A Better Process For Finding The Best Talent written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Ryan Englin In this episode of the Duct Tape Marketing Podcast, I interview Ryan Englin. Ryan is the CEO of Core Fit Hiring which helps blue-collar companies fill frontlines with quality technicians and craftworkers. Key Takeaway:Finding the right talent is not an easy task to conquer. In fact, many people waste time hiring the wrong people or have a difficult time retaining the people they worked so hard to attract. In this episode, I talk with the founder of Core Fit Hiring, Ryan Englin, about why people have such a difficult time attracting the right talent today and what you need to do to attract quality frontline workers who align with your company values — and how to get them to stay. Questions I Ask Ryan Englin:
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Original source: https://ducttapemarketing.com/finding-the-best-talent/ The post A Better Process For Finding The Best Talent appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/a-better-process-for-finding-the-best-talent/
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Despite the recent proliferation of cryptocurrency in Americans’ lives—hello, Elon Musk on Saturday Night Live—cryptocurrencies have some ground to gain before they become ubiquitous with consumers and their finances. They have become ubiquitous in the sports world. The significant rise in crypto sponsorship deals provides massive visibility to the budding industry–yet these crypto brands will eventually need to extend their efforts beyond naming rights, logo patches and arena signage to succeed with consumers. The role of crypto in sports has gone from being a niche investment to becoming a major growth driver within two years. According to SME Sports Sponsorglobe, 84 new crypto/blockchain/NFT sports deals had been signed globally through the first three quarters of 2021. That’s up 664% from the 11 signed back in 2019 in the same time period. Auto deals increased 52%, while insurance deals rose 6%. This year’s most significant deal was the $20 million, 20-year contract for naming rights that will make the Staples Center in Los Angeles into the Crypto.com Arena. It is worth $700,000,000. This is the latest deal made in crypto by the NBA. Crypto.com was recently named the new arena of the Clippers and Lakers. It also became the official jersey patches partner for the Philadelphia 76ers. Separately, Coinbase is the official crypto partner of the NBA, FTX recently purchased the naming rights to the Miami Heat’s arena and made Golden State Warriors star Steph Curry its brand ambassador, and StormX is the official jersey patch partner for the Portland Trail Blazers. Crypto advertising and sponsorships in sports makes sense for an array of reasons, with visibility typically being the top driver, especially among new brands and categories. Sports programming accounted in the U.S. for 98% and 72% respectively of the top-rated programs broadcast, and cable TV for 72%. Super Bowl LV accounted for 20.3 Billion minutes viewed. Additional promotion and awareness is provided by the activations, signage and displays at sporting events. These massive marketing efforts have the upside that sports events are more open to sponsorship. In fact, SME’s 2021 Trust in Advertising survey found that 81% of global consumers either completely trust or somewhat trust brand sponsorships at sports events, just behind recommendations from friends and family and branded websites. Brands will have to shift their attention from consideration to awareness due to the high level of consumer interest in sports sponsorships. SME Fan Insights data demonstrates why the NBA is such an excellent partner for cryptocurrency. A mere 49 percent of NBA fans express an interest in cryptocurrency products. This is almost 80% higher than the general U.S. population. What’s more, 46% of NBA fans intend to use a crypto product in the next six months which is 61% more likely than the general population. Non-fungible tokens have gained popularity as teams and leagues use them to offer extended value for fans. NBA Top Shot is an NFT marketplace that sells officially licensed digital collectibles. NBA Top Shot was launched in October 2020 and has been a huge success. NBA fans, much like crypto-savvy gamers, are not just open to NFTs. SME Fan Insights data shows that 43% of NBA fan intends to purchase NFTs within the next six-months, which is 75% higher than the average population. The NFTs are a great option for NBA fans:
Although blockchain and crypto tech are becoming more prominent in the sports sector, it will take time for people to get used to them. While sports sponsorships are viewed highly in terms of trust, just 48 percent of NBA fans are not familiar with NFTs, and 43% don’t even know what cryptocurrency is. However, certain brands such as Crypto.com and Coinbase are gaining popularity and seeing increased usage. Blockchain technologies, NFTs, and cryptocurrency have more to offer than traditional sponsors such as those in the insurance, travel and auto industries. Exposure is the first and most important step in creating awareness. The sport industry offers many options for visibility. After creating awareness of cryptocurrency through these—and other—sponsorships, there will come a time to bridge the gap between awareness and intent, transitioning from brand building to conversion, as detailed in SME’s Brand Resonance white paper. Just as every brand needs to do, they’ll solidify and expand their relationship with customers from one-way conversations to two-way ones, backed up by education and trust building. The post How crypto brands are making a splash with the NBA–and fans – Nielsen appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/social-media-research-2/how-crypto-brands-are-making-a-splash-with-the-nba-and-fans-nielsen/ The post How crypto brands are making a splash with the NBA–and fans – Nielsen appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/how-crypto-brands-are-making-a-splash-with-the-nba-and-fans-nielsen/ “The Presidents” collection, featuring 20,000 portraits of 50 influential leaders in world history, has been almost completely minted by crypto enthusiasts. Only around 1,000 NFTs are left, and the project is approaching its final stage. This month, the community also introduced its new play-to-earn game, dubbed The War of Morale. Alena Fares, the artist behind “The Presidents”, told us more about the next steps. Could you tell us more about “The Presidents” community?Our community members will vote and influence decisions on the platform’s upgrades, partnerships, and more. Once all 20,000 Presidents are minted, the online ecosystem will kickstart. The users will be able to bet their Presidents, compete with other collectors, and acquire the platform’s governance token. The more Presidents a user has, the more power they stand to gain in the emerging “Presidents” ecosystem. Almost all NFTs, around 19,000, are minted by now so the project is approaching its final stage. What’s so special about the collection that attracted so many people?It’s the largest collection of leaders in the world, featuring 20,000 avatars of the most famous presidents, as well as heavy hitters from cryptocurrency