If there’s one thing the war in Ukraine has taught us recently, it’s that unfiltered access to critical information is helpful and even life-altering. Like many of you, I’ve watched videos showing missile drops and other atrocities. I’ve also read countless posts, most of them using the hashtag #ukraineThese videos provide an important perspective on the destruction. These people aren’t anonymous and faceless victims, they live in underground shelters. Many refugees are arriving in neighboring countries, including little children who have gathered at bus stations. You might even say, after this exposure to the destruction and mayhem we’ve seen on Twitter and other platforms, there’s no going back. Social media has changed yet again, and now it’s time to start applying some of the lessons we’re learning in real-time to the platforms as a whole. As the war continues, we know this unfiltered access is critical to understanding what is happening on the ground, and it is helping all of us see that the Russian invasion is impacting the Ukrainian people in ways we’ve never seen in recent memory. Let’s just look at the past 10 years. Apps like Twitter were born without much hype. It was a simple matter of sharing what we had for lunch, and our plans for the next day. This became something that we could all enjoy for a time. Five or six years back, I can recall a handful of friendly discussions. Unfortunately, platforms fell apart a couple of years ago as trolls began to rant at users, argue constantly and critique people for small differences in opinion. There’s no time for any of that now. When I’m on Twitter or Facebook these days, I often start with #ukraine in my search bar and then try to get up-to-speed. I’m not as interested in the glossy reports and summaries, or the endless debates, but I typically try to find real people posting about what life is like during the invasion, how people around the world can help, and also what the citizen journalists have to say about the actual military advancements and battles. This kind of genuine social media is something that has been part and parcel of our daily lives for many years. However, since this latest Russian aggression has only recently become more apparent. It is the largest military operation I have ever witnessed, or even in this troll-infested age on social media. Strangely, my social media feeds just look DifferentThese days there is more Civil. There is still a lot of misinformation. Recently, I saw a video posted to Twitter. However, I later discovered that it wasn’t from the current year. It seems that hate and outright vitriol towards one another, often about religion or politics, has shifted. The real “hate” and aggression is not online at all; it’s at the hands of the Russian military operation. My searches show that most posts focus on helping people in Ukraine, and not personal attacks. You can’t ignore the current arc of social media, since it has taken a decided turn toward exposing the conflict for what it is, providing a platform for the victims. If only “helping people” became the norm. I am asking myself how can we maintain such civility. It won’t be easy, but the trolls are now in hiding. What happens to those who use social media for good purposes or in ways that make them more valuable? The post Social Media Must Evolve. Here’s How That Will Happen appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/content-sections/news-and-noise/social-media-must-evolve-heres-how-that-will-happen/ The post Social Media Must Evolve. Here’s How That Will Happen appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/social-media-must-evolve-heres-how-that-will-happen/
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Grow Your Business By Growing Your People written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Whitney Johnson In this episode of the Duct Tape Marketing Podcast, I interview Whitney Johnson. Whitney is CEO of the tech-enabled talent development company Disruption Advisors. She is one of the top ten business thinkers in the world as named by Thinkers50. Whitney is an expert at smart growth leadership, and she co-founded the Disruptive Innovation Fund with Harvard Business School’s late Clayton Christensen. She’s also the author of a new book — Smart Growth: How to Grow Your People to Grow Your Company. Key Takeaway:Growing is the goal. Helping people develop their potential and become the self they want to be and are capable of being is what leaders strive toward. And as individuals grow, so do organizations. If you want to lead and scale an organization, that transformation starts within. In this episode, I talk with Whitney Johnson about how to grow a business — the smart way — by cultivating a culture of learning and growth. Questions I ask Whitney Johnson:
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Like this show? Click on over and give us a review on iTunes, please! John Jantsch (00:01): This episode of the duct tape marketing podcast is brought to you by the Gain Grow, Retain podcast, hosted by Jeff Brunsbach and Jay Nathan brought to you by the HubSpot podcast network Gain Grow Retain is built to inspire SAS and technology leaders who are facing day to day. Challenges of scaling Jeff and Jay share conversations about growing and scaling subscription businesses with a customer first approach, check out all the episodes. Recently, they did one on onboarding, such a key thing when you wanna get going, keep and retain those clients. So listen to gain, grow, retain wherever you get your podcast. John Jantsch (00:50): Hello, and welcome to another episode of the duct tape marketing podcast. This is John Jantsch, my guest today’s Whitney Johnson. She’s a CEO of the tech enabled talent development company, Disruption Advisor, one of the top 10 business thinkers in the world as named by thinkers 50. She’s an expert at smart growth leadership. She co-founded the disruptive innovation fund with Harvard business schools late Clayton Christensen. And she’s the author of a book we’re gonna talk about today. Smart growth, how to grow your people to grow your company. So Whitney, welcome to the show, Whitney Johnson (01:24): John, thanks for having me. John Jantsch (01:26): So Clayton Christensen is probably the person that, you know, people that have been doing this as long as me hold up there as like that’s the first person that like said stuff that made sense to me. So, so let’s start with the S-curve then. And just kind of, I I’m sure a lot of people have been exposed to it in various statistics classes or something along those lines, but let’s talk about how you’re applying it to, to growth and to leadership. Whitney Johnson (01:49): Yeah, so I was exposed to it in investing with Clayton. So we all have our, our place that we learned about it and it’s been around for a hundred years and we used it to help us figure out how quickly an innovation would be ado and trying to make investment, buy and decisions. And as we were applying it for investing, I had this insight that we could use the S curve, not only to think about how groups change over time, but how individuals change over time. Yeah. And every time you start something new, you start a new project, start a new job. You are at the base of that S and growth is happening, but it’s gonna feel until you reach a tipping point or the near the curve, and you move into the sweet spot that steep, sleek back of the curve, right? And then you reach this place called mastery where growth starts to taper off. And my aha was is that we could use it to understand the emotional arc of growth. And when we take on something new, it allows us to say, okay, if I know where I am in my growth, I know what’s next. So that’s how I’m applying it. John Jantsch (02:48): So unfortunately, you know, while a lot of people accept this idea of yes, oh, there’s this point where it takes off, you know, there’s a lot of times, that’s the point where it actually dives nose dives too. Right. We get through the hard part and now we’ve kind of outgrown our abilities. D does that, do you see that happening with personal development in the same way? Whitney Johnson (03:07): Yeah, absolutely. And one of the things that was interesting to me is as you have now, surmised, I’m very steeped in disruptive innovation. And what we saw with disruption is that even if you were going to pursue a disruptive course and your odds of success increased by six times that went from 6% to 36%. So there was still a 64% chance that it wasn’t going to work. And it’s going to be similar. When you decide I’m going to jump to this brand new S curve, I’m going to do something new. Are, there’s a large possibility that you’ll decide this curve isn’t for me, or this is not going to work. And so one of the things that I recommend is at the launch point, you have this Explorer phase of deciding, do I even want to be here? Whether you decided to jump or were pushed, but then you’ve gotta go through this collection phase. Yeah. And that’s that place where say, I do wanna be here, but can I get the resources that I need from this ecosystem in order to accelerate into the sweet spot? John Jantsch (04:09): So I’ve owned my own business for, um, coming up on 30 years. And one of the things I’ve realized is that I’m constantly in about 47 S curves at any given time is what it feels like to me. I don’t feel like there’s one S curve of growth. Yeah. I feel like there’s everywhere. So how do, I mean, I think it’s, I think it’s easy for people to sort of oversimplify this idea of, oh, here’s where we are on the curve. But how do, I mean, what, what’s your view of, I mean, do you feel like that’s a reality or is that just me being psychotic? Whitney Johnson (04:40): I, I think that the S curve is a fractal that you can think of your life as an S-curve. You can think of your career as an S-curve. You can think of a job as an S curve. And then within that job, you’ve got roles and then projects. And so you can continue to drill down. And to your question specifically, once you start to say, okay, well, where am I in my, I roll on the S curve overall, everything that’s required of me, but it very much is a portfolio of curves that you are going to have a number of different curves that you’re on within your work. And if most of them allow for you to be in the sweet spot, then you can say in aggregate, you’re in the sweet spot. And if you think about your life, you’re balancing your portfolio of S curves where you’ve got your career. Maybe it’s a really steep curve. So in your personal life, maybe you don’t want quite as steep of a curve. So you’re putting together that portfolio. I have a background in investing. So I do think in portfolios to answer your question, yes, we’re on multiple curves. You want to balance them. So you’re not, you know, only on the launch point for all of your curves or only in mastery to, to create that balanced portfolio. John Jantsch (05:45): I’ve, I’ve actually referred to it as seasons. I feel like, you know, businesses go through seasons. You know, they’re not, they’re not annual linear necessarily, but they’re, I think it’s kind of what you’re describing. Isn’t it? It’s like, okay, now we’re in this gathering, you know, period, you know, because then that’s gonna produce, you know, fruit. I feel like that is something almost tangible. Whitney Johnson (06:05): Oh, I love that. I love that metaphor. So, and I love talking about growth. And as you can see our, our listeners, can’t see, but I’ve got behind me, botanical prints of strawberries and peaches because we’ve grow raspberries and strawberries, et