With 197.6 Billion viewings, the January 1st week broke all previous streaming records. Christmas Week 2021 is now second with 183 Billion viewings. The 12% increase in monthly volume, which was unprecedented in any other category, resulted in an additional 1.1% rise in streaming share that set another record of 28.9% television usage. For the month of January, streaming averaged 180 billion minutes per week – the highest average weekly figure of any month since SME introduced streaming measurement. Broadcast consumption was up 9% versus December, a trend driven by arguably the most compelling NFL playoffs ever–and increased engagement with refreshed broadcast dramas, up 22% compared to the previous month. Although cable usage was up 3%, it lost 1.7 shares points to reach 35.6%. This is mainly due to holiday movie seasons. Let me take you to the details of our methodology. You can see Brian Fuhrer (SVP Product Strategy, SME) giving a behind-the scenes view of some of The Gauge’s viewing adjustments. METHODOLOGY and FREQUENTLY ASKED QUESTIONSThe Gauge is a monthly analysis of consumers’ access to content on key TV delivery channels, such as Broadcast, Streaming and Cable. The chart also shows the breakdown of major streaming distributors. It shows both the percentage of total TV use by each streaming distributor and by category. The Gauge’s data are derived from two weighted panels. They then combine to make the graphic. SME’s streaming data is derived from a subset of Streaming Meter-enabled TV households within the National TV panel. The linear TV sources (Broadcast and Cable), as well as total usage are based on viewing from SME’s overall TV panel. The data are based upon a particular viewing period. The data, representing a 5 week month, includes a combination of Live+7 for weeks 1 – 4 in the data time period. Notice: Live+7 covers live viewing of television and watching up to seven days after. The Live+3 package includes live television viewing and viewing for up to three additional days. Within The Gauge, “Other” includes all other TV. All other TV, including unmeasured source tuning, streaming via a cable set-top box, gaming and any other device (DVD player) are included in this category. Because streaming via cable set top boxes does not credit respective streaming distributors, these are included in the “Other” category. SME will continue to work towards crediting individual streaming distributors via cable set-top boxes as we improve our Streaming Meter technology. Streaming platforms listed as “Other Streaming” includes any high-bandwidth video streaming on television that is not individually broken out. Hulu Live is available for viewing, as well as Youtube TV viewing. The encoded live TV (or encoded linear streaming) is available under both Broadcast and Cable groups. Hulu, Youtube TV and other streaming MVPD/vMVPD apps are all included in the Broadcast and Cable groups (linear TV), as well as under Streaming. MVPD is multichannel video programming distributer. This service provides several television channels. Distributors that combine linear TV content from the major networks into a single subscription package and make it accessible to all devices connected via broadband internet are called vMVPDs. The post Television up 8% in January as streaming surges and broadcast booms – Nielsen appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/social-media-research-2/television-up-8-in-january-as-streaming-surges-and-broadcast-booms-nielsen/ The post Television up 8% in January as streaming surges and broadcast booms – Nielsen appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/television-up-8-in-january-as-streaming-surges-and-broadcast-booms-nielsen/
0 Comments
Finding Your Niche And Scaling Your Agency written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Brent Weaver In this episode of the Duct Tape Marketing Podcast, I interview Brent Weaver. Brent is on a mission to help 10,000 digital agency owners achieve freedom in business and life by helping them own their market. Brent is the founder and CEO of uGurus, a business training, and education company dedicated to this mission. He also hosts one of the leading podcasts in the business niche—The Digital Agency Show and is the author of Get Rich in the Deep End: Commit to Your Niche, Own Your Market, and Audaciously Scale Your Agency. Key Takeaway:Brent Weaver is known for and on a mission to help digital agency owners own their market – whatever that may be. Too many agencies rely on word-of-mouth referrals or waste advertising dollars to grow their business. In this episode, we dive into Brent’s framework that can help you attract the right customers, establish your authority, and build a marketing engine that will help you acquire a solid, growing client base. Questions I ask Brent Weaver:
More About Brent Weaver:
More About The Certified Marketing Manager Program Powered By Duct Tape Marketing:
Like this show? Click on over and give us a review on iTunes, please! John Jantsch (00:00): This episode of the duct tape marketing podcast is brought to you by the Salesman Podcast, hosted by Will Barron brought to you by the HubSpot podcast network. Look, if you work in sales, wanna learn how to sell or just peek at the latest sales news. Check out the sales podcast where host will Barron helps sales professionals learn how to find buyers and in big business in effective and ethical ways. One of my favorite episodes lately, how to personalize your sales outreach at massive scale, who doesn’t want to do that? Listen to the salesman podcast, wherever you get your podcast. John Jantsch (00:48): Hello, and welcome to another episode of the duct tape marketing podcast. This is John Jantsch. My guest today is Brent Weaver. He’s the founder and CEO of uGurus a business training and education company in digital agency space. And he also hosts one of the leading podcasts in that niche. The digital agency show he’s the author of get rich in the deep end, commit to your niche, own your market and audaciously scale your agency. So Brent, welcome to the show. Awesome. Be here, John. Thanks. So did I say niche, right? What do you think? You know, I’m a ditch man, myself though, you know, it is what it is, right? I mean, I it’s, it’s it’s maybe my Texas comes through, right. Well, you, it goes better with the riches or in the niches right. Than, uh, than in the niche. It just doesn’t rhyme at all. John Jantsch (01:38): Does it? So let’s talk about that. However you, uh, pronounce it. Let’s talk about cuz that, that is certainly common advice. Now I narrow down to, to a niche get really good at serving that niche. I find a lot of peoples, particularly people that are starting out or trying to grow, they get really focused on thinking, oh, I have to pick dentists or whatever it is. And you know, I have to