Benefits of Online Advertising Online advertising has grown exponentially in recent years; it creates a direct and immediate connection between companies who want to sell their products and services and people who might be interested in said products. It is, therefore, natural for online marketing to have revolutionized the way we advertise almost everything. Advertising on social media networks such as Facebook allows one to connect with millions of people at once without spending more on advertising costs than is necessary. Most of the time, online advertising is the second-most cost-effective form of advertising. Benefits of Online Advertising 1. Exposure The average person spends about 2 hours each day on the internet. The top six most popular websites: Facebook, YouTube, Google, Amazon, Yahoo, and eBay, all have over a billion monthly visits. If you advertise on any of these sites and target your marketing toward people who spend time on these sites, you can get access to a large audience. 2. Costs Depending on the type of advertisement that you are selling, the costs can vary greatly. The average cost per thousand (CPM) for advertising on Google Adwords is $0.30, which rises to $1.20 for a Google Display Network ad. Still, as these run through many different websites, they are not as efficient a way of advertising as other methods such as Facebook or Twitter ads which can sell for around $0.10 per click. 3. Personalization The best way to make one’s ads relevant to their audience is by using the information these social media sites have on their users. It can be age, gender, likes, and dislikes, but also what interests the people looking at these ads have, which can be gathered from the browsing history of the people who visited your page. The more relevant the ad is to a person’s interests and background, the more likely he will engage with it. 4. Targeting If a person is on Facebook, he’s very likely to be interested in the product or service you have to sell, which is where targeting comes into play. 4. Retargeting One can track what a person is searching for, and if he leaves the site without making a purchase, there is a good chance that. Jordan Sudberg will show interest in the service or product you are trying to sell. One only needs information for this type of advertising is his email address. Many companies offer various retargeting options on Facebook, which will alert you when someone has scrolled past your ad, and this way, you can keep advertising to them until they have purchased something from you. 5. Co-creation Online advertising is a very interactive platform; on one side, the vendor is trying to sell his product, and on the other, customers are looking to buy products or services. It allows both parts of this equation to be at the same level and interact freely, which increases engagement drastically. Jordan Sudberg suggests that online advertising is one of the best, most cost-effective ways to advertise one’s products and services. Social media websites such as Facebook allow for a much higher level of interaction between vendor and customer than an advertisement on television or radio. People can express their opinions about products and services, ask questions or share their experiences, thus creating a more incredible feeling of trust. The cost of advertising on Facebook is much lower than on television or radio, making it an excellent way to advertise one’s products. One can advertise very effectively by using the various targeting options that Facebook offers in co-creation with retargeting while keeping costs low. It is the best possible way to advertise online. The post Benefits of Online Advertising appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/advertising/benefits-of-online-advertising/ The post Benefits of Online Advertising appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/benefits-of-online-advertising/
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How To Grow Your Business Like A Weed written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Stu Heinecke In this episode of the Duct Tape Marketing Podcast, I interview Stu Heinecke. Stu is a bestselling business author, marketer, and Wall Street Journal cartoonist. His first book, How to Get a Meeting with Anyone, introduced the concept of Contact Marketing and was named one of the top 64 sales books of all time. His latest release, How to Grow Your Business Like a Weed, lays out a complete model for explosive business growth, based on the strategies, attributes, and tools weeds use to grow, expand, dominate and defend their turf. He is a twice-nominated hall of fame marketer, Nasdaq Entrepreneurial Center author-in-residence, and was named the “Father of Contact Marketing” by the American Marketing Association. He lives on a beautiful island in Puget Sound, Washington. Key Takeaway:Anyone can grow their business into something resilient and unstoppable — just like weeds do. In this episode, best-selling author, Stu Heinecke, shares his model for business growth by using the successful strategies that ordinary weeds use to spread and prosper in almost any situation. We dive into the weed-based attributes you can use to get the job done quickly and effectively and increase your market share, prominence, and customer base. Questions I ask Stu Heinecke:
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Like this show? Click on over and give us a review on iTunes, please! John Jantsch (00:01): This episode of the duct tape marketing podcast is brought to you by the MarTech podcast, hosted by Ben Shapiro and brought to you by the HubSpot podcast network with episodes you can listen to in under 30 minutes, the MarTech podcast shares stories from world class marketers who use technology to generate growth and achieve business and career success all on your lunch break. And if you dig around, you might just find a show by yours. Truly. Ben’s a great host. Actually, I would tell you, check out a recent show on blending humans, AI, and automation. Download the MarTech podcast wherever you get your podcast. John Jantsch (00:52): Hello, and welcome to another episode of the duct tape marketing podcast. This is John Jantsch and my guest today is Stu Heineke. He’s the best selling business author marketer and wall street journal cartoonist his first book, how to get a meeting with anyone, introduce concept of contact marketing was named one of the top 64 sales books of all time. We’re gonna talk about his latest book, how to grow your business like OED, which lays out a model for explosive business growth, based on the strategies, attributes, and tools weeds used to grow and expand, dominate, and defend their turfs. So Stu, welcome to the show. Stu Heinecke (01:35): Thank you so much. What a, what a pleasure. And as I’m listening to it, I’m thinking, what the hell is he talking? Right? what must this guy be talking about? John Jantsch (01:46): Well, I’m certain that the first question that many people have given our sort of negative view, typically negative view of weeds is like, wait a minute. You know, that’s like how to smell like a skunk, isn’t it? I mean, why, you know, why do I wanna used the analogy of weed? So help helps first go there. Stu Heinecke (02:05): Sure. Well, you know, by the way I think the first thing they think of is you mean this kind of weed, the kind of weed you smoke? Nope. It’s not that good. That’s not what we’re talking about, but yeah. I mean, well, we all know what it means to grow like a weed. So the fact is that all of this whole logic is already built into our experience. We know what it looks like. We know what it means to grow like a weed. We also know what it looks like because we see it every spring and actually not just through, through the spring, but you see what they do all the way through the summer. And you see that they, you know, while blood of the plants have maybe a single season of growth dandelions, for example, just keep doing it. They keep running that process over and over again. So they, they are always running these unfair advantages, which is kind of a big part of the whole strategy of weed strategy. John Jantsch (02:50): You know, it’s funny. I, I really I’m. I love all plants. I love all animals. I love trees so, you know, a lot of times I kinda laugh and say, weeds are just flowers with bad PR firms. I mean, it’s like what? I know why we call some things weeds, but their nature of taking over. And for whatever reason, they don’t look like what we want our yard to look like or something, but you know, who gets to call something a weed? I mean, why is a weed different than a prize winning flower? Stu Heinecke (03:19): Well, you know, I guess the fact is that, well, if you look at let’s, it’s full of contradictions because if you look at, let’s say the state flower of California, it is a weed, you know, it’s the California poppy. So there are beautiful. I don’t think it’s really necessarily a function of beauty, but just are they, are they doing things that we don’t want them to do? Are they showing up or they’re not invited? And so dandelions are probably the great ex example. Everyone experiences them. And you, if you have lawns, you see them show up in your lawn. And by the way, if you see one, then you see you look up and you see hundreds of them. So they’re really, they’re tough to deal with they’re formidable. And so I guess wheat is probably just, I don’t know, just a, a nasty name for a plant. It’s a plant that some gardeners say is just a plant outta place, but that’s true only to a certain point because there are some weeds that seem like they’ve come from another planet. They’re just incredibly aggressive and noxious and we don’t really want them around. John Jantsch (04:19): Yeah. And they’ll take out native species and things like that, that, you know, because of their ability to grow and spread talk a little bit, of course, the, you know, the big premise of the book or a big premise of using the weed metaphor is really to tap into what you’re calling the weed mindset. So maybe unpack that idea for us. Stu Heinecke (04:38): Sure. Well, you know, you would, if you think about weed having a mindset, but first of all, to have a mindset, I guess you probably should have a brain and weeds don’t have brains. So how could that even be possible? But if you watch weeds at all, if you see what they do, if you see how they operate, then you can certainly, you can certainly see that there is some presence there that looks like a mindset because they’re aggressive and resilient and adaptive. And when you, when they’re owed down, they go right back to work building right back up again, they don’t stop. And, and so they have really admirable qualities that I guess in our experience are expressed as mindset. So that’s where the mindset, the weed mindset comes from. John Jantsch (05:19): So one of the things I’ve talked about a long time is that having a real point of differentiation, one that matters to the client can be a way to almost make your make competition irrelevant. You call it an unfair advantage. So, you know, what are the unfair advantages that, that you think this MI weed mindset or adopting this weed mindset gives a business? Stu Heinecke (05:40): Well, I would say that for if we’re well, so really the weeds model goes beyond just mindset, but it’s leveraging a fierce mindset and unfair advantages against collective scale and running it against a process. But I would say really, if you’re using any element of wheat strategy, you’re already creating unfair advantages for yourself. And when we’re looking at, let’s say the, let’s say the situation of many small businesses, the ones that have no unfair advantages are not gonna survive. So you have to have right. And I guess we could call them a lot of other things though. Certainly one is a differentiator. So, and one of the wall street journal cartoonists that helps me. When my cartoons show up in the journal, they reach an audience of a little over 2 million readers. That’s really, you know, no one’s, how is anyone gonna compete with that as a way to cause people to become aware of you and maybe, you know, say, well, you know what I know about Stew’s use of weeds, cuz I use weeds to help sales teams break through. Stu Heinecke (06:34): It’s sort of like my day job. So when I get to have my, my, my, you know, my, my cartoon show up like that, then it’s just an advantage that is really tough to, to me. But an advantage could be a location. It could be, it could be a partner that you have. We’re gonna start up a, a new, a new award based on the book called the total wheat award. And my new partner in this is the NASDAQ entrepreneurial center. That’s an unfair advantage. So it’s all sorts of all manners of, of unfair advantages from ways to get a lot more, a lot more ER, to help with getting exposure, kind of like this is a seed pod strategy that we’re executing right here, but you’re my seed pod, essentially. I’m reaching your audience and you’re multiplying the, the reach of my seeds of these impressions that I get to create from the book and from interviews and talking about the book. And it goes all the way down through, through thorn strategy and segmentation strategy and Roset and vying and soil and root strategies. All of these are levels of strategies that help us gain unfair advantages. John Jantsch (07:40): So I think you kind of were just doing it there, but I’m gonna ask you to kind of back up and say, and hopefully you can do justice in a couple minutes, you know, the weed model itself. I think you were ticking off elements of it there, but maybe kind of put it together for us. Stu Heinecke (07:55): Yeah, well, so there are eight levels of strategy in that weed split in the weeds model, which is an acronym for weed inspired enterprise expansion and domination strategies. So that’s, that’s what it is. It’s an acronym, but what it really is standing for are eight levels of strategy. So the, and it really corresponds with the pieces of the, or elements of the weed plants themselves. So there’s seed strategy, which is analogous to anything that causes people to become aware of you and, and form the intent to transact with you. Hearing me on your podcast might hap that might cause people to say, I want to go buy the book or