Most of us are already aware of the power associated with social media channels. Not only are these domains excellent resources to connect with other like-minded users, but they represent essential tools in the world of online retail sales. However, many freelancers are failing to make the most out of the numerous advertising opportunities which await. If you feel as if a current marketing campaign is falling flat, the chances are high that minor changes need to be made. Let us first take a look at some everyday errors to avoid before moving on to discuss the ways in which you can truly leverage the scope of social media circles. Social Media Marketing: More Might Not Necessarily be Better One common misconception in regards to social media campaigns is that their main goal is to reach as many potential consumers as possible. While this is true to an extent, you should instead be focusing upon contact with many customers within your unique demographic. You will otherwise spend an inordinate amount of time chasing leads that may never come to fruition. Also, we need to keep in mind that massive marketing campaigns will take a great deal of time to proactively manage. These responsibilities can easily take away from other concerns such as sales and product development. We can therefore see that the most important step is to first determine your target audience. You can then create tailor-made campaigns which resonate the most with their unique needs. This will likewise enable you to better understand the efficacy of a specific approach, so changes can be made as they seem fit. The Smart Approach to Social Media Advertising We can clearly see that more is not better when it comes to social media marketing. So, where should you begin? It is first wise to work in synergy with e-commerce solutions such as the utilities and tools provided by Shopify Plus. There are several advantages to this approach:
Assuming that you have a solid e-commerce solution in place, you will next need to adopt a more pragmatic approach to your marketing campaigns. Try to determine which posts have garnered the most attention. What do they share in common? Are they all associated with a specific product? What about the tone of voice? When were they created and what types of media content (if any) was embedded within their structure? If you are able to discover which posts generate the most interest, it will be much easier to curate similar material in the future. Social media marketing should represent the cornerstone of any successful business. This is why the suggestions highlighted above will always come in handy if you are eager to connect with your audience. The post Are You Making the Most Out of Your Social Media Advertising Campaigns? appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/social-media-marketing/are-you-making-the-most-out-of-your-social-media-advertising-campaigns/ The post Are You Making the Most Out of Your Social Media Advertising Campaigns? appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/are-you-making-the-most-out-of-your-social-media-advertising-campaigns/
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During the past few years, marketing has changed significantly. While TV commercials and radio spots played a role in the past, and still do to this day, the internet is the place around which marketing is centered. This includes numerous major companies including not only retail outlets but even financial companies as well. JP Morgan has jumped to the forefront of this internet and social media movement with one of their senior sales traders named Dilan Abeya. Without a doubt, Dilan Abeya is a financial rock star. You don’t get to the point he is at with JP Morgan without being good with money. At the same time, Dilan Abeya is a man of many talents and he has demonstrated his chops with social media as well. For example, Dilan Abeya has more than 53,000 followers on Instagram already, which is the marquee video and picture-sharing platform. He uses his platform to advocate for everything ranging from travel destinations to turmeric shots and everything in between. Many of the items that he can be seen modeling on his Instagram channel can also be seen on the trading floors, showing his prowess when it comes to social media marketing. Even though Dilan Abeya has spent ten years working for JP Morgan in equity sales trading, he also has experience in other locations as well, including Merrill Lynch. Now, he is an executive director at the bank. While he didn’t rise to this position solely because of his social media abilities, this certainly didn’t hurt. According to his social media pages, Dilan Abeya also participates in graduate recruitment in addition to his role as a financial professional. Those who are going to be interviewed by him might want to mention his channel! While his social media channels are known for his flashy abs, he is also demonstrating his abilities as an influencer. As a