only work with them and then they find out six months later or they hate it. So, you know, how do you, are you all in on that, obviously it’s part of your ti title of your book, but are you all in on that or do you temper that in any way that that would be more helpful? I think, uh, to particularly people getting started. Yeah. I, I mean, there’s definitely pros and cons to, to being a generalist versus a, a spec. Brent Weaver (02:24): Right? I mean, obviously if we are thinking about analogies, I mean, I have a, a general practice doctor that I go see on a regular basis and it’s really easy to get an appointment. I can just kind of pop in there. He kind of knows a little bit about a lot of things, but you know, when it comes to like getting heart surgery, I’m obviously not gonna go to him. And I have a, a sneaking suspicion about which one is a member of the better country club. But, but you know, I think that when it comes to agencies, if you don’t, if you don’t love the market or the type of business, I mean, I think it’s, it’s good to separate like the market from the client. I mean, if you work with 10 dentists and you realize like you just don’t like seeing pictures of people’s mouths, like that’s totally cool. Brent Weaver (03:02): I’m on my 13th market working with digital agencies. So this idea that you’re gonna find the one, you know, the first time you go out there, I think is, is probably not a good expectation. So I think people should be willing to, to try it. But the reality is if you do work with, uh, a specific market, that’s a lot more repeatable, you can build processes, you can find team members that understand what you’re doing. You can create fixed offers. Yeah. There’s a lot of upside to having a, a fixed market. Yeah. And I think something you said there is an important distinction. I mean, what I always kind of bristle at is when people, I work with a lot of folks starting, you know, jumping out of corporate and wanting to start an agency and they’ve been told you need to pick a niche. John Jantsch (03:37): And so they, they try to, but they don’t don’t have the experience yet to do that. And I think what you just said, you know, a lot of times you find what you like working with. And I actually, you know, I think you can find a narrow focus in types of like within a niche types of business or types of business owners or behaviors, you know, of businesses, you know? And, and I think the that’s, I think that’s a key part of it, but there’s no question once you find that, as you said, you know, you can a Facebook ad campaign for, you know, somebody in Milwaukee is probably gonna be just as good for somebody in Omaha. So, you know, so, and like, you know, I think it’s good to also, you know, you kind of brought up the niche within a niche. Yeah, yeah. Brent Weaver (04:19): Concept. So like one of my clients, he, he actually does focus on dentist. I don’t have a lot of clients that focus on dentist, but he has 27 clients in the market. Right? Yeah. They all pay him about three grand a month. And he gets most of his clients from one Facebook group that has 38,000 members. Now I I’m, I don’t know what 27 over of 38,000 is, but you know, he has a thriving business with 27, like a tiny little like sliver of the market. Right. So I think ultimately what happens when people start to focus on a market is they do find themselves drilling down even further, either through a channel or a type of client or range of clients. And I think if you are the type person that likes variety, you can also look at a horizontal market with, should be, you know, if you were, let’s say an expert at Shopify stores. Brent Weaver (05:04): Yeah. Hey, cool. We’re gonna build websites for a lot of different Shopify stores. Right. It could be jewelers could be, artists could be, you know, clothing manufacturers, right. It doesn’t have to just be a vertical. Yeah. I think I kinda like the variety as part of it, you get kind of bored after a while. John Jantsch (05:19): So in the title also you have scale your agency. I run into a lot of people that confuse growth and scale, you know, and a lot of, for a lot of people, when they talk about scale, what they really just mean is getting bigger, you know, having more clients, how do you define scale first off and, and does it differ from growth? Brent Weaver (05:38): Well, you know, that’s a great question. So I think that you use that term board yeah. Earlier too, which I love. Right. So, so to me, scale is we’re actually creating systems and processes that are repeatable and that we’re growing the business by getting the owner out of the stuff that they’re getting bored of. Right. And, and I know a lot of agency owners that are in really successful growing businesses, but man, like I have a lot of gray hair, but like they’re stressed out, they’re overworked, they’re involved in every meeting they’re involved in every client. Right. Like they have growth, which is awesome. Right. But they don’t have anything that’s really scalable. They’re still like the wizard that’s spinning all the plates. Yeah. And so I think within whether it’s, it’s choosing a market vertical or horizontal or a fixed offer, like you have to find that element in your business, that lowest common denominator, that atomic unit for scale. Brent Weaver (06:31): And I don’t think that’s as necessary if you’re just interested in growth, but if you’re trying to create something really scalable and get yourself out, I, I think that you’ve gotta find some common denominator. And I think most people, you know, you start getting 10 team members and, you know, 25 clients or something, if you don’t have those systems or processes, I mean, it’s just gonna be growth will actually be a problem. Won’t it? You know, I’ve talked to a lot of agencies, I’ve done a lot of field trips and, and, and site visits and hand on interviews. I mean, you know, we were at effective UI. Gosh, it, it probably seven or eight years ago. And they had, you know, 120, 130 team members. They worked with corporations across a huge myriad of the fortune 500 and fortune 5,000. They had a very diverse set of people that worked there. Brent Weaver (07:15): Their lowest common denominator, I guess, was kind of two things. One, it was around the UI UX of, you know, these different businesses and that kind of problem solving. But the other was Deb billable hour. Like they were unapologetically focused on maximizing the billable hours that, that business sold, you know, they weren’t confused on their model. They knew what their model was. They knew generally how much clients needed to spend for them to be a client of their business. And so I think that, you know, they achieved insane growth, but like, it was really complicated. They had to have a lot of really smart, a lot of really expensive salaries. And