maybe I don’t, what else? I dunno, I’d like to have stew consult with me or something else. I don’t know, but, and seed pod strategy, seed pods. We see those. And for example, dandy lines, those geo geodesic domes of seeds are held up in the air and those seeds are so magnificently mobile. I mean, they just, they fly all over the place. They probe every possible opportunity to take roots. So holding them up in the air like that actually gives them a greater chance to travel and spread. So, and then, John Jantsch (08:56): And get a couple, like get a couple five year olds and pull a few of those out and blow ’em too. That really makes a big Stu Heinecke (09:02): Blow that’s true. They love, they look their kind of seat buds with stove, but then thorn strategy is interesting because that’s using all legal protections, for example, to protect your IP and really you’re turf, you’re really protecting your turf and the weeds do that. And we certainly need to do that in business as well, but not all of us do that or are oriented in that way. And then there’s segmentation strategy, which might, we could probably talk the rest of the, our time together on segmentation strategy because that’s, that is the, when you go out and you find a weed in your yard, you might have found some of these that you’ll pull on it. And all you get is you get a handful of stuff, but you didn’t get the plant. You certainly didn’t pull it up by the roots. And so that’s actually a defensive strategy it’s there to prevent, or let’s say mitigate loss. Stu Heinecke (09:46): Well in business, we have the same things happening. We have disruptions that occur all the time. One of those that that occurs, every was just a regular cycle of years is recessions. And a lot of us are still caught UN unguarded for recessions. We just sort of dread when they show up and we don’t really have much of a much of a much of a strategy for dealing it. But what if you’re dealing with those things, there are ways to mitigate them. And that’s, we’re gonna be doing that probably soon if the press is correct, because they’re sort of beating the drum about recession again. And anyway, there are strategies to deal with that. And then roses strategies. Really. I put that into the model because I wanted Rose’s are those that well, in the example of dandelions, that radial fan of leaves that spreads out across the lawn, if you come over it with a, it seems like they evolved just to duck the mowers. Stu Heinecke (10:38): It’s not really where it came from, but what they’re really doing is they’re covering the ground and they are denying the critical resources that plants around them need of the grass around them, needs to grow and really just to live so sunlight and water. And so how can we create those kinds of, it’s really about cultivating unfair advantages, looking for those and finding new ones that we can add. A lot of times we can add those by the partnerships and associations that we create and let’s mine strategies. So borrowing the infrastructure of others to, to gain dominant access to the sort of warm sunshine of sales and, and all the things that we’re looking for, just sales and exposure and so forth. And then finally, there’s root strategy in the plant. It’s the seed of all life force, but in business, it’s all of the, it’s where all of the value of the business is sort of stored and curated and maximized. Stu Heinecke (11:28): So there are strategies for doing that. And then finally soil strategy. So seeds are rather, yeah, well at the weeds, they don’t get to, they don’t get to change the soil quality that they’re in. They just sort of, they just, wherever they land, they make a go of it. But we have the ability to change the substrate in which we grow our businesses. So the cultures within our businesses and with outside of our businesses, our communities and movements are really interesting. If we can grab hold of or start movements, those are amazing things to help change the sort of soil strategy or the conditions for us to grow in. So that’s the model of that’s the weeds model for creating unfair advantages. John Jantsch (12:07): And now a word from our sponsor technology is awesome. Isn’t it? I mean, I talk about all kinds of technology on this show all the time. Did you ever wish there was a way to get some of the technology, some of the apps that you work with every day to talk to each other? There’s just that one little thing you wanted to do well for over 10 years, I’ve been using a tool called Zapier. In fact, longtime listeners might remember the founder, Wade, uh, foster on this show doing an episode when they were just getting started. Now they’ve blown up and it is an amazing tool. We use it to get our spreadsheets, to talk to other spreadsheets, our forms, to talk to spreadsheets, our forms, to talk to other forms, all kinds of magic. When it comes to our CRM tool, it’s really easy to get started. John Jantsch (12:54): I mean, there’s no coding. I mean, there’s 4,000, I think apps that, that they now support and that can, you can get to talk to each other, look, see for yourself, why teams at air table Dropbox, HubSpot, Zen desks, thousands of other companies use Zapier every day to automate their business. And you can try it for free today. It’s at zapier.com/dtm that’s Zapier, which is Z a P I E r.com/dtm. Check it out. John Jantsch (13:24): Yeah, it’s funny. You’ll be driving down the road and there’ll be, you know, a, a weed growing up, you know, between cracks and in pavement and, and things like that. I think it really kind of points to the tenacious nature of ’em. But when I hear you talk about the soil, I’m think I’m thinking very much in terms of like creating community and creating value for clients that they want to go out and, and refer you as the idea of soil, isn’t it? Stu Heinecke (13:47): Yeah, absolutely. Yes. It’s all those cuz all of those create conditions that are much more favorable for our growth. John Jantsch (13:56): So how then do we take that model? And if somebody goes through their business today and says, oh, I’m, you know, I can add this or I could add this or I could be better at this one. And so we get maybe our weed strategy put together, you know, what’s whatever, what many people wanna do then is really scale, grow that business beyond them or grow that business certainly from beyond where it is to today. So how do you apply this then to, to taking that next step, going to the next level with the business? Stu Heinecke (14:22): Well, I think in fact, one of the first things that we can do to grow our businesses, I, we gotta be looking at them and making sure they’re VI, if there’s something that’s not viable about it, fix it, but assuming everything is viable and you’ve got a great concept. Then one of the first things we can do to grow our business is to root out one to one leverage and then jump to either multichannel or collective scale. That’s for the ultimate is collective scale. I should explain what that is though. Yeah. We’re sure. From just from early childhood, we’re all taught to become self-reliant and sort of self-sufficient I guess that sort of happens when we, I, the first time we played musical chairs and you got left without a chair, you say, well, wait a minute, where’s my chair. You know, I’m not gonna let that happen again. Stu Heinecke (15:03): And I think that maybe it’s maybe that’s the first time we get, it’s get it instilled in our heads that we’re in a competitive world and you need to be proactive and you need to get things done. You need to be able to rely on yourself to get things done. So that continues when we’re told then to go to school and get good grades, study hard, then you’ll get into a great college. And from there, you’ll get a great job, maybe a really well paying job, but here’s the problem. The, all of that is wonderful. We need to be self-reliant. And I would say that the entrepreneurs around us are probably some of the most self-reliant people there are, but, but we can’t do it alone. And that’s the big realization we, and, and I think probably the more self-reliant and the mortality, the more easily you learn things, the harder it is for you to learn, to let go and say, well, some of the stuff I’ve just gotta let go of this and let somebody who’s either better ranted toward it or better at it than I am. Stu Heinecke (15:56): I just let them do it for me so that I can move on to other things. And I would say one of the big telltale signs is if you labor is directly involved in your deliverables, you are at one to one leverage. And, or, and let’s say, if you discover that it’s really hard to take a vacation because the bus, the business stops because you’re not there, that’s one to one leverage and you need to root that out really quickly. So you do that, I think by jumping to multichannel leverage. And that really means just forming partnerships with, with people who could bring you to, to other to new clients, let’s say, or open up new sales channels. I was inviting you to, to, to join a group that I started a group of authors. And I guess in a way that’s multichannel leverage because we get together, we formulate ideas, we bring things together and, and you know, that that’s the way we’ve gotta, we’ve gotta find ways to collaborate with people as much as possible. I guess that’s really the, one of the big messages of we is that the more we collaborate, the stronger we become. John Jantsch (16:55): So with an example of that, say a consultant or coach who is doing a lot of that, one to one work would be building a course or bringing, building a community or doing group work, or having, as you said, strategic partners who are going to, you know, send business his or her way. I mean, is that at a very simple example? What we’re talking about? Stu Heinecke (17:14): Yeah. Yeah. I think so. I think productizing what you do as a consultant mm-hmm and turning that into a course is a great way to do that because once you’ve built it, and of course you’re promoting it, but other people could promote it, you can go on vacation, you can make money while you sleep. All those wonderful things that happen when you’re not right. That when you’re not the factory and you shouldn’t be the factory. Yeah. Yeah. John Jantsch (17:35): All right. So here’s the burning question. And I’m certain people are listening right now and on the edge of their seats, how do you win a weed award? Stu Heinecke (17:44): you have to be, I was actually a total weed award, but you have to be John Jantsch (17:50): Total word Stu Heinecke (17:50): Would. Yeah. You have to be absolutely audacious in, in the way that you, that you approach your market and create unfair advantages and create scale. And you obviously, you need to be an example to the rest of us, but an example of weed, like growth. John Jantsch (18:06): Yeah. So I’ve been, uh, doing interviews, you know, for years. And over the last few years, one of the things I’ve seen is title explosion in the Csuite, you know, you’ve got your chief people officer, you’ve got your chief revenue officer, and now I think you are probably going to introduce the chief weed officer. Stu Heinecke (18:24): I am. I’m proposing one more. That’s right. the chief weed officer. I don’t know if you do know Dan Walch. John Jantsch (18:30): I do. Yeah. I do know Dan. Yeah. He’s been on the show before he Stu Heinecke (18:33): Has. Yeah. Dan he’s been amazing guy. He’s he has the bloggy conversations. I think he has a book out by the same name, but, and he is a turnaround specialist. Anyway, I interviewed him for the book and he, he gave a quote, by the way, the book has all these I’m so proud of these quotes at the beginning of the book, because they were, when I looked to research for the book, there were no positive quotes about weeds. So everybody I was interviewing, I was asking them, could you share some sort of like, now that we’ve talked about weeds as a positive, what thoughts come to mind? Yeah. And so Dan said, if you don’t have a chief weed officer, you lose . That was his quote John Jantsch (19:07): . Stu Heinecke (19:09): Um, and yeah, I think that there will be chief weed officers. I don’t know if they’ll be called that maybe they’ll be called chief strategy officers or weed strategy officers, but there will be people who will be responsible for growth of the company, through the execution of weed strategy that we can watch all around us. John Jantsch (19:27): Yeah. Awesome. Let’s do I appreciate you taking time to stop by the duct tape marketing podcast. You wanna tell people where they can find out more about your work and obviously pick up a copy of the book. Stu Heinecke (19:36): Sure. Well, you can buy the book anywhere, anywhere books are sold. Now it, it launches of course, June 1st, but that actually, well, yeah. Can I start that over? Yeah, of course do it. Okay. Yeah. You can buy the book anywhere that books are sold. Amazon, of course, and Barnes and noble bam and all that. Perhaps the airport soon you can come and visit me at my author site. That’s Stu henick.com. And when you come there, then you, one of the things you might wanna do is join my weed, my, my weed boot camp, sorry, my boot, my weed mindset boot camp. And you can join that from, from my site as well. So, yeah. And LinkedIn mention that, that you heard John and my, and myself talking on the, on the duct tape podcast, duct tape marketing podcast, and I will be happy to connect with you there. John Jantsch (20:24): Awesome. Well, we’ll have all those links in the show notes as well, and Stu congrats on the new book. And again, appreciate you taking the time out to, to share with our listeners. And hopefully we’ll run into you again. Soon. One of these days out there on the road, Stu Heinecke (20:37): I would love that, John. Thanks for having me on the show. John Jantsch (20:39): Hey, and one final thing before you go, you know how I talk about marketing strategy strategy before tactics? Well, sometimes it be hard to understand where you stand in that what needs to be done with regard to creating a marketing strategy. So we created a free tool for you. It’s called the marketing strategy assessment. You can find it @ marketingassessment.co not .com .co check out our free marketing assessment and learn where you are with your strategy today. That’s just marketingassessment.co I’d. Love to chat with you about the results that you get. Scroll back to top Sign up to receive email updates
