The Modern Guide to Public Relations in 2021 written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Amy Rosenberg In this episode of the Duct Tape Marketing Podcast, I interview Amy Rosenberg. Amy learned PR in the trenches — working her way up from intern to management at two marketing agencies before starting her own PR firm, Veracity. As the firm’s president, she oversees the blending of digital strategies with classic PR tactics to favorably position clients both online and in traditional media. Amy created her podcast, PR Talk, sponsored by the Public Relations Society of America (Oregon), in 2017 and has hosted more than 100 episodes so that PR people can better learn the craft. Key Takeaway:Public Relations has changed over the years. Blasting things out doesn’t work anymore and the industry needs quick changes to keep up. With newsrooms dwindling worldwide, it’s now more important than ever for PR professionals to learn how to gain press coverage through performing traditional media functions. Oftentimes, marketing and PR are lumped into one category. In this episode, Amy Rosenberg talks about the state of PR in 2021 from her point of view. Amy demystifies the differences between marketing and PR and how the two can work together to produce optimal results. Questions I Ask Amy Rosenberg:
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Like this show? Click on over and give us a review on iTunes, please! This episode of the Duct Tape Marketing Podcast is brought to you by Monday.com. There are a lot of tools out there to help companies get work done. We recently switched over to a tool called Monday, and we love it. Monday is more than just a project management tool. You can use it in many ways to run your entire business, marketing, sales, task management, even recruiting, and certainly project management. Check it out yourself here.
Original source: https://ducttapemarketing.com/the-modern-guide-to-public-relations-in-2021/ The post The Modern Guide to Public Relations in 2021 appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/the-modern-guide-to-public-relations-in-2021/
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Anyone in the social media marketing field is used to change. However, perhaps there’s never been such a dramatically abrupt change in the social media landscape as the emergence of TikTok in the past few years. After slowly gaining traction with younger audiences during its American debut in 2017, the platform’s popularity has exploded year over year. In 2020 alone, TikTok had more than half a billion active users worldwide, including over 100 million from the United States. The TikTok boom has introduced new challenges but also new opportunities for social media marketers. Now, brands have an entirely new channel to engage with a young, growing, and passionate audience. Marketing on TikTok can present unique requirements compared to more established platforms, but it can become a powerful part of any effective social media strategy when leveraged appropriately. If you’re looking to tap into the massive potential of the TikTok platform, here are all the basics you need to know to develop an actionable strategy. So…What Is TikTok, Anyway?Let’s start things with the basics. TikTok is a social platform available on iOS and Android where users can post short videos of themselves, typically no more than one minute long. Think of it as the continuation of the now-defunct Vine without that app’s signature seven-second time limit. TikTok videos can encompass everything from music videos to dances to lifehacks to vlogs…the list goes on. It’s an incredibly versatile platform: it might have started life as a music app similar to Musical.ly, but it’s evolved to become so much more. TikTok lovers continue to push boundaries, creating just about every kind of short-form video content imaginable on the platform. Why Target TikTok?Maybe you already have successful video marketing strategies lined up for other social platforms like Facebook, Twitter, or Instagram. You might be wondering, why should you put time and resources into TikTok? Simply put, targeting TikTok in your social media strategy allows you to tap into a vast and growing platform passionately used by a young and diverse audience. It’s not a passing fad, either – despite numerous attempts to take it down, TikTok is projected to enjoy continued growth for years to come. TikTok might have a reputation as teenagers’ platform of choice, but in reality, the apps’ users are hugely varied. While teenagers and adolescents make up a third of the app’s audience, another third is over the age of 30 – giving marketers access to a vast audience from many walks of life. Marketers who have already capitalized on TikTok’s rapid expansion have seen noticeable benefits for themselves. TikTok has one of the highest rates of user engagement of any social media app, meaning that brands who establish a presence on the app can foster a more connected audience. Organizations that have taken part in the TikTok craze are already seeing the benefits for themselves. Brands like EA Games and L’Oreal developed specialized hashtags and videos for the platform that have gone on to accumulate tens of billions of views – and that’s just one example out of many. How Do You Use TikTok In Your Social Media Strategy?Successful marketing on TikTok has to be a little different than other platforms. You can’t recycle the same text posts or videos you use on Twitter and Facebook. Instead, when you’re looking to market your brand on TikTok, you need to create entirely original content with one goal in mind: going viral. You’ll need to make your videos laser-focused on grabbing users’ attention and growing engagement with your brand. It can be tough to accomplish at first, but it’s a manageable goal by following a few simple tips. Keep these actionable pieces of advice in mind when you set out to integrate TikTok into your marketing campaign.