cetera. But if you, if you wanted to pull that metaphor, you could argue that the launch point that’s the spring and that’s the time where you are planting. And then you’re going to move into the summer, which is a sweet spot where you’ve got that bountiful, you know, everything’s growing, and then you’re gonna start to harvest when you get into master. And then when that decision’s made to do something new, you’re gonna go dormant. There’s gonna, there’s this period of latency where you’re quiet and it’s the winter. As you start to think about moving to your new curve. John Jantsch (06:50): So, so the subtitle of the book, how to grow your people to grow your company would imply that this is a book about leadership. I will tell you that as I read it, I was like, no, this is about personal development. So that is Whitney Johnson (07:03): That, oh, you are very astute. It’s both. Yeah. Let me tell you there, there was a study that came out recently from a ego Zender that surveyed a thousand CEOs and the thousand CEOs wrongly agreed that to transform the organization, they needed to transform themselves. Sure. 80% strongly agreed. And so my whole premise, my thesis is that if you want to lead an organization and we talk a lot about how to grow your team and grow your organization in the book, but it always starts with you the fundamental unit of growth as the individual. And so I purposely wrote this book so that if you only care about personal growth, then you just read the narrative and you can get that. But if you do care about growing your team and your organization, then we’ve got these interludes that are very practical, very actionable on how to do that. But yes, you are, right. This starts with you as a, the individual. John Jantsch (07:59): Yeah. Cause really, without a great deal of self-awareness, you’re probably not gonna be a great leader, right? Whitney Johnson (08:04): No. John Jantsch (08:06): So are there some, I I’m sure this is like a lot of things, you know, people read this book, go, we’ve gotta do this, you know, at our company. Right. So what are some of the first kind of new habits or questions maybe that, that people need to start asking themselves as you know, instead of just saying, okay, this is the new way. Whitney Johnson (08:26): Yeah. Yeah. Oh, I love that question because I believe in setting small, ridiculously small goals, I read atomic habits and you probably did two. I was John Jantsch (08:37): One of my questions actually. Whitney Johnson (08:38): Well, there you go. Yeah. So what I recommend you do is if you find yourself thinking, oh, this model makes sense to me. Yeah. And it is purposely simple. It is purposely visual because that makes it useful. What I would say to you is just get out a piece of paper and draw the S and say to yourself, where am I on this? S yeah. And then have a conversation with a person, a colleague, a person on your team and say, where do you think you are on the S now we have an assessment tool that you can use, but you ask me a simple way to start. Yeah. That’s where you’d start is you draw it out, you have a conversation, and then you can plot where your team is. But that initial spark of just drawing that curve and talking about where do you think you are, that orients yourself, orients, you orient your team, and you can start to have a very robust conversation about growth and the growth upside you see in this role in your organization. John Jantsch (09:35): So this leads me to my James clear moment, as a matter of fact. So you just talked about orienting yourself and I, and I suspect that there is a point, I, I think people probably can orient themselves in the sweet spot and they probably can orient themselves into getting started. It’s that messy middle, that sometimes is really long boring slog. And one of the things that that James puts in, in atomic habits is that a lot of times people are successful. Not cuz they have better goals, but because they can tolerate boredom because that’s a lot of what it, you know, we get tired of the stuff. We don’t wanna do it anymore, even if it’s working. So, you know, how, what, what advice do you first off, I guess I have to ask you if you agree with that assessment, but if you do, you know what, you know, what does allow people to get through that long part where you’re not seeing any advancement necessarily? And so you don’t really know where you are. Whitney Johnson (10:25): Yeah. It’s a great question. And what I would say is I wouldn’t necessarily call that the messy middle, cuz I think when you’re in the sweet spot, that’s where you’re exhilarated and you’ve got this optimized tension of it’s hard, but not too hard. So you’re feeling this sense of, of competence and autonomy and relatedness. I think what you’re referring to is when you’re at the launch point and you’ve made the decision, Hey, I’m gonna do this and growth is happening, but it’s not yet apparent. It’s like the, the Lily pads in a pond, like there’s one and then there’s two and there’s four, but ah, there’s not very many pads in the pond. And so what I recommend you do there is number one is know psychologically what’s happening is that you are at the launch point. It is going to feel like a slog. Whitney Johnson (11:12): And that helps you talk yourself through the impatience that you feel. But then to your James clear our James clear moment to make things clear is if you think about what’s happening in your brain, whenever you do something new, you’re running a predictive model. And so with the launch point, you’re running this model and you’re making lots of predictions, most of which are inaccurate. And so your dopamine is dropping a lot and that is not fun. And so what you can do is you can set those small ridiculously small goals. Like for example, I’m learning Korean right now. Am I studying well because I love KRAS, but am I studying 30 minutes a day? No, I have an app. I pull out dual lingo and maybe I do 30 seconds a day and maybe I do three minutes. Yeah. Wow. I’ve done it for 103 straight days. Yeah. And so what happens is when that goal is really small, you can hit it every day. You can oftentimes beat it. And when you beat goals, guess what happens, dopamine ding. And so it’s that ability to have those small goals, beat those small goals at the launch point that allows you to basically gamify it and move through the slog of that place where growth is not apparent until you hit that sweet spot and things become exhilarating. John Jantsch (12:27): And now let’s hear from a sponsor. Running a business is a lot like, I don’t know, running a pirate ship. You’ve got your eye on the prize and the entire crew to coordinate with customizable options. HubSpot CRM platform is carefully crafted in-house so your business can keep running in ship shape. It’s powerful suite of marketing tools work seamlessly together. So you and your teams can deliver a better experience for your customers. Consider it treasure map with a very clear X marks, the spot with HubSpot, save, reuse, and share your best performing emails with your team for a faster and more consistent way to communicate with prospects. Use social media tools to schedule and publish updates, monitor terms and analyze performance. You can even use bot bill to create robust, automated multi-channel campaigns, learn how to grow better by connecting your people, your customers, and your business @ hubspot.com. John Jantsch (13:25): So you have a lot of you break kind of the stages down into a lot of things that you should be doing or paying attention to. Or I talked about maybe new habits and I’ll just let you, um, kind of talk about how it applies is collect like a child. You know, I’ve always told people, I think curiosity is really, you know, my superpower. I mean, I’d love to see how things start, how they work, why they don’t work, why something is outta place. And so that to me, I was like, well, yeah, I just do that instinctively, but talk a little bit about that. How elite, you know, or somebody trying to develop personally can apply that idea. Whitney Johnson (13:59): Well, first of all, I want to flag for you. That is a superpower. Whenever someone says, Hey, I just do this instinctively that is telling me, oh yeah, that’s a strength. Not everybody does that just a reminder. Yes. So just wanna wanna say that one of the thing is that a child does that around the curiosity is first of all, they, and we would go into something and say, I just want to understand what this is. I just want to figure this out. And at that point there’s very little ego and your identity is not on the line. And so for example, I can remember when I was three or four years old, our family had gone to see the sound of music and I came home and we had an upright piano and I started to figure out how do I play do Rayme on the piano? Whitney Johnson (14:48): There was no question in my mind of like, will I not be able to do it? Will I look dumb if I can’t figure it out? None of that identity ego was part of the equation. And so collecting like a child is to be at the launch point and say, I like this curve. I, I want to be here. I now have to get the data that would tell me, can I get the resources that I need? And, and I’m gonna be able to gain momentum here and just to collect that data and not have it be a referendum on your identity. It’s just data. Can I get the resources? Do I enjoy this? If the answer is yes, then I keep going. If the answer is no, then I stop. It’s not about my ego. It’s just about iterating and learning and grow, growing and developing. And so that’s the collecting like a child where the ego is out of the equation. John Jantsch (15:37): So, so it may actually be a superpower. My parents didn’t always think it was Whitney Johnson (15:41): Then it definitely is. John Jantsch (15:43): So you, you know, the personal development part, I think, you know, people are gonna grow by reading this book. The leadership part in ways is, might be harder to install in an organization because there’s so many, there’s so many culture aspects that I’m, that keep coming up for me as, you know, just that collect like a child, giving people a permission to do that. Doesn’t always happen at organizations. Does it? Whitney Johnson (16:06): Yeah, no it doesn’t. And I think that one of the things that is increasingly a it to me, the more experienced I get in life is that so often we’ll say, well, I think this using this as a tool to think about growth is a great idea, but can you persuade my manager? Right? And the answer is, no, I can’t persuade your manager. Um, but you can. And the way that you can is if you will start with you and if you will start to implement this idea with the people on your team. Yeah. And to collect those data points, because when you are persuading someone to do something new, you are effectively asking them to jump to a new S curve, which is scary. They don’t want to do it. And so what you’re doing is you’re packing a parachute for them to make it safe for them to do that new a thing. Yeah. And you make it safe by you being a Proofpoint by being the people on your team, being a Proofpoint and something as simple as drawing an S and having a conversation. That’s not very scary. Yeah. That’s pretty easy to do. And so you have more control than you think you do, and start with something so simple. So ridiculously it’s pretty tough to say, well, I don’t wanna listen. No, it’s something simple. You can start there. John Jantsch (17:20): So you filled this book with a lot of interviews of people that you talked to that, you know, kind of are, are doing