result, he is able to communicate with his followers and sway them in one direction or another. This is good for not only his pages but also the companies that he works for as well, showcasing his versatile range of talents. These are just a few of the many ways that Dilan Abeya has demonstrated his abilities with social media. As social media continues to grow, those who want to find success in the future need to be able to leverage this platform to promote their products and services. While Dilan Abeya is a financial superstar, he clearly has talents with social media as well. It will be interesting to see what he does next. Similar to everything else in his career, he is sure to be good at it. The post Dilan Abeya Is a Social Media Master and Financial Star appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/online-public-relations/dilan-abeya-is-a-social-media-master-and-financial-star/ The post Dilan Abeya Is a Social Media Master and Financial Star appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/dilan-abeya-is-a-social-media-master-and-financial-star/ Good procurement operates like clockwork: constantly running, requiring maintenance and input only once in a blue moon. Because of this, it can be easy to forget that your procurement team is actually the beating pulse of your company. The people who get your business the goods it needs deserve some recognition, and content marketing is the perfect place to give it to them. Content is a way to connect with your customers by showing them the areas of your business they wouldn’t normally see. Consumers today are more interested than ever in knowing where their products come from — giving your procurement team the content spotlight can help make this happen. No matter what level of experience your procurement team has with content, they certainly have something to say. Here are 6 ways they can contribute to your business’s content output:
Nearly every business has some kind of blog or newsletter these days, and it’s no wonder why — few formats offer the same regularity, reach, and friendliness that blogs do. Your procurement team can help with this process by making clear some of the murkier aspects of their jobs: how do they manage logistics? What does it look like to be part of a group purchasing organization? How important is procurement to a business’s operations? You can also use the blog to showcase employees who may not get enough recognition. Telling stories about the individual people that make your company work can help your customers understand that your business isn’t just a faceless organization: it’s a collection of individuals, just like them.
The same way that your marketing team thinks about customers, your procurement team thinks about vendors. Procurement specialists need to always be aware of how to keep vendors happy, how to court new ones, and how to maintain existing relationships — sound familiar? Get your procurement experts to review your content strategy for holes. How could the ways they treat your vendors teach you how to treat customers? This is a relationship that could work both ways, too: talking to them about your best marketing practices could have an impact on them in return.
Videos are one of the most effective forms of content marketing. Allowing your customers to literally put faces to your brand is invaluable. The keyword here is “faces” plural: it’s easy for viewers to get tired of seeing your CEO over and over again. Humanize your brand by putting members of every team — including and especially your procurement experts — in front of the camera. There’s no hard prescription on what kind of videos your brand needs to be producing. If you operate in a fairly obscure niche, consider making educational videos wherein different employees explain what they do in your business. You could also experiment with more entertaining content — encourage your employees to get creative, and your audience will notice.
Your procurement team is at the cutting edge of some of the biggest developments in the market today: what’s happening to transportation costs? How are vendors reacting to the COVID-19 crisis? Are there any supply chains at risk of fracture? Answers to any of these questions could provide weeks of insightful content for your business, and lead to some very influential pieces in your sector.
“How It’s Made” stories are so popular there’s an entire series on Science Channel with the title. There’s nothing wrong with hopping on a buzzy trend — why not get your procurement team to make a “how it’s made” video of their own? The story of your product is probably far more interesting than your customers know, so tell them about it. Every product has a journey that it’s taken, and your procurement team knows that journey inside and out. Content like this can help your customers feel as though they have a deeper understanding of what your products are, where they come, and what precisely they’re paying for when they buy them.