How Do You Develop a TikTok Social Strategy?It’s one thing to make great TikToks, but it’s something else entirely to know how to market them. It’s essential to have a clear-cut, formal strategy in place when you start developing your TikTok social media plans. Consider the following elements of a successful TikTok strategy.
TikTok might be the new kid on the block for social media marketing, but there’s no denying its possibilities. Taking the plunge to invest resources in TikTok marketing can feel like a major risk, but by going with it one step at a time, you can eventually reap the results. Author Bio: Torrey TayenakaTorrey Tayenaka is the co-founder and CEO at Sparkhouse, an Orange County based video production agency. He is often asked to contribute expertise in publications like Entrepreneur, Single Grain and Forbes. Sparkhouse is known for transforming video marketing and advertising into real conversations. Rather than hitting the consumer over the head with blatant ads, Sparkhouse creates interesting, entertaining and useful videos that enrich the lives of his clients’ customers. In addition to Sparkhouse, Torrey has also founded the companies Eva Smart Shower, Litehouse & Forge54. The post TikTok is Changing How We Consume Media: Here’s How to Integrate TikTok to Your Video Marketing Strategy in 2021 appeared first on Social Media Explorer. The post TikTok is Changing How We Consume Media: Here’s How to Integrate TikTok to Your Video Marketing Strategy in 2021 appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/tiktok-is-changing-how-we-consume-media-heres-how-to-integrate-tiktok-to-your-video-marketing-strategy-in-2021/ The goal of any SEO strategy When your page ranks in the top So how do you get to that coveted There are a lot of ranking Your keywords are typically When people are searching for Using the right keywords serves At the same time, with your You never want someone to come to So how do you find the best The following are a few key The Basics of Keyword ResearchFirst, what is keyword research? This is a term that refers to the process you’ll use to find Keyword research provides you with more specific details about With keyword research, you can learn more about what people With keyword research, you need keywords that you want to Getting StartedIf you’ve never done any keyword research before, one of the You’ll use these big, general topics to get more specific If you really have no idea where to get started, do research During these initial phases of your research, you can create Questions to ask include who your target audience is, what Depending on the nature of your business, you might also Search VolumeIf you’re going to do keyword research on your own, without Then, you can learn what the search volume is. The higher That’s not always the case, though. The best keywords and phrases are the ones that have a high What Does Longtail Mean?Something important to know in keyword research is what Longtail keywords are actually phrases. They provide good Even though a longtail keyword will have a lower search Search IntentThe intent of the people searching for keywords and phrases There are a few main categories of intent. One is informational. In these situations, someone just There are navigational searches that occur when someone Transactional searches are used when someone wants to do a There are research searches when someone is comparing Then, there are local searches when someone needs a business Metrics to Analyze KeywordsFinally, we’ve touched on this a bit, but there are a few Search volume has already been discussed. Search volume is It’s the number of searches rather than a representation of Finally, you can also look The post What To Know About Keyword Research appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/search-engine-optimization-2/what-to-know-about-keyword-research/ The post What To Know About Keyword Research appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/what-to-know-about-keyword-research/ Every one of the teams which are working with the Agile system know about Jira. This platform is extensively used and now organizations are creating test management tools for Jira, these tools can seamlessly integrate with the Jira environment. In this way, companies that are already using Jira can easily add-on different tools as per their requirement and they do not have to rule out previous tools to use something new. Jira has its own basic set of functionalities such as tracking issues related to mobile or desktop applications but with simple integration, the functionality can be enhanced magically. Now Jira’s usage is not limited and it can be tweaked as per the organization’s needs. For instance, few DevOps teams use this tool for test case management and with little optimization, it can be used as an end-to-end tool, serving the complete purpose. How test management tools for Jira improve testing efforts? Jira can be customized in innumerable ways based on needs and test management is one of the prominent ways in which users can model it. Most companies prefer to integrate different tools in one place so that the team does not have to juggle between different platforms to get a single job done. It usually becomes frustrating for the team when the project is complex or the team is working on different tasks simultaneously, they need to go through a set of tools. Single dashboard for all needs, this not only saves time but also adds value to productivity. Through a single dashboard, errors can be identified easily and can be fixed too. This eliminates the unnecessary repeated processes and all teams can access the essential information simultaneously. Workflow becomes manageable which eventually results in meeting deadlines way sooner. Also if testers maintain separate sheets or tools for test management then the rest of the team won’t be accessing it 24 x 7. Their communication would be affected negatively and a detailed understanding of the test case would be minimal. Pros of Using Jira We know that Jira is not solely designed for testing purposes and can be customized as per needs. Here are a few benefits due to which Jira’s popularity is unmatchable.