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Do you ever wish there was some way to get all those apps you use at work to talk to each other? Or dreamed about automating routine tasks like following up with marketing leads or cross-posting on social channels—without having to hire a developer to build something for you? Then you’ll love Zapier. Zapier helps marketers make the most of the technology you already use. Connect all your apps, automate routine tasks, and streamline your workflow—so you can convert more, with less chaos. See for yourself why teams at Airtable, Dropbox, HubSpot, Zendesk, and thousands of other companies use Zapier every day to automate their businesses. Try Zapier for free today at zapier.com/DTM. Original source: https://ducttapemarketing.com/grow-your-business-like-a-weed/ The post How To Grow Your Business Like A Weed appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/how-to-grow-your-business-like-a-weed/ On Wednesday, tech giant Microsoft officially ended support for Internet Explorer (IE), the web browser that once dominated the market – and even led to an antitrust case that brought on by the United States government. Internet Explorer launched officially on August 16, 1995. The browser quickly won the “Browser Wars”, a late 1990s competition against Netscape. Microsoft’s market dominance didn’t last long. Firefox’s 2002 release led to open-source browsers like Google Chrome. Google Chrome was launched in 2008. IE wasn’t over. But, perhaps Sir Winston Churchill would have said that it was just the end. Microsoft realized this and created Edge, an updated browser with more security and functionality that was launched in 2015. “The demise of IE signifies a kind of formal end to early Internet days when more traffic was generated by accessing and aggregating content than advertisements. Charles King, a technology analyst at Pund-IT, said that Microsoft’s actions around IE (including bundling it together with Windows) led to Microsoft being charged with violating Sherman Antitrust Act. King stated that although Microsoft avoided being dismantled, the victory it achieved in the Browser Wars’ wasn’t lasting and IE started losing ground to its competitors like Firefox and Google Chrome. King explained that the story of IE’s rise to prominence and subsequent decline to irrelevance is similar to other activities. The ride was fascinating with what would once have seemed a very unlikely end. Twitter Responses to Browser History Social media marked Wednesday’s end to official support of IE. Around 100,000 tweets were dedicated to the browser. Some people felt it as if they were losing a dear friend. Morning Brew, the official twitter account for fin-tech news site Morning Brew (@MorningBrew), posted a picture of Woody from Pixar. The image stated that Woody was “so far partner,” and it added “Goodbyes Are Never Easy.” Microsoft officially shuts down Internet Explorer on Wednesday after 27 years. Microsoft today announced that it is ending Internet Explorer after nearly 27 years. RIP,” Dexerto (@Dexerto) is a prominent influencer in gaming and esports news sites. The LizaMinnelliOutlives humor Twitter account (@LiZaOutlives) tweeted that Liza Minnelli had outlived Internet Explorer Browser. Microsoft has officially closed it down after 27 years. Other people were more harsh in their evaluation of IE’s contribution to browser history. Malaysian news site MGAG (@My_MGAG), suggested “You will be missed Internet Explorer”, and shared a cartoon that said “It’s time to go Internet Explorer.” Marques Brownlee, a web producer and video editor (@MKBHD), shared a similar theme, laughing at the joke, tweeting: “Today marks Microsoft’s official end for Internet Explorer.” We will miss you, Chrome’s #1 Installer of all Time. @mn_google added “Respect++ to Internet Explorer!” He noted that it was impossible to download another browser without IE. IE Joined The 27 Club – Or Did It? Despite the fact that the browser didn’t actually make it to its 27th anniversary/birthday, which is still technically two months away, a few users suggested that IE has joined the infamous “27 club” of musicians, artists and actors who died at age 27. Blues singer Robert Johnson, Brian Jones from the Rolling Stones and Jimi Hendrix are among those in the 27 club. “not [sic]”Internet Explorer joins the 27 Club,” tweeted @mountbellyache Twitter user @chrisforfree added, “Oh no! IE joined our 27 club!” Internet Explorer joins the 27 club. Statcounter shows a dramatic drop in desktop IE usage (blue line – we won’t even get into the mobile browser dominance of visits these days). Bye IE, unlike Kurt, Jimi, Jim, Amy et al. Evan Kypreos (@EvanKypreos) remarked, “You didn’t rock me world.” TwitterJavaScript is not available. @willkanellos said that IE seemed well past its prime “unlike other 27 clubs.” It appears that IE has been removed from our browser history. The post Twitter Reacts To Microsoft Ending Support For Internet Explorer appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/content-sections/news-and-noise/twitter-reacts-to-microsoft-ending-support-for-internet-explorer/ The post Twitter Reacts To Microsoft Ending Support For Internet Explorer appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/twitter-reacts-to-microsoft-ending-support-for-internet-explorer/ How to Ask a Manager for a Raise Jonathan Osler San Francisco shares his advice on how an employee can ask their manager for a raise. Employees want to be proactive and clear on what they want, when they would like the raise to start and what it would mean for them in their current role. Having a good relationship with the boss is essential as well. Osler instructs that an employee should engage the boss and ensure that both parties are on the same page with the raise. Osler advises that if a raise is not in order, it must be clear why. Osler says that, as a general rule, employees who work hard should get raises more regularly than people who do not work hard. The boss may want to ensure they are paying their employees what they are worth. How an Employee Can Ask a Manager for a Raise 1. Ask your boss what they like about your performance. Your bosses often don’t know everything, but they can usually tell when an individual is trying hard or seems to be faking it. 2. Ask what they feel you could do to improve even more. It will give you the chance to either build on those strengths or look into improving those attributes that are not working. 3. After that, ask what they want to see in the future. Your bosses want to see growth. They want to know that you are going somewhere, and this is a massive opportunity for you to show them where you would like to be in the future. 4. Take an overview of your performance and figure out what other skills you need to perform better. We live in a fast-paced world where change happens so often that we must stay flexible and agile and constantly learn new things. 5. Give your bosses what they asked for, and discuss their requests with them. It isn’t a one-way street, and you shouldn’t just be asking for things for yourself. You’ll want to ensure that your boss is also satisfied with their request. 6. Discuss any changes you might need to stay competitive with them. If you get a raise, it will be for a reason, and you have to align yourself with that reason. 7. Be able to answer questions such as what else you need? When you ask for things, other people will have questions they would like to ask. You must be willing to answer them and always be available to talk. 8. Be proactive by asking yourself what you need to improve on to receive a raise. It’s most likely that the person who gave you the raise was already doing some of those things, so make sure you continue the growth in those areas. You have to have a candid conversation with your boss about what you would like your future to look like and what it would take for you to get there. Jonathan Osler San Francisco says that if this is just for you, it’s about being more patient because the boss may not give you a raise. The best way to be able to go about the conversation is to ask yourself what key attributes you will need to move forward. The post How to Ask a Manager for a Raise appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/business-innovation-2/how-to-ask-a-manager-for-a-raise/ The post How to Ask a Manager for a Raise appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/how-to-ask-a-manager-for-a-raise/ Social media is a powerful tool that can be used to grow your roofing business. It can help you connect with potential customers and build relationships with current customers. This blog post will discuss five social media strategy tips to help you grow your business. Establish A Strong Social Media Presence on the Platforms Your Customers UseIf you want to expand your roofing business with social media like Ocala roofers, the first step is to establish a strong presence on the platforms your customers use. This means creating profiles on each platform and regularly posting high-quality content. Customers want to see that you’re an active and engaged user, so posting relevant and engaging content is essential. In addition, you should respond quickly to any comments or questions from customers. By taking these steps, you’ll be well on growing your business with social media. Share High-Quality Content That Is Relevant to Your Target AudienceWhen it comes to social media marketing, content is king. Your goal should be to provide value to your target audience, and the best way to do that is to share high-quality content relevant to their needs and interests. This content can come in many forms, including blog posts, infographics, images, and videos. Whatever format you choose, ensure your content is informative and helpful. If you can establish yourself as a trusted source of information, you’ll be in an excellent position to build relationships with potential customers. And that’s what social media marketing is all about. Engage With Followers and Respond to Comments PromptlyEngagement is critical when it comes to social media marketing. By interacting with your followers regularly, you can build relationships with potential customers and keep current customers happy. Prompt responses to comments show that you value your customer’s input and interest in what they have to say. Furthermore, engaging with your audience will help you better understand their needs and wants and tailor your marketing efforts more effectively. So make sure to set aside time daily to interact with your followers and create meaningful relationships. It’ll be worth it in the long run. Use Hashtags to Reach a Wider AudienceHashtags are a great way to reach a broader audience on social media. By using relevant hashtags, you can connect with people interested in what you have to offer. For example, if you’re a travel blogger, you might use hashtags such as #travel, #wanderlust, or #adventure. This will help your content be seen by people searching for travel information. In addition, you can also use hashtags to connect with other people who have similar interests. For example, if you’re passionate about environmentalism, you might use hashtags like #savetheplanet or #eco-friendly. This will help you find other people who care about the environment and are interested in learning more about sustainable living. Hashtags are a powerful tool that can help you reach a wider audience and connect with like-minded people. So start using them today! Monitor Your Analytics to See How Well Your Efforts Are PerformingMonitoring your social media analytics is crucial to the success of your social media marketing efforts. You can make necessary adjustments by tracking how well your campaigns are performing to continue growing your business. Keep an eye on engagement rates, reach, and click-through rates. If you see a decline in these areas, it may be time to rethink your strategy. Experiment with different content types, post at other times of day, and use different hashtags to see what works best for your audience. Don’t be afraid to try new things – the only way to know what works is to experiment. By monitoring your analytics and making adjustments as needed, you can ensure that your social media marketing efforts are constantly working to grow your business. Final ThoughtsAs a roofing contractor, like Ocala roofers, you know that marketing is essential to the success of your business. You also understand that traditional marketing methods, such as print advertising and direct mail, can be expensive and time-consuming. Social media marketing is such a great option for roofing contractors. By establishing a solid presence on social media, you can reach hundreds or even thousands of potential customers with just a few clicks of a button. The post 5 Social Media Strategy Tips For Your Roofing Business to Grow appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/social-media-marketing/5-social-media-strategy-tips-for-your-roofing-business-to-grow/ The post 5 Social Media Strategy Tips For Your Roofing Business to Grow appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/5-social-media-strategy-tips-for-your-roofing-business-to-grow/ Evvy’s Instagram @Evvy is more than 8,200 followers strong and climbing, and the brand’s co-creators, Priyanka Jain and Laine Bruzek see their social media channels as core to their community-first strategy. Bruzek says growing the brand on social media is an important step in expanding the narrative on vaginal health care. “[It’s about getting] science-grounded vaginal health education to as many people as possible,” Bruzek says. “One of our favorite parts of building Evvy has been finding community among women and people with vaginas who want to laugh, learn, and commiserate about vaginal health.” Bruzek says the company also encourages vaginal health education on its blog #AskEvvy, which offers articles on how sex influences vaginal pH levels, common conditions are mistaken for yeast infections, how feminine hygiene products can actually hurt the vagina, and reasons why a vaginal infection might not be going away.