Partnerships are the name of the game when it comes to procurement. No one wants to be operating off of handshake deals with their vendors, so striking up a strong partnership is just about the biggest win a procurement team can get. Using your content to shout out a certain partner can help cement those new relationships even further. Your procurement team were probably the ones to strike up the relationship, so it makes perfect sense to let them give insight on the content side of things as well. Get a member of your procurement team familiar with the partnership to make the announcement before blasting it out on your blog, publishing a press release, and promoting it in as many ways as possible. The more attention you can get around your partnerships, the more interest other companies will have in striking up their own partnerships with your business. Your procurement team probably isn’t the first thing that comes to mind when you think of content opportunities, but that’s precisely the point: procurement is one of the most under-promoted aspects of your business, and it’s time for you to change that. Bringing your content and procurement teams together can produce amazing results — but it’s up to you to instigate it. The post 6 Types of Content For Showcasing Your Procurement appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/business-innovation-2/6-types-of-content-for-showcasing-your-procurement/ The post 6 Types of Content For Showcasing Your Procurement appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/6-types-of-content-for-showcasing-your-procurement/ How to Become a More Mindful Person written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Ricky Kalmon In this episode of the Duct Tape Marketing Podcast, I interview Ricky Kalmon an American stage hypnotist, motivational speaker, TV personality and author of self-improvement audio programs. His programs are inspirational and offer compelling, applicable tools anyone can use in personal and professional development. Kalmon reveals how our mindset can be the greatest tool in achieving new heights, reducing stress, and increasing productivity and potential. Ricky Kalmon wrote Leverage Your Mindset: Overcome Limiting Beliefs and Amplify Your Life!: Be Less Stressed, Be Happier, and Be More Mindful. Ricky Kalmon’s mindset message and techniques will change the way you live, work, and think. Kalmon works with Fortune 500 companies, sales teams, leaders, executives, and sports teams, teaching them how to reinforce their thoughts and beliefs to enhance their results. Questions I ask Ricky Kalmon:
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This episode of the Duct Tape Marketing Podcast is brought to you by Zephyr. Zephyr is a modern, cloud-based CMS that’s licensed only to agencies. The system is lightweight, easy to use, and incredibly fast. And with an array of beautiful themes to choose from, you can get your clients’ websites up-and-running quickly and with less effort. Or, if you’d rather build a custom site, Zephyr includes agency services to be your plug-and-play dev shop. Zephyr is passionate about helping agencies create great websites for their clients. To learn more, go to Zephyrcms.com. Original source: https://ducttapemarketing.com/how-to-become-a-more-mindful-person/ The post How to Become a More Mindful Person appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/how-to-become-a-more-mindful-person/ A Look at 2020 Home Services Growth written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Tommy Mellow In this episode of the Duct Tape Marketing Podcast, I interview Tommy Mellow the founder of A1 Garage Doors, a $50M home service business. Tommy also created The Home Service Expert, the No. 1 learning resource for ambitious home service entrepreneurs, whether they are in plumbing, HVAC or any other home service niche. He created The Home Service Expert to share his knowledge with other entrepreneurs so that they can grow their businesses just like he did. Questions I ask Tommy Mellow:
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This episode of the Duct Tape Marketing Podcast is brought to you by Gusto. Look paydays are great. Running payroll, calculating taxes, deductions, compliance that’s not easy. Unless you have Gusto! Gusto is simple online payroll and benefits build just for small business. Because you are a listener of this show you get 3 months free once you run your first payroll. To learn more, go to Gusto.com/tape Original source: https://ducttapemarketing.com/a-look-at-2020-home-services-growth/ The post A Look at 2020 Home Services Growth appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/a-look-at-2020-home-services-growth/ Modern thought leaders love to emphasize invested employees, integration of technology, and supply chain management as the most important elements of running a successful business. However, at the end of the day, these pale in comparison to the customer. No matter what industry you operate in, the number one factor to success remains summed up in that old adage that “the customer is always right.” It doesn’t matter what new business model or leadership trend emerges, the emphasis on the customer doesn’t change one iota. There’s no doubt that the importance of the customer remains a critical element of success. However, the current question facing many leaders is how to deliver a consistent, high-quality customer experience during a pandemic. With face-to-face meetings difficult and customer service teams working remotely, here are some of the best ways that you can make sure to avoid a customer service slump during the COVID-19 pandemic. 1. Unite Your Customer Service ChannelsOnce upon a time, a company’s customer service consisted of a few dozen reps in a call center. Now, the modern customer service experience is provided through a number of different channels, including:
With so many different customer service options available — and often more than one utilized by a single customer service department — it’s important that you unite these into a single contact center experience. With a global epidemic raging and personnel scattered to the four winds as they work, it’s essential that your various customer service communication channels become as united as possible. It’s wise to focus this unification effort on a cloud-based system that doesn’t require any physical maintenance. Instead, provide a single online location where customer service messages can be collected. This gives your cloud-based contact team easy access to any and every customer communiqué, whether it’s an email, a social post, or any other message. 2. Set Clear Expectations, Goals, and ObjectivesAlong with uniting your customer service channels as you operate from a distance, you absolutely must set clear expectations for your customer service team. This should include everyone, from phone reps to website development teams. Anyone who is involved in crafting and delivering your company’s customer experience should have a clear idea of what that experience should look like. This is absolutely critical during a pandemic. The intricate business of weaving together an effective, omnichannel customer experience is already difficult at any time. However, it’s further complicated by the fact that your team is likely operating on a remote basis. The lack of thorough, consistent communication that comes with working in close proximity to one another can quickly lead to a breakdown in uniform collaboration. The solution is for leaders to set clear standards and objectives to serve as a guiding light for their team to work toward. 3. Maintain Clear Internal CommunicationRemote work requires complex technology and endless information to be constantly transmitted from remote locations. This makes it essential that you set up and maintain clear communication channels within your customer service department. The specifics should be tailored to each unique situation. However, a few factors should always be considered:
By cultivating consistent internal communication standards, you can ensure that your team remains well-informed, in touch, and on the same page at all times. 4. Strive to Stay HumanIn a world defined by technology, efficiency, speed, and convenience, the human factor has become a rare customer service commodity. As customer experience consultant Micah Solomon put it, “The human touch…has become the Midas touch.” This is more true than ever when providing customer service in the midst of a socially-distanced pandemic. Delivering a human touch encourages customers to engage with your brand. It helps them relax and feel comforted. It speaks to their humanity and can foster trust, respect, and loyalty. As Solomon puts it, it provides a unique “one-size-fits-one” solution that is easily reproducible within your customer service activities. As you attempt to maintain efficiency and quality in your customer experience, remember to look for ways to maintain the human touch. This can come through the tone and word choices used with customers. It can also include training representatives to demonstrate critical behaviors, such as active listening and empathy. 5. Embrace a Continuous Learning ApproachFinally, with the coronavirus threatening to drag on for months, it’s important that you make a consistent effort to implement continuous learning in your customer service efforts. This can come in multiple formats. For instance, continually learning and implementing new tools or skills is critical to sustained success. This is especially true in a 21st-century business landscape that is perpetually evolving at breakneck speeds. As both leadership and team members acquire new knowledge, they can use it to improve existing activities and innovate new ideas. In addition, a continuous learning mindset can help to analyze existing behaviors and methods in order to identify errors. This is a critical factor in avoiding a slump as you lean heavily on new things. For instance, you may have recently embraced a fully remote customer service department and cloud-focused customer service solutions. Both the setup and execution of this new system will hardly be flawless. A continuous learning approach can help to refine and perfect the particular system that you choose to implement.There are many ways that you can proactively keep your customer service on point throughout the COVID-19 pandemic. You can unify customer service channels, set clear expectations, tend to internal communication, adopt continuous learning, and maintain a human touch in your team’s interactions. The most important factor of all, though, is that customer service leaders take ownership of their department and search for solutions before a slump takes place. Only then can they avoid the long-term effects of recovering from a dip in customer service quality. Not only that, but their effort will set them up to maintain a cutting-edge position within their