Entrepreneur On Fire – The Ultimate Marketing Engine written by John Jantsch read more at Duct Tape Marketing You can catch my conversation with John Lee Dumas on the Entrepreneur On Fire Show where we discuss what I believe about becoming successful that most people disagree with, the reason why I wrote The Ultimate Marketing Engine, and the Customer Success Track Model. Listen to the episode here: https://www.eofire.com/podcast/johnjantsch3/ Original source: https://ducttapemarketing.com/entrepreneur-on-fire-the-ultimate-marketing-engine/ The post Entrepreneur On Fire – The Ultimate Marketing Engine appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/entrepreneur-on-fire-the-ultimate-marketing-engine/
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3 Ways to Motivate Yourself Motivation Is Often Difficult Father George Rutler has given a lot of advice on how to motivate yourself. He does not take this subject lightly because motivation is often difficult to comeby when it is needed most. People who are working jobs they hate often find it difficult to do their best. When people suffer from depression, it is often difficult to get motivated. Father George Rutler has a few solutions to use when motivation is difficult to muster. Will his words instantly turn a person into a type A go-getter? It is unlikely that this will instantly happen, but his advice will put a person on the right path. Focus On Leadership It might be an odd thing to suggest to an unmotivated person, but focusing on leadership is a power method that will increase motivation. One rebuttal is that a person is not in a leadership position. The truth is that everyone is in leadership. Leadership is not a position, it is taking responsibility. Leaders do what needs to be done. The best companies develop everyone into decisionmakers. The US Army even suggests that the US Army is an Army of one. Each person makes the best decisions that they can. Each person is looking for opportunities to improve themselves, to improve the way things are done, and to improve each other. Quick Motivation Tips Embrace the struggle: Motivation is not a switch that will simply turn on and off. No, it doesn’t work like this. Some people believe that if they find the right “motivation tip,” everything will be easy in life and they’ll do whatever they want without having to do any difficult work. Define Motivation: Here is a wonderful quote about motivation: “Motivation. That thing that holds us back when we are trying our hardest to get something done; the reason we fail in doing what we set out to do; the substance that is so hard to find, yet lingers inside everyone of us. What is motivation? It is the drive and desire that encourages you to go above and beyond.” Motivation As A Spectrum We rarely have 100% motivation or simply 0 in the tank. Most of the time, we simply accept our current mood as who we are. We might even make excuses that we buy into. The biggest turning point is realizing that each person has a choice. One person might face these struggles with grit and determination. Other people, well, they might decide that they are not in control, but instead their current mood is the captain. This Information Must Be Used It is beyond easy to see that this advice is timeless. Father George Rutler believes that the advice given is something that can be instantly put into place. It is up to the reader to implement these things in their life. If a person puts this information into continued use, it is impossible for them not to have more motivation. Importantly, this information will teach the reader how to get out of their funk, and how to transform their bad moods into a fuel that will push them forward. The post How to Motivate Yourself appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/business-innovation-2/how-to-motivate-yourself/ The post How to Motivate Yourself appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/how-to-motivate-yourself/ Connect The Dots – The Ultimate Marketing Engine written by John Jantsch read more at Duct Tape Marketing I had the pleasure of talking with Carla Johnson on the Connect the Dots show. We talked about my work with thousands of businesses over the last 30 years, how sticky marketing drives growth, and many of the concepts from my new book, The Ultimate Marketing Engine. Listen or watch the episode here: https://www.carlajohnson.co/john-jantsch-on-how-sticky-marketing-drives-growth/ Original source: https://ducttapemarketing.com/connect-the-dots-the-ultimate-marketing-engine/ The post Connect The Dots – The Ultimate Marketing Engine appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/connect-the-dots-the-ultimate-marketing-engine/ Agents Of Change – The Ultimate Marketing Engine written by John Jantsch read more at Duct Tape Marketing It’s one thing to close a sale with a customer, but how do you get closer to them in a way that goes above the transactional relationship where you become a business they actually care about and that matters to them? Selling things is great, but nurturing relationships with die-hard evangelists for your business is even better for both sides. Catch my conversation with Rich Brooks on the Agents Of Change show where I’m talking about a process we can use to not only grow our customer base but one that allows you to develop a strategy for your entire business around how you’re going to move through those stages and up the customer success. Listen or watch the episode here: https://www.theagentsofchange.com/john-jantsch-2/ Original source: https://ducttapemarketing.com/agents-of-change-the-ultimate-marketing-engine/ The post Agents Of Change – The Ultimate Marketing Engine appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/agents-of-change-the-ultimate-marketing-engine/ Weekend Favs August 21 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape Original source: https://ducttapemarketing.com/weekend-favs-august-21/ The post Weekend Favs August 21 appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/weekend-favs-august-21/ Are you a real estate agent or property manager? If so, you may understand the fact that social media can help you advertise properties more effectively. However, you also might not know exactly how. Don’t worry if this is the case! Advertising a property on social media can be quite easy. To leverage social media to its full potential, keep the following tips in mind: Run Facebook AdsUnless you’re advertising properties to attract investors instead of buyers or tenants, odds are good your target audience will generally consist of people who live in the area you serve. For example, if you’re advertising a property that’s based in Houston, you won’t necessarily need to market it to people who live in New York City. That would simply be a waste of your time and budget. This is one reason to consider running ads on social media platforms when advertising properties. Although ads are not a substitute for an active social media presence, they can be a helpful means of optimizing your return on investment. That’s because social media platforms usually give you the freedom to target an audience based on various factors when running ads. For example, when advertising on Facebook, you have the option to decide which part of the country you want the people who see your ads to be from. This helps you avoid wasting money on ads that are seen by people who live too far from a property to purchase it or become tenants. Additionally, you can define your audience by other factors that may be important to you, such as age range. After all, if you’re a property manager or real estate agent, it’s highly unlikely any of your customers will be children. Use VideoIn both your ads and social media posts about properties, don’t rely solely on still pictures to highlight them. To truly show off the most attractive elements of your properties in a way that’s dynamic and interesting, incorporate video into your marketing efforts. The idea that incorporating at least some video ads into a marketing campaign may be more effective than relying solely on ads and posts with still images isn’t merely a theory. There’s strong evidence supporting this notion. Research tends to indicate that video ads generally receive more user engagement than still picture ads on social media. With a video ad, you can also record a voiceover, sharing important information about a property you’re advertising while the video plays. Answer QuestionsSocial media is an important marketing channel in virtually all industries because it’s quite unique when compared to other channels. Most types of marketing involve sharing information or content with an audience but not listening or responding to their reactions. Most marketing is a “one-way street” in this regard. That’s not the case with social media. On social media, you have the ability to have a conversation with your audience. This can increase their sense of connection with your brand. It can also allow you to address questions or concerns that your customers may have. For instance, perhaps you post on social media about a property you’re marketing, but some potential customers don’t feel your post shares enough information to let them know whether it’s worth visiting said property to learn more. Luckily, it’s social media. They can simply reply to your initial post with their questions. You can reply back, sharing the information the initial post may have been lacking. This can also provide you with insights that may be valuable when you’re designing posts and ads in the future. All that said, it’s important to remember that social media marketing is a skill that develops over time. Applying these tips won’t necessarily turn you into an incredible social media marketer overnight. It will, however, help you better understand why social media is such a valuable tool for real estate agents and property managers. The post 3 Social Media Tips for Property Managers & Real Estate Agents appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/social-media-marketing/3-social-media-tips-for-property-managers-real-estate-agents/ The post 3 Social Media Tips for Property Managers & Real Estate Agents appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/3-social-media-tips-for-property-managers-real-estate-agents/ Believe it or not, 5 of the world’s top growing nations are all located within Africa. While Africa currently makes up 16% of the world’s population and just 3% of the global GDP this is a stat that is quickly changing. Africa is projected to achieve double-digit economic growth within the next decade and is continuing on its path to grow faster than any other region in the world. The time for investing in Africa is now. There are lots of large corporations that have been taking a serious look at expanding their operations in Africa. Google has placed an AI lab in Ghana that will work to apply AI solutions to help with local challenges and improve google translate for African languages. There are also plans for Facebook to build tech hubs for startup development in Nigeria as well. These companies are looking at the future of Africa and investing now knowing it will pay off. By 2025 Africa will have a GDP growth reaching $4.5 trillion. Many startups are flourishing in Africa, even some startup unicorns. Just three years ago funding for startups grew by 4X with funding deals doubling as well. Over $725 million dollars were raised across 458 deals and the top 30 startups are now receiving rounds of over $5 million. As you can see, there’s no doubt that Africa is on the rise on the world’s stage. Learn how to embrace the opportunity of broadening your horizons and investing in Africa with the information found in the visual deep dive below:
The post Is Investing in Africa Right For You? appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/social-media-marketing/investing-in-africa/ The post Is Investing in Africa Right For You? appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/is-investing-in-africa-right-for-you/ Making The Most Of Your Time written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Oliver Burkeman In this episode of the Duct Tape Marketing Podcast, I interview Oliver Burkeman. Oliver is the author of The Antidote: Happiness for People Who Can’t Stand Positive Thinking. For many years, he wrote a popular column on psychology for the Guardian newspaper. He also has a new book called Four Thousand Weeks: Time Management for Mortals. Key Takeaway:The average human lifespan is brief. Nobody needs telling there isn’t enough time. We’re obsessed with our lengthening to-do lists, our overfilled inboxes, work-life balance, and the ceaseless battle against distraction; and we’re deluged with advice on becoming more productive and efficient, and “life hacks” to optimize our days. But often, such techniques often end up making things worse. In this episode, I talk with Oliver Burkeman about concepts from his book: Four Thousand Weeks: Time Management for Mortals. We discuss the unhelpful ways we’ve come to think about time, and how to think and do things differently so that we can show up better in the present moment. Questions I ask Oliver Burkeman:
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Original source: https://ducttapemarketing.com/making-the-most-of-your-time/ The post Making The Most Of Your Time appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/making-the-most-of-your-time/ As businesses continue to store more data on computers and the internet, there continue to be cybercriminals who see opportunities to exploit security flaws. In 2020, daily ransomware attacks increased by 50%. Some of the biggest cyber attacks occurred just this year; Colonial Pipeline was the target of the largest attack on a US energy system and Acer reported the largest known ransom demand from a cyberattack, at $50 million. From 2015 to 2020, ransomware damages increased 7,000-fold, from $24 million to $170 billion. Let’s examine the role of cyber insurance. A Growing IssueWhy is this problem growing? Simply put, the opportunities for cybercriminals are everywhere. By 2023, 5.3 billion people worldwide will have internet access. World data will more than triple by 2022, with half that data stored in the cloud. When data is shared across apps and between cloud services, it is made more vulnerable to attack. In the most famous cyber attack cases that target large corporations, the chaos and confusion rarely results in a company’s downfall. For small to midsize businesses (SMBs), on the other hand, cyber attacks are a common, easily fatal experience. Last year, 2 in 3 SMBs fell victim to at least one cyber attack. Of those who suffered, 3 in 5 went out of businesses within 6 months after a data breach or hack. A successful cyber attack costs its victim more than money. When systems are shut down, business operations halt. Orders are delayed or unfulfilled. Customers are never pleased to hear a familiar business has suffered a data breach; many stop shopping at victimized locations. The Role of Cyber InsuranceWhat can businesses of all sizes do to heal from this terrible assault on their operations? They can purchase cyber insurance for their business. For SMBs, cyber insurance policies typically cover up to $1 million in damages. Damages include profit losses from halted operations or immediate harm to reputation, liabilities arising from contract penalties and media fines, and lawsuits that range from class-actions to regulatory investigations. Cyber insurance isn’t exhaustive; physical property damaged by a cyberattack is not replaced, and stolen intellectual property is not protected. Despite this, many companies view cyber insurance as worthwhile. The post Cyber Insurance: Worth Getting For Your Business? appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/infographic/cyber-insurance/ The post Cyber Insurance: Worth Getting For Your Business? appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/cyber-insurance-worth-getting-for-your-business/ Why Businesses Should Be Using Video In 2021 written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Augie Johnston In this episode of the Duct Tape Marketing Podcast, I interview Augie Johnston. Augie is a 35-year-old ex-YouTuber, former professional basketball player, turned entrepreneur. He is currently making waves in the video editing industry with a start-up called Vidchops. Key Takeaway:Video is an incredibly powerful medium that helps you build authority in your niche and connect with your audience with your message on a personal level. But… is video right for your business? The short answer is yes. In this episode, Augie Johnston talks with me about how businesses of all sizes can start using video effectively and ways to use video in your content strategy. Questions I ask Augie Johnston:
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Original source: https://ducttapemarketing.com/why-businesses-should-be-using-video-in-2021/ The post Why Businesses Should Be Using Video In 2021 appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/why-businesses-should-be-using-video-in-2021/ |
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July 2022
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