some of this. This is probably a difficult question. So I’ll let you break it up. If you want, you know, is there a story in the book or is there a person that you’ve talked to since, you know, reading the book, even that you feel like has really kind of nailed this approach and brought this approach to their organization and it’s made a difference. Whitney Johnson (17:42): Yeah, I do actually. So, and they’re not in the book. So it’s a company called Chatbooks. They’re in Provo, Utah, and they turn Instagram photos into, oh yeah. Or actually Lehigh, Utah, they turn Instagram photos into books and they have been around for about seven years. It’s a great culture. People like to work there. And because people like to work there, they had a lot of people who were getting to the top of the Sur, they were reaching mastery. And, and so we administered our S-curve tool. And our CEO said, Whitney, this is really helpful because it’s giving us a language to talk about our experience. Three examples specifically what happened? One person, the chief marketing officer said, now I understand the experience I’m having. It’s not that I don’t like working here. It’s not that I don’t like you as a boss. It’s just that I’m at the top of my curve. Whitney Johnson (18:28): I’m not growing anymore. Right. I need to do something new. And so it de personalized her jumping to a new curve at a different company. In another instance, you had the president who was presumably on a new curve, but he was bumping up against the scope of the CEO that allowed them to have a conversation said, Hey, CEO, go jump to your curve. So that I’ve got headroom on my curve. Again, allowed them to have a conversation. And then the third thing that happened was the CTO who had been there for several years, was taking on some new responsibilities that were putting him at the launch point. And he was kind of uncomfortable, cuz he’s supposed to be the expert. Yeah. He gave him a way to say, Hey, everybody doing something new, I’m at the launch point, it’s supposed to be uncomfortable and awkward and gangly. And it gave him permission. And then also could talk his team through that. And so very simple language to talk about the experience that people were having. John Jantsch (19:25): Well, that’s, that’s such a great example too, because very different outcomes for all of them, but all of them, you, even if they were painful because they caused change all of them very positive. Whitney Johnson (19:35): Right? John Jantsch (19:36): Yeah. That’s awesome. So, so wouldn’t you tell people where they can find out, I know the book’s available anywhere, but where they can find out more about your work as well. Whitney Johnson (19:43): Yeah. Thank you for asking. So one easy place is to go to Whitney johnson.com and or our podcast disrupt yourself. But Whitney johnson.com is the easiest place to start. John Jantsch (19:55): Awesome. Well, I appreciate you taking the time out to stop by the duct tape marketing podcast. And hopefully we’ll run into you in person one of these days out there on the road. Whitney Johnson (20:03): Oh thank you, John, for having me. John Jantsch (20:05): All right. So that wraps up another episode. I wanna thank you so much for tuning in and you know, we love those reviews and comments. So just generally tell me what you think also did you know that you could offer the duct tape marketing system, our system to your clients and build a complete marketing consulting coaching business, or maybe level up an agency with some additional services. That’s right. Check out the duct tape marketing consultant network. You could and find it @ ducttapemarketing.com and just scroll down a little and find that offer our system to your client’s tab. Scroll back to top Sign up to receive email updates
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Original source: https://ducttapemarketing.com/grow-your-business-grow-your-people/ The post Grow Your Business By Growing Your People appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/grow-your-business-by-growing-your-people/ How Self-Coaching Can Transform Your Life And Career written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with David Novak In this episode of the Duct Tape Marketing Podcast, I interview David Novak. David is the Founder and CEO of David Novak Leadership, the parent organization to five nonprofits dedicated to developing leaders at every stage of life, from ages 5 to 65. He’s the host of the top-ranked business podcast, How Leaders Lead with David Novak. David is also the Co-author of his newest book – Take Charge of You: How Self Coaching Can Transform Your Life and Career. And lastly, he was a co-founder, chairman, and CEO of one of the world’s largest restaurant companies: Yum! Brands. Key Takeaway:Everyone could use a good coach to help them reach their full potential. Unfortunately, there just aren’t enough good ones to go around, and oftentimes, the ones that exist are too expensive or sought-after for most of us to even consider hiring them. But that doesn’t mean you should have to go without. In this episode, I talk with CEO and best-selling author, David Novak, about how powerful coaching can start with you. We dive into how self-coaching can help you fast-track success and transform your life. Questions I ask David Novak:
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Like this show? Click on over and give us a review on iTunes, please! John Jantsch (00:00): This episode of the duct tape marketing podcast is brought to you by the Gain Grow, Retain podcast, hosted by Jeff Brunsbach and Jay Nathan brought to you by the HubSpot podcast network gain grow retain is built to inspire SAS and technology leaders who are facing day to day. Challenges of scaling Jeff and Jay share conversations about grow growing and scaling subscription businesses with a customer first approach, check out all the episodes. Recently, they did one on onboarding, such a key thing when you wanna get going, keep and retain those clients. So listen to gain, grow, retain wherever you get your podcast. John Jantsch (00:48): Hello, and welcome to another episode of the duct tape marketing podcast. This is John Jantsch and my guest today is David Novak. He’s the founder and CEO of David Novak leadership. The parent organization to five nonprofit. It’s dedicated to developing leaders at every stage of life from ages five to 65. Love that David is also the host of the top ranked business podcast. How leaders lead with David Novak. He’s also a New York times bestselling author, taking people with you the only way to make big things happen. And we’re gonna talk about a, his newest book today. He’s the co-author of take charge of you, how self-coaching can transform your life and career. And of course, you know, I’ll just throw this in as a throw in. He was a co-founder the retired chairman and CEO of yum brands, one of the world’s largest restaurant companies. So David, welcome to the show David Novak (01:42): And thank you, John. It’s a honor to be with you. John Jantsch (01:45): So are you, in some ways we’re gonna talk about self coaching, right? So are you in some ways and probably, maybe not intentionally, but are you in some ways taking on the existing coaching industry? David Novak (01:56): Well, I never really thought of it that way. I think what I’ve really tried to do is, you know, when you look at all the research out there, there’s a big problem. People aren’t getting the coaching that they, they want to get at work. You know, it’s well above 50% of people who are totally dissatisfied that they’re not getting developed at work. Yeah. Then you compound that with what’s happened with the pandemic and all the virtual working. So people are not around their coaches. So even if you’re getting, even if you have a good coach, you don’t get to see ’em now, you know, as we thought about writing this book, you know, I wanted to come at coaching at a different angle. There are a lot of coaching books out there, but I hadn’t seen anything where people were really taught how to coach themselves. Yeah. And you know, because not everybody can afford a business coach like you or me or not. Everyone could afford a sports performance coach. Like you Goldsmith who I co-wrote the book with. But what, what we decided is that we could give people the tools and the processes we use to, to coach others and help them coach themselves to success. And the basic premises is life’s too short to delegate your life and your career to someone else. You need a state and step up and take accountability for it. John Jantsch (03:06): So, so, you know, you mentioned the pandemic and obviously a lot of people are familiar with people talking about the great resignation, but I think the great resignation is more about just kind of, I wanna rethink what I want to do with my life. Maybe. I mean, I’m wanna change careers or I wanna change this thing. So, so obviously I would say that the need for self-reflection, at least if not self-coaching is probably greater than ever. David Novak (03:28): Yeah. You know, it’s funny we started writing this just before the pandemic, but I don’t think there’s ever been a book that’s better time, right. For what’s going on out there because you know, people right now have had more of time in the last two, two or two years or more to really self reflect and to understand, you know, what makes them tick, you know? Yeah. What we give people is a pro for doing that so that you can end up in the right place. And part of that, John is really understanding what your joy blockers are and what your joy builders on how to really get at the single biggest thing that get, have the biggest impact on your life. And, you know, I think giving people tools, what I love about this book, more than anything, John is just the exercises and the processes that you have to go through to, to, to really, you know, be a self coach. You know, it’s a book you can read straight through and enjoy it, but the people who are gonna get the most out of it are gonna do the exercise is in the book. John Jantsch (04:21): Yeah. It’s definitely more of a hands on tool, so to speak. But well, one of the things that, that we all know is the best question, the best coaches don’t tell you what to do, that they ask you questions that, oh, questioning is a big part of this book, isn’t it? David Novak (04:35): Yeah. Yeah. I think we, we start out by talking about it, the need to have a, a self-coaching conversation, you know, a conversation with yourself, we ask people questions that cause them to reflect on where they’re at. And you mentioned it earlier, John, you know, self-awareness is absolutely critical. You know, you, if you’re coaching someone else, you gotta help them build self-awareness. And if you’re coaching yourself, you better have a process that can get you to understand, you know, what really makes you tick. And I, I couldn’t agree with you more. It’s like great marketing, you know, anything that you convince yourself of is infinitely superior to, to, to having someone tell you how you’re supposed to think or what you’re supposed to do. I always say telling isn’t selling, you know? Yeah. And so you really want people to come up and Dr with their own. John Jantsch (05:23): So it’s become very fashionable, but I think also useful to talk about coaching in leadership circles, you know, that leaders, best leaders, coach, I’m wondering if, if you’ve thought about this as a leadership book. So, so the leader, you know, probably needs to do some self coaching right. And then teach people to do self coaching