Jira Apps and Add-Ons There are numerous Add-ons available on the Atlassian marketplace which can be integrated with the system and meet the testing purpose. Few examples of add-ons are:
With the help of these add-ons, testing functionality through Jira is enhanced and a better and organized test case management can be carried out. For instance, using X Ray would help you to add issue type to the list of issues identified along with the steps. A lot of manual documentation and processing is alleviated though this particular add-on. Benefits of Using Add-Ons Generally speaking, with these add-ons in Jira, one can easily pull test cases in the form of cycles or suites. It also helps to execute test cases in groups and work around their results. In this way, test execution becomes more visible. Few other benefits which testers can enjoy with these add-ons in Jira are:
What one can expect from test case management tools? Test case management tools come with extensive features and have numerous benefits.
To get the best of both worlds, it is recommended to look out for test management tools for Jira to perform multiple tasks simultaneously through one dashboard where the entire team can access useful information. The post How To Improve Test Management? appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/business-innovation-2/how-to-improve-test-management/ The post How To Improve Test Management? appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/how-to-improve-test-management/ With society finally seeing a light at the end of the tunnel with the coronavirus pandemic, people are starting to confirm their revenge travel plans. People have felt extremely stressed and defeated this past year, and with hope finally coming to light, it is important for citizens to treat themselves and their families to a vacation. Whether it be within the states or abroad, people have witnessed troubling times and deserve to take a break from the chaos and enjoy some free time. Helen Lee Schifter is a huge fan of traveling. She currently resides in New York, but frequently makes trips to California and Florida to fulfill her adventurous spirit. She is a former arbitrage trader on Wall Street and a former editor at Hearst and Conde Nast. She graduated from Phillips Exeter Academy and went on to become a graduate from Amherst College. She enjoys learning about health and wellness and is an advocate for mediation and self care. She believes that time dedicated to relaxation is necessary for a healthy life balance. Work can be exhausting. Living by a routine day in and day out can eventually cause people to burnout and lose sight of their motivation to continuously work hard. By breaking up the routine with a trip, people are able to re-energize and regroup. Schifter recommends that people go on at least one vacation each year. If they have the opportunity to go more often, the more the merrier! Reasons Why Helen Lee Schifter Thinks Everyone Can Benefit From a Vacation
The calming feeling that comes with taking a vacation helps relieve stress. Giving your brain and body a break from the constant feeling of pressure and anxiety helps a person feel rejuvenated.
By spending an enjoyable trip with loved ones, it helps strengthen your bond. Being able to relax and focus on each other’s company creates new positive memories with them and improves satisfaction.
Although most people associate stress and anxiety with mental health, those feelings can also disrupt a person’s physical well being. By taking a vacation, studies have shown that people can lower their risk of heart disease and heart attacks.
Researchers found the surprising conclusion that employees who use their vacation time accordingly tend to perform better on their end of the year performance reviews. This is due to the fact that workers become happier when returning to work as opposed to those who did not take time off and therefore do not put in as much effort into their job.