and blockchain-enabled organizations, such as Binance, Ethereum, and TRON. All portraits are generated by applying AI algorithms that enrich baseline images, initially created by the artists, with “traits” or special features, such as zombie eyes, bandanas, and leather jackets. There are eight categories to choose from: World, World Legends, USA, USA Legends, Soviet, Crypto, Secrets, and an individual avatar of Satoshi Nakamoto, creator of the protocol used in blockchains. Each NFT from the collection can be minted for 0.3 Binance Coin (BNB), and is one-of-a-kind on any existing blockchain. Why does “The Presidents community want people to own and play with global leaders?This is an opportunity to become a part of something vast and ambitious. Every country has a leader, president, or king. This collection features the most famous ones. People have always been attracted to authority figures. Why not let them approach power through NFTs? Presidents have control over their countries, their borders, and to some degree, their citizens. Thanks to our project, people can control their leaders, even if it’s just in a game. What kinds of games?We’re planning to release several different ones, but the first game we’re launching is called The War of Morale. It’s set to launch as soon as the mint is over. It’s based on the play-to-earn model, so users will be able to monetize their time just by participating. As a reward, they’ll receive the game’s governance token, which allows them to vote and make decisions on the future of “The Presidents” ecosystem. To take part in the game, users create teams of “allies,” each headed by at least three NFT Presidents, because we want to inspire the spirit of collaboration. Two users can play together if they have similar Morale levels, which range from 100 to Unlimited. Players win battles by draining their opponents’ Morale and making sure their own Presidents’ Morale stats stay up. What’s the end goal of this project?We want to create a community where the owners of “The Presidents” or their NFT avatars can make their own decisions, vote, and collaborate. So, yes, we’re creating our own Metaverse, just like many other communities who don’t want to be dominated by any tech company or social network. What inspires you as an artist?People. The greatest inspiration comes from people. Their personalities, their life stories, their creativity, how they look and show up in the world. “The Presidents” project helped me learn more about the leaders in the collection, about their biographies. I love to draw people of different nationalities—explore and study facial features, appearances, and archetypes. And, just like any artist, I study other artists’ work, listen to eclectic music, and travel a lot to expand my vision of the world. Could you describe your style?I use a combination of chaotic lines that look like they’ve been randomly drawn. My portfolio mostly consists of black and white work. I also paint in color, experimenting and mixing bright colors. My pictures look unusual, full of contrasts, and they tend to attract attention. Over the last few years I’ve been working with digital art, which lets me refine my signature style and improve my technique. I specialize in portraits, painting musicians, actors, rappers, creative people and just people who look out of the ordinary. My work features rappers—Lil Jon, BIA, and Raf Camora—and actors like Manny Montan. I focus on famous personalities and, right now, creating portraits in a style that makes each image reflect the model’s character and mood. I want my artwork to make my models look unique and exquisite. For “The Presidents” project you had to collaborate with AI. What was it like?I created 50 main portraits of state leaders and crypto pioneers. AI helped us make the project the biggest collection of the global leaders in the world, 20,000 avatars. AI algorithms enriched my images with “traits” or special features, such as zombie eyes, bandanas, and leather jackets. Seeing my work transformed by AI was fun. I think, as artists, we should experiment with technology, and I’d certainly do this again. Also, participating in “The Presidents” project let me showcase my work to a much wider audience. I’m glad we had such a great team, powered by AI, and I hope this project will help lift people’s spirits and lighten the mood a little. Are there any special rewards for the first community members?Collectors who mint Presidents will be placed into cashback pools of 3% (cashback of up to 180 BNB) for 50 Presidents and 7% (cashback of up to 420 BNB) for 150 Presidents. This means that the project gives users 600 BNB in return as a loyalty bonus. The post How to build an NFT community: What’s next for “The Presidents” appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/business-innovation-2/how-to-build-an-nft-community-whats-next-for-the-presidents/ The post How to build an NFT community: What’s next for “The Presidents” appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/how-to-build-an-nft-community-whats-next-for-the-presidents/ If you spend any time on social media, you know how likes and engagement and hyper important. Especially if you’re trying to grow your profile, perhaps to be an influencer or just to get more likes. Chances are you’ve heard about fake likes and fake influencers. But how do these fake social media influencers inflate their engagement, and why? And what does it mean for different types of social media user? Why are likes important?Social media has become the go-to source of information for many people. From Facebook, YouTube and Twitter, to Instagram, Reddit and TikTok. But getting your post seen can be a challenge on these never ending walls of content. With likes, and more followers, posts are often given priority over others. So if you have an account with thousands of followers and a post with hundreds of likes, chances are that post will eclipse the less engaged with posts that will likely appear further down the list – if atall. And this holds true for every social media platform. Increasingly YouTube influencers are quite transparent, telling viewers to ‘smash that like and subscribe button’ as it helps the channel. The same is true for Instagram and every other social media site. Now you might think that just creating good content is enough to climb the timelines and build your following. But there are ways to massively shortcut the process – and some of these can be quite underhand and damaging. How influencers inflate their engagementBuying clicks and likes online is easier than ever. Simply search Google for ‘buy Instagram likes’ or ‘Buy YouTube views’. These clicks and followers can be incredibly cheap, sometimes as low as just a few dollars for thousands of clicks. They’re often also marketed as ‘genuine’ traffic, suggesting real people from specific locations. And the truth is, the buying and selling of these fake clicks is commonplace. Even your favourite influencer (or whoever you follow on Insta) probably has a big stack of fake followers. After all, for just a few dollars you can boost your views and probably climb up the timeline and win more followers. But what exactly are these paid likes and followers? Are any of them as ‘genuine’ as they claim? The click industryWhen you buy clicks, or