as well. David Novak (05:41): Yeah. Yeah. I think, you know, I think this is a leadership book. It’s a way to help you become a better leader. Right. You know, all the, you know, I do my podcast, John, and, you know, and I’m sure a you and I spend some time together, I would quickly realize that you’ve been a great self coach throughout your career. You know, all the great leader are self coaches and, you know, whether they would necessarily call themselves that or not. Yeah. I think we’ve kind of got a new moniker that hopefully will, will, will catch on. Yeah. But, you know, I think that, you know, when you think about why people leave companies it’s been documented and many times there’s two reasons why people leave. Number one, they don’t don’t feel appreciated for what they do. And number two, they don’t get along with their boss. Yep. They’re tied to each other, you know? And so, you know, I’ve, I really am a big proponent of recognizing people for what they do and coaching versus being a boss. I think being a boss is a, is sort of like a 1950s term, you know, and you know, you know, coaching is really what it’s all about today, but still, even though people know it’s a valuable trait and great behavior for a leader to have very few people are really good coach and it’s a big problem out there. John Jantsch (06:49): Yeah. I think there’s a level of vulnerability that you have to have as a good coach as well, or as a good mentor leader. That, and I think just what you said, the boss term sort of conjures up. No, I’m supposed to have the ante, you know, as, and I think that’s part of David Novak (07:04): It’s it’s humility. You know, the one thing that humility says is it’s basically, you know, I need you, you know, it, it says I can’t do it all by myself. You know, the best leaders have a, have an uncanny combination of confidence and humility. Nobody’s gonna follow someone that isn’t confident, right. You know, you know, you’re gonna not gonna be inspired by EOR. Okay. You’re gonna be inspired by somebody really believes in something that’s possible and believes in other people. And they’re confident enough to let them know that. And you know, at the same time, they’re humble enough to let everybody know that they need ’em. And I think humility is it’s that it’s, you can’t do it loan. You didn’t get there by yourself. Right. It’s acknowledging the value of other people. 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So, uh, very early on in the book, one of the things you ask us to do is identify the, and you mentioned this earlier, but I want you, I wanna go deeper in this, the joy blockers and joy builders. So tell me a little bit about that process of, you know, what you’re asking people to do there. David Novak (08:54): Yeah. Well, I think, you know, we gotta start out with writing down and thinking and reflecting on what blocks your joy. Yeah. You know, when you know, what is it that when you do this or you spend time on it, what really takes your joy away? And then, then you write down what gives you joy. Okay. What are those things that, you know, as you spend your time, what gives you joy now, then stop and reflect on how you spend your time. Are you on the joy blocker category most of the time, or are you a joy builder? You know, I think here’s where, you know, you’re gonna find out, maybe you might not be matched up with what really makes you tick. You know, it’s amazing, you know, John, everybody says do what you love, but they don’t really think about why. Okay. Why is that so important? David Novak (09:43): Number one, if you love something, you know, you don’t work. It’s like Warren buffet says, it’s like, you tap dance to work, you know, but you really love it when you love something, you can’t wait to learn more about it. You know that you better because you get better at what you do. And I don’t know about you, but there are very few things that I love that I’m not at least halfway decent at. Okay. And so when you combine all those things, you know, you can actually end up doing something that you’re gonna be quite successful at. If you can find what that land is too many times, people, you know, know are doing stuff because they’re other people think they should be doing it versus doing it because this is what they truly love. John Jantsch (10:22): You know, it’s interesting, or sort of ironic about that statement though, is that, you know, a lot of times when we’re just getting started with a new skill or a new task, we don’t love it because it’s hard, it’s uncomfortable. We get good at, as you just said, by sticking with it. And then it brings us joy. And I think sometimes there’s a little trap on that. Isn’t there. David Novak (10:43): Yeah. There could be, you know, that’s the harder path. Yeah. I think it’s a harder path when you gotta start out doing something that you really don’t enjoy. You know, for example, you know, I came up in advertising, marketing. I love that at, I mean, you know, that’s what, you know, that was something I always loved. So I would read everything I could about it, learn everything I could about it. But if you asked me to do, you know, a financial analysis, you don’t, that would’ve been pretty tough sledding. Now I learned how to do financial analysis and I could do it, but it wasn’t something that I necessarily loved. But if I’d had gone into finance, I don’t think I, how to end up being a CEO. John Jantsch (11:18): Yeah. Yeah. Yeah. So I’m curious, why did you land on joy as the key metric? David Novak (11:26): Yeah. Well, I think it’s funny. Joy’s a real buzzword now. Have you noticed that? I don’t know. I mean, we just kind of hit on it. Yeah. You know, joy, you know, it’s, it leads to elation. Okay. It’s it like, it gives you it’s more than satisfaction. Okay. It’s CLE in, in what you do, you know, it’s that tap dance to, to work kind of notion you, you never have to work a day in your life. If you do something that you love, you know, know it’s, you know, I think that’s why we really landed on that. And it’s funny now everybody saying joy. So I feel like, you know, I guess we’re gonna look like a copycat, but it certainly wasn’t there when we started writing a book. Yeah. John Jantsch (12:05): Yeah. You could see some people because this is different for them to think, oh, wait a minute. I’m supposed to coach myself. Do you find that it takes pride to get better at this? So, I mean, you start asking questions and you’re like, I don’t know. I’ll just write something down here. But I mean, have you seen people get better at self coaching? David Novak (12:22): Yeah. Well, you know, this is something that we basically have created John. Yeah. This is a whole idea of self coaching. Right. I’ve seen people get good at better at coaching. Yeah. But I don’t think, have really thought about self-coaching them, you know, self-coaching itself. So what we hope is that this book helps people really go through that process. And then we’re not saying that if you self coach that you don’t nude coaches, in fact, we talk about the importance of having assistant coaches in your life, but it’s focused, you know, once you go through the self reflection of understanding what you need and what your areas of opportunity are, then you can target where you need to get people to help you and find those assistant coaches that can get you to where you wanna go. You know, for example, I did mention Warren buffet a little bit earlier when I became CEO at young brands, I was a marketing and advertising per operations had never really worked with wall street. David Novak (13:17): So I said, you know, I looked at myself, I said, man, I better get up to speed of this or hurry. And I said, who could I learn from? And I said, well, you know, be pretty nice to go get some advice from Warren buffet. And I was able to use some contacts and get in and go see him. And I think it was 1998 and I saw him of 2016 once a year in Omaha. But, you know, he gave me great advice about how to talk to the wall street, how to be a communicator as a CEO and you know, but I did that by realizing that I needed to get that skill. And, and I not only needed to get that skill, I needed to get that skill in a hurry. John Jantsch (13:52): Yeah. So one of the things, I think, challenges a lot of people and why a good coach is, you know, a good coach holds a mirror up and just like, here’s, you know, here’s your truth. Right. But I think a lot of us struggle with, I, I would see a lot of people struggling with asking themselves or self coaching a little bit because they’re so mired in their own beliefs already that at what’s true for them maybe is hard for them to see. David Novak (14:19): Yeah. I think that’s true. One of the things we talking about the book is to get different data point. So you can really have an accurate assessment of what you are. It’s really interesting when you think about coaching self-coaching whatever. Yeah. You know, one of the keys to any businesses you well know is the first respons of leadership is to define reality. John Jantsch (14:38): Yep. David Novak (14:39): Okay. And then you gotta create hope. Okay. You know, and inspiration in terms of what you can be. And I think self-coaching forces you to really get a true sense of who you are a real sense of who you are. And you know, if you’re really focused on that and you wanna be a good, you wanna do the self-coaching, you’re gonna be open, you’ve gotta have a growth mindset. You gotta be open enough to really, really seek the truth. And it isn’t that true. No pun intended. Isn’t that true for any great leader is they’re looking for truth. Yeah. Not only in their business, but it in themselves. And then they go forward. You know, one of the things I talk about in the book is the exercise I do every year, which is my three by five card exercise where I write down on one column, you know, what am I today? David Novak (15:21): And the other column is, what do I need to be tomorrow? And I do that every January, I write it down and I put it up on the refrigerator. I look at it every day and you know, I had all of my people that I let at young brands do the same thing. And I, every quarter, when I was coaching them, I’d go back to this, this self assessment that they had of themselves in terms of where they wanted to go. But that, that, you know, ha taking the time to do that reflection is important. So many people get caught up in the windmill of work and the RATATA just on to work and doing their thing and coming home and, you know, getting up and doing the next thing, they don’t take the time to reflect. And I think that’s what we’re seeing right now, John, with this whole great resignation is people now have had the time to reflect and that reflection is causing them to say, Hey, look, I think there could be something more in my life. John Jantsch (16:08): Yeah. And I think David Novak (16:08): Is what do you run to? John Jantsch (16:11): Yeah. And I think when you talk about that idea of looking at your joy blockers, joy builders, I imagine there’s a whole lot of people that have not sat down and said, I, I even looked at what, what am I doing? You know, day to day in my work or in my job that is causing me stress. And I didn’t even realize it, you know, or causing me joy. I didn’t even realize it. David Novak (16:28): You know, I, when I, I never really felt like I retired because I went to something else. Okay. But when I was talking to myself and self-coaching myself on what’s next for me, you know, what I realized that, that gave me joy was, was basically three things. The thing that gave me the most