so while I saw that they, they got a lot of growth. I don’t know if I would’ve looked at their business and said, wow, that’s a really scalable system. I could see that growing to a thousand people. Brent Weaver (07:55): Right. Yeah. Like it was impressive, but like, I don’t know if I would consider that to be scale. John Jantsch (07:59): So there in the agency world, there’s a lot of conversation around retainers versus project work. I mean, where do you fall on? I’m guessing, you know, if you’re gonna own your market, if you are going to, you know, brand and package your offerings, you know, you’re probably going to be more towards the retainer. I mean, I, I think it depends what your goals are. Brent Weaver (08:17): I mean, there’s some pros and cons, you know, you know, usually a retainer relationship ends when there’s, you know, some unhappiness with the client and vendor relationship. Right’s like, retainer’s ending. Yeah. What am I getting again? Who is this person we’re paying? Why are they doing your credit card every month? Right. And so I think that you can, you know, there are some pluses to a project where you’ve got this fixed life cycle. Brent Weaver (08:42): Yeah. And you can really create a choreographed experience for your clients in that space. What I would level it up to, without even thinking about whether a retainer is best or whether, uh, project best, I think there’s different types of, of, of work that lend themselves to both. But I think as an agency, it’s how do we create a killer offer? How do we make something that when we’re sitting in front of a customer, it’s like, it’s so good. You know, it’s like, it can’t be refused. And so I think that should be always be the goal, right? Whether it’s, you know, a, uh, a big $50,000, you know, pitch, you know, how can we remove risk for the client? How can we mitigate risks? How can we promise or show proof of results to where we’re gonna really blow ’em away and just make them so excited to move forward. Brent Weaver (09:25): And so I think once you figure out like what that offer is, and, and I think that’s one of the reasons why I love people that are focused on a vertical is because we get to really understand that customer as a, you know, as they relate to the entire market, we can craft an offer. We can understand what our churn is. We can understand what our refund rates are. We can understand what our success rate is, right. We can actually look at that stuff at scale and we can create better and better offers, you know? And so I think when you get to the point where you can make an offer where you say, you know, 85 K a month, and if you’re not getting, you know, if you didn’t get 10 clients in the next 90 days, I’m gonna give you a hundred percent of your money back. Brent Weaver (10:05): You know, I mean, or, and, and one of my friends, he actually even will write a check for five grand. He says, I’ll give you all your money back and I’ll pay you $5,000 if I don’t get this result. And I think if you’re gonna to that point of being able to get, create offers, like you need to know your customer, like better than they know themselves. Yeah. You need to know your processes and your results better than, you know, anybody else. And you need to be so confident to be able to offer something like that, where it’s truly an offer that somebody can’t refuse. So I always push people to focus more on their offer and, and also build the model that’s right for you, if you will want peace of mind and you want that consistent cashflow flow, then you know, it’s probably better to be on a retainer kind of model. You know, sometimes people say that that projects are easier to sell the retainers. I, I don’t know. John Jantsch (10:48): Yeah. I tell you, the model that I love is you sell a project that leads to a retainer, you know, because they, it’s a lower risk, you know, it’s a lower risk for them. They get to see the value, you know, they’re bought in now, like they have a relationship and they’re like, how can we keep working together? That that’s generally the model we take, because it is, you know, somebody just meets you, you made up a pitch and you say, now it’s gonna be $5,000 a month. It’s like, I don’t know what I’m buying. You know, I don’t have, I don’t have any experience of it. I mean, yeah, you got proof, you know, you got other people you’ve helped, but that’s, to me, I think a lot of times people go for that long term retainer too fast in a lot of ways, even if that’s their model. Brent Weaver (11:24): Yeah. John Jantsch (11:25): And now let’s hear a word from our sponsor. You know, the universe is ever expanding, but it’s constantly adapting too, adding solar systems here and there a sprinkle of stars and a black hole or two to keep things interesting. A HubSpot CRM play platform adapts and changes to the needs of your business. So the sky is never the limit HubSpot’s reporting dashboard gives you a satellite view over your marketing sales and customer service performance. So you can get ahead of any issues before they happen. And automated marketing tools allow you to create consistent multi-channel campaigns for clear, concise communications and less mixed messages. You can even use email marketing tools to send test and optimize your emails for different devices and inboxes, whether your businesses, Jupiter, or Pluto sized, a HubSpot CRM platform is easy to implement and ready to scale with you learn more about how a HubSpot CRM platform can help your business grow better @ Hubspot.com. John Jantsch (12:28): So you have a framework in the book, five A’s, you know, every good book has to have a free framework. I will say, when I was reading about the, kind of the layout of your framework, I was very happy to see that you were telling people they actually needed to think about content differently. That it wasn’t about more content. It was about content that was strategic and it wasn’t just blog posts. So I, I guess maybe a comment on kind of how you see the role of content, and then maybe we can get it into the five a yeah. Well, I think that something that should be thought about with any content is distribution. Yeah. And I look at, you know, if you are trying to get into a new market and you gave that example earlier of, you know, people leaving the corporate world and not having the experience. Brent Weaver (13:12): And so I think a mistake that a of people make is they, they start their business and they start their agency and think, oh man, I need to do content. Right. So they create a Facebook fan page or, you know, a business page and they create their website. They start to blog on their own site. And, and in the book, I kind of talked about this garage band effect, right. It’s like, imagine if the Beatles, like, they’re like, all right, we’re gonna, we’re gonna make it big