Jain says the company is on a mission to reinvent how the female body is understood and treated. Through Evvy’s Instagram, they’re working to inspire followers to continue an open dialogue. Evvy’s Instagram features posts on everything from tips on how to speak to one’s partner about vaginal issues, to vital health stats, to humorous memes about nether region woes. The social media channel also features links to the latest podcasts Evvy’s co-founders have been guests on and shout-outs to accolades it’s received from Vogue and Ebony for destigmatizing vaginal infections. “It’s time that vaginal health, and women’s health as a whole, gets the investment it deserves on a clinical and personal level,” Jain told Vogue.
The Evvy team says for those struggling with recurrent vaginal symptoms, its metagenomic test can bring answers to what is otherwise a long and challenging journey of identifying which microbes are related to their symptoms or which treatments are improving their microbiome. The business’s Instagram features videos discussing if discharge is normal or not, the lowdown on bacterial vaginosis (BV), and other vaginal health stresses. Followers have responded with gratitude and praise for tackling such issues, leaving comments such as “Happened to me yesterday,” and “Sharing with everyone I know.”
“We are hoping to provide information so people can talk to their own doctor,” Jain said on the “Confidently Insecure” podcast hosted by Kelsey Darragh. “So many of our members have unfortunately disengaged from the health care system and can’t get other answers. We’re hoping to provide people with the research and knowledge to come up with a more personalized standard of care together. Our Instagram is very exciting and we have an amazing team member just crushing the TikTok game, so if you want to just laugh about your vaginal health and acknowledge that we’ve all been there, I strongly recommend checking that out.” Darragh, who follows Evvy on Instagram, also emphasized on the podcast that it’s free to learn more about one’s vagina if they’re following Evvy.
According to Evvy, it shockingly takes women on average four years longer than men to be diagnosed with the same disease. Women also weren’t required to be included in U.S. clinical research until 1993, and only 4% of healthcare research and development spending goes toward women’s health in the United States. It’s something Jain and Bruzek aim to change through Evvy’s research and at-home vaginal microbiome testing kits. The kits are available as a single test or through a membership that includes one test every three months. The test requires a simple swab of the vagina, according to Jain. “Evvy is expanding our understanding of not just the vaginal microbiome, but other biomarkers in the female body,” Bruzek says. “So, our highest level vision isn’t just around the vagina,” Bruzek adds it’s about totally transforming how to treat the female body as a whole.
“It’s challenging to get the word out about a vaginal microbiome test when nobody’s heard of the vaginal microbiome,” Bruzek says. “There’s a big barrier to entry because much of the education we need to do about the vaginal microbiome is extremely scientific. I also thought that talking about vaginas was going to be too taboo and that people weren’t going to want to open up about it, but I have been thrilled with how excited our community is to finally have a place to talk openly about their health.” While Evvy offers content on TikTok and Facebook, the co-founders say they’re also exploring additional community platform options to continue to spread the word on vaginal health. The post 5 Reasons You Should Be Following Evvy on Instagram Right Now appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/content-sections/news-and-noise/5-reasons-you-should-be-following-evvy-on-instagram-right-now/ The post 5 Reasons You Should Be Following Evvy on Instagram Right Now appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/5-reasons-you-should-be-following-evvy-on-instagram-right-now/ Weekend Favs June 11 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
These are my weekend favs; I would love to hear about some of yours – Tweet me @ducttape If you want to check out more Weekend Favs you can find them here. Original source: https://ducttapemarketing.com/weekend-favs-june-11/ The post Weekend Favs June 11 appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/weekend-favs-june-11/ How Leveraging A Virtual Assistant Will Change Your Life written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Tricia Sciortino In this episode of the Duct Tape Marketing Podcast, I interview Tricia Sciortino. Tricia is the CEO and Board Member at BELAY, Co-Host of the One Next Step Podcast, and Author of Rise Up & Lead Well: How Leveraging An Assistant Will Change Your Life & Maximize Your Time. Key Takeaway:Today is a new day and age where the remote work opportunities are endless. In this episode, I talk with Tricia Sciortino, the CEO and Board Member at BELAY, about how incredibly powerful it can be to outsource elements of your business to a virtual assistant. We dive into what mistakes most people make when hiring virtual workers and what best practices to follow to work most effectively. Questions I ask Tricia Sciortino:
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Like this show? Click on over and give us a review on iTunes, please! John Jantsch (00:00): This episode of the duct tape marketing podcast is brought to you by the MarTech podcast, hosted by Ben Shapiro and brought to you by the HubSpot podcast network with episodes you can listen to in under 30 minutes, the MarTech podcast shares stories from world class marketers who use tech technology to generate growth and achieve business and career success all on your lunch break. And if you dig around, you might just find a show by yours. Truly. Ben’s a great host. Actually, I would tell you, check out a recent show on blending humans, AI, and automation. Download the MarTech podcast wherever you get your. New Speaker (00:40): podcast. Hello, welcome to another episode of the duct tape marketing podcast. This is John Jan and my guest today is Tricia Sciortino. She is the CEO and board member at belay host of the one next step podcast and author of rise up. And Leadwell how leveraging an assistance will change your life and maximize your time. So we’re gonna talk about virtual assistance and remote workers and part-time staff and all those good things. So Trisha, welcome through the show. Tricia Sciortino (01:22): Hey, good morning. Welcome. Thanks for having me. John Jantsch (01:25): You bet. So, so tell me what give me, I always like to ask entrepreneurs, what got you here? What have you done in your entrepreneurial journey that led you to starting the lake? Tricia Sciortino (01:33): Wow. That’s a really big question to start off with John . John Jantsch (01:37): Well, yeah, Don, don’t go back to second doing it Tricia Sciortino (01:40): Well back in, John Jantsch (01:41): In between. Tricia Sciortino (01:42): Yeah. You know, it was a journey of, you know, I, I like to say happenstance almost in that when I graduated college, I got my degree in business and marketing. I wasn’t really sure what I wanted to do with myself. And I, I at first was a mom and then I stumbled upon organically and accidentally, if you will, you know, kind of just took a first job out there, quickly rose through the ranks and realized leading people and leading an organization. Actually, I thrived in it. I loved it. I enjoyed it. And so when I came to belay back in 2010, when it was started, my journey started with me as a virtual assistant here at the organization, and then just continued to look to hold my skills really just wanted to lead people and lead teams and lead organizational excellence and operational excellence. And so that has just afforded me the opportunity to just year by year advance my career, to land me at the CEO position. Then again, you know, really honored to sit in that seat today. John Jantsch (02:51): You know, it’s interesting leadership is actually one of the toughest things for a lot of CEOs. I mean, they, you know, especially founders or companies, you know, they knew how to do the thing they did had the vision for it. And leadership actually is something that they quite often have to learn. Do you feel like that, that your training maybe was in that and maybe your gift or is it in that has actually allowed you to Excel in the position? Tricia Sciortino (03:15): Yeah. You know what I, I would, I, I think, you know, at a very early age, you know, in my young 20 year old, my young 20 year old self had a lot of great leadership mentors who believed in me and taught me and mentored me to be a great leader when it was small and almost when it was quiet and nobody was really paying attention. I was invested in and I really got kind of the bug for leadership. So I think I’ve invested in my professional development since then. And I’ve had people who’ve helped me along the way. So I feel like I’m first a leader more than I am. Anything else, John Jantsch (03:50): Let let’s talk. As I promised about, you know, virtual assistance, remote work, I’ve actually, you know, I’ve been working virtually, I’ve done, you know, my team has been distributed for 10, 15 years. so it’s really something that’s been around for a while. But I, I think at one point it was almost thought of as like, oh yeah, certain kinds of businesses did that, but really very mainstream today that teams are being built with remote and, and even part-time and virtual staff. So I think, Tricia Sciortino (04:16): Yeah, I mean, same as when we started bla 12 years ago, working remotely was not all too common. And really the thinking was there was only certain types of companies or industries or people that could even consider remote work. And I think, you know, the blessing and the curse out of 2020 is that a lot of, of industries and people who’ve never considered that there were things that they could do remotely. They didn’t have a choice, but to do them remotely. And so now, today is, is a new day and age where the remote work opportunities are endless. They’re boundless, there’s so many, we’ve seen so many organizations, big organizations, you know, the bank of Americas and those, and those types of organizations really saying, we’re not going back in office, remote work is here to stay. And so it’s been really interesting and very cool journey to watch that evolve over the last two years, even though some of us have known it’s possible, it’s been possible for many more years than that. John Jantsch (05:19): Yeah. I mean, I think to go right along with that, the idea that we have to be in a physical space, an office together, you know, that I think a lot of companies for a decade or so have let that go, but a lot of to it and certainly accelerated that idea that remote work could be done without us looking over people’s shoulders. And Tricia Sciortino (05:36): Yeah. And you think about, you know, you think about some of the traditional roles, like think of the role of a, you know, a traveling salesman, somebody who’s on the road sounding, and let’s be honest, that person who’s been doing that. I mean, you’re telling copiers back in, you know, the nineties, you were not in an office, you were on the road, you were out and about, right. So it has existed just not in a way that anybody thought about it would exist John Jantsch (06:01): Today. Yeah. And that was my bonus. That was my promise career. And I think a lot to me seeing how he, you know, he did what he wanted, he had his own hours, he was able to come and go. I mean, he worked very hard, you know, travel a lot, you know, it, it seemed like a really nice lifestyle to me. And I think I probably had some, uh, subconscious, uh, impact on, on me choosing the career. Not, Tricia Sciortino (06:21): Yeah, that makes sense. John Jantsch (06:23): So if somebody came to us said, all right, we’re thinking about maybe, you know, we don’t wanna hire staff full time and bring them in, you know, what are some of the key roles that you’re just like, Hey, no business should be doing this, you know, with a staff member, they should outsource of certain, are there certain roles that you gravitate towards or that you just think have become obsolete to have a, a dedicated person doing in an organization? Tricia Sciortino (06:45): Yeah. Well, and we’ve kind of done it with more than maybe most people are comfortable with, but some of the standouts are, are truly the ones that we wound up offering as an organization because we knew they were no brainers. You know, first and foremost is the virtual assistant. I mean, it’s, it’s what we’re known for. That’s, you know, every executive or leader could have, should have somebody working fractionally part-time, even if it’s 10 hours a week, 45 hours a month, or whatever that looks like supporting you as an executive or leader personally or professionally, and that person doesn’t need to be in the same space as you. So