Europe is a great example of a system where people can take up to 30 vacation days a year. Compared to the United States, people do not struggle with health problems as much in Europe. It is also proven that Europeans are known to live longer and people believe it is due to the larger amount of vacation time they are given. Helen Lee Schifter stresses that taking a vacation may be much more important than people realize. It not only is an enjoyable experience people look forward to every year, it is crucial for one’s health and overall well being. With the pandemic winding down, Schifter hopes people will take advantage of the opportunity to start traveling again. Take the time off, book a flight, and take the time with your family to enjoy yourselves, we all certainly need it. The post Why Everyone Can Benefit from a Vacation with Helen Lee Schifter appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/content-sections/news-and-noise/why-everyone-can-benefit-from-a-vacation-with-helen-lee-schifter/ The post Why Everyone Can Benefit from a Vacation with Helen Lee Schifter appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/why-everyone-can-benefit-from-a-vacation-with-helen-lee-schifter/ Weekend Favs April 17 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape Original source: https://ducttapemarketing.com/weekend-favs-april-17/ The post Weekend Favs April 17 appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/weekend-favs-april-17/ Content Marketing Made Easy With Airtable written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Margaret Jones In this episode of the Duct Tape Marketing Podcast, I interview Margaret Jones. Margaret is a former journalist and currently head of content at Airtable, an organization that builds itself as a low code work management platform. Key Takeaway:Airtable has spread like wildfire through organizations both big and small. The app takes the best aspects of spreadsheets and databases and puts them together. Airtable does something different for everyone. For some people, it’s a CRM. For some people, it’s a content production calendar. For some people, it’s the way that they manage their entire business. In this episode, Airtable’s first-ever content lead, Margaret Jones, joins me as we discuss what impact Airtable has had on her role as a content producer and how she’s best utilized the tool to solve problems and fill gaps in her leadership role. Questions I Ask Margaret Jones:
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Like this show? Click on over and give us a review on iTunes, please! This episode of the Duct Tape Marketing Podcast is brought to you by Quality Edge. Vesta steel siding is one of the fastest-growing siding products on the market. It’s made up of one of the strongest and most recyclable materials on the planet — it can withstand anything mother nature can throw at it. Vesta has won designer awards because of its patent design, rich solid colors, plank-like profile, and natural-looking wood-grain look that doesn’t require any homeowner maintenance. Be the first on your block to style your home with a bold, innovative solution that looks amazing for the life of your home. Check it out at www.qualityedge.com/vesta.
Original source: https://ducttapemarketing.com/content-marketing-made-easy-with-airtable/ The post Content Marketing Made Easy With Airtable appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/content-marketing-made-easy-with-airtable/ Dominating First Page Rankings On Google written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Chris Dreyer In this episode of the Duct Tape Marketing Podcast, I interview Chris Dreyer. Chris is the CEO of Rankings.io which is an SEO agency that helps elite personal injury law firms dominate first page rankings. Key Takeaway:Search engine optimization is a tough industry especially for a lot of small business owners. And how do you keep up with Google’s constantly changing algorithm? There’s no magic, but there are steps you can take to soar to the top of a search engine results page. In this episode, Chris Dreyer and I dive deep into his experience running an SEO agency and how he’s managed to help small businesses within his industry dominate first page rankings on Google. Questions I Ask Chris Dreyer:
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Like this show? Click on over and give us a review on iTunes, please! This episode of the Duct Tape Marketing Podcast is brought to you by .Online. .Online is one of the world’s most popular new domain extensions with over a million domain names already registered on it. With more and more businesses going online, finding great domain names can be a challenge. .Online allows you to get a brandable and meaningful domain name, and it’s as simple as www.[your brand name].online.