followers, you’re normally paying for a click farm. A click farm is a location that creates bulk internet traffic often using bots. These bots are basically automated scripts that run 24/7 and can click hundreds of times per minutes on anything online. Basically, whatever you want to hire a click farm to click, they’ll be happy to click. In general, these click farms are used to engage with social media posts, YouTube videos and ad banners on websites (inflating ad payout for publishers). However you can also hire a click bot to watch live Twitch streams, listen to Spotify or download an app. In short, if there is a market for inflating engagement, or a reason to click for followers or to earn money, you can hire a click farm. These is also another channel for paid clicks, which is paid-to-click websites, or PTC websites. You might have seen these advertised as ‘work from home’ opportunities. The theory is that people sign up for a PTC website or app, and they earn money each time they view an ad or video or click a link. The payout is usually low, so people need to click a lot. But this form of remote click farm is especially popular in low income countries such as in Asia or some countries in South America. The impact of fake clicksFor the average user, the impact of fake clicks isn’t that big a deal. People see a post has lots of likes and they might think it has more authority or a reason for being so popular, but it tends to be because of fake engagement. One of the main problems of fake engagement has been the spreading of fake information, the ‘fake news’ issue. Platforms such as Facebook and Twitter have long been trying to tackle the problem of disinformation being spread on their platforms, which is often a result of inflated engagement and fake accounts. Research suggests that around 40-50% of all web traffic is automated. Those that are most affected are advertisers, who often find that large chunks of their advertising budget is wasted on non-human ad spend. The rise and rise of click fraud has become a $35 billion issue for the marketing industry. With so much money wasted on pay per click ads, or social media ads, advertisers have been turning to online methods to reduce their exposure to these bots. What is being done about fake engagement?At the moment, the problem of non-genuine engagement on social media or the internet as a whole is not being taken entirely seriously by the major platforms. Facebook and Google both claim to be tackling the issue, but the problem does still remain. By removing engagement metrics such as likes on Instagram, Facebook is trying to devalue the ‘like’. However this hasn’t had the desired effect yet. Google also rolled out a number of updates designed to change how things like cookies work, and their advertising processes. But as of late 2021, these processes are still a work in progress and have yet to have much of an impact. Interestingly, there has also been some developments using blockchain technology to verify the ‘proof of view’ for videos and live streams. The best known of these is a project called Verasity, which is aiming to tokenise individual views and eliminate bots. It remains to be seen if this will have the desired effect. What can you do?The best thing to do is to avoid buying clicks or engagement online. This traffic is, despite its price, effectively worthless. Although it might serve to boost engagement or traffic, it fuels this fake economy and continues to cause problems for both society as a whole and the digital ecosystems. If you are an advertiser on social media, using invalid traffic blocking software such as ClickCease or Cheq for PPC can hugely reduce the impact of fake clicks. The post Like It Or Not? The Truth About Fake Social Media Influencers appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/social-media-marketing/like-it-or-not-the-truth-about-fake-social-media-influencers/ The post Like It Or Not? The Truth About Fake Social Media Influencers appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/like-it-or-not-the-truth-about-fake-social-media-influencers/ Generation Z, people born between 1995 and 2003, are concerned about the problems of sustainable development, according to a study by Rosatom. The team of researchers analyzed young people’s social media posts on environmental issues, social injustice, poverty, and inequality. As a result, they identified the most popular hashtags used by Gen Z in developing markets. The study covered China, India, Brazil, Russia, and South Africa. The Rosatom researchers found out that Gen Z is mostly concerned about conserving biodiversity (#conservation), access to water (#savewater), affordable and renewable energy sources (#renewableenergy). Another popular hashtag is #youth. All hashtags used by Gen Z across these countries were in English: the researchers assumed that younger people think globally and chose to use the international language of most online spaces. Here are some other trends identified in the study:
“It is possible that the younger generation will not be able to solve all the problems of sustainable development,” said Alexey Likhachev, Director General of Rosatom. “We understand that we are all one family, which means we share our burdens and work together to solve them. We strive to do everything in our power to leave a legacy for the next generation. Our objective should be to engage these guys in our work as early as possible, and that’s why our work starts with schoolkids and university students.” The research on social media posts was done as a part of Rosatom’s new initiative, the Impact Team 2050, set to launch by March 1, 2022 with a focus on problems of sustainable development. The Impact Team 2050 will represent the voice of youth in developing the green agenda. It will promote ideas and support projects in sustainable development initiated by young people from all over the world, formulating proposals to represent youth interests in the job market. The Impact Team 2050 will serve as a foundation for mutual trust between young people and the management of Rosatom. This partnership has a single mission: to transform the world based on the principles of sustainable development. The Impact Team 2050 is expected to hold its meetings at least twice a year. The Impact Team 2050 membership is available to any person aged 18-25 who is willing to present their firsthand experience and vision for how to address the problems of sustainable development in partnership with Rosatom. Members of the Impact Team 2050 will be immersed in the company’s processes, professional communication, joint creation of projects, preparation of analytical reports, and recommendations on the sustainable development strategy. About the Impact Team 2050 The team is a project of State Corporation Rosatom that was announced on December 1, 2021. The Impact Team 2050 is the international youth advisory council at the Corporation, and will consist of 15 members from around the world aged 18-25 who think globally and are passionate about the problems of sustainable development. The Impact Team 2050 will be advising Rosatom CEO Alexey Likhachev on matters of sustainable development and together working to achieve the 17 Sustainable Development Goals formulated by the U.N. The post Gen Z in developing countries