joy at work was teaching leadership. I taught a program called taking people with you. I did it to over 4,000 people. It was the hard, hardest thing I did, but the thing that gave me the most joy and within that framework, I helped people figure out how to take what they thought was the single biggest thing that they were working on and make it a reality in young brands. The second thing that I really realized gives me big joy is my family. And the third thing is golf. You know, I would like to really become a really good senior amateur golfer, those. So I said, I’m gonna spend the rest of my life on those three things and anything that gets in the way of those things, I’m gonna basically say no. And people have always ask me, geez. You know, do you Ms. Young brands? And I say, I didn’t know, I could love something so much and miss it so little. And the reasons that I filled my life up with what really gets me joy. John Jantsch (17:33): Yeah. You know, it’s funny, I talk to a lot of business owners that are selling their businesses or retiring or needing to step into a different role because the business has grown kind of beyond their capabilities. And I think what you just described there is they get so much personally from the business that it’s kinda like they feel lost. And I think a lot of people retire because they’re so attached to the thing, as opposed to what you just described, the, what you got from the thing, as opposed to what it meant to you. David Novak (17:59): Yeah. And so many people, you know, when they do retire, it leads to depression. It leads to illness. It leads to, you know, they F because they don’t have anything that, that, that gets ’em inspired every day. So I think it’s a constant pro of understanding where you’re at and figuring out where you want to go. I remember another story I talk about in the book is when I was, I came up in marketing and, you know, I realized when I was at Pepsi, I met with the chairman of PepsiCo at the time Wayne Calloway. I, he, one time he asked me what I wanted to do. And I said, look, I’d like to be a division president of one of the Pepsi divisions. And he said, you’re a really good marketing guy, David. And I said, well, I’d like to be a division president. He said, you’re a really good marketing guy, David. And I knew when I walked out of there that he thought I was a really good marketing guy, but if I was gonna be a division president, I’d better get some operations experience. And so I went out and got the operations experience and then that helped me become president of KFC. And the rest is history, but it’s like, you, that’s getting a real understand of, you know, how other people see you, not just how you see yourself. Yeah. Yeah. John Jantsch (19:02): That’s awesome. Well, David, thank you so much for stopping by the duct tape marketing podcast. You wanted to share where people, obviously the book will be available wherever you buy books, you wanna, where people might connect with you and your work. David Novak (19:12): Yeah. I think you can go to take charge of you.com for, and order the book. If you go to David Novac, leadership.com, you can learn about the leadership programs we have, it’s nonprofit, but we’re focused on, as you mentioned earlier at developing leaders at, at, at every edge age group and, you know, we’re make making huge progress and you can follow me on Twitter and David Nova OGO. I try to provide a leadership inspiration every day and the share of my podcast that I do. Awesome. John Jantsch (19:38): Well again, thanks for stopping by the duct tape marketing podcast. And hopefully we will run into you one of these days out there on the road, David Novak (19:42): David. Okay. Thank you very much, John. I appreciate it. John Jantsch (19:45): All right. That wraps up another episode of the duct tape marketing podcast. I wanna thank you so much for tuning in. Feel free to share this show. Feel free to give us reviews. You know, we love those things. Also, did you know that we had created training, marketing training for your team? If you’ve got employees, if you’ve got a staff member that wants to learn a marketing system, how to install that marketing system in your business, check it out. It’s called the certified marketing man to your program from duct tape marketing. You can find it at duct tape, marketing.com and just scroll down a little and find that tab that says training for your team. Scroll back to top Sign up to receive email updates
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Original source: https://ducttapemarketing.com/self-coaching-transform-your-life/ The post How Self-Coaching Can Transform Your Life And Career appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/how-self-coaching-can-transform-your-life-and-career/ You joined Linkedin because someone said it’s a great place to find work, or freelance clients. But, somehow, it’s just not fallen into place for you. Sounds familiar? There are many reasons why Linkedin isn’t working for you, or for many people. But, done properly, it’s easily one of the best tools for building your personal brand, to connect with recruiters or even to win top paying clients. The problem though is that you shouldn’t be treating it as a sale platform. Because that isn’t what it is. Linkedin is – first and foremost – a social media platform. And there are things that people just don’t like on social media, even if it is a professional networking tool. Take a look at these common problems to find out if this is why Linkedin isn’t working for you… You don’t add a personal note when you connectWhen you add a connection on Linkedin, it gives you the option to add a note. Never use this? Well, that is mistake number one. One reason why Linkedin isn’t working for many people is that they don’t try to make a personal connection. And the best way to do this is to introduce yourself. Think of it as if you’re at a business networking event, and you’re handing out business cards. Would you just go up to someone, give them your card and walk away? Nope. You’d say hi, exchange pleasantries and then exchange business cards. This is what you need to do on Linkedin (albeit in a more simplified manner). The best way to leave a personal note is simply to say, ‘Hi {name}, I saw you work in {sector}/I saw we have mutual connections/I’m just trying to build my network in {industry} and thought I would connect. Thanks’. This is a simple intro that establishes your motives and opens a channel for discussion if they would like to. Always. And I do mean ALWAYS, add a personal note when you connect. Your profile isn’t up to dateHalf completed profiles, no images, no current job, no employment history… You do want people to find you, right? Like any social media platform, Linkedin works best when your profile is complete (or at least mostly complete). So if you’re finding that Linkedin isn’t working for you, take a good look profile. Add in a quality image, ideally a professional head shot, or at least a smiling portrait. Update your title (more on that in a moment) and add in a bio. You should also add in relevant experience, educational history and any other context such as certifications, languages spoken or projects worked on. The more content on your profile the more there is for recruiters and connections to get their teeth into. You don’t engageLurking on social media, we’ve all be guilty of it at some point. But if you want Linkedin to perform for you, you will need to engage in some capacity. Do you need to post daily? No, not really. But it does make a huge difference to how you’re perceived on the platform. Do you need to like or comment on other people’s posts? Well, it does help your visibility – so yes. As Linkedin is a professional network, sharing business tips, experiences and perception is the norm. So if you want to build a following and get Linkedin to work for you, you’ll need to engage. Accounts to follow on LinkedinWant some examples of people to follow on Linkedin? There are tons, but these people are all doing a great job of building their audience, building a buzz and generally making Linkedin work for them.
Each of these profiles has a unique and strong approach to making Linkedin work that can be very useful for budding freelancers or job seekers on the platform. You’re selling too muchAs a social media platform, it’s all about sharing useful information and engaging with your peers. You know what Linkedin isn’t for? Hard sell. Yeah no-one likes a salesman. Sorry. Even if your job is sales… The way to build engagement and to generally make Linkedin work for you is to be useful, be helpful and be engaging. There is nothing worse for most people on Linkedin than the ol’ connect and pitch. For most people if they see a connection request, and the note says, “Hi Bob, I offer this service, it would be great to connect”. What they’re seeing is, ‘Hi Bob, I’m going to be really annoying and try and sell my service at every opportunity’. Spoiler alert; this approach doesn’t work. Equally, connecting and then sending a message about your services is usually a surefire way to get unconnected. Very simply, don’t be sales-y. No-one likes it or wants to hear your sales pitch. There are other ways to win clients on Linkedin, which you can read up anywhere on the internet. So if you want to make Linkedin work for you:
Remember, Linkedin is a professional social media platform for networking and building your contacts. It’s not a site for doing the hard sell, dating or spamming people. Treat the people on it as your equals, and peers, and you’ll see Linkedin start performing for you too! The post Why Linkedin Isn’t Working For You (and How To Fix It) appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/social-media-marketing/why-linkedin-isnt-working-for-you/ The post Why Linkedin Isn’t Working For You (and How To Fix It) appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/why-linkedin-isnt-working-for-you-and-how-to-fix-it/ Twitter suspended The Babylon Bee (a conservative-leaning parody website) for 12 hours after it mockingly gave Rachel Levine, a transgender official, the title of “Man Of The Year.” This story is a reaction to USA Today Levine is the U.S. assistant Secretary for Health at U.S. Department of Health and Human Services. She was one of their “women of the year” last week. Seth Dillon (@SethDillon), the CEO of The Babylon Bee tweeted: “I just got the notice that our account has been locked out for ‘hateful behavior’.” Dillon replied to a number of tweets that followed, explaining that while the account will be restored within 12 hours but that it won’t start until the deleted tweet is removed. Dillon refused to comply with this request. Dillon added that while the tweet inflicting offense is still live, The Babylon Bee cannot post any new content. Opposite Response It was a terrible mistake for Twitter to have set its goal of removing harmful content. That original tweet, which was posted on March 15, had largely flown under the radar – yet when news that the parody site’s account was suspended, the tweet suddenly went viral. Jessica O’Donnell of The Blaze tweeted the following image from The Babylon Bee on Sunday night: @heckyessica It seems twitter does not want us to share it. so definitely don’t share it” The tweet received a lot of attention on Twitter. Multiple media outlets have also covered The Babylon Bee’s suspension. Twitter did not expect such a response. Susan Campbell, an ex-editor of The New Haven newspaper and a distinguished professor at Yale University said that viral content is hilarious. Although we need more satire