at night after night, they play in the garage, right. They just like ho people of like, come and watch. ’em obviously they were all good musicians and they had a plan, but they, you know, what made them big was they went and pitched themselves to like the local clubs, the local venues. And that’s what differentiates them from like the hobbyist bands that just get, get together on Friday nights and jam and, you know, smoke weed and drink beer together and have a good time. Brent Weaver (13:54): Right. Which there’s nothing wrong with that. Right. They’re probably having a really good time, but if they wanna make it big, then going out and putting yourself in front of a judge and a jury is really important. It it’s so important to get that rejection. And so when you’re thinking about content for your agency, I think it it’s equally, if not more important to think about that distribution component, right. I’ve got out an idea. I have something to say and I need to go out there and find somebody who’s willing to put my stuff on their plat. And I think every time you then get a blog, post published, every time you show up and do a webinar on somebody else’s platform, the amount of credibility, right. The amount of refinement, right. You have to show up a little differently when it’s somebody else’s, you know, somebody else’s stage right there, a filter, but they also have higher expectations. Brent Weaver (14:39): And so I think if you’re gonna approach content as a new agency, you know, and it’s harder, cuz you’re not gonna, like at first, it’s gonna feel like you’re not getting anything out there. You’re like, oh man, wouldn’t it just be easier if I could just tweet on my own account. Right. So you’re not gonna get a lot of stuff out there, but what’s gonna happen is when you do, you’re gonna build audience like that. So within the first six months of launching U gurus, you know, we were a nobody. And we had a list of over 10,000 people, a hundred percent organically because we went and got articles and content published on other existing platforms that had been around for 10 years. Yeah. John Jantsch (15:10): Yeah. I’m a huge proponent of being guests on podcasts. That, to me, that’s one of the solve so many issues on top of getting your word out there and getting somebody else to say, you have something to say, it’s great for SEO, just because, you know, I’m gonna promote the heck out of this episode and probably point back to you gurus. John Jantsch (15:28): And that’ll be a nice link. Brent Weaver (15:30): And now that I have a list, right, I could promote it too. Right. I mean, which, which that happens, right. That does happen. I mean, after a while you get to build up some assets and then you get to use those assets to create partnerships and to put feature other people and to, you know, there, there is some stuff with that, but I, I always say like there’s own media and there’s kind of media that you rent. And when, when you first start out, I think if you go into like the rent media space, it’s gonna help you build platform for yourself later. It’s a really long road to build your own audience. John Jantsch (15:58): Yeah. I’ve only been doing it for 30 years. Brent Weaver (16:01): So, so just like John, right. Just putting your 30 years in and you, you too could have a platform like duct tape marketing. John Jantsch (16:08): So let’s talk a little bit about you guru. You do, you’re doing, obviously you’re doing consulting with agencies and helping them grow, but you also do events, pretty good size events. You have an academy there. So maybe just, uh, obviously invite people to check it out, but also kinda give a little, uh, 10,000 foot view of what you do at U Gus. Brent Weaver (16:28): Yeah. I appreciate that. So, so we’re a coaching training and community program for, or digital agencies to grow their business. We use that, you know, that market driven model that we kind of talked about with five, a framework and, you know, finding your market is kind of our baseline to help agencies scale. And we have a, a one year program it’s kind of a three year vision that people sign up for a year at a time. And I always tell people, you know, it took me like took me eight years to like uncover all of the really big mistakes running an agency. Brent Weaver (16:56): And then it took me five years to really, you know, fix accelerate and kind of grow a successful business through it. And so our vision from day one with Yu guru is always to see how can we take that? You know, that 12 year grueling, you know, experience right. And shorten it up into a much smaller learning cycle and also give you some friends and some peers to enjoy that journey with, I, I had no agency friends except for my business partner, which he was in the boat with me. Right. We had no agency friends for the really the first eight to nine years. We ran our business. I mean, I didn’t know, I didn’t regularly meet with, have lunch collaborate with in any meaningful way, really any other agency owner for the first eight years of my business. And it was only, and it was hard. Brent Weaver (17:35): It was stressful. And in entrepreneurship was a lot more fun when you have friends. John Jantsch (17:39): Yeah. Yeah, no, I think there’s no qu, you know, especially the world we work in today, you know, COVID aside. I mean, people, you know, don’t have offices that they go and sit in, you know, with the 20 P even if they have a team of 20 people, it can be kinda lonely. So, so having, just, as you said, somebody else who can say, well, here’s the mistakes I made you, you know, maybe you can learn something from that, you know, just kind of shortens the, uh, the curve for, for sure. And it’s just you gurus.com, right? Brent Weaver (18:06): That’s right. That’s right. John Jantsch (18:08): All right, Brent, thanks so much for something by the duct tape marketing podcast. And hopefully we’ll run into each other one of these days out there on the road. Brent Weaver (18:13): Awesome, man. Thanks John. John Jantsch (18:15): All right. That wraps up another episode of the duct tape marketing podcast. I wanna thank you so much for tuning in. Feel free to share this show. Feel free to give us reviews. You know, we love those things. Also. Did you know that we had created training marketing for your team? If you’ve got employees, if you’ve got a staff member that wants to learn a marketing system, how to install that marketing system in your business, check it out. It’s called the certified marketing manager program from duct tape marketing. You can find it at duct tape, marketing.com and just scroll down a little and find that tab that says training for your, your team. Scroll back to top Sign up to receive email updates
Enter your name and email address below and I’ll send you periodic updates about the podcast.
