You may be wondering why you should trust a digital marketing agency to help your business succeed. With social media and the internet as an ever-changing landscape, it can be difficult for one person or small team to stay on top of all of the changes. This is just one of the many reasons companies choose to hire a digital marketing agency. Let’s look at the 5 reasons! 1. They will be able to provide the right services for your companyThey can provide a wide range of services, from web design and development to social media channels like Facebook and Twitter. A digital marketing agency will have experience with analytics software such as Google Analytics or Adobe Analytics, allowing them to track the success of your campaigns in real-time. A digital marketing agency will make sure that their strategies are the right fit for your company, and they won’t take just a “one size fits all” approach. They will consider what is best for your brand or industry. 2. You can save money by hiring a digital marketing agency instead of an in-house teamWhile agencies certainly have a higher price tag than hiring an in-house person to perform all of your digital marketing strategies, it is less expensive in the long run. Hiring an agency means you will not need to pay for extra benefits like health insurance, paid time off, equipment, and office space costs. You can focus on other aspects of running your business instead of spending time on digital marketing strategies. 3. Digital Marketing Agencies are experts who know which strategies work best for each businessWith so many opportunities to reach your customers online, it can be overwhelming for a business owner who is unfamiliar with digital marketing. An agency will have experience using many different strategies and technologies, so they know which ones work best for each company. When you hire a digital marketing agency, you are gaining access to an entire team of experts in their field who can provide support and training for you and your team. It’s typically a lot easier, and less expensive in the long run, to work with a digital marketing agency instead of managing everything yourself or hiring someone every time there is a change in the market. An agency will already have your information on file and relationships with different companies that specialize in certain areas, like social media management and web development. 4. It’s easier than ever before to find the right agency with so many options available onlineThere are so many options for a branding and marketing company. Look at client reviews, review the agency’s website, and check out the agency’s social media profiles to see what work they have done in the past. You can also ask friends or family members if they’ve heard anything about different digital marketing agencies in your area. 5. A digital marketing agency has access to more resourcesHaving access to more resources means they can give you better results faster. They will be able to provide analytics and insights about your marketing efforts and more of a complete picture of what is working or what is not working. The digital marketing industry is constantly evolving. It’s important to have an agency you can trust with your brand, who will stay on top of the latest trends and provide insightful advice for success in the future. The post Top 5 Reasons to Use a Digital Marketing Agency appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/content-marketing-2/top-5-reasons-to-use-a-digital-marketing-agency/ The post Top 5 Reasons to Use a Digital Marketing Agency appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/top-5-reasons-to-use-a-digital-marketing-agency/
0 Comments
Human resilience and ingenuity are some of the most fascinating things about our species. It’s amazing to consider that although our basic needs have remained constant, our creativity in meeting those needs also constantly takes us to uncharted territory. This very fact is why it’s no surprise that, amidst the sharp, sudden changes that have befallen us since the COVID pandemic, our resilience has driven us to keep charging forward, creating new paths along the way. The gig economy is here to stay. One of those new paths is the gig economy. Although gig work has been around long before COVID, the pandemic created a surge in this kind of work. As many businesses were forced to lay off employees, other opportunities for making money arose. Things such as the skyrocketing delivery demand, and demand for home services caused the gig economy to grow at a rate of 8.25x faster than the overall economy in 2020. Today, there are 55 million Americans engaged in gig work, with an expectation for nearly 50% of Americans to have been involved in gig work at some point by 2027. The appeal of gig work is easy to see. Although it isn’t full time employment, it does provide a flexible, self-made schedule. It’s project-based, and is open to anyone at any time. Gig workers report an overall better quality of life. Fifty-eight percent of gig workers report working less than 30 hours a week, yet the pay is greater than their traditionally employed peers. As 4 out of 5 companies are planning to hire more gig workers in the near future, the opportunities are only going to increase. As we are still coping with the effects of COVID in every area of life, gig work is helping us to carve new paths to success, despite the challenges.
The post Why the Gig Economy is Thriving appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/infographic/gig-economy/ The post Why the Gig Economy is Thriving appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/why-the-gig-economy-is-thriving/ Narrowing Your Focus On Your Ideal Customer written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing part three of a three-part series talking about my new book launching Sept. 21, 2021 — The Ultimate Marketing Engine: Five Steps to Ridiculously Consistent Growth. I’m diving into step three – narrowing your focus and identifying your ideal customer. Key Takeaway:There are plenty of customers to go around. Just remember that you don’t need them all and maybe more important you don’t want them all. Not all customers are ideal – but saying no is maybe one of the scariest things there is for a business owner. In this step, we’ll work on understanding who and what makes a perfect customer for your business. Then we’ll go to work on helping more of them understand why your business is the only logical solution for them to consider. Topics I cover:
More About The Ultimate Marketing Engine:
More About The Certified Marketing Manager Program Powered By Duct Tape Marketing:
Like this show? Click on over and give us a review on iTunes, please! This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.