industry in the process. The post 5 Ways to Avoid Customer Service Slumps During a Pandemic appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/content-sections/news-and-noise/5-ways-to-avoid-customer-service-slumps-during-a-pandemic/ The post 5 Ways to Avoid Customer Service Slumps During a Pandemic appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/5-ways-to-avoid-customer-service-slumps-during-a-pandemic/ How to Update Your Website Policy When Laws Change written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Donata Kalnenaite In this episode of the Duct Tape Marketing Podcast, I interview Donata Kalnenaite, the President of Termageddon. Donata is also the engineer behind the policy questions and text provided by Termageddon. She is a licensed attorney and a certified information privacy professional. She often volunteers at the Illinois State Bar Association holding courses on the General Data Protection Regulation where she teaches other attorneys on the importance of privacy and what Privacy Policies should contain. In her free time, Donata enjoys bee keeping, hunting for morel mushrooms and walks with her fiancé and two dogs. Questions I ask Donata Kalnenaite:
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This episode of the Duct Tape Marketing Podcast is brought to you by SEMrush. SEMrush is an all-in-one marketing tool kit that marketing consultants use to boost their digital marketing efforts for their clients. SEMrush helps with SEO, PPC, social media, content marketing and market research. This tool is incredibly valuable to Duct Tape Marketing and the work we do for our clients. To learn more, go to SEMrush.com. Original source: https://ducttapemarketing.com/how-to-update-your-website-policy-when-laws-change/ The post How to Update Your Website Policy When Laws Change appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/how-to-update-your-website-policy-when-laws-change/ The Instagram algorithm is constantly being modified and this is affecting users who rely on Instagram for organic methods negatively. As your reach and engagement are dwindling. One way to beat this algorithm change is by growing your following. If you have a bigger following, you will reach more people and achieve higher levels of engagement. And this will land you more chances for being featured on the explore page. As of June 2019, Instagram has reached more than 1 billion monthly active users, and these numbers just continue to grow daily. With more users logging into the social platform daily through their mobile devices and tablets, this is leading to quite the opportunity for any content creators and brands looking to take advantage of it. Therefore, to help you get more followers I have shared some tactics below. Most articles focus on growing your following organically. But you can get a quick spurt in followers with paid tactics. So use them to get more followers quickly. Run ads:The most straightforward way to grow your following is with ads. Most people use ads to drive traffic to a page and generate more conversions. But Instagram doesn’t actually like it when you share links in your ads. What they prefer is when you create ads that keep people on Instagram itself. So, if you create ads that don’t lead anywhere and have a call to action that gets people to like the photo/video and follow you on Instagram, the network will reward you with more exposure. And this will get you a lot of followers for a very low price. So, get a good analytics tool and figure out which of your photos got the most engagement in the past and then promote it as an ad. Use a call to action that goes something like ‘If you like this photo, you should follow us by clicking the follow button to see more of our stuff’. This will help you gain followers and a lot of brand impressions very quickly. I recommend that you create several versions of your ads with your top ten posts in the past to see what gets you the best results. Start with a small budget of $5 per day for each ad and after you know the winners you can scale them. Work with influencers:Another great paid tactic for getting Instagram followers is influencer marketing. There are a lot of accounts out there that regularly post content and build up their followers organically. They are also constantly engaging with their followers. Therefore, if you use influencer marketing and get the influencers to recommend your account, you can build up a following quickly. And they will be real followers that will engage with your content. But in order to get this right, you need to work with the right accounts. The first point to keep in mind is that they need to be relevant to your brand. And the second thing is that they need to have real followers. There are many accounts out there that have fake followers and engagement. So, you need to spend a lot of time to vet accounts and ensure they have real followers and high levels of engagement. Buy an account:Another quick shortcut, you might want to try is to purchase an Instagram account. There are several sites out there where you can buy Instagram accounts. This can help you get thousands of followers almost instantly. There’s no need to wait for a while to get a lot of followers like with the above two tactics. But the problem with this method is that you can’t merge this account with your existing account. You will need to use it separately. Also, make sure you vet the accounts followers and engagement levels. You