powered by
This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and WorkBetterNow. HubSpot Podcast Network is the audio destination for business professionals who seek the best education and inspiration on how to grow a business.
Original source: https://ducttapemarketing.com/finding-your-niche-and-scale/ The post Finding Your Niche And Scaling Your Agency appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/finding-your-niche-and-scaling-your-agency/ Donald Trump Jr. Shared First Screenshot Of Truth Social Twitter Rival Slated To Launch Next Week2/16/2022 Former President Donald Trump may still be banned from Twitter and Facebook, but beginning next week he could likely be active on social media again – this time on his very own platform. Donald Trump Jr., his son and former President, tweeted Tuesday night a picture from Truth Social. It’s time for some truth!The caption was from Donald Trump Jr., @DonaldJTrumpJr. He had written on Twitter that his father was “Get ready!” “Your favorite president will be seeing you soon.” Donald Trump Jr. has had his message retweeted over 10,600 times since Tuesday night and received nearly 54,000 likes. President’s Day Launch Truth Social has been scheduled to launch next week. According to an Apple App Store listing, former President Trump is currently planning to launch the Truth Social platform on February 21 – Presidents’ Day. The post was shared by the Trump family and many people thought that Truth Social was an imitation of Twitter. However, many Trump supporter expressed joy at the announcement that Truth Social would be an alternative platform to Twitter. Trump’s account on TruTH Social (beta), has been active and the drop in TRUTH Social (beta), is now down! “The world is healing,” said Liz Willis (VP operations, Right Side Broadcasting Network). Brigitte Gabriel (@ACTBrigitte), conservative activist, posted: “Truth Social Will Change The World” Sean Hannity of Fox News Channel (@seanhannity), said, “GET READY! YOUR FAVORITE PRINCE WILL SEE YOU SOONTrump sends the First Truth Social Post Let Truth Be Told An equal number of users on social media mocked the announcement, including the fact that it was done on Twitter – the very service that Truth Social seeks to displace. Majid M. Padellan, a social media commentator and influencer, tweeted that Truth Social would be just as successful as trump University and the trump Foundation. This is the Truth. According to The USA Singers, “Truth Social” is going to be a nuclear waste dump of lies. Author Grant Stern (@granstern) poked fun, tweeting, “Truth Social is so f**king successful the only place you can see it is on Twitter. LOL.” Is there a Twitter Clone? Truth Social could be the Trump Media and Technology Group’s (TMTG) first project. This group was established after a merger between Digital World Acquisition Group and Trump Media and Technology Group. Although it may be an alternative to Twitter it appears that its form and function are very similar to Twitter’s micro-blog platform. Trump used Twitter frequently as a media tool and Twitter’s ability to send short messages (tweets) to large audiences fits his style. Truth Social could quickly grow its audience because Trump has made it his favorite platform. This could make it more effective than previous Twitter alternatives like Parler. Trump’s former president had suggested that a social media platform be built after being removed from Facebook and Twitter for breaking their codes of conduct. Beginning next week Trump could have his platform – one where he makes the rules, as well as one that won’t likely silence him no matter what he has to say. The post Donald Trump Jr. Shared First Screenshot Of ‘Truth Social’ – Twitter Rival Slated To Launch Next Week appeared first on Social Media Explorer. The post Donald Trump Jr. Shared First Screenshot Of ‘Truth Social’ – Twitter Rival Slated To Launch Next Week appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/donald-trump-jr-shared-first-screenshot-of-truth-social-twitter-rival-slated-to-launch-next-week/ How To Build A Winning Coaching Business written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Marc Mawhinney In this episode of the Duct Tape Marketing Podcast, I interview Marc Mawhinney. Marc is a lifelong entrepreneur who helps coaches get more clients without paid advertising. He achieves this with his coaching programs, his podcast Natural Born Coaches, his Facebook group The Coaching Jungle, and his exclusive print newsletter – Secret Coach Club. Key Takeaway:There are certainly a lot of people jumping into the coaching profession. Building a successful coaching business isn’t rocket science, but it does take following proven steps and building things properly from the ground up. In this episode, Marc Mawhinney and I walk through how to cut through the noise today and what it takes to build a profitable coaching business. Questions I ask Marc Mawhinney:
More About Marc Mawhinney:
More About The Duct Tape Marketing Consultant Network:
Like this show? Click on over and give us a review on iTunes, please! John Jantsch (00:00): This episode of the Duct Tape Marketing podcast is brought to you by the Salesman Podcast, hosted by Will Barron brought to you by the HubSpot podcast network. Look, if you work in sales, wanna learn how to sell or just peek at the latest sales news. Check out the sales podcast where host will Barron helps sales professionals learn how to find buyers and in big business in effective and ethical ways. One of my favorite episodes lately, how to personalize your sales outreach at massive scale, who doesn’t want to do that? Listen to the salesman podcast, wherever you get your podcast. John Jantsch (00:46): Hello, and welcome to another episode of the duct tape marketing podcast. This is John Jantsch and my guest today is Marc Mawhinney. He’s a lifelong entrepreneur who helps coaches get more clients without paid advertising. He achieves this with his coaching programs, his podcast, natural born