Original source: https://ducttapemarketing.com/narrowing-your-focus/ The post Narrowing Your Focus On Your Ideal Customer appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/narrowing-your-focus-on-your-ideal-customer/ Finding The Real Problem Your Business Solves written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing part two of a three-part series talking about my new book launching Sept. 21, 2021 — The Ultimate Marketing Engine: Five Steps to Ridiculously Consistent Growth. I’m diving into step two – finding the real problem your business solves. Key Takeaway:People don’t buy the products or services because they want them, they buy them because believe they will solve a problem. As discussed in part one of this three-part series, the Ultimate Marketing Engine is a successful customer. How do you help your customer become successful? First, you need to understand what problem it is they’re trying to solve and how your product or service can be the solution. In this step, we’ll explore how businesses that understand, communicate, and promise to solve the real problems their ideal customers face, can make a giant leap towards rendering all competition irrelevant. Topics I cover:
More About The Ultimate Marketing Engine:
More About The Duct Tape Marketing Consultant Network:
Like this show? Click on over and give us a review on iTunes, please! This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.
Original source: https://ducttapemarketing.com/finding-the-real-problem-your-business-solves/ The post Finding The Real Problem Your Business Solves appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/finding-the-real-problem-your-business-solves/ What are the best proxies, and what should you look for in this free rotating proxy trial here? The answer depends on what you use proxies for. These rotating proxies help you work on various sites with great convenience; for example, they allow you to work on multiple social media accounts such as YouTube without letting the different accounts link up with one another. If you are managing multiple social media accounts, without proxies, you will get shut down fast. Therefore, going for the best rotating proxies would be a great idea. What is the best rotating proxy to use? Selecting the best proxy type can be an easy job once you understand the different proxy categories. Proxies are usually categorized based on their accessibility. They can either be shared or dedicated proxies. Shared proxies have multiple users who share them simultaneously and are accessible to other users. As a result, the share proxies can be slower and likely to get blocked when other users scrap similar websites as you. Dedicated proxies, also known as private proxies, are used by one user. The user receives complete anonymity and a heightened performance level. Being only one client in a proxy makes the proxy likely to have a higher success rate. How to choose the best rotating proxy Choosing the best rotating proxies depends on what you use the proxies for. For example, you may be managing multiple social media accounts like YouTube, Twitter, Facebook, and Instagram. The best proxy should help you to work with all these accounts simultaneously without getting them linked together. Dedicated proxies would be an excellent option to avoid linking the various accounts together. Meaning when they access the internet, they will look like they are coming from different places. Choosing the wrong proxies would affect aspects such as the speed and risk of exposure. Nonetheless, sticking to dedicated, semi-dedicated, or rotating proxies is essential, and getting specific will depend on the use of the chosen proxy. Semi-dedicated proxies are proxies that you are sharing with other people. The problem with this type of proxy is that the proxies can get banned when you are sharing with other people. Once they are banned, neither the people you share with nor use them will use the proxies, especially if you are using them for social media. Semi-dedicated proxies are not recommended for social accounts. Instead, they are best for non-recurrent activities such as scrapping. The best proxy to use for repetitive tasks such as managing social media accounts is dedicated proxies. Rotating proxies rotate after a given period. They can rotate after five, ten or fifteen minutes. When the proxies rotate, they change proxies depending on the tool that you are using. Some companies would rotate the proxies whenever you make a new request. As such, rotating proxies help you traverse across various sites without being blocked. Benefits of rotating proxies Rotating proxies come with various benefits, including preventing bandwidth and rate limits. The proxies also offer you a great way of hiding your IP address from other external sites. They provide you with increased anonymity, therefore, avoiding blocks while accessing multiple sites. Most importantly, rotating proxies are highly recommended because of the high efficiency in screen scrapping. Rotating proxies offer you multiple ports that you can connect to based on a predetermined time. You can choose the intervals that the rotating proxies would change with a maximum of one hundred and twenty minutes. The intervals depend on the number of activities that you are engaging in on the sites. The post Grab This Free Rotating Proxy Trial Here! appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/content-sections/tools-and-tips/grab-this-free-rotating-proxy-trial-here/ The post Grab This Free Rotating Proxy Trial Here! appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/grab-this-free-rotating-proxy-trial-here/ Mapping Out Where Your Best Customers Want To Go written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing part one of a three-part series talking about my new book launching Sept. 21, 2021 — The Ultimate Marketing Engine: Five Steps to Ridiculously Consistent Growth. I’m diving into step one – taking your customers where they want to go. Key Takeaway:Your business succeeds when your customer succeeds. The Ultimate Marketing Engine is a successful customer. In the book, I introduce the idea of viewing your customers as members – and this isn’t like a Costco membership. The goal of serving a customer as a member is to help every member get the transformation they are seeking, not the product you are selling. In this episode of the Duct Tape Marketing Podcast, I’m talking about step one of the five steps to ridiculously consistent growth – mapping where your best customers are today and where they want to go. Topics I cover:
More About The Ultimate Marketing Engine:
More About The Certified Marketing Manager Program Powered By Duct Tape Marketing:
Like this show? Click on over and give us a review on iTunes, please! This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.