I am skeptical about The Babylon Bee’s motivations. You seem to find a lot stories about transgender people in it. Many who rebuked the parody site also suggested it has just the one joke – poking fun at the transgender community – a fact that The Babylon Bee only further embraced. Self-deprecatingly, The Babylon Bee even published a new story, “Babylon Bee Writers Struggling With New Material After Twitter Bans the 1st of Their 2 Jokes.” Satire Misplaced In this particular case, the issue was more of hate speech than misinformation, but past stories from The Babylon Bee have been shared – often times as fact. Campbell acknowledged that it can be difficult to tell the difference between true news and fake news on social media. Campbell said Monday that Campbell was even caught redetweeting content from The Babylon Bee, which he thought was true. Refusal To Speak It is notable that Twitter tried to remove the offensive tweet using its policy, but it created an uproar and made the matter public. Campbell stated that Twitter tried transparency in explaining what drove them to take these decisions. But it did not work in this particular case. The Babylon Bee may be punished – and as Dillon refuses to delete the tweet, it seems unlikely that the parody site will be allowed to post on Twitter again. Those who didn’t know about it before the incident are now aware of the site. What this shows is that Twitter doesn’t lend itself to deep discussion. Although there are lots of people supporting The Babylon Bee and others who are critical of the site, the fact that the tweet was criticized by many is a sign that it’s unlikely that any meaningful conversations will take place on social media. Campbell stated, “I’ve never seen Twitter as an area for deep discussions.” “Social media continues to be a platform for quick hits and where people can express their opinions in only a few words.” The post The Babylon Bee’s Twitter Account Was Suspended, But That Made Its Story Go Viral appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/content-sections/news-and-noise/the-babylon-bees-twitter-account-was-suspended-but-that-made-its-story-go-viral/ The post The Babylon Bee’s Twitter Account Was Suspended, But That Made Its Story Go Viral appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/the-babylon-bees-twitter-account-was-suspended-but-that-made-its-story-go-viral/ Facebook and Twitter removed posts from nearly 20 Russian embassies around the globe this week in an effort to end a Kremlin disinformation attack on a Ukrainian hospital. The embassies had used the social media sites to post videos, text and photos claiming Russia hadn’t attacked the facility, which was struck by Russian forces last week, killing at least two adults and a child. Among other claims, the faked content questioned the authenticity around a picture of a dying woman carried on a stretcher, a photo that has rapidly become one of the war’s most iconic images. FakeReporter was the Israeli research group that first spotted this disinformation. An onslaught of misleading or inaccurate information has flooded onto social media during Russia’s invasion into Ukraine, at least some of it distributed by Russian authorities—often directly through official accounts. It has been difficult for social media to decide what to do when it comes to government accounts. Usually, they conclude that tweets are more newsworthy than any harm. Generally, they’re no more regulated than another user’s account, but the Ukraine war has reignited questions about whether a government account should be held to a higher standard, similar to the debate around the platforms’ decision to ban or suspend President Trump in 2021. Twitter and Facebook have both already restricted the reach of Russian-affiliated media outlets by limiting their circulation. “We’re focused on keeping people safe, remediating abuse and elevating reliable information,” a Twitter spokesperson says. Facebook couldn’t be reached to comment. The embassy posts weren’t taken down all at once, further reflecting the challenges the platforms face when contending with an expansive campaign. Twitter and Facebook immediately removed the posts by the Russian Embassy in Britain regarding the bombardment of Mariupol on March 9, 2019. It would be several days before they realized that similar content had been published by Russian embassies located in Japan, Greece, Japan, and Denmark. The embassies also shared the same content on Telegram, including through the channel run by Russia’s Ministry of Foreign Affairs. While it is no longer available on Facebook or Twitter, Telegram so far has taken no action to eliminate it. The post Russian Government Conspiracy Theories About Ukraine Hospital Removed By Facebook, Twitter appeared first on Social Media Explorer. The post Russian Government Conspiracy Theories About Ukraine Hospital Removed By Facebook, Twitter appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/russian-government-conspiracy-theories-about-ukraine-hospital-removed-by-facebook-twitter/ Weekend Favs March 19 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road. This week is all about organization and analytics;
These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape Original source: https://ducttapemarketing.com/weekend-favs-march-19/ The post Weekend Favs March 19 appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/weekend-favs-march-19/ What It Takes To Do Design Well written by Sara Nay read more at Duct Tape Marketing About the show:The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here! About this episode:In this episode of the Agency Spark Podcast, Sara talks with Karen Hold on what it takes to do design well. Karen Hold is the founder and CEO of innovation strategy consulting firm, Experience Labs. With over 25 years of experience, Karen has consulted for dozens of Fortune 500 companies including AARP, AT&T, Alcatel-Lucent, Audi, Chick-fil-A, Cisco, John Hancock, Mercedes, Nokia, NEC, and Porsche. She is passionate about building creative capacity in individuals, organizations and cities. More from Karen Hold:
This episode of the Agency Spark Podcast is brought to you by Podmatch, a platform that automatically matches ideal podcast hosts and guests for interviews. Imagine your favorite online dating app, but instead of using it for finding dates, you’re booking podcast interviews. I use Podmatch to find guests for Agency Spark and it’s made booking engaging and talented guests incredibly easy. Learn more here! Original source: https://ducttapemarketing.com/do-design-well/ The post What It Takes To Do Design Well appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/what-it-takes-to-do-design-well/ On Wednesday, Ukrainian President Volodymyr Zelenskyy delivered an impassioned speech to the United States Congress, during which he urged for the implementation of a no-fly zone, asked for additional aircraft and air defense systems, and called for the creation of a new security alliance – even as he vowed Ukraine will never join NATO. Zelenskyy spoke virtualy from Kyiv and thanked President Joe Biden also for his “personal involvement” in the defence of Ukraine. Respect has been shown for the leader of Ukraine’s social media accounts, where he is often plain-spoken but even plainer dressed. Peter Schiff, an investor adviser and financial pundit, challenged Zelenskyy’s decision to wear a certain outfit after Wednesday’s address. I understand that times can be difficult, but does the president of #Ukraine not own a suit?” While I have little respect for the current U.S. Congress members, I wouldn’t speak to them in a tee-shirt. On Twitter, Schiff (@PeterSchiff wrote that I would not want to disrespect either the institution nor the United States. Criticism quickly focused on Schiff and pointed out a typo in his tweet. This is your worst ever take. Peter, this guy is not going anywhere with his clothing rack. @QTRResearch also corrected the spelling of ‘United States.’ Schiff replied, adding that despite all the responses, he had never noticed that typo. He wasn’t in combat on the battlefield. His face was powdered by someone. His hair looked great and was neatly trimmed. That t-shirt was his choice. He could’ve chosen something more informal.” However, social media replies indicate that it appears the damage has been done. Jon Cooper (@joncoopertweets), Democratic strategist and former majority leader of the Suffolk County legislative, tweeted, “Good god, Peter, you’re a complete A**HOLE. It’s amazing that you didn’t delete this tweet already. He is trying to save lives, and he puts his life on the line to do it – that speaks volumes about the man he really is. John Law (@JohnLawMedia), a writer, said even blunter, “It’s March, but it’s the dumbest thing that I’ll ever see on Twitter this year. Is it a joke? Kyiv is being brutally attacked with masses of civilians dying and Zelenskyy should think about a suit?”, tweeted Olga Lautman @OlgaNYC1211, senior fellow at Center for European Policy Analysis. Schiff, on the other hand, was unaffected and said, “It’s just not about impressing anyone.” It is just about common respect. It’s just common respect. He doesn’t have to wear a suit because he isn’t on the battlefield with his nation. His t-shirts can be found in the same closet that he uses to reach for his suit. For the record, Zelenskyy does own a suit – and he was even seen clean shaven in his speech at the Munich Security Conference on February 19, just five days before Russia launched its unprovoked attack on Ukraine. Zelenskyy has been shown in the same green military t-shirt throughout multiple media appearances, despite his vow to stay in Ukraine’s capital. Reports suggest that he has little sleep and lives in a city under constant attack. Schiff may also want to be reminded of José Sanjurjo y Sacanell, the Spanish general who led the July 1936 coup d’etat that started the Spanish Civil War. When he attempted to return to Spain, Sanjurjo was involved in an airplane crash that resulted in his death. Sanjurjo’s insistent on carrying heavy luggage was a major reason for Sanjurjo’s death. Sanjurjo stated that “I must wear proper clothing as the new caudillo” in Spain. Similar to Benito Mussolini, the Italian dictator and Kaiser Wilhelm II of Germany were well known for wearing uniforms and well-tailored suits. Zelenskyy who fights for his country’s survival and chooses to wear a T-shirt instead of a suit should probably be regarded as more noble than others who simply want to look great. The post ‘Own A Suit?’ — Zelenskyy’s Attire During Address To Congress Questioned On Social Media appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/content-sections/news-and-noise/own-a-suit-zelenskyys-attire-during-address-to-congress-questioned-on-social-media/ The post ‘Own A Suit?’ — Zelenskyy’s Attire During Address To Congress Questioned On Social Media appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/own-a-suit-zelenskyys-attire-during-address-to-congress-questioned-on-social-media/ What It Takes To Build An Influential Personal Brand written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Laura Bull In this episode of the Duct Tape Marketing Podcast, I interview Laura Bull. Laura is a bestselling author and brand strategist who specializes in transforming people into competitive and sustainable business brands. Her latest book is — From Individual to Empire: A Guide to Building an Authentic and Powerful Brand. Key Takeaway:Laura Bull spent ten years with Sony Music Entertainment and spearheaded artist development including Carrie Underwood, Brad Paisley, and Johnny Cash. Now she’s helping entrepreneurs discover and leverage their authentic and competitive brands. In this episode, we dive into how to build a personal brand, why she’s working to redefine the term “influencer”, and how to transform entrepreneurs into viable brands. Questions I ask Laura Bull:
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Like this show? Click on over and give us a review on iTunes, please! John Jantsch (00:00): ]This episode of the duct tape marketing podcast is brought to you by the Gain Grow, Retain podcast, hosted by Jeff Brunsbach and Jay Nathan brought to you by the HubSpot podcast network Gain Grow Retain is built to inspire SAS and technology leaders who are facing day to day. Challenges of scaling Jeff and Jay share conversations about grow growing and scaling subscription businesses with a customer first approach, check out all the episodes. Recently, they did one on onboarding, such a key thing when you wanna get going, keep and retain those clients. So listen to gain, grow, retain wherever you get your podcast. John Jantsch (00:48): Hello, and welcome to another episode of the duct tape marketing podcast. This is John Jantsch. My guest today is Laura Bull she’s best selling author and brand strategists who specializes in transforming people into competitive sustainable business brand. She’s also the author of, from individual to empire, a guide to building the, an authentic and powerful brand. So Laura, welcome to the show. Laura Bull (01:15): Thanks for having me. It’s the long title, isn’t it? John Jantsch (01:18): You know, it’s fun, not the longest I’ve seen that’s for Laura Bull (01:22): That’s true. John Jantsch (01:23): My publishers love to get a bunch of, uh, stuff in there. Laura Bull (01:26): Yes they do. John Jantsch (01:28): We were talking off air and it’s in your bio, but I didn’t read it, uh, that you spent 10 years with Sony music entertainment in artist development, working with brands like Carrie Underwood, Brad Paisley, Johnny Cash. And I, and it’s interesting when I was growing up, people wrote good songs, recorded them and then went on tour to sell albums. The three artists that you named, or that, that I named in, in, in your bio, you know, are really more of a package. Aren’t they? I mean, it’s that the industry, or just even the branding of the industry has changed dramatically, hasn’t it? Laura Bull (02:00): Well, I think people are starting to understand that they have to become a brand. A, the industry has changed in the sense of nobody’s really selling the products that they’re making. Right? The albums have become basically obsolete because of retailer. I iTunes decided that they were gonna, you know, charge 99 cents, basically, right? When, you know, the record labels, who is the manufac of the music, they actually were putting in millions of dollars and needed that $20 return on investment for each sale. So when that kind of started getting a little wonky, you know, and people, listen, Johnny Cash has been around and he’s been doing it for much longer than iTunes, right? Yeah, yeah, yeah, yeah. Um, so he, you know, he knew it had to be a package deal. He did the television, he did merchandise. He did sponsorships. I mean, that’s kind of, I think now newer artists are realizing that they really have to start out with all of those different revenue streams in order to even state a chance. And so I think that, you know, in the Johnny Cash days, I think that the brand kind of developed over time and in our, what I call the narrative age, you know, PA post the internet age. Now we’re in the narrative age where there’s just so many narratives coming at us daily. And minute by minute, you know, I think everybody is realizing that they have to really figure out that brand at the very beginning or they don’t stay at a chance. John Jantsch (03:20): Right. And, and I think the parallel there is for business brands as well, right. I mean, it’s not a hundred percent, yes. We don’t just make a product and get, hire a sales team and send them out there to tell the world about it. Right. I mean, it’s so many channels and avenues Laura Bull (03:33): Well, and a lot when you’re dealing with people, a lot of the time and, and record labels used to do this all the time and kind of still do, they’ll just throw out a song to radio and if it sticks and they’ll throw out a few and then if it doesn’t work, then they’ll just drop ’em and make their millions on another artist. Right. You know, that’s true in so many different industries publishing in John Jantsch (03:52): Politics, book, Laura Bull (03:53): Publish publishing book, right time a person is the product that they’re selling as a business. You know, a, I find in my experience that these people aren’t actually treating themselves as businesses do. Right. Uh, they don’t have a mission statement, you know, like things like that are just so commonplace in a business scenario when you’re developing staff and, you know, corporate environment, you know, people aren’t realizing that they need to do that as well. John Jantsch (04:21): All right. We’re gonna move off the music, but I gotta, I I’d be remiss if I didn’t at least invite you to tell me. What’s like one of the wackiest stories that came out of I’ll give you two avenues to go here. Oh, what’s one of the wackiest stories that you wanna share or who’s somebody that came on the scene and didn’t develop like flamed out. Like they should have, should have gone big and didn’t Laura Bull (04:44): Oh gosh, I have so many friends that should have gone big. And didn’t I, and I didn’t, I can’t even, I wouldn’t give you those names cuz it’s not fair to them. So a wacky story. I mean, I’ve had some pretty wacky stories. I have a cool story. I’ll tell you we were doing the Johnny Cash. I think it was Johnny Cash. No, it was the, it was one of the CMA awards or something. And I was a lowly intern and I was like a, I was working a stage hand. This was, I won’t tell you the year. It was a very long time ago. And the, the crew all had their like meals together in the Opry house, next door to the, the, or whatever, where all the production and the television production was going on. And I sat down one time and OU Harris was sitting with the crew, having the meals with us. And it was like, everybody else was hold up in their dressing rooms, having their minions, bring them food. You know what I mean? And she was the most senior person there and didn’t really say anything. She was just chill. She was just hanging out. I was just like, okay, hi. John Jantsch (05:49): Well, well I’m a huge fan. So that goes right on what my perception of her brand is too. So Laura Bull (05:54): Yeah. Very chill. Very cool. Yeah. I won’t tell you all the I’ll save all the wacky, the, the insane stories that you would not ever believe unless, you know, so that I can save myself from lawsuits. John Jantsch (06:05): Well, that’s all right. Let’s talk about, uh, the topic of the hand, personal branding is something that’s been with us like a decade. I don’t know. Tom Peters came out with brand me, which was an awesome book probably 15 years, years ago. And feel like that was sort of the launch of it. But I know from your book, you’re saying that like we’ve moved on from that. And that influencer branding is a very different thing. So I’ll let you just kinda set that up. Laura Bull (06:29): I’m so glad you said that. Cuz I feel like, you know, everything, all buzzword get a little stale, right? So authenticity, I get it’s in the title of my a book, but you know, that’s one of these words right now that is just like so overdone, because nine times outta the out of 10, it’s actually used in an incorrect way. And there is a whole study of personal branding. But when it comes to what I call influencer branding, first off, I’m trying to redefine the term influencer because influencer is just not online. Only, you John Jantsch (06:59): Know, it’s not TikTok. I don’t have to just Laura Bull (07:01): Start at TikTok. It’s not TikTok. You may have to start a TikTok. I’m not saying you can’t, but you know, there are on, there are offline influencers that are just as powerful and, and for 2000 years, this IST something new, right. You know, influencers are influencers. So that’s the first thing I’m trying to do. But then secondly, in it’s really about these people who are products, how do they figure out all the crazy things and all the unique things that make them unique and authentic and real and people, but then they have to whittle it down. Then they have to whittle it down, uh, to something that is as focused as like a Nike shoot. Right? So I think that is where influencer branding comes in because it’s taking that personal brand and then turning it into something that is competitive in the marketplace, but also focused enough to be a business brand. John Jantsch (07:50): So I think the, I think the unfortunate thing is when we talk about influencers, you know, there’s all like the really plain examples. Good and bad. You, you know, that probably aren’t that useful in some cases for the person who’s actually trying, uh, to build something. So would you say that one of the traits that I notice and I just let you sort of share your thoughts on this is that it’s not just about being popular or, and you know, putting your name on all kinds of stuff. It, the people that I think really do a great job with it kind of have a point of view about what they’re trying to accomplish. Laura Bull (08:26): Well, it’s gotta be a purpose. Yeah. So that that’s, you know, that comes into the personal branding thing. You have to have a purpose, you have to just like any business, you know, whatever Nike stands for, you know, somebody has to connect with that over Adidas. You know what I mean? So it’s the same thing when it comes to people, they really, if they have a very unique purpose with a unique concept around it, whether that’s a product or a service they provide. And the way that I kind of look at the brand itself is three different avenues. You have the image, you have the narrative and you have the product slash service. All three of those things have to be saying the exact same thing to the consumer, for them to really connect directly. There is no such thing as an it factor, right? I like if you have all three of those things and a consumer can pick it up within nanoseconds, then you have a good brand. That is something that is gonna connect with people. John Jantsch (09:25): Well, I’ll push back a little on the it factor thing, because that certainly, and I, I don’t mean to challenge you on. I just mean that’s certainly a perception that like in the music industry, I’m sure you saw people is like, I don’t know why they didn’t make it, but this person made it. I don’t know why either, but it’s just like people connected. So I mean, it, it exists, but I think what you’re saying is that it’s not something you can just bring to market. Laura Bull (09:49): It’s not something that you’re born with. Right. They’re like when I say there’s no such thing as an it factor, it’s because it’s not something that is like, oh my gosh, this person has it. And this person doesn’t right. It’s, you know, if you have two minutes on the tonight show talk, uh, couch, right, right. If you can, if your image says exactly what your purpose and what your brand is, and your conversation says the same thing and whatever you’re selling connects with all three of the, those things that is a clear enough message that the consumer feels like that person has the, you know what I mean? Yep. John Jantsch (10:23): Yep. Yep. John Jantsch (10:24): And now let’s hear from a sponsor, running a business is a lot like, I don’t know, running a pirate ship. 