concerned about biodiversity, water, and energy, according to social media posts appeared first on Social Media Explorer. The post Gen Z in developing countries concerned about biodiversity, water, and energy, according to social media posts appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/gen-z-in-developing-countries-concerned-about-biodiversity-water-and-energy-according-to-social-media-posts/ The Perfect Breakfast For Entrepreneurs & Business Owners written by Sara Nay read more at Duct Tape Marketing About the show:The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here! About the episode:In this episode of the Agency Spark Podcast, Sara asks Nate Palmer what is the breakfast that burns fat and creates focus. Nate is a fitness and nutrition expert, coach, speaker, and writer who believes that being in incredible shape gives a massive advantage in business, focus, and relationships. He’s also a dad, husband, and the #1 bestselling author of The Million Dollar Body Method and Passport Fitness. Nate helps business owners and entrepreneurs improve their physique, finances, and family time using fitness and nutrition as force multipliers. More from Nate Palmer:
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Original source: https://ducttapemarketing.com/perfect-breakfast-for-entrepreneurs/ The post The Perfect Breakfast For Entrepreneurs & Business Owners appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/the-perfect-breakfast-for-entrepreneurs-business-owners/ Kim Potter, a former Minnesota officer of police offered her emotional testimony for her defense. Following a traffic stop, Potter, 49, is being tried for fatally shooting Wright, 20 years. After a traffic stop, she claimed she mistook her Taser for a gun. She was then charged with first-degree and second-degree murder. She must be proven guilty by prosecutors of recklessness or culpable negligence in order for her to be convicted. “I remember yelling ‘Taser! Taser! Taser!’ And nothing ever happened. Potter stated that he then told him that he had shot Potter. Potter added, “I’m so sorry this happened.” We are so sorry. I did not want to inflict any pain.” Potter’s attorneys have argued that the use of force – including even deadly force – was justified, claiming that Wright had endangered Potter’s fellow officers when he attempted to flee from the arrest. Although some question her mixing up the Taser with her sidearm, it is clear that she has never used either of them in this situation throughout her 26-year career. Reactions on Social Media While she was giving evidence, social media comments started to trend. Some wondered how the veteran officer mistakenly used her handgun as a Taser. Others suggested that the shooting of Wright is further proof that reforms are needed in police. Kim Potter’s story is an excellent example of why it’s necessary to end police. We don’t need armed individuals who roam streets & kill ppl for no reason. That is already the case among civil population. If cops are trigger happy b/c they’re scared, they aren’t doing anything above the avg person,” wrote activist Bree Newsome Bass (@BreeNewsome). Others shared their opinions on social media, claiming that her emotion during testimony was similar to “crocodile crying” and she was just trying to gain favor from the jury. Chuck Modi (@ChudkModi1) posted the tweet, “Kim Potter using White Tears Defense Strategy.” Many memes attempted to portray a similar story, but it is worth asking if such commentary or mockery are constructive given this serious case. Joe Concha (@JoeConchaTV), a columnist for the political blog, noted that these reactions are almost normal and said, “Cue Kim Potter/Kyle Rittenhouse “white tears” comparisons on this platform.” It was expected, as with many high-profile cases in the past, that strong responses would occur on Twitter and other social media platforms. As long as the comments don’t impact on any jury, social media users are free to post what they wish. “Social media can be instantaneous so comments like this show that people pay attention to the news,” stated Daniel K. Maxwell MPA, an acclaimed lecturer at the University of New Haven’s Criminal Justice Department. Maxwell stated, “We are unable to get in her head. So we don’t really know how she truly feels.” It is noteworthy that responses to this case and other cases, such as the Kyle Rittenhouse trials last month, were not in black and white. However, Maxwell told me Friday via phone that this was also common. What happens when people post on social media? They look at facts to support their positions. Even if people have an unbalanced view, I believe it’s healthy for them to comment. Maxwell stated that such cases were yet another issue that divides people on social media. His problem was that “this isn’t like in an classroom or discussion forum where you must defend your position.” It allows people to go in the direction that they believe supports their case, without having to follow up. Many of the people who weigh in don’t have any education on this subject. People comment on topics they don’t really know much about using social media. The post Mixed Reactions On Twitter Following Kim Potter Testimony appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/content-sections/news-and-noise/mixed-reactions-on-twitter-following-kim-potter-testimony/ The post Mixed Reactions On Twitter Following Kim Potter Testimony appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/mixed-reactions-on-twitter-following-kim-potter-testimony/ Weekend Favs December 18 written by Karen Cutler read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape Original source: https://ducttapemarketing.com/weekend-favs-december-18/ The post Weekend Favs December 18 appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/weekend-favs-december-18/ How To Conduct A No-Fail Discovery Call written by Sara Nay read more at Duct Tape Marketing About the show:The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here! About the episode:In this episode of the Agency Spark Podcast, Sara asks Tiffany A. Washington how to conduct a no-fail discovery call. With over 16 years of sought-after experience and knowledge in business and education, as well as a relentless drive to spread the impact of her expertise, Tiffany A. Washington finally ditched her day job to open her consultancy firm and start The Wealthy Consultant Podcast. Tiffany has also been a televised recurring guest expert on FOX News channel, The CW, as well as a speaker for stages such as TEDx, Rolls Royce, and Humana. Her programs and events such as Women Winning at Work and Pitches, Proposals, and Partnerships have helped emerging entrepreneurs overcome their business hurdles and secure 5-figure deals! More from Tiffany A. Washington:
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This episode of the Agency Spark Podcast is brought to you by DashThis, a very simple-to-use and beautiful automated reporting tool for marketers and agencies. Gather all your data in one automated report with DashThis. They have more than 34 integrations and tons of time-saving features like pre-set report templates, cloning options, and automated email dispatches. See for yourself, with their offer of 10 free dashboards for 15 days. Sign up at dashthis.com.