Original source: https://ducttapemarketing.com/where-your-best-customers-want-to-go/ The post Mapping Out Where Your Best Customers Want To Go appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/mapping-out-where-your-best-customers-want-to-go/ PPC marketing has seen lots of changes recently. That’s because it is one of the most efficient ways to get your products in front of consumers who are actively looking for what you have to offer. It also gives businesses more realistic expectations about how much they can spend on advertising while still seeing results that exceed their budget. If you’re not taking advantage of PPC marketing, then there are four reasons why you should start today! 1. PPC marketing has grown to be the most popular form of digital advertisingYour business should be able to take advantage of growing trends in advertising. PPC marketing has proven itself time and again as the best choice for businesses today. When you’re not using Google AdWords, Bing Ads, or another platform that uses pay per click (PPC), then your competitors will outrank you on search engines. A professional PPC marketing company can help your business improve its online presence by using the most current strategies for SEO and PPC. If you don’t have experience with these types of ads, then you could be wasting precious money on ineffective marketing campaigns. 2. Google AdWords is still king, but other platforms are gaining popularityThe digital marketing world is changing rapidly, and Google AdWords remains the leader in PPC. However, other platforms are beginning to overtake it as well. Facebook Ads are growing exponentially each year thanks to their ability to create targeted campaigns that allow businesses of all sizes to find new customers quickly. 3. Facebook and Instagram ads are becoming powerful tools for marketersFacebook and Instagram ads can be used to target very specific audiences. These types of ads are becoming increasingly popular with businesses, but you don’t need a huge budget for them to work well for your business. For example, suppose you own an organic grocery store. In that case, they constantly engage with such content types would make sense that people who like “tasty recipes” or “organic living” would be interested in your business. There are many different types of people on Facebook and Instagram who could potentially shop at a grocery store like yours, but you need to target them effectively with the right kinds of ads. 4. Video advertising continues to grow in popularity to reach consumers on social mediaVideo advertising is growing, and you can use it as part of your PPC strategy. Visual content like images and videos are the most powerful ways to reach consumers on Facebook and Instagram because they’re constantly engaging with such types of content online. Whether you make videos yourself or hire a company to do it for you, video advertising can be an incredibly effective way of getting your business in front of more potential customers. For example, if you own a local juice bar that sells organic smoothies and juices, then using Facebook ads with short clips from your product demonstrations could attract the attention of new customers who are likely to love what you have to offer. If your business is not already using PPC marketing, there’s no better time to start! Businesses of all sizes and niches can benefit from these ads because they help businesses reach customers who are actively looking for their products or services online. The post 4 Reasons Why PPC Marketing is Better Than Ever appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/content-marketing-2/4-reasons-why-ppc-marketing-is-better-than-ever/ The post 4 Reasons Why PPC Marketing is Better Than Ever appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/4-reasons-why-ppc-marketing-is-better-than-ever/ Building The Ultimate Marketing Engine written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch and Douglas Burdett In this episode of the Duct Tape Marketing Podcast, we’re doing things a little differently. Douglas Burdett takes on the role of guest host and interviews me about my new book launching Sept. 21, 2021 — The Ultimate Marketing Engine: Five Steps to Ridiculously Consistent Growth. Douglas is the host of the Marketing Book Podcast where each week he interviews authors of best-selling marketing and sales books. Key Takeaway:What is the Ultimate Marketing Engine? It is a successful customer. Almost every other marketing book (including a couple I’ve written) gets this idea terribly wrong. My new book The Ultimate Marketing Engine details the evolution of my thinking around marketing over the last ten years and contains nothing but real-world ideas gathered from working with business owners and consultants every single day. And in the book, I take you on a marketing journey. But we won’t travel the same old road you have been down before. Rather, I plan to push you to think about marketing from an entirely new point of view that allows you to create ridiculously consistent growth. In this episode of the Duct Tape Marketing Podcast, Douglas Burdett takes on the role of guest host and digs into concepts from my new book starting with how this book is different from the many marketing books out there, viewing customers as members, moving away from the traditional marketing funnel, creating a customer success track, and so much more. Questions Douglas Burdett asks John Jantsch:
More About The Ultimate Marketing Engine:
More About Douglas Burdett:
More About The Duct Tape Marketing Consultant Network:
Like this show? Click on over and give us a review on iTunes, please! This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.