that, that one is the easy one. And then you think of things like bookkeeping, right? Everybody needs their books done. Everybody’s our accounts reconciled. Everybody needs your transaction details and your expense reporting taken care of. But do you need your bookkeeper or your in your office with no, I mean, you can email reports back and forth this great systems where you can share logins. And so bookkeeping is another one that as an executive and a leader, I don’t actually wanna know how to do bookkeeping. I just wanna work with somebody else who knows how to do bookkeeping. They don’t need to be on staff. I don’t need it full time. It’s very transactional. It’s an easy one. Especially small business startup, absolutely start with outsource bookkeeping support. John Jantsch (08:08): Yeah. More than one, uh, small businesses got themselves in trouble because they can’t do their reporting. They can’t do payroll. They can’t do all the junk. It’s gotta be done and then come, you know, tax time, it’s, you know, it’s an absolute mess. And, uh, probably what they would pay a virtual birth keep for. They now are paying to their account to try to figure out their book. Tricia Sciortino (08:27): Yes, yes, yes. And you know, and a book bookkeeper and accountant is, is two different things. And so you don’t need the accountant level of the month to month, day to day part of your business. Cause that’s a great opportunity to bring a bookkeeper in, to handle the day to day dispensing and things like that, that any business needs, regardless of what the business is. John Jantsch (08:49): I have used a virtual bookkeeper for at least 15 years. And only because she was traveling through my city, didn’t meet one time, but otherwise it is all vendor. In fact, she lives in Mexico now. Tricia Sciortino (09:00): Fabulous. Right. Yeah, absolutely. So, you know, that’s another easy one. And then there are a lot of marketing component jobs, which, you know, speaks to, to you, your audience and right, right. And what you guys do. I mean, we, we outsourced almost every marketing role until we felt the need to bring it out full time over the course of the last 10 years. And so, and we still work with outsource social media management and execution, so that one’s a no brainer as well. Typically your small businesses, you don’t need full-time 40 hour week staff member, maybe managing your social media angle or your LinkedIn it’s, it’s probably when you’re small, a few good hours a week, great strategy and some good execution. That’s something that can be very part-time and fractional and outsourced to somebody outside of the organization until you hit critical mass. And you feel like maybe it’s time to bring that role inside. John Jantsch (09:51): And now let’s hear from our sponsor, you know, as a business owner, you eventually realize you can’t do everything yourself, but hiring is complicated. And what if you only need part-time help your job is to be the visionary. But instead you spend countless hours on tasks that could be done easily and arguably better by someone else. And that’s where the powerful multiplying effects of delegation are mission critical. Our friends at BELAY can help. BELAY is an incredible organization, revolutionizing productivity with their virtual assistance bookkeepers website specialists and social media managers for growing organizations to help you get started. Belay is offering their latest ebook, delegate to elevate for free to all of my listeners. Now in this ebook, you’ll learn how to reclaim time to focus on what you can do by delegating to download your free copy. Just text tape to 5, 5, 1, 2, 3 that’s T a P E to 5, 5 1, 2, 3, accomplish more and juggle less with BELAY. John Jantsch (11:02): So let’s talk a little bit deeper about the social media role, because I see a lot of business owners that they don’t like social media. They, they maybe come to it begrudgingly because they think, oh, everybody’s doing it so we better do it. And so they kind of advocate it. They go find somebody to post for, but you balance that. You mentioned the word strategy. I mean, where you’re actually doing something that’s effective, you know, that’s, that’s actually helping you advance towards your business goals without being involved in it. Tricia Sciortino (11:28): Yeah. I think, you know, it’s a lot of vision casting and a lot of inspecting what you’re expecting. So, you know, that’s your social, media’s a great way to look at all of that is, you know, there’s, you really need to immerse that person into who are we trying to be to the public? Who do we say we are? What is the service we offer? Where is our ideal client, who is our ideal client? Where does our ideal client hang out, you know, understanding some of those core principles. And it’s a lot of testing and tuning, which I think a lot of people misunderstand when they get into social media as well. There’s a lot of tune and tone and voice. And you know, the algorithms are changing all the time. So things that worked for you today, they might not work in three to six months from now. Tricia Sciortino (12:15): So having somebody constantly having eyeballs on your social media presence, we find very important now where that presence is, I think is unique to your organization. And what you’re offering is, you know, some organizations will thrive and Facebook is their community and they should just spend a lot of time and energy really honing what Facebook does for them. Others. It might be more Instagram, some it’s LinkedIn. So I’m thinking, you know, understanding where your, your audience is and what platforms are on is key. And then, you know, cast great vision and inspect, you know, let that social media manager create their vision and strategy. And then you add, edit and approve that strategy to go to execution. So it might be something you’re doing an hour a month versus, you know, an hour a day John Jantsch (13:08): Or, or just not getting to Tricia Sciortino (13:11): Or not doing it at all or not doing it, getting all. Yes. John Jantsch (13:14): Yeah. So, so you started to describe an area I was gonna go into too, because I see a lot of people go, oh, for existent, you know, I could just pay somebody 10 hours a week to take all this off my plate. And then they get that person and they haven’t really thought through, they don’t know how to delegate they, they really don’t know how to use that resource. I mean, what are some of the mistakes you see? I guess that’s two part question. What are some of the mistakes you see when people do hire virtual, uh, workers, and then what are some of the best practices so that you actually get some efficiencies instead of cuz, cuz in some cases it’s two steps backwards first, right? yeah. Tricia Sciortino (13:49): It’s absolutely to get John Jantsch (13:49): Two steps back. Tricia Sciortino (13:50): Yeah. I mean, you know, a big mistake we see is that people wait too long, right? So they wait until they are literally so up against a wall and everything is so out of order that for anybody to come in, it’s gonna take a minute for there, to there, to be this feeling of relief and order because you’ve waited too long. So I always say, yeah, you know, like most hires, but especially a virtual system assistant, you know, hire them sooner than you think you need them. It’s like anything else, proactive hiring is the best hiring we do. so regardless of the role, but the same for this role, you know, if you can forecast your business, you should be able to forecast your time. And if you can do that, then you know exactly when you need somebody. So bring a on student that you think that’s the first thing. Tricia Sciortino (14:38): And then as far as where to deploy them, cuz there’s probably, we, we see a variety, I mean a ma a mass variety of opportunities on where a virtual assistant can help any or a leader, but it’s gonna be, what is that right thing for you? I mean, we typically organically go for, you know, the customary, if you will, calendar management and meeting planning, I mean, believe it or not, you spend more time emailing back and forth about when you’re gonna meet somebody and then sending out a meeting request and then change the meeting request and then put the links in the meeting request. And then following up to confirm the meeting, like, it sounds like no big deal. You do, you remove that for the 10 meetings a week you have, or whatever that looks like, and you’ve already saved time. Then you added things like email management, travel bookings, you know, hotels and flights. Tricia Sciortino (15:31): If you travel at your work, you add in meeting notes. For me, meeting notes has been a game changer inside our organization. We have a virtual assistant sit in on every single meeting we have just to take notes and pull action items and then follow up with those action items to ensure they’ve actually gotten done because then guess what? I don’t have to, I don’t have to follow up on the action item that’s supposed to get done as the leader, my virtual assistant is taking notes, sharing them and then following up with those action items. So it’s even an extra layer of accountability if you will, in that case. John Jantsch (16:07): Yeah. I think once people start letting go of those kinds of things, because I do think with, especially with leaders, a lot of times that, you know, my neat man, like a, or my travel, I mean, these are very personal neat maybe, but I think that, and so I think sometimes leaders have trouble giving those things. I’m thinking, oh, well, nobody can do it like me, but I think you’re absolutely right. Once you experience that there might actually be somebody that could do it better than you. Uh, it really gets a lot easier. Does it? Tricia Sciortino (16:33): A absolutely. And, and that is truly the moment, the wake up moment, if you will, where you really do have to get to the place where you realize that somebody else can do this, maybe better than me or equal to me and even equal is a win because those hours you saved on that you are now dedicated to higher payoff items inside your business. You’re now that’s 10 hours a week. You now get to focus on growing your business, vision strategy, sales, Mar you know, areas of the business that are growth associated. You’re an entrepreneur versus areas of your business that are highly administrative. You probably can do those things, but the question is really, should you do those things? John Jantsch (17:20): Absolutely. Absolutely. Yeah. So the, a question I get a lot of times is, you know, how do I find the right person? And so if I’m, let’s just say we’re the executive assistant, um, role right now? How does you know, how, how do you tell people to not just find, I mean, there are tons of plays you can find, how do you find the right person and how do you know it’s the right person? And how do you, you know, how do you dig deep enough to realize that person’s gonna work for you? Tricia Sciortino (17:47): Yeah. I mean, we have found success by using a, a multiple, a multi-layer interview process. If you will. I mean, a, a resume is a great start in knowing things to look for and what looks like a great resume is important, but when you’re past that point and you decided there’s handful of people you actually want to meet with, you know, we would recommend that multiple different people interview, not even just you. So do you have a cohort or a partner inside your business or is it your, what? I mean, whoever it may be, right? Somebody else having a second opinion going into an interview is important and then interviews are, you know, and should be looked at as skills assessments, you know, even in an interview, were they on time? Was there camera working? Were you interviewing on a webcam? Did, how were they, how did they show up you, there is different things. Tricia Sciortino (18:40): You’re looking aside from the information you’re getting out of the questions back and forth. It is like really looking at the whole scenario, everything that led up to that interview and everything after that, did they send, send a thank you note, how is the grammar in that note? So looking at all those things and then having multiple people do that. And then what I would say is regardless of the world, there should be some type of skills, assessment opportunity. So is there something they can do, whether it’s a questionnaire that you send them, we, we will do that. We have 10 questions. Is there some type of sample work product you want them to mock up for you do a skills assessment, like for a virtual assistant, if they’re gonna do heavy calendar management, then give them a fo meeting to plan for you or whatever that may look like. Or I plan a trip for you and, and send you a trip by itinerary. So assessing a skill is a great opportunity because an interview is words and skills assessment is action. John Jantsch (19:39): So, so one of the things that I have found in many years of working with dozens and dozens of, of virtual assistant or remote, uh, workers, is some of the best