Original source: https://ducttapemarketing.com/no-fail-discovery-call/ The post How To Conduct A No-Fail Discovery Call appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/how-to-conduct-a-no-fail-discovery-call/ A Guide For Men Who Refuse To Settle written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Tripp Lanier In this episode of the Duct Tape Marketing Podcast, I interview Tripp Lanier. Tripp is a professional coach, author of This Book Will Make You Dangerous, and host of The New Man Podcast: Beyond the Macho Jerk and the New Age Wimp which — for over a decade — has been downloaded millions of times. We’re discussing his book called This Book Will Make You Dangerous – a guide for the rare, few men who refuse to sleepwalk through life. Key Takeaway:Tripp Lanier has spent thousands of hours coaching forward-thinking men all around the world on how to not sleep through life and how to see opportunities instead of walls. In this episode, Tripp Lanier focuses a lot on mindset and shares how to challenge your fears, align your life with meaning, and find clarity and direction in your life. Questions I ask Tripp Lanier:
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Like this show? Click on over and give us a review on iTunes, please! John Jantsch (00:00): This episode of the duct tape marketing podcast is brought to you by the MarTech podcast, hosted by my friend, Ben Shapiro, brought to you by the HubSpot podcast network with episodes you can listen to in under 30 minutes, the MarTech podcast shares stories from world class marketers who use technology to generate growth and achieve big business and career success. Recent episode, one of my favorite extending the lifetime value of your customer. You know, I love to talk about that. Listen to the MarTech podcast, wherever you get your podcast. John Jantsch (00:43): Hello, and welcome to another episode of the duct tape marketing podcast. This is John Jantsch. My guest today is Tripp Lanier. He’s a professional coach host of the new man podcast beyond the macho jerk and the new age wimp. He’s also the author of a book we’re gonna talk about today called this book will make you dangerous. The, I irreverent, that’s a hard word to say, guy for men who refused to settle. So trip, welcome to the Tripp Lanier (01:07): Show. Thanks John. I had somebody say it was the irrelevant guide for, uh . Yeah. That’s John Jantsch (01:12): That’s that’s the tricking part. Yeah, you, you, you definitely just different meanings there. so let’s, let’s start with, um, the fact that, uh, being a man in some ways has taken a beating lately. Um, and yet I think some of the, um, unfortunately some of the attributes that a lot of people attribute with manhood, um, you know, are on full sort of raw display these last couple years. so kind of maybe walk me through a little bit of where you are positioning this idea of what it means to be a man. Tripp Lanier (01:45): Well, I don’t know what it means to be a man. I, I wouldn’t, I wouldn’t claim to take that position. I just tend to serve men primarily that’s that’s who my, my practice is based around when I got into personal growth and personal development, it was primarily a woman’s domain, you know? Yeah. Oprah was the one everyone was gunning to have their, their book featured on, on her show. So there wasn’t really a voice in the personal growth, spiritual growth self-help development world for, for men and, and wonderfully. Now it’s much more normal to read books that, that also are aimed at men in that, in that domain. So I grew outta that. I mean, I started podcasting in this arena, you know, 13 plus years ago and, and it’s great. It’s great to it. There’s so many other voices and there’s so much more diversity in that, John Jantsch (02:27): But you do take a position, uh, or at least I’m gonna suggest you, you are by just your subtitle beyond the macho jerk and the new age wimp. So, uh, you are landing, you are landing somewhat on kind of where you think it, uh, it, it is today to be a man. Tripp Lanier (02:43): I don’t know an you guys that wanna be either of those, right. Nobody’s standing, I say, wait a second, I’m a new age jerk, a new age win. Or I’m a macho jerk. Nobody wants to be either one of those guys. So it’s a, it’s fun to play with that polarization. And it’s a challenge to anybody say, can we evolve? Yeah. Can we be more integrated? Can we have brains? Can we have heart? Can we have spine? Um, and so it’s a, it’s a call. It’s a challenge to say, let’s, let’s start to look beyond some of these outdated old models and see what is becoming or what’s evolving and what’s available for us. And John Jantsch (03:13): I think also a lot of in, in what I’ve read, I think you’re also a lot of you’re saying that you don’t get to find that it’s really more about being true to yourself. I mean, that’s, we’re gonna talk, uh, on, on your show about my latest book, the self reliant entrepreneur. And I say that all the time, the self parts on you. I mean, I , I’ve just given you some things to think about, but you’re the only one that can define what it means to be self reliant. And I think you’re saying that to some degree as well, aren’t you? Tripp Lanier (03:36): Yeah, absolutely. I mean, a big part of my work is a even working with people on their businesses is how, how does this reflect you? How does this reflect who you are, who you’re becoming in this lifetime, instead of, I need to prove I’m a man, or I need to prove I’m strong, or I need to prove this or any of that other kind of stuff. It’s well, who are you really when you’re not pleasing when you’re not protecting, when you’re not proving, what’s naturally coming through you and as you in this lifetime. And then, and ultimately we want our relationships and our businesses to reflect that too. Yeah. John Jantsch (04:04): Cuz you, you, you see, so often people chasing what they see people doing on Facebook or what they think a business should be, or, you know, top line revenue numbers, because that’s, you know, fun to go talk about, you know, with other people. And I think that probably gets in the way of true success, probably more than any other dynamic. Tripp Lanier (04:20): I’ve worked with a lot of quote successful guys that, uh, are scratching their head, wondering where they went wrong. They feel trapped, they feel drained, they feel isolated. They feel bored, overwhelmed, chronically worried from the outside. It looks like they got it all together. I was a version of this, you know, after my first business and it’s, I, I, I propose in the book, maybe there’s another way for us to propo, to, you know, approach our work, to approach our professions in the world where we’re no longer looking to an external authority. Hey, tell me what to do or tell me how to measure up or tell me what hoops to jump through and start to ask some of those deeper questions and say, you know, I don’t know how much longer I’ve got on this planet. So how do I really wanna play? John Jantsch (04:58): So you start your book off with, um, uh, part the title, of course. And I think it’s probably a word that merit’s defining, you know, what, what does it mean to be dangerous, Tripp Lanier (05:07): Right? Yeah. What does it mean to be dangerous? Well, in our rather cushy modern world danger could be like, I, I can’t go a day without high speed internet. I can’t go