coaches, his Facebook group, the coaching jungle and his exclusive print newsletter secret coach club. So mark, welcome to the show. Marc Mawhinney (01:15): Well, uh, thanks for having me, John, and I should let people know, uh, what a good guy you are. I messed up our original meeting last week where I didn’t up at our time, uh, scheduling snafu. Totally my fault, but you’re very gracious and here we are today. So it’s embarrassing for me, but thank you for not, uh, blocking me and kicking me outta your John Jantsch (01:33): World. Now you’ve done your public penance there. So all all is right. So, so how long let’s talk a little bit about your journey. How long have you yourself been a coach and kinda where do you get started your training? Cuz there’s, there’s certainly a lot of people jumping into the profession and I’d, I’d love to hear kind of maybe how your, your approach or your point of difference. Marc Mawhinney (01:54): Yeah, so I officially started March, 2014, so we’re around eight years now. And at the time I thought I was too late to the party of I was crowded and uh, I waited too long and here we are in 2022 and it’s 10 times noisier and way more coaches. So the more of the story, there’s never a perfect time. Just jump in there and do it. Now. My background’s actually real estate. You know, I spent about a decade building up a large real estate company and throughout my twenties, and then everything collapsed in 2009. Right. And basically I went through a rough period of couple years where after nonstop success, it was just a couple years of struggle and everything. I touched, turned to crap instead of gold. And I was held back to my feet by several coaches. And that’s how I found out about coaching. What eventually led me into start my coaching business in 2014, John Jantsch (02:41): You made a use the word, no, uh, noisy. Mm. And I think that I too have, you know, I work with consultants and have for many years. And when I started my program maybe 10 years ago, I don’t know that there were too many people out there now everybody’s selling some sort of training for digital agencies. And you know, how do you find that you kind of cut through that Marc Mawhinney (03:01): Noise? Well, I like yourself. I mean, you’ve been at it longer than me and there’s that consistency, you know, since 2014, I’ve released 751 episodes as of today for my podcast, you know? And I’ve gone on a lot of shows like this. I I’ve been doing daily emails to my list since 26 steam and haven’t missed a day there. So it’s not always a sexy superpower consistency. Yeah. Cause everyone’s looking for, you know, the magic bullet, but it’s just showing up every day and then you’re gonna outlast those people that we’ve all seen. They jump into it and the, and they, uh, burn themselves out. You know, they, they don’t make the million bucks in the first month they get frustrated and then they’re gone. So a lot of it was just me showing up every day. Like, was it Woody Allens it showing up half the battle or something? I don’t know. I’m not a big Woody Allen fan, but for his movies. But I think he said that, John Jantsch (03:49): So let me get this straight. You’re saying you work really hard for a long time. That’s the secret. Marc Mawhinney (03:53): Yeah. Go figure. Yeah. John Jantsch (03:55): Who wants? I like that. Marc Mawhinney (03:57): I’m an optimistic person, but uh, what to things like business, I’m also realistic. So I say I’m an optimistic realist. Uh, so I’m not the type, uh, you know, when you plant a seed and you, uh, sprinkle some water on it and stuff, you don’t expect it to come up outta the ground until the next day, I just assume it’ll happen. So yeah. I mean, everything I do is with that in mind that, Hey, I’m just gonna do my best job possible, gonna hang in there. And then the results usually come, but I don’t beat myself up if I don’t get a bunch of money coming in on day one to trying something. Right. John Jantsch (04:27): So in the intro, you mentioned that you do marketing, uh, for coaches or teach marketing for coaches without, uh, paid advertising. So I’m guessing somebody listening to this show, I go, okay, how do I, you know, get clients without paid advertising market? Marc Mawhinney (04:42): Well, we just touched on it. You gotta roll up your sleeves and do some work. Yeah. Uh, so when I got started in 2014 coming off of bad business closure where I lost everything, you know, went belly up. I didn’t have the benefit of having a big war chest. Like I had back in my real estate days, cuz I used to do a ton of now we’re talking about the stone ages, you know, the early 2000, but I did a lot of postcard mailouts and radio advertising and print advertising and so on and all. And then when I start coaching, I’m like, oh man, I don’t have that. I can’t be spending tens of thousands of dollars a month on marketing. Uh, at the time I thought of negative looking back now there was a silver lining there cuz it forced me to really hone my message. Marc Mawhinney (05:20): I had to do it all or, and put that work into it. And so I do find a lot of times people try to shortcut the process of this coaching. Let’s say they’re coming from corporate America, they got their golden parachute or they’re sitting on a bunch of money and they think I’ll just hire some, uh, funnel expert or guru and spend 30 or 50 grand and that’ll handle it. But yeah, that, that’s how coaches can do it is just by rolling up your sleeves. I know it sounds like common sense and just doing it. John Jantsch (05:48): So, you know, I talk about that as, as well. And I talk about, you know, the various channels and you know, ways that we can reach our clients and inevitably somebody, you know, comes up like I’ll, I’ll, I’ll do a talk to seven steps to, you know, marketing, small business marketing success or something. And at the end I’ll always, somebody will come up and say, that’s great. There’s all these things we gotta do. But like what’s the one thing, right? So, so