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John Jantsch (11:23): So I, I, I wanna get into some practical like how to things, but I you’ve mentioned the word narrative a couple times and in the world of marketing and branding storytelling is, you know, again, another decade or so of, you know, nobody was talking about it to now there’s a whole section in book stories on, you know, on storytelling and marketing. You’ve mentioned narrative. And I think that’s, I really picked up on that because in my last book, I talked about the difference between nor narrative and storytelling. And I’d love to just throw that to you. What’s the difference in your view of narrative versus storytelling? Laura Bull (11:54): I feel like storytelling is part of the narrative. Yes. Everything that comes, anything that is a message to the consumer about the brand is a narrative. So I have a whole chapter in my book about narratives and breaking it down and how to avoid bad narratives. You know, a lot of brands get muddled. They have two too many narratives going on. Some are the inauthentic, you know, some are, they don’t have, you know, some don’t even have a narrative. They don’t know what they’re out there saying they don’t know what they’re trying to communicate, you know? Yeah. And so it could be everything from the bio, the story, you know, I feel like I’m trying to think any, I’m trying to give other examples. And I can’t think of ’em off the top of my head, but like even a housewife, like in that chapter, I use Bethany Frankel as an example of a narrative coming before the product. Laura Bull (12:44): Right. She was a, a TV personality and her personality was the narrative. I really, the way that I plotted out in my book is personality traits, values. All of those things are part of the narrative. So she already had that out there before she even created skinny girl. And then, so the product came after which in normal business product service comes first and then you build the narrative around it. Right? Yeah. So I think we’re in this really interesting place now where if social media and with television and all of the different direct to consumer platforms that we have, I think that narrative has almost, if not become the most important thing to connect. John Jantsch (13:25): Yeah. I tell people, it’s the way you tell the story, you know? So it’s like a movie that starts with the fiery crash, you know, and you don’t know what happened. And then all of a sudden cut to the protagonist in seventh grade. I mean, it’s like, there’s still a story in that, but it’s the way that the story’s delivered that sucks you in. Laura Bull (13:42): And I also, in addition to that, I also say tone. Yeah. Yeah. You know, are you a professional tone? Are you a familiar tone? How are you delivering the message? All of those are part of the narrative. Absolutely. John Jantsch (13:53): So let’s get into sort of nitty a gritty, like your framework. So you talk about traits or the five PS, you know, of an influencer. So if somebody’s thinking, okay, we’ve talked in general terms about influencers, you know what, you know, what do I need to do if I’m a brand and I, I want to increase my influence, my power, you know, what are the things need to start thinking about doing first? Laura Bull (14:18): Well, so the first part of my book is about that personal branding side. So it’s a lot of the introspection things. Yeah. So the five PS right here, the five PS John Jantsch (14:28): Are wait. Right. Did you have to go reference your book, Laura, Laura Bull (14:31): I’m pulling up as a visual. John Jantsch (14:35): The only reason I, I say that is I, I too get interviewed on shows about my books and somebody will say on page 47 in this book. Yeah. Laura Bull (14:42): I definitely dunno. What’s on page 47. Laura Bull (14:45): I, I, I make this comment on social media all the time. I forget so many things that I’ve written in my book. It took me five years to write this book. I wrote a hundred thousand words and only 50,000 good ones. So, and I’m not writing another one, but so the five PS that you’re referencing is more about the psychology behind the fact that as people who are also the product that can get in your way with self branding and with, you know, making business decisions that are personal driven instead of business driven. Right? So a lot of the, the, okay, so passion is one. Yeah. Perseverance is another positivity is another purpose and power. And there’s a lot of grit elements in that from Angela Duckworth. There’s the happiness advantage factor from Sean ACOR. You know, a lot of people confuse passion and purpose. And so that’s an issue. And then power is really about, you have power over your own brand as the CEO of your business, right? And once you under the psych accepting the fact that you have the power actually gives you the confidence to be able to pull it off, you know what I mean to, and that confidence actually comes through in the brand. So these elements actually do shine through, into the brand itself. Once you get to the second phase, it, which is, you know, creating the actual brand pillars. Yeah. So, John Jantsch (16:13): So, you know, you kind of hinted at what I hear all the time, people talking about imposter syndrome. And I think that’s really what you’re talking about in some ways is that the, and I hate the whole like fake until you make it, you know, conversation. But there really are a lot of people that, that it’s really, that they own that power. And that’s really allows them to make the decisions that are in their best. Laura Bull (16:35): Maybe benefits goes 90% of the way for, you know, public figures, for sure. Yeah. You know, you have to, and if you don’t have the confidence that you are an expert in what you’re talking about, nobody’s gonna believe you, that you have that expertise. So, but also when you are a public figure, like a musician or like a TV personality or whoever they’re, they have so many people around them and everybody is gonna chime in with what they think you should be and what they think your brand should be. And if you don’t have a solid foundation in what you are, then you will get derailed. Every single person that I have seen has had that happen, that is the number one way people are failing. John Jantsch (17:18): So there’s a pretty well known influencer in the marketing business space. Gary Vanderchuck like, you’ve probably run across Gary V. Yeah. And I really think that, you know, I, you know, I met Gary when he was just starting, cuz I’ve been around a long time and he just, that, that was his whole stick is like, you have to believe me because I’m so confident, you know, and that really attracted people. I’m saying he wouldn’t hustle and you know, do a lot of things. But a lot of it was just an attraction factor of guys. This guy’s so positive about what he’s doing, that he must be onto something. Laura Bull (17:49): Yeah. Yeah. John Jantsch (17:52): So there was one other, um, piece in, in your book that I found very interesting. I’m kind of a cool, I’m kind of a tool and process person. So your, your brand matrix. Laura Bull (18:04): Yes. John Jantsch (18:05): So do you wanna maybe unpack that for us and, and uh, oh, Laura Bull (18:08): It’s hard to explain without visuals. John Jantsch (18:11): Well, well you, you feel happy to feel free to send me anything. I’ll post it. Uh, if you’ve got some visuals you want us to post, Laura Bull (18:18): Oh, they can go to my website, Laura will.com. I have free resources there. So the, okay. Think about a Vinn diagram, right? Three circles. One is the image, which I said earlier, narrative is the other and the product and service is the last one. The intersection is a group of terms that can apply to all three areas, right? So let’s say pink, for instance, the artist pink, pink hair, right. Would be under image. Yeah. But that’s obviously not gonna apply to the narrative and the product that she is offering. Right. However, if you dig deeper about the pink care Rebell, Rebell is in the center, you can portray revel in image. You can portray it in narrative and you can portray it in the product and the service that she offers. That is the type of things that you’re looking for at the center. Now taking it a step further, you need at least four or five terms in the center of that ven diagram, because it’s the grouping of those together that it’s going to make you unique from the outside in the marketplace, from the outside competition, right? Laura Bull (19:24): If there is something in there, like let’s say you get those final grouping together and you’re looking at these words and it minds you of somebody that’s already in the marketplace. All you have to do is remove one and replace it with another true and authentic. Of course, you’re always, you gotta make, you gotta do the authenticity work first, get to the brand matrix. So basically once you have your four to five brand pillars that is incorporated it for the rest of your career, and they have to be generic enough to be able to evolve over time, but they also have to be specific enough to set you aside from the competition. So it’s this really narrow spot that you’re trying to work towards. John Jantsch (20:02): Well, I think you did an amazing job explaining it to, Laura Bull (20:04): I think that was the best one I’ve done to say. John Jantsch (20:07): And obviously pick up a copy of the book if you really wanna dig into to this. But so Laura, it was awesome having you stop by. Laura Bull (20:14): And it’s an audio book too now, by the way, John Jantsch (20:16): Which Laura Bull (20:17): Just came out instant bestseller the first week I was, I held off on that too, because I was confused. I was concerned without the visuals, but it they’re taking it good. So I like it John Jantsch (20:27): More than 50% of my book sales are audio book now it’s crazy. Yeah. So, all right. Tell people where they can find out more about, obviously the book can be purchased anywhere you buy books, but uh, where can they find out more about you and your work? Laura Bull (20:40): Laura bowl.com? I have, uh, free resources there and any of my books and information and connecting information there, as well as my social media, I met the Laura bull on all the platforms. Awesome. And Laura bowl branding on Facebook. Sorry. John Jantsch (20:55): That’s all right. So thanks for stopping by the duct tape marketing podcast and hopefully we’ll, uh, see you one of these days out there on the road. Laura Bull (21:02): Yeah. I love it. Thanks for having me. You John Jantsch (21:03): Bet. All right. So that wraps up another episode. I wanna thank you so much for tuning in and you know, we love those reviews and comments. And just generally tell me what you think also did you know that you could offer the duct tape marketing system, our system to your clients and build a complete marketing consulting coaching business, or maybe level up an agency with some additional services. That’s right. Check out the duct tape marketing consultant network. 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Original source: https://ducttapemarketing.com/influential-personal-brand/ The post What It Takes To Build An Influential Personal Brand appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/what-it-takes-to-build-an-influential-personal-brand/ |
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July 2022
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