I’ve worked with actually come with their own processes and own systems that, that allow us to go, oh, that’s better than what we’re doing. Yes. Do you feel like that’s a part of the you to be looking for is somebody that, that actually has routines and processes and not is, and is not just looking for you to tell ’em what you do. Tricia Sciortino (20:09): Yeah. I mean, to me, that’s, it is a big relief for a leader. If your virtual assistant is extremely proactive and organized. And so I always tell my assistant that my goal for her is for her to be ahead of me. And so that, and that usually means 60 to 90 days ahead of me. And so that means that for example, today I’m emailing my assistant about meetings. I’m having in August and she’s planning August meetings already. She’s sending me sample menus. She’s sending me meeting locations. She sent me flight options, you know, already, I haven’t even thought about August yet, but she’s very planned, very methodical and extremely proactive. So that is what makes it, you know, really helpful. Gives me peace of mind that I know for the next season of time. There’s nothing that’s gonna come by and blindside me side me. John Jantsch (21:07): Yeah. Abso absolutely. Um, if, if, if somebody’s thinking about to listening to this or they’re thinking, well, gosh, this sounds like something I need to hear. What’s the process of working with belay? Tricia Sciortino (21:19): Yeah. So it’s a fun process because John, we have a core value at belay and one of them is fun. The first thing you get, first thing I would say is you go to our website, which is belay solutions.com. We have a get started form that you would fill out that will get you in touch with one of our solutions consultants. Then you would have a conversation with one of our solutions consultants. Who’s really just gonna help you determine, do you need a virtual assistant? What are you looking for? What kind of virtual assistant, how many hours possibly, what are you trying to get off your plate once that’s figured out and you decided to join our team, you were then handed over to a client success consultant, which is your person for your duration at belay. They will take you through a discovery process and hone in on exactly the type of skill set and soft skills you’re looking for in this person to match you with whether it’s industry knowledge or application knowledge or specific time zone or products like you need somebody to use a Mac versus a PC. Tricia Sciortino (22:18): They gather all that information. And then our placement team, we actually have a team of people whose job it is to find that right person for you do their search. We come back and present. We found your match. Then we have a kickoff call, which is all on, um, zoom. So your client success consultant to your new virtual assistant new, we have about ki a kickoff call. It’s about an hour or so long where we get, you know, we get everything started the transfer of information. We send training documents, so you can help onboard this person. And then your client success consultant will check in with you on your new VA weekly and then biweekly, and then monthly as your engagement continues to make sure that everybody’s getting the best value and use out of the relationship. John Jantsch (23:05): Awesome. Well, you know, you know, I’m a fan. I mean, I’ve been doing, you know, this type of work and they’re hired, you know, we have a, any number of specific team members now that do specific things on earth. So I, I really think it is a tremendous way for pretty much any size organization to go. I appreciate you, uh, stopping by taking time to stop by the duct tape marketing podcast. And it’s belay solutions.com. Hopefully we’ll run it to you one these days out there on the road. Tricia Sciortino (23:31): I hope so. Thanks John. Speaker 3 (23:34): Hey, and one final thing before you go, you know how I talk about marketing strategy strategy before tactics? Well, sometimes it can be hard to understand where you stand in that what needs to be done with regard to creating a marketing strategy. So we created a free tool for you. It’s called the marketing strategy assessment. You can find it@ marketingassessment.co not .com .co check out our free marketing assessment and learn where you are with your strategy today. That’s just marketing assessment.co I’d love to chat with you about the results that you get. Scroll back to top Sign up to receive email updates
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BELAY is an incredible organization revolutionizing productivity with its virtual assistants, bookkeepers, website specialists, and social media managers for growing organizations. To help you get started, BELAY is offering its latest book, Delegate to Elevate, for free to all our listeners. In this ebook, learn how to reclaim time to focus on what only you can do by delegating. To download your free copy, click here to claim or text TAPE to 55123. Accomplish more and juggle less with BELAY. Original source: https://ducttapemarketing.com/leveraging-a-virtual-assistant/ The post How Leveraging A Virtual Assistant Will Change Your Life appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/how-leveraging-a-virtual-assistant-will-change-your-life/ How To Harness Your Unfair Advantage written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Ash Ali and Hasan Kubba In this episode of the Duct Tape Marketing Podcast, I interview Ash Ali and Hasan Kubba. They both are award-winning authors and entrepreneurs. Despite not going to university, Ash became a serial tech founder and the first marketing director of a unicorn startup – Just Eat). Hasan built a successful startup from his bedroom with nothing more than an online course and a yearning to escape the ‘rat race’. They are now international bestselling authors, coaches, and keynote speakers. Their latest book is – The Unfair Advantage: How You Already Have What It Takes to Succeed. Key Takeaway:Behind every story of success is an unfair advantage. Your unfair advantage is the element that gives you an edge over your competition. In this episode, I talk with Ash Ali and Hasan Kubba about how to identify your own unfair advantages and apply them to any project in your life. We talk about how to look at yourself and find the ingredients you didn’t realize you already had, to succeed in the cut-throat world of business. Questions I ask Ash Ali and Hasan Kubba:
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Like this show? Click on over and give us a review on iTunes, please! John Jantsch (00:00): This episode of the duct tape marketing podcast is brought to you by the MarTech podcast, hosted by Ben Shapiro and brought to you by the HubSpot podcast network with episodes you can listen to in under 30 minutes, the MarTech podcast shares stories from world class marketers who use technology to generate growth and achieve business and career success all on your lunch break. And if you dig around, you might just find a show by yours. Truly. Ben’s a great host. Actually, I would tell you, check out a recent show on blending humans, AI, and automation. Download the MarTech podcast wherever you get your podcast. John Jantsch (00:50): Hello, and welcome to another episode of the duct tape marketing podcast. This is John Jan and my guest today is Ash Ali and Hassan. Kuba gonna, I have two guests today. They’re award-winning authors and entrepreneurs, and despite not going to university, Ash became a serial tech founder and the first marketing director of the unicorn startup just eat Hassan built a successful startup from his bedroom with nothing more than an online course and a yearning to escape the rat race. They’re now international bestselling authors, coaches and keynote speakers. And we’re gonna talk about their latest book, the unfair advantage, how you already have what it takes to succeed. So Ash and Hasan. Welcome. Hasan Kuba (01:34): Hello. Thank you. Thanks for having us. Hi. John Jantsch (01:37): Awesome. So the book starts out with this premise and we could probably do the whole show without me asking another question, but here it is, life is fundamentally unfair. Who wants to take that doop of hope? Hasan Kuba (01:50): I’ll take it. I’ll take it going. So life is unfair. Yeah, that is the under underlying principle behind cuz that life is not fair. And sometimes when you get into self-development like I did and still, I still enjoy a bit of self-development Mo you know, you learned that, you know, what you got in life is what you deserved. You know, you built the life that you’re living now, you designed it. Your decisions led to the moment you’re in now and all these kinds of quotes and beliefs and mental models to make you take responsibility for your life, which is a very useful tool, but it’s limited because it’s not actually that accurate. So one of the ways to look at well, when we talk about this in the book is it’s, it’s all about mental models. So there’s one extreme, which is to think that all success is based on hard work and, you know, merit. Hasan Kuba (02:37): And the other extreme is to think it’s all luck and unearned. And the reality is squarely in the middle, right? There’s a lot of serendipity in life. There’s a lot of luck of births and genetic lotteries. And there’s a lot of things that just happened because you were in the right place at the right time. Yeah. But at the same time, you can, you know, stack the deck in your favor. You can make the right decisions. You can be consistent in how you think and how you behave and the decisions you make to lead towards success. So it’s a mixture of both. Life is unfair and ultimately, you know, we’re so lucky and we should all be so grateful for everything that we have going for us. And at the same time, we can also exert our own agency on the world. We can also take best on responsibility. We can also take control of our lives to an extent John Jantsch (03:21): Yeah. Cuz it, it is interesting. I mean, we all know people have had everything handed to them, all the funding, all the backing, all the mentors, all the, you know, whatever. And they’ve still found a way to piss it away. Haven’t they . So it really is kind of that combination. Hasan Kuba (03:35): Exactly. John Jantsch (03:37): So, so let’s maybe start out by defining, um, what an unfair, maybe some examples of what you would call an unfair advantage that people tend to recognize. Ash Ali (03:49): Yeah. So I mean, an unfair advantage is something that’s unique to you based on your circumstances and also based on your background and who you are as an individual. There’s so many books out there that talk about strengths. But what we do is talk about your strength, but also about yourself as an individual, as a unique person. So we talk about, you know, life is unfair and it’s not a level playing field, but sometimes when life is unfair and it’s not a level playing field, some people can grow up with a victim mindset and a victim type of thinking, say, I didn’t have this, I didn’t have that. But actually what we say in the book is actually, how do you turn that around? How do you make that stuff that you, you felt was unfair growing up in poverty or growing up in an area that wasn’t great. Ash Ali (04:29): How can you turn that around and make it part of your authentic story and use it to an advantage? So an example for me would be, I grew up with little money and when I start companies now, and I know a lot of listeners are listening here who will run small businesses when you don’t have a huge amount of money for marketing budgets, for example, I’m the perfect person to come in and work with you because I know how to be resourceful cause I had no money. Right. So my mindset is always based around being resourceful. That’s just an example of something that you could use, uh, John Jantsch (04:56): Straight. But again, I, you know, to the flip side of that, I guess we all know people who had everything and should have made it, you know, there, we, we all probably know at least somebody, or at least you’ve read their story of somebody that sh never should have you know, like you said, they didn’t have the education, they didn’t have the backing, they didn’t have the money. They didn’t really have seemingly you know, didn’t seem that smart, you know, mm-hmm but you know, they’ve, they’ve made themselves successful the way we defined that. So, you know, what are, you know, I guess to Hasan’s original point, it’s kind of somewhere in the middle, isn’t it? Ash Ali (05:30): It is somewhere in the middle. It’s interesting because you know, like I’ve got a daughter now who’s growing up in privilege and I look at her and I look at my life and think, okay, you know, does she have the fire in the belly? And what can we do to help her have the same mentality of working hard and trying to achieve things in life? And one of the things I found was that interestingly is that constraint does kind of foster creativity. And if you just live, give everything to your children, for example, straight away, then they’re