should only buy an Instagram account if the engagement levels are good. Do a giveaway:Another quick and effective way to build your following is by running a giveaway. This is where you ask people to follow your account to win a prize. If it’s a good prize a lot of people will follow you. You can combine this with a sign up to generate leads too. But make sure you only offer a very relevant prize as a general prize will attract everyone and not your target audience. To get the most followers from a giveaway make sure you promote it with ads and outreach. And it is also advised to launch a few content articles and promotions from your website or blog in reference to any giveaways you might be running. This has proven to be one of the most effective ways to increase IG marketing efforts. Another option to consider is running a sponsored giveaway where you ask an influencer to run the giveaway, but in order for the people to take part, they need to follow you and not the influencer. ConclusionThese are the 4 paid tactics you can use to grow your Instagram following. You should combine these with organic methods to get maximum followers. The post 4 Paid Tactics to Grow Your Instagram Following appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/advertising/4-paid-tactics-to-grow-your-instagram-following/ The post 4 Paid Tactics to Grow Your Instagram Following appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/4-paid-tactics-to-grow-your-instagram-following/ Rusty Tweed is interested in helping students find Social media can be a valuable place to search for scholarship information. Most students use social Methods for Finding a ScholarshipThe simplest way to find a scholarship is to enter your field of Searching on FacebookFacebook can be a gold mine for scholarship opportunities. It is also wise to search for the institution you want to You should also consider asking your friends or your LinkedIn ConnectionsStudents should not overlook LinkedIn when looking for Some companies offer their own scholarships, and LinkedIn is Searching on TwitterTwitter specializes in sharing and resharing information. It You should also follow accounts that collect and list Scholarships are CompetitiveYou may not always be able to expect your peers to pass Optimizing the Search ProcessWhen you are creative with your text searches, you will have Making Sure Your Scholarship Opportunity is LegitimateWhile the overwhelming majority of scholarship providers are Another problem you should look out for is if the Legitimate scholarships may need your personal information Be Open-MindedNo matter how you search for a scholarship, make sure to Rusty Tweed and other professionals offer their own endowed scholarships, and it is wise to take advantage of these openings. Rusty Tweed’s scholarship is one of many that you should have on your radar. The post Rusty Tweed Shares How to Use Social Media to Find Scholarships appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/social-media-research-2/rusty-tweed-shares-how-to-use-social-media-to-find-scholarships/ The post Rusty Tweed Shares How to Use Social Media to Find Scholarships appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/rusty-tweed-shares-how-to-use-social-media-to-find-scholarships/ How to Use PR to Build Credibility for Your Business written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Gloria Chou In this episode of the Duct Tape Marketing Podcast, I interview Gloria Chou, former TV producer and U.S. Diplomat, and founder of Gloria Chou PR. Gloria has spent her entire career using various media to tell stories that create opportunity and impact. She often hear from founders doing incredible things that the reason they aren’t telling their story to a wider audience is because they think they “aren’t ready yet.” As someone who has worked extensively with early-stage founders and have gotten their stories into top-tier outlets such as the New York Times and The Wall Street Journal before they are even funded or launched, she has discovered that this is the #1 limiting belief that stands between where they are now, and where they would like to go. Her approach to PR is unconventional and unlike anything you’ve seen, because she created them out of necessity. She has never worked at an agency or never had industry contacts or relationships with journalists when she began, and have never spent a penny on ads or sponsored content to this day. She learned how to “hack” her own PR by cold calling/emailing thousands of editors and learned what works to create her winning methods she now teaches to early-stage founders. 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This episode of the Duct Tape Marketing Podcast is brought to you by SEMrush. SEMrush is an all-in-one marketing tool kit that marketing consultants use to boost their digital marketing efforts for their clients. SEMrush helps with SEO, PPC, social media, content marketing and market research. This tool is incredibly valuable to Duct Tape Marketing and the work we do for our clients. To learn more, go to SEMrush.com. Original source: https://ducttapemarketing.com/how-to-use-pr-to-build-credibility-for-your-business/ The post How to Use PR to Build Credibility for Your Business appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/how-to-use-pr-to-build-credibility-for-your-business/ |
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July 2022
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