right. Right. You know, like if you watch, how, how people get spun out about traffic or not have having internet, like I said, are not having their favorite, whatever. At, at the, at the coffee shop, we, we really do give up our peace of mind around these things. And so we’re starting to see how we’ve adapted. We’re no longer in any real danger to our survival per se, but that doesn’t mean that our nervous systems, aren’t still scanning for what we have now perceive to be as dangerous. And I, I would block that into three basic categories, something that threatens our sense of comfort, something that threatens our sense of safety or certainty, you know, to my time or energy or money. And then the third one, the big one is something that threatens my self image. I can’t look like a failure. I can’t look like a loser. What will they think of me? So by and large, when people come to me and they say, I’m not, I’m not having XYZ in my life. I’m not getting there. I know somewhere we’re gonna, we’re gonna come up against one of these three things. And that’s what they’re committed to. They’re committed to protecting their sense of comfort, their sense of certainty and their self image. John Jantsch (06:15): You and I are recording this as in the first month of 2021. I, I mean, I would suggest that that COVID was a real wakeup for a lot of people in that regard. I mean, it, it, it showed them how comfortable they were, didn’t it? Tripp Lanier (06:25): It did. It showed them how comfortable they were. I think we’re all dealing with. I mean, I’ve lost, lost a member of my family, very close member of my family just two weeks ago from COVID. So it’s, it’s not that we don’t have dangers in our world, but by and large, I think we’re starting to get a sense of perspective. And I’ve got a lot of people coming to me and saying, you know, CO’s put this in perspective. I’ve been playing small, I’ve been holding back. I don’t want to do that anymore. I’ve been using, I’ve been waiting for permission to show up as my biggest self. I’ve been waiting for, you know, something to come along and gimme the green light to make this shift in my business. I’m tired of waiting. Want to go for it now, John Jantsch (07:00): Do, do you find that folks that you work with in some ways, um, if they’re feeling stuck, it’s that they’re too comfortable. I mean, and, and I guess the flip side of that question, or the second part of that question is, do you suggest that, that we have to actually look for ways to sort of intentionally, you know, stimulate that uncomfortable, uh, gene? Tripp Lanier (07:18): No, I wanna be really clear. I I’ve worked with some pretty out. I’ve worked with some outliers. I mean, I’m special operatives, Navy seals, you know, people that, that work in, in really intense situations, I’m not, I don’t consider myself one of those people. I really enjoy being comfortable. I really enjoy a certain degree of, of, of safety and certainty. Certainly like looking good. So I’m not one of these people that needs to like go the other direction and, and be out of balance in that way. Look, I’ll, I’ll prove to the world that I, I really am tough and I, I’m not playing it small. I think, I think it’s really about getting smart and what’s worthwhile. And so when, when I start to have these conversations and I start to get in touch with help a guy get in touch with what he’s really trying to create in his lifetime. Tripp Lanier (07:59): And then we start to see what his obstacles are. And we put him out in front of him. Most of the time, it’s like that, like that kid that comes in the room in the middle of the night says there’s a monster under the bed. And it’s like, well, let’s go grab a flashlight. And we go look, and there’s really nothing there. And they say, wow, I can’t believe I’ve been holding back because I was so afraid of this thing. And in that moment, they’re like, you know what? It’s just not worth. It’s not gonna be, be that bad. I’m, I’m willing to be a little bit uncomfortable here. I’m willing to take a little bit of a risk I’m willing who cares if somebody thinks I’m a little strange or a little weird if I go in that direction. And so a lot of it is them coming to terms with it themselves and saying, you know what, I’m just, I, I’m not gonna, I’m not gonna be on my deathbed and be pleased that I played it so safe. I can take on a little bit of what seems dangerous. John Jantsch (08:41): So I’ve been kind of, uh, this has been a soapbox topic for me of late. Um, a lot of stress has caused around this, this sort of monitoring, uh, mantra that we have to find our purpose and, you know, live our purpose. And I was kind of happy to see you pushing back a little bit on that, that, that, that idea of I’m gonna sit in a room one day and decide what I was meant to do. However, I do think a lot of people fall trapped to that. Don’t Tripp Lanier (09:05): They? I do. I, I’m glad you brought this up. I see a lot of people get wrapped around the axle, especially guys that have maybe done well for themselves. And they’re starting to sense like, oh, okay, I can create money. I can create this sense of comfort and status, but there’s gotta be more meaning. And I think that that desire for more meaning is inherently a natural part of our development. Okay. It’s not just about meaning anymore. It’s about something bigger than me. And then they tend to look at this purpose thing. Well, my life must be lacking purpose. And so I say, well, what if purpose isn’t necessarily a thing we latch onto, right? My, my purpose in life isn’t to make sure that all puppies have healthy candy or , whatever it might be. But we, our egos tend John Jantsch (09:48): To, that was a randomly specific, uh, example. They found Tripp Lanier (09:52): I hear some weird things, but, but idea is that we go looking for a story. And I think most of the time when we’re looking for that story, it says, my purpose is X, Y, Z, it’s this outcome, it’s this cause that we’ve really lost touch with what that really means. That’s really just our ego looking for more kind of like I’m okay. And I’m important. We’re kind of moving up, moving up the ladder. And in that regard, when I say, well, if we were to really look at your choices in life, if we were to look at the purpose, the reason why you do these things, we’d start to see that you’re really most committed to being comfortable, to being certain and safe, to making sure that you look good. And then I’m much a, a different process that I work people through to help them start to see, well, what do you want beyond just those three things? John Jantsch (10:36): Yeah. And I think, unfortunately, a lot of those, like you said, whatever it is that, that the mission that you’ve decided is gonna have impact. I mean, a lot of those have been defined by other people, as you know, that’s, that’s the stage I’m in now. That’s what I’m supposed to do. Tripp Lanier (10:48): right. I’m supposed to start a foundation I’m supposed to, you know, do ABC in Africa, I’m supposed to do blah, blah, blah. And it doesn’t really connect with our, you know, at who we are. It just sounds Good. John Jantsch (10:58): And now a word from our sponsor. Yes. This episode of the duct tape marketing podcast is brought to you by HubSpot. HubSpot is the world’s leading CRM platform and has rolled out over 50 plus integrations over the past