if I’m, if I, if I’m just getting started, say as a coach and I really, you know, I do need to get clients. Is there a channel, is there a place, is there an activity that you would tell people? Well, as you’re just getting started, here’s, you know, here’s something you should at least do to maybe kind of jumpstart. Marc Mawhinney (06:28): I mean there’s more than one way to skin a cat, right? So there’s certain ma uh, platforms that I prefer you and I chatted about this. When you came on my show, a good example, you with blogging. I mean, that was a great way that got your name out there, put you on the map and everything for me podcast really have three pillars, podcasting. That’s my show. But also going out on shows, I like this. There’s a Facebook group, really community building. Uh, so I have the coaching jungle group and then the third ways with daily email marketing. So what I would say is, um, the, your three pillars or a couple things may be different than mine, but find, uh, one or a couple things that you enjoy doing and that you can get results from and then consistently do it instead of trying to spread out and do every single thing that’s out there. Cause you don’t have the time to do that. So it’s like trying to start a fire with a magnifying glass. If you’re moving it around, it’s not gonna catch on fire. Uh, you gotta keep in one place. Yeah. Yeah. John Jantsch (07:19): Great. Uh, point, I remember doing that as a kid all the time, um, laying Marc Mawhinney (07:23): You with the little army figures, it goes Bart Simpson, one of the episodes of the Simpsons, he was melting the little green army guy. John Jantsch (07:30): Um, I, I think you kind of answered this already, but I’m gonna, I’m gonna pose it to you directly and you could say, well, yeah, that’s what I meant by that. But when you are working with coaches, what do you see that they tip? What, what’s the thing they get wrong most often? Marc Mawhinney (07:43): Well, especially with new coaches, uh, they assume that they’re gonna spend, uh, roughly 80% of their time coaching. And then, oh, the other 20% maybe finding clients doing a little bit of backend paperwork and stuff, but the majority of their time will be spent coaching. Yeah. Anyone who spend any time the business and is that it’s a flip side of it. And actually it wouldn’t even be 20% of your time. Coaching is probably even less, but the, the vast majority of your time spent, uh, doing the things to, to find clients, which some people don’t like because they do the coaching, right. That’s why they’re getting into it. And they, they think, oh gee, I don’t wanna be selling it. I don’t wanna be posting content marketing or whatever, but that’s what you have to do. You’re gonna be a, uh, well kept secret. If you’re not willing to get out there. I’ve often said if I had to put my money on one of two coaches, if there’s a mediocre coach that has amazing advertiser marketing and, and skills, but then there’s this incredible coach best in the world, but sucks at marketing. I’d put my money in the mediocre coach. Unfortunately. Uh, that’s just the way the world is. John Jantsch (08:42): And now let’s hear from a sponsor, whether you’re looking to sell your business in the near future or just wanna make it more scalable and profitable Work Better Now’s virtual assistance can help you get there. Adding a virtual assistant to your team can help you focus on high value activities like business development to boost your bottom line Work Better Now clients say that their virtual executive assistants have made an impact on their business. Well beyond their expectations for only $1,900 a month, you get a full-time assistant who is 100% dedicated to your business. There are no contracts, no additional costs based in Latin America with incredible English, proficiency and business experience work better. Now assistance undergo a rigorous screening and onboarding process work better now is currently offering Duct Tape Marketing readers and listeners $150 off per month for three months, just mentioning duct tape to learn more, visit workbetternow.com. John Jantsch (09:38): You know, you’ve been doing this for a while. You’ve put lots of time and energy into building a bit of a reputation. There’s no question that has value, right? I mean, people, uh, see you, they begin to like you and trust you and they’re willing to pay a premium perhaps to work with you because of a reputation. How does somebody who doesn’t have that go about building, uh, a reputation of influence or in expertise without, you know, without having that kind of long term, uh, success? Marc Mawhinney (10:09): Well, I mean, I think, uh, one great way to do it’s podcasting and you’re a fan of podcasting too. I started my show in November of 2014. So I was still within that first year of being in business. The podcast got me in touch with some really, uh, great people. You know, some were big names, uh, some weren’t so big names with their interesting people. Well, connected got my foot in the door with others. And then when people went to check, they’re like, oh, gee, he’s, you know, host a podcast. He’s had these people on, like for example, I rich Lipton and Steve Chandler on my show fairly early in the run, they wrote the prosperous coach and they’re well known in, in coaching circles. So people say, oh, Jay mark knows rich. And Steve, you know, now we’re not best buddies or anything like that, but we talk from time to time with both those guys. And they’re great. So I think podcasting, especially where there’s little to expense to do it, or it’s peanuts, that’s probably your best bang for your buck. As long as you’re patient with it, you don’t expect to make the million dollars in the first week or anything like that. John Jantsch (11:08): You mentioned the real estate industry and you know, it’s most people, I don’t know if most people know this or not, but probably about 20% of residential real estate, eight agents make any real money. Uh, the