Original source: https://ducttapemarketing.com/building-the-ultimate-marketing-engine/ The post Building The Ultimate Marketing Engine appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/building-the-ultimate-marketing-engine/ From the way people connect with one another to finding new products and staying updated on recent events, social media has impacted nearly every facet of daily life. Some of that has been for the better while other aspects seem to be for the worst. There’s no denying that misinformation runs more rampant, for instance, just like there’s no denying the increased ability to spread awareness about prevalent issues. One less-thought-of impact is the law. Specifically, how social media affects lawsuits. Here’s what you need to know. A Real Life ExampleSocial media and cars typically go together in the form of photos or videos, but this case deals with Lemon Law. If you’re unfamiliar with what Lemon Laws are, check out the website for Conn Law in San Francisco for a rundown. In this instance, someone had purchased a Kia that ended up having a serious issue shifting gears. Being a major problem, they took it into a shop for repairs but no one could seem to fix the defect. So, they hired an attorney and filed a Lemon Law claim. If the court acknowledged the claim, Kia would either have to replace the car with an identical one or refund the full purchase price of the vehicle plus legal fees. The case was so simple that it would have been an easy victory, but the owner of the car did something to ruin the entire claim. He was a teenager, his parents had bought him the car, and he decided to have a little fun with it before the case went to court. He took it to a racetrack, videotaped the races, and posted the videos on Facebook. You can probably imagine the damage he did to the Kia since the gears wouldn’t shift properly. With the video up for all the world to see, Kia’s defense team made quick work of blaming the teen. They used the video as evidence to show it was the teen’s fault, not theirs, that the car had issues. In the end, Kia won the case because a few social media posts. The Moral of the StoryThat’s just one real life example from Virginia that happens to deal with a Lemon Law case, but what you chose to share on social media holds the potential to impact just about any legal case you can think of. While cat memes don’t pose a threat, personal statements along with photos or videos could. Prosecutors rely on digital evidence in harassment cases, custody battles will take photos showing the condition of your home or how you take care of your children into consideration, and DUI prosecutors have field days using photos of people drinking against them. This isn’t meant to scare you, of course, just to ask you to think twice about what you share online. You never know what kind of lawsuit you might find yourself apart of in the future and what seemingly harmless posts and attorney might try to use against you. The post The Impact of Social Media on Lawsuits appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/social-media-marketing/the-impact-of-social-media-on-lawsuits/ The post The Impact of Social Media on Lawsuits appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/the-impact-of-social-media-on-lawsuits/ Weekend Favs September 18 written by Karen Cutler read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape Original source: https://ducttapemarketing.com/weekend-favs-september-18/ The post Weekend Favs September 18 appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/weekend-favs-september-18/ |
AuthorThe place to connect when it comes to social networks and social marketing. Offers the latest news, strategies and best practices to help you succeed and create a strong brand identity in social. Contact Us:
Connect Social Networks
Address: Tel Aviv, Israel 61000 Website: http://connectsocialnetworks.com/ Find Us Online: Tumblr WordPress Evernote Postachio OneNote OneDrive Diigo Dropbox Instapaper Box Blogger Google Drive GetPocket Nimbus Note Toodledo Trello Weebly Youtube Facebook Page Recommended Links: Drive Document Maps Drawings Presentation Sites Forms PDFs Video Spreadsheets Photos More Resources: About.me ContactUp Disqus FollowUs Gravatar Flickr Medium Papaly Scoop.it Mix BeHance LiveJournal Folkd 500px Ello Issuu MyStrikingly Pearltrees Deviantart Archives
July 2022
Categories |