Original source: https://ducttapemarketing.com/dominating-first-page-rankings-on-google/ The post Dominating First Page Rankings On Google appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/dominating-first-page-rankings-on-google/ Why Customers Are Your Greatest Advocates And What To Do About It written by Sara Nay read more at Duct Tape Marketing
Agency Spark Podcast with With Kirsty Sharman The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. In this episode of the Agency Spark Podcast, Sara interviews Kirsty Sharman. Serial entrepreneur Kirsty Sharman is Founder of Referral Factory, her third company. She boasts a stellar career with over a decade of experience within technology and marketing, having consistently identified the latest consumer trends and built companies to address these needs. Kirsty’s expertise as a trend spotter in the marketing and technology spaces has seen her featured by Adweek, the BBC, The Drum, and The Next Web. Questions Sara asks Kirsty Sharman:
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Original source: https://ducttapemarketing.com/why-customers-are-your-greatest-advocates/ The post Why Customers Are Your Greatest Advocates And What To Do About It appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/why-customers-are-your-greatest-advocates-and-what-to-do-about-it/ n 2020, Epic Games and Travis Scott held a surreal virtual concert in “Fortnite.” It wasn’t the first time the video game developer had turned “Fortnite” into a virtual venue, but this show shattered its previous records by attracting more than 12.3 million people. One journalist called it “the beginning of a totally new type of media experience.” Epic Games’ virtual concerts might have changed the future of digital events, but the game developer is aiming for more. That’s why it previously debuted Party Royale, a small in-game island where players can socialize and hang out at an outdoor theater, dance club, soccer field, and pirate ship, among others. It’s a stark departure from the rest of “Fortnite,” but Epic Games CEO Tim Sweeney says it represents the future. Social Media, Gaming, and the Metaverse Many of today’s most prominent names in tech believe that the metaverse — an immersive, three-dimensional digital community — is the next evolution of the internet. If you’ve seen the film “Ready Player One,” then you know what they’re talking about. Instead of interacting with the digital world through two-dimensional apps and experiences, you’re able to throw on virtual reality gear and explore just as you would in the real world. One side effect of the metaverse is that it will deeply intertwine social media and gaming. The future of social media will help you live out digital experiences. You won’t need to scroll through people’s feeds alone because you can be exactly where they are at a moment’s notice. Engagement will shift from likes and comments to shared experiences and human connections. You’re likely already seeing this shift play out in real time. The pandemic forced people to quarantine and practice physical distancing, which normalized digital experiences like Zoom meetings, Teleparty viewings, virtual concerts, and video games in general. These new social outlets have quickly transformed how people live their lives. Even when it’s safe to socialize in person, you’ll probably see a lot of individuals still enjoying digital experiences with friends and family throughout the world. Preparing for the Evolution of Social Media The combined future of social media and gaming presents a valuable opportunity to step up your company’s social media accounts. To capitalize on digital interactions and prepare for the metaverse, follow these three strategies: 1. Encourage people to embrace their digital identities. The virtual world is a place of imagination, and there are plenty of people who would love to get in on the fun and discover your business via digital adventures. Encourage individuals to embrace their digital identities when interacting with your company on a personal level. For example, you can host competitions on TikTok to see who can create the most unique video with your product — or you could create branded items that avatars can wear (like Ralph Lauren did with Snapchat’s Bitmoji). 2. Create an informal digital community. Lots of companies completely miss the mark with social media, using their accounts strictly for corporate communication. The problem is that your audience wants to engage on a personal level — not listen to a talking head. No matter what platforms you rely on, use your social media channels to foster friendship and community. For inspiration, check out Netflix’s and Starbucks’ authentic digital communities. 3. Keep the content flowing. If your company is going to take advantage of opportunities in the digital world, you have to meet fans and followers where they are. Games like “Fortnite” have become an inextricable part of pop culture, so streaming clips of your employees playing similar video games can boost your engagement levels. Participate in virtual events and tap into current conversations and media trends. The future of social media won’t be a Facebook wall or Instagram feed. Instead, it will be a metaverse that promotes digital communities through rewarding and engaging interactions. This will also be the future of gaming, with virtual reality universes becoming popular and accessible to the average consumer. As these spaces come together, you should prepare for your company’s media presence to evolve. Austin Smith is the co-founder and CEO of Mission Control, a platform for gathering and growing community using recreational esports. Austin is an economist and entrepreneur who focuses on urban policy, social entrepreneurship, and esports/sports technology. The post The Futures of Social Media and Gaming Are Intertwined appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/social-media-events/the-futures-of-social-media-and-gaming-are-intertwined/ The post The Futures of Social Media and Gaming Are Intertwined appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/the-futures-of-social-media-and-gaming-are-intertwined/ |
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