mind. Increased Operational Efficiency When you outsource your company needs, you will soon find that you get years of experience on your side. You may even find that they can help you to understand complex projects and that you can also gain a lot of knowledge as well. You may even find that they can do the job better than you can, and this can save you a lot of time, effort and energy. Focus on the Core Areas Outsourcing your company process would give you the chance to free up your time and your energy. It would also give you the chance to focus on building your brand even more while also helping you to invest in research. This would help you to put out a higher-level service without wasting too much money in the meantime. If you want to outsource the most important part of your company first, then take the time to look into helpdesk software. Skilled Resources Gone are the days when you need to invest in recruitment or even expensive resources for your company. Now it is more than possible for you to get access to resources online and you would be surprised at how much it could help you to really capitalise on your company’s success. By outsourcing, you can get access to specialist resources that could help you to take things to that next level far more than you realise. Time Zones The other benefit of outsourcing is the fact that you can easily take advantage of other time zones. You can get jobs done while your office is closed, and you can wake up to everything being done. It doesn’t matter whether you are outsourcing your software updates or your customer service team because you can easily keep your company running even when your doors are closed. This can work in your favour and you would be surprised at how much it could help you to keep your company operating efficiently at all times. The post The Many Benefits of Outsourcing IT Services appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/content-sections/tools-and-tips/the-many-benefits-of-outsourcing-it-services/ The post The Many Benefits of Outsourcing IT Services appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/the-many-benefits-of-outsourcing-it-services/ |
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July 2022
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