not gonna, um, uh, feel grateful for it straight away. And unless they’ve worked for it. So con sometimes having constraints, uh, does make you more resourceful, more creative. And that’s just an example of something. We live in an abundant world now where everything is available quickly, you can audio takeaway quickly, you can order your cab quickly. And, you know, they’re growing up in a different environment compared to us where we had to wait for something, but we had to have some patience around something. So it’s understanding what constraint is and how to manage that, I suppose. John Jantsch (06:27): Yeah. I, I, of course it’s so cliche now, but you know, I like to tell even 30 year olds, you know, about, uh, dialup, um, internet and, uh, yeah. Things of that nature. Can you, you imagine that now, you know, it might take 10 minutes and we had to take turns who could use it right. Only one person could be on at a time and pretty crazy. So I think what would you classify or would you characterize this book as a business book or a self-help book? Hasan Kuba (06:53): Yeah. Good question. It really is in the middle because what we’ve done with our book is we’ve. So the origin of the book let’s get into the origin. We did this book because we were getting pitched by loads of startup for funding. And it was just like shock tank, essentially. That’d come in and, and pitch us. And we thought, what is the difference that makes the difference here? You know, when we confirm we ourselves, we’re like, what is it with some people that we’re like, you know, even if we didn’t believe in them, they’re not gonna close out their funding ground. Nobody else is gonna believe in them. And they’re gonna really struggle here. And what is that difference? And we started thinking about this and really diving into it. And we decided to write this down. This idea of the unfair advantage is essentially a sustainable competitive advantage for a big business. Hasan Kuba (07:35): It’s kind of the type of thing Warren buffet talks about in value investing. You want a business that has the economic modes, the defense ability that it’s gonna sustain. And it’s the same thing for individuals because at that early stage of a business, when you don’t yet have a product, even sometimes when you don’t yet have, um, customers, you don’t yet have traction in sales, how are you gonna judge it? Well, you’re gonna judge it by the team, by the co-founders. And when you’re judging it by the co-founders that’s when you have to try and decide, okay, what have they got going for themselves? What do they have? That’s gonna allow them to push through, do they have a track record? Do they have something that gives you the idea that they’ll be able to get into this? Do they have the unfair advantages? Yeah. Hasan Kuba (08:15): And essentially that was the idea behind the book. And that’s what made us think about like how we can help people to gain that kind of self awareness. Yeah. To know what kind of business to go for, to know what kind of strategy to go for. Should you raise funding? Should you bootstrap? Who should you partner with? These are the kind of decisions we wanted to help people with at that early stage. So we’re just bringing it back to the individual. So that’s why it’s in between a business book and a self development. Cause it’s about the early stages of a startup. Yeah. John Jantsch (08:43): Hey, eCommerce brands. Did you know, there’s an automated marketing platform. That’s 100% designed for your online business. It’s called drip and it’s got all the data insights, segmentation, savvy, and email and SMS marketing tools. You need to connect with customers on a human level, make boatloads of sales and grow with Gusto. Try drip for 14 days, no credit card required and start turning emails into earnings. And SMS sends into Chuck CHS, try drip free for 14 days. Just go to go.drip.com/duct tape marketing pod. That’s go.drip.com/ducttapemarketingpod. John Jantsch (09:27): So I think there are some unfair advantages that, that are pretty obvious that people could identify. But if I’m out there listening, you know, what are some of the, what are just some of the places that you go looking? I know you have a framework, you call the miles framework so we can kind of go, you know, letter by letter for the acronym. Uh, but, but what are some of the places maybe that are less obvious that you’ve said, Hey, you know, these are unfair advantages that people don’t even realize they have. Ash Ali (09:53): Yeah. So the miles framework is, uh, it stands for money, intelligence, location, and luck, education, and expertise and status. And it sits on top of mindset. And we talked earlier about why it’s important for people to understand their unfair advantage in the context of business, because business is all about people. And most investors invest in small startups and early stage startups because of the people not because of the idea itself, it’s the founders themselves. Yeah. And so if you can identify your unfair advantages and then amplify those in your pitch, in your message to hiring people to your cus or getting customers, it will help you get your early traction, which is what starts a business. So coming back to the miles framework, it’s about understanding within each one of those miles frameworks in each one of those acronym letters, what you have, that’s going for you. Ash Ali (10:42): Right? And one of the big ones is insight. For example, when you’re starting a company, right? If you have insight into something that nobody else has, and you are starting a business around, that’s a very powerful, unfair advantage. And there’s so many case studies in our book around that, um, about specific insights around that another one is being in the right place at the right time, right. The location. And look, you know, if, can you find the right co-founder, can you find the right, um, uh, customers who are close to you potentially who can, who can become customers straight away status is another one, you know, your network. And here, you know, when you are starting a business, if you know how to raise money quickly, and you have a network, that’s an unfair advantage. And if you need to go out to the market to raise money from ground zero and have nobody, no network, it’s much harder to do much harder to do. Right. And we know how that’s, how investment generally works. So there’s lots of little examples in different places for different types of projects or businesses. It depends where you wanna apply the framework itself, whether it’s a project, whether it’s your career, whether it’s a business itself. John Jantsch (11:41): Yeah. Let me, I wanna come back to insight in a minute and have you share some examples, uh, to, to help clarify that one, but let’s talk about luck. Some people, some, some people are purely lucky. I mean, they run into luck in your right place, right time, like you said, but I would say a lot of entrepreneurs have come to the realization that they make their own luck and that, that that’s almost something that’s earned as opposed to something that’s an unfair advantage. How would you respond to that? A notion? Hasan Kuba (12:09): I, I totally believe in making your own luck as well. So we talk about luck and we talk about the fact that it’s overlooked and luck exists. Hey, luck does exist. Talent does exist. You know, that all these books has become trendy to say, there’s no such thing as talent, just work super hard and get the 10,000 hours in. And, and that will be that’s enough. These things exist tiger woods, or was like, could swing a, could swing a golf, could swing a club before he could walk. Like, these are the kinds of things that, that is, is like pure talent. Oprah Winfrey was like giving speeches to whole congregations at church when she was three years old making. So these things exist, but making your luck also definitely exists. Yeah. We talk in the book about how you can actually increase your luck. There have been some psychologists who’ve studied the phenomenon of people who think of themselves as lucky versus people who don’t and how the fact that they think of themselves as lucky just makes them more proactive, makes them more observant to opportunities that come up and it’s been literally proven in studies. Hasan Kuba (13:06): So it’s quite interesting that you can make your own luck. We say, put yourself out there more. Yeah. Increase your surface area to luck and maybe more lucky things will happen. So it’s essentially like rolling the dice. Just keep rolling it. No, one’s counting how many you’re throwing the dice. How many times you’re throwing the dice. If you keep rolling, you’re more likely to roll the double six. John Jantsch (13:23): Yeah. I actually, I started my blog in 2003 that I talk about being in the right place at the right time. That was luck to spot that technology. But also it, you know, it led to my first book four years later, but that point I had also written a thousand blog posts. So , you know, I always talk about really, that was a lucky decision on my part to go that route. But then I, I do think, you know, you, you have to, you, you can also then turn that luck into something that is very fruitful. Ash Ali (13:50): Yeah, Hasan Kuba (13:51): Absolutely. John Jantsch (13:52): So what’s your unfair advantages. Yeah. I’ll let you both answer that one. Go on. Cause I, for example, as you mentioned, you didn’t go to college, so we’re, Ash Ali (14:04): I’ll John Jantsch (14:04): Stop the college degree from Oxford off the table, right. Ash Ali (14:07): yeah. That is, that can be an unfair advantage if you know how to use it. Some people don’t know how to use that as well. You know, we see people coming to us and like, oh yeah, I went to caught Oxford in Cambridge or wherever, and it’s just pass a it’s normal for them. But actually that could be an unfair advantage if you know how to use it properly, an unfair advantage. You know, there’s several different things with strength. There can be double edged swords as we call them. Right. So having something and not having something. And we talk about constraint earlier on, I’ll go through it from my perspective, which is kind of like the double edged sword version of it and how someone will go through it from his perspective. So from my perspective, I had no money growing up. So now when I’m building startups, I’m really shrewd and very lean and I can build things very quickly and I’m very resourceful. Ash Ali (14:47): And, and actually what it does has done to me has made me more creative. So one of my high skills is creativity, um, intelligence, um, and insight. I have lots of insights with businesses because I’m doing things all the time. I’m always taking action. So I’m seeing opportunities and getting insights and different things and intelligence, there’s different types of intelligence. You know, a lot of people said to me, Ash, you’re really cool. You’re the glue amongst your friends. So I’m good at bringing people together and doing things together, which is cool. And I like to be, I don’t like to be the smartest person in the room. You know, I’d rather not be the most intelligent person in the room, but I can learn from other people quickly. So as well as that’s the, the eye side location and luck, you know, I was born in Birmingham, which is like the second biggest city in the UK and automotive retail industry kind of community. Ash Ali (15:27): And the tech industry was booming in London. So I moved to London at the age of 19. If I didn’t move, I wouldn’t have had the same opportunities. Wouldn’t have been able to join companies like just eat and do the IPO and luck the IPO, you know, how many companies, IPO for and view between it once again. And there’s the luck factor behind that and the right timing of that. And then seeing how that would work out, education excluded. I didn’t go to university, so I didn’t feel entitled, you know? So that’s what made, that’s why I kind of did everything in anything. And I built my expertise up in deal to market. So I was, and the time when everyone wanted to know how to do SEO and online marketing, I was there. And in status, you know, like a, you know, and your role ATEX of contacts, you know, like, I didn’t know many people, but now I know lots of people. So if I need to do anything now, for example, I can open my black book of contacts, LinkedIn network connections, and make things happen because of my status of having connections that I’ve built up over time. Yeah. So that’s become an unfair advantage. John Jantsch (16:17): What’s interesting, as you said, you know, the degree from a prestigious school used to really mean a lot. It feels like in the, particularly in the entrepreneurial space, it’s more about what were you doing for your summer job? , you know, than what degree you got or your side hustle or whatever. It seems to actually hold more weight than, than, you know, college. And I think a lot of it’s because people realize college is great for making connections, what they teach in a lot of like a