year to help businesses connect with customers like never before the latest suite of customer-centric tools to help your business, show your customers a whole lot of love, including seamless payment tools, CRM powered, CMS, customer portals, and feedback surveys, secure customer portals, keep ticket conversations going between customers and reps offer access to your knowledge base and can be customized to fit brand without having to code a thing and customer feedback surveys, where you can capture unique feedback to your business, share insights with your team and grow your understanding of your customers. Learn more about how a HubSpot CRM platform can help build, maintain, and grow your customer relationships @ Hubspot.com. John Jantsch (12:00): So, um, there was a line I think it’s actually, I don’t think it’s a chapter title. I think it’s a subtitle that I really loved success is survival and drag. Tripp Lanier (12:08): Yeah, I think it is. If you look at what most of us are caught all in success, it’s to become comfortable once and for all it’s to become safe or have to have certainty once and for all it’s to have status and prestige and to be away from, you know, to avoid any kind of criticism once and for all. And really that’s, what’s kind of what our survival is these days. I gotta always be comfort. I gotta always be certain. I gotta always look good. Nobody can criticize me. And I think it’s making this fragile. I I’ve met a lot of guys. I call ’em fragile, rich guys that, that get to this place. They have so much, so many resources, so many contacts. They know they wanna make this transition in life, but they’re so afraid to go backwards. It feels like death to them. It feels like a huge threat to survival if they were to change lanes or to leverage what they’ve created in order to move in this other direction. And so it’s like, well, what if it’s not death? But it does feel that way. It is our survival. It’s our sense of survival. John Jantsch (13:05): So, so I’ve on my own business for 30 years. And, and by some people’s measure have, you know, have experienced some level of success. And, uh, I wrote a blog post, uh, one and, and it actually became part of my, in one of my, uh, uh, books as well, is that I think a lot of people are willing to tell you how to get to the top of mountain. Nobody tells you how to get back down. Um, and , and frankly, that’s where, you know, you, you, you look at the research, uh, descents of some of the, the, the, the largest mountains are where the most fatalities actually occur. Yeah. Um, more, more so than climbing to the peak. Um, and I think that, uh, you’re kind of touching on that a little bit. I think once people experience the level of that, there is that fear of, I can’t go backwards when maybe going backwards or what, what is seen is backwards is actually a, a, a better place. Tripp Lanier (13:50): Yeah. I sold my first company, you know, 12 years after I started, I was still in my early thirties and it was one of the most nerve wracking times in my life. I remember being out in Hawaii and people like, wow, that’s amazing. You being able to do this. They’re like, please don’t ask me what I’m doing next. And there pressure of, okay, this self-imposed pressure. I need to, you know, level it up. I gotta really take it to the, I gotta do something the next level next time around. And I was so caught up in kind of the optics of it and who I was supposed to be and who I was supposed to become. It was nerve-wracking, it, it wasn’t a, a spacious place. It didn’t feel very comforting to me to be at that level. And nonetheless, you know, from around me, people like, wow, it’s awesome, man. Congratulations, , John Jantsch (14:33): You know, I’ve talked to enough entrepreneurs and heard a similar, uh, story to know that this is true, that, um, there’s a really common ma um, occurrence where an entrepreneur has that first time success sells whatever they do. And now they’ve got figured out. Right. And so now they’re gonna go really big and it’s that second one that teaches ’em humility, um, whether they come through it or not, you know, a lot of times, I mean, I have heard that so many times from, from entrepreneurs and, um, you know, and I’m not sure what the answer is. Um, let me ask you a quick question. How do you help people define success then for them on their own terms? I think it Tripp Lanier (15:08): Comes back to, well, one of the exercises I lead people through, I said, you know, just tell me your, your biggest wildest, craziest goals that you got, or these dreams or these fantasies. And most of the time, these are the pictures, right? These are images. I would be in this house and my kids would be going to this school and they would have this and they would have that and write ’em all down. And it’s wonderful. And I say, you know, okay, great. Well, let’s imagine you got all of that. Yes. You made it all happen and you felt trapped. You felt drained, you felt isolated, you felt bored, or you felt overwhelmed or you chronically worried, would we, did we make it, did we get there? And they’re like, absolutely not. Are you kidding me? And I say, okay, well, what if the, you know, that image, that outcome, that kind of fantasy, isn’t what we’re really playing for. Tripp Lanier (15:55): It’s the experiences that are opposite of that. So instead of trapped, we feel free. Instead of drained, we feel alive instead of isolated, we feel connected and loved deeply for who we are instead of bored, overwhelmed, worried, we feel peace of mind. And I say, you know, know what, no matter what, this is, what we’re playing for. And it might be way on the high, you know, we, it might be on the other side of these amazing goals could be something that you have access to today be. And it just, you’re thinking that’s in the way, but I said, let’s keep a MI, let’s keep an eye on those experiences as we go and know that no matter what, that’s what we want, because if you wouldn’t accomplished these amazing goals and you still felt really lousy, we messed up somewhere. John Jantsch (16:36): So, so is a Stratocaster signed by Eric Clapton on your list? Tripp Lanier (16:41): pro yeah. Yeah. Right. Yeah. I’ll go with that. John Jantsch (16:46): Listeners, can’t see that I’m, I’m seeing into trips, uh, um, yeah. Office there. And I think I see a Stratocaster over. I gotta Tripp Lanier (16:53): Tell. Right. I, I got a STR over there though. Yeah. just tend to multiply, you know, it’s weird. They multiply in here. It’s uh John Jantsch (17:03): So let me ask you if you’ve found the answer to this, why is it so often that what we say we believe and what we actually do? Um, don’t connect, you know, our actions and our beliefs don’t line up. Tripp Lanier (17:18): Well, I, I think we’re inherently full of crap. I think there’s a, there’s just a big disconnect between the story we like to tell us about ourselves and then what we actually do. And I think if we just inherently understand that, like that there were flawed human beings that were flawed in our perception of reality, and I’ve seen others, you know, talk about this. Great. I think Jonathan height wrote a one has written wonderfully about, you know, that, that gap between what we say, and then what we actually do. It’s, it’s fascinating to understand how the mind operates in that way. It can be jarring to recognize