other, you know, run around it’s part-time job. They get in it, get out of it. There’s some similarity. I think in coaching, you know, it’s very easy to get into coaching, you know, call yourself a coach. I think the, the top 20% are probably people that treat it as a real business that are very successful. Now I’m not disparaging the industry. I’m just that, you know, you can go industry by industry and that’s probably the case. So, so having said that, what are some of the things practices not necessarily marketing, but what are some of the practices that you see that, that top tier, uh, coach coaching business do? Marc Mawhinney (11:51): Well, I’m glad you mentioned about the similarities, cuz I’ve said that often before too, I catch myself, instead of saying coach, I might say agent or something. Yeah. First you think, well, there’s not no similarities between the two, but actually there is, I just actually wrote an email the other day about this. And I said, one of the things I noticed that successful, uh, coaches don’t do versus unsuccessful is complain. You know? And what I mean by that, I, everybody complains, you know, human or whatever, but they, they, they’re not spending their time griping about, well, well, here’s an example which I noticed in real estate, and this is why I love coaching in real estate. I was in a, a small, I say small market in Atlantic. Canada’s 300 agents in my marketplace and everybody talked crap about everyone because they would, if I got a listing or John gets a listing, then O GE John took food off my, uh, table. Marc Mawhinney (12:38): Right. He got that commission. I just talked to that homeowner two weeks ago. I should add it. Yeah. You know, or stuff like that. So in real estate, uh, the agents are all 364 days of the year, stabbing each other in the back. And then at the Christmas party for the real estate board, they’re hugging it at each other, like their best friends. Then it’s back to normal with the coaching world. What I like about it is it’s not like that because, uh, it you’re in, uh, Colorado. Right? I am, I am. So if, if you’re in Colorado, you get a client I’m not grumbling up. You’re like, oh geez, John, that bugger, he got that, you know, whatever, it’s billions dollars a year industry. And it’s just not saying everybody loves each other all the time. There’s of course feuding and things, but, but yeah, I’ve find the successful coaches. They’re not looking at the complaining or, or bringing other people down. And I see some coaches on social media, especially that some of the stuff they’re posting, uh, about is, uh, it’s kind of depressing. I’m like, I don’t think I’d want to work with that person. They’re just complaining that much. So there, there would be one thing that would differentiate to, John Jantsch (13:34): So John Jantsch (13:36): Coaching is one of those businesses, like a lot of professional services where a high level of trust really needs to be established with clients. So I’m guessing Nile, I know this, that referrals are a really big part of, you know, how a lot of coaches probably acquire new business. So what do you see success coaches doing to actually stimulate that? Obviously doing good work, being trustworthy. You know, those are things that are gonna make referrals happen, but I see a lot of businesses that get a lot of referrals, but they don’t do anything to try to actually stimulate them. In fact, I, I, I sure one statistic and then I’ll show up that, that their firstly, a Texas tech, the university did a study in, they found they interviewed 2000 consumers and, and 86 or so percent of them said there was a business they loved so much, they would refer. And then the flip side of that was only 27% of them actually did. And so, you know, I often say there’s gotta be some real money in that gap. You know, it’s not enough to just have happy customers. You’ve gotta do something to stimulate that, that referability I think, Marc Mawhinney (14:38): Yeah. I mean, one thing, it sounds kind of funny to say it, uh, you have to ask for referrals, which I don’t think that’s being done nearly enough. I’m probably guilty of that too. Yeah. You know, full disclosure. One of the things I do in this might sound a little, uh, craft, but I, I think it does help if somebody refers business to me, whether it be a client or good joint venture partner or something, I sounds bad. I’ll pay them. Yeah. I’ll pay for the referral. Yeah. I know some people say, well, you shouldn’t do that cuz it, you know, or whatever, it’s my way saying, Hey, um, I appreciate you keeping me in mind. And I would pay all day long if someone’s handing me a good client on a silver platter. I given referrals to people. It’s not that I’m doing it just for, you know, money or monetary gain, but sometimes I’m not even getting thanks, uh, from people, uh, before, which is, I’m like, wow, that’s kind of silly if somebody’s referring you business and a really good client, one person I know, you know, not to, not to complain cuz I just talked to complaining, but uh, I gave them a five figure client, a really good client or whatever. Marc Mawhinney (15:33): And I got a little, uh, nut basket or something in the mail, you know, like a $20 basket, which is fine. Like, you know, I’m not a big nut fan or whatever, but yeah, if somebody’s given me a client worth 10,000, $50,000, I’m gonna give them a nice gift. John Jantsch (15:49): So let’s go back to, uh, delivery on coaching. So, you know, a lot of coaches, a lot of consultants, a lot of businesses in general, understand the value of having kind of this maybe starter offer and then a core offer and then, you know, group offers and, you know, big, you know, scale program. Do you, you know, is there a delivery mechanism that is, um, you know, is probably the best for coaching now or should every coaching practice have a variety of maybe price points even as well as, uh, delivery mechanisms? Marc Mawhinney (16:21): Uh, well it’s tough because there’s different