marketing course in college will have very little application to what it’s like to market in the real world. And so that, you know, that education, the actual learning classroom education is probably not that valuable. Ash Ali (16:56): Yeah. I mean, if you want to learn, John Jantsch (16:57): So, so Hassan, how Ash Ali (16:59): Then the fastest way to learn is reading blogs like yours, John. And if you wanna learn about marketing, you can learn a lot more from reading blogs and marketing books can get old very quickly. Right? What happened, you know, some time ago, timing wise might not work now. So it’s keeping fresh and, uh, up to date with knowledge, I think that’s really important. And we talk about this in a book about this there’s three aspects of university, but I’ll let, has Sam talk about a miles favorite from his side and what his advantages are. Hasan Kuba (17:25): Yeah, yeah. So, so for me, look, so it, it’s easier to simplify to what is your unfair advantage? Well, the reality is we’ll have a set of unfair advantages and a unique set of them. And that’s why Ash goes through so many well, you know, for Ash, I would definitely say his creativity is, is just one of the top things about him and the fact that he just gives things a go, he just goes for it. So for me, I would say that it’s my ability to learn really fast. So I think I have that kind of the intelligence where I pick things up fast and then I’m able to communicate them. So one thing that really helped me to get my initial clients and start to develop and get referrals is the ability to build rapport and build trust very quickly. So I think that’s partly just from my ability to absorb information and knowledge in a space that’s so new and like something, I was one of the main things I was doing was SEO. Hasan Kuba (18:15): I was doing branding and website stuff, but SEO and getting people to the top of Google was, was huge. And so the fact that I was able to explain it to local businesses, built connections with them, build trust. I think that massively helped me. So that was huge for me. And then you can go further back and just say, listen, I was born in Baghdad, Iraq. And I came to the UK in London when I was three years old with my family to escape the war and all of that. So I, my unfair advantage is we moved to, to the UK when I was a baby. And I grew up here in London. If you imagine, if I’d come when I was 20 years old and I’d have the thickest accent and I’d have so much difficulty in terms of just how I come across the status side of it in terms of building rapport, building trust. So this is so lucky. So you can kind of go into the genetic lottery of it all you can go into where you grew up and what kind of schools you went to. You can go into your ability to skill, skill stack, and build your skills and expertise and learn things quickly. So I think that learning side is kind of the massive piece for me. John Jantsch (19:13): So, so I suspect as you’ve both gone out there and maybe given talks on this or, or webinar done webinars on this that, that, you know, ultimately somebody comes to you and says, look, this is great, but I don’t have any unfair advantages. You know, what do you say to that person that that feels, especially since mindset really sits on top of this, what do you say to that person that, that has that mindset? Hasan Kuba (19:38): So I would say that essentially this idea and ashes touched on this idea of double edged swords. What you think is a disadvantage. You can turn into an advantage and I’ll give you an easy one. So we have a few examples in the book of people who had a, kind of a classic disadvantage. So a classic disadvantage is a woman entrepreneur, right? So a woman founder, the example of Sarah Blakely, founder of spans mm-hmm . Now, if you think about it, what was her unfair advantage? Okay, well, it was tough. She had no idea about how to raise funding. Nobody would believe in her. She had no connections in that space, et cetera, but what did she have? She had an amazing insight into a problem based on her status as a woman, which is that this idea of like shape wear and, and spanks turned out to be spanks. Hasan Kuba (20:24): She would cut off the feet off tights. Like, man, wouldn’t have come up with that. wouldn’t have had that insight the same with Tristan Walker. Who’s another example in the book, he’s a, he grew up in the projects in, I think he was the Bronx maybe, or if I’m remembering correctly, Queens actually Queens in New York and really poor. His dad was murdered when he was young, but Hey, he was smart. He got scholarships. He got into good schools. He spent a long time thinking about what his big idea is in the end. His insight was that black men need a different shaving system than other people do because they have more ingrown hairs. And so he developed this single blade, shaving system. He used different rappers who also from his location. So the rapper NAS grew up also in Queens and then he promoted his brand. Hasan Kuba (21:09): And then eventually he was acquired by Proctor and gamble for 30 million. So it’s like, what seems like a disadvantage you can use to your advantage. If you grew up poor, then you have an insight into how poor people live. What, what needs they have, what mass market products you might be able to create, let’s say, or if you grew up as whatever, like you grew up from another country or you’re learning languages, or you’re, there’s all these different aspects to everything. So it’s all about your mindset. If you have a growth mindset and we call it, we talk about in the book, the growth, uh, the reality growth mindset, because we wanna root it in some real reality, then you can grow and you can turn what seems like a disadvantage into an advantage. And listen, if you’re listening to this podcast, if you’re able to read this book, you probably have a lot to be grateful for. So you just need to kind of do a sort of an audit and gratitude is one of the underlying themes of our book. John Jantsch (21:59): Yeah. And it’s interesting too, because as we grow up, a lot of the things that drive our parents are teachers crazy, you know, ultimately come out as an advantage. You know, we were told they were a negative, for example, I, you know, I, my parents used to always joke about how curious I was and always getting into things because I had to teachers, same thing, you know, I was told for a long time that that was a problem that has served me extremely well in my professional life. And I think that’s, uh, sometimes we just have to overcome, you know, the, what, what society has told us is a negative don’t we? Ash Ali (22:29): Yeah, absolutely. Yeah. When people focus on your weaknesses more than your strengths, that’s when you start to misunderstand really what your unfair advantage is because we’ve all got strengths. And what we, the idea of the premise for the book is to double down on your strengths rather than focus too much on your weaknesses and then plug those gaps where you can appropriately and understand that we work in teams and people is about businesses, about people. So it’s not just about you as an individual. John Jantsch (22:55): Yeah. So, so Ash, uh, Hassan where tell people where they can find more of you more of the work you’re doing, and obviously grab a copy of the unfair advantage. Hasan Kuba (23:05): Yeah. We’re all, all over social media. So I’m at startup Hassan. Uh, Hassan is spelled with one S and Ash is, is it Ash Ali, UK Ash, for most of your socials, you can find us. And our website is the unfair academy.com. John Jantsch (23:20): Awesome. And the book is, will be available in, I don’t believe there’s an audio version. Is there, there, Hasan Kuba (23:25): There is. John Jantsch (23:26): Yeah, there is. Okay. So an audio and then, uh, in E ebook format, as well as, uh, hard cover and available, depending upon when you’re listening to this available, everywhere that you buy books. Hasan Kuba (23:37): Yeah. It’s available now, cuz it’s at the time of recording, it’ll be released tomorrow. So it’ll be available by the time John Jantsch (23:41): It comes up. And I should have mentioned this, but the book has been awarded. I don’t have it written here. Tell me the best business book in the UK in 2021 or something, you could do it better than I just did. Tell me, tell me what the award was. Hasan Kuba (23:55): So, so we were surprised and happy to learn that we’d won our category of the startup category of the business book awards. Yeah. And then it was like 12 different categories and then it turned out we’d won the whole thing as well, over all the categories. So we’d won the business book of the year 2021. It was actually it’s based in the UK, but it’s an international award as well. The only country that the book hasn hasn’t come out yet until now is in the us and Canada in north America. So yeah, it’s done really well. It’s really popular on good reads. It’s on YouTube. It a lot viral videos on YouTubes took summarizing it. So if you want to check it out a bit further, you can see some summaries on YouTube. You read all the reviews it’s it’s doing it’s thankfully it’s spreading by word of mouth. Cause people are loving it. Yeah. John Jantsch (24:39): Awesome. Well, thanks so much for stopping by the, the duct tape marketing podcast. And hopefully we’ll run into you both somewhere out there on the road. Hasan Kuba (24:46): Thank you, Joe. Thank you, John. I’m big fans of duct tech marketing by the way. John Jantsch (24:49): Appreciate that. Thanks so much. Hey, and one final thing before you go, you know how I talk about marketing strategy strategy before tactics? Well, sometimes it can be hard to understand where you stand in that what needs to be done with regard to creating a marketing strategy. So we created a free tool for you. It’s called the marketing strategy assessment. You can find it @ marketingassessment.co not.com.co check out our free marketing assessment and learn where you are with your strategy today. That’s just marketing assessment.co I’d love to chat with you about the results that you get. Scroll back to top Sign up to receive email updates
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Did you know there’s an automated marketing platform that’s 100% designed for your online business? It’s called Drip, and it’s got all the data insights, segmentation savvy, and email and SMS marketing tools you need to connect with customers on a human level, make boatloads of sales, and grow with gusto. Try Drip free for 14 days (no credit card required), and start turning emails into earnings and SMS sends into cha-chings. Original source: https://ducttapemarketing.com/harness-your-unfair-advantage/ The post How To Harness Your Unfair Advantage appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/how-to-harness-your-unfair-advantage/ Top Trends For Marketing Agencies To Pay Attention To written by Sara Nay read more at Duct Tape Marketing About the show:The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here! About this episode:In this crossover episode of the Agency Spark Podcast, Sara Nay, Lyn Wineman, and Brad Yale talk on the top trends for marketing agencies to pay attention to. Sara Nay is the COO at Duct Tape Marketing, Founder of Spark Lab Consulting, and host of the Agency Spark Podcast. With 11+ years working in the small business space, it is her passion to install marketing and operating systems for small business owners so they can get more clarity and freedom in their lives. Outside of work, Sara tries to spend as much time as possible outdoors with her daughters and husband – from skiing to hiking to biking to camping. Lyn Wineman is the host of Agency For Change podcast and a marketing veteran with over 30 years of experience. Lyn is one of the most passionate and accomplished marketing leaders of her generation. Her award-winning work has helped a multitude of national, regional and local organizations achieve their goals. A visionary with heart, Lyn is focused on creating the ultimate work culture while serving clients who make a positive difference in the world. KidGlov has been recognized multiple times as one of Lincoln, Nebraska’s Best Places to Work and is currently in review for B Corp certification. Lyn and husband, Neil, live on a historic farm where they raise a small flock of peacocks. Brad Yale is VP, Director of digital content planning & data at Medical Knowledge Group and the host, producer and editor of Agency pod. Agency is a podcast that speaks with professionals all across the advertising agency world – agencies, brands, vendors – within all sectors – pharma, healthcare, consumer, technology, mass product – in the hope of understanding how we work together to improve the advertising agency business model. His goal is to constantly produce the highest level of searchable, shareable, branded content to move potential consumers into the sales channel by linking front end user behaviors with back end data base best practices. More from the hosts:
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