that, to realize that, wow, we are really poor at, at even if we’re really hard on ourselves, we tend to miss the good that we do and all the, all the, the stuff that we move forward. So I think it’s, if you just know that we we’re, we’re terrible at assess our own worth positive or negative, it’s just starting there and then saying, okay, well, could I collect data either way? And then what’s really gonna move the needle. I’ve gotta define what that means in my life. And then focus more on that. John Jantsch (18:20): Yeah. It’s funny. I work with so many entrepreneurs that, you know, they’re never satisfied. They’re never done. I mean, the horizon, you know, keeps moving away as they move forward. Um, and, and it, it, it is really hard sometimes to, uh, to think in terms of turning around and saying, oh, well, I guess we’ve actually come quite a ways too. , Tripp Lanier (18:37): You know, sometimes it’s a heart attack. Sometimes it’s a stroke or a divorce or a, a business breakup, but something breaks us out of that. Yeah. That pattern that we’re in there. And, and hopefully, I, I, you know, it can seem tragic at the time, but I’ve had a, a lot of guys look back and say, that was the, that was the moment I woke up. That was the gift. John Jantsch (18:54): Yeah. So you talk about, um, this idea of having nothing to prove, um, as sort of an element of arriving, maybe, um, talk a little bit about that and, and forgive me if I’ve misquoted you, but I, you know, I, I, that really resonated with me because I, I see a lot of people that are really struggling or creating their own struggle a lot of times, because they’re trying to prove something. Um, and, and yet sort of the most confident people you run into a lot of times are ha uh, kind of devoid of that idea. Tripp Lanier (19:25): Yeah. I think the first thing is, is like, I listen to the language. So if I’m working with somebody’s and they’re like, I’m so run down I’m so I’m so exhausted by this thing. Or I hate doing this thing. Okay, well then why are you doing, I have to, I have to, or this says, who, right. And then this is where we start to reveal this kind of imaginary audience. And it could be people that have passed away years ago could be, dad, could be, mom, could be relative, could be, I have had guys tell me it was the guys. They went to high school with that, cast them out, you know, it’s just whatever that is. It just gets embedded in their head. And they’re constantly playing to this audience constantly proving. And so I say, well, what if I’m not asking you to stop, but what if you didn’t have anything to prove to those, those folks anymore, even yourself. Tripp Lanier (20:13): And it’s like, it’s, it can be jarring. It can be a little weird, a little strange at first, but you say, well, I would do this. I would do ABC. And it’s like, okay. And then as a coach, it’s like, well, what if we just did a little bit more like that? And we, and we start to see if everything really does fall apart and, and we can always go back. We can always go back to playing to this audience. But I think just that real is they start to find over time. Oh, that’s the thing I do. When I hear myself saying this language I have to, or I should, I’m playing to that crowd, that imaginary, you know, audience that I have something to prove to. And, uh, if we really wanna talk about freedom, most of them are striving to have freedom from that voice. Like one day they’re gonna have enough money and they’ll have finally proven that they’re enough. And, uh, usually it’s like, well, what if that moment’s right now? What if that moment is right here right now, when you stop giving a about what those folks think. John Jantsch (21:05): Yeah. It’s amazing at how many, uh, um, wealthy, successful, accomplished, uh, adults, you know, still hear that seventh grade science teacher that told ’em they were never gonna amount to anything. , Tripp Lanier (21:16): , that’s probably why they’re so wealthy and so successful on the outside. And it’s just like, but they’ve been proving that guy wrong for so long now, you know, it’s kinda tab. Yeah. John Jantsch (21:26): Tell us, tell us a little about your podcast. Um, uh, some of, uh, the, the format and who you have on and, uh, invite people obviously to listen. Tripp Lanier (21:34): Yeah. The new man has been around for 13 plus years. Uh, we’ve had, gosh, we’ve had millions and millions of downloads over the years. Um, I, I’ve never identified myself as a podcast. I’ve always been a, a coach. And so I don’t really follow of the typical criteria of what podcasters do, but nonetheless, I’ve been really fortunate to have everyone from Tim Ferris to, you know, mark Manson, to Alan Alda, to, you know, big wave surfing, legend, Laird Hamilton, to musicians, to Zen, masters, to criminals, people have gone to jail. And what, what it’s like to do that I’m always looking for are those stories of people that have done things on their own terms or challenged the status quo and live to tell it right. Live to come back and, and tell that story. So, uh, I’m always looking for that, that story. It’s like, well, if that guy could do it, I probably could too. Tripp Lanier (22:22): There’s something. And so I always like, I, I try to dig out the people that are just, you know, live two doors down for me and have done amazing in that story. Cuz I think we can look at the best selling author and be like, well, he’s made from something different, but right. That guy loses two doors down. If he can do it, then I can do it too. So I, I love those kinds of stories where it, it wakes us up and maybe has a see our own life and our own opportunities differently. So John Jantsch (22:43): The podcast running for over a decade club is not that big. So, uh, congrats on that. Yeah. So, so tell people where they can find out to find, uh, more about your work. And then I’ll, I’ll also, uh, pick up a copy of this book will make you dangerous. Tripp Lanier (22:58): Yeah. The new man is available everywhere. You get your podcasts. If you wanna learn more about the coaching work that I do, you can go to triplaner.com and then this book will make you dangerous, is available in all formats. And you can find [email protected], if you’re outside of the us, then just go to Amazon. Yeah. John Jantsch (23:15): Awesome. Well then we’ll have links to all those things in the show notes. So Trevor, it was great catching up with you and I appreciate you stopping by the duct tape marketing podcast and uh, hopefully we’ll run into you someday. Uh, when we’re all back out there on the road. Sounds Tripp Lanier (23:27): Good. Thank you. Appreciate it, John. John Jantsch (23:31): All right. That wraps up another episode of the duct tape marketing podcast. I wanna thank you so much for tuning in. Feel free to share this show. Feel free to give us reviews. You know, we love those things. Also. Did you know that we had created training, marketing training for your team? If you’ve got employees, if you’ve got a staff member that wants to learn a marketing system, how to install that marketing system in your business, check it out. It’s called the certified marketing manager program from duct tape marketing. You can find it at duct tape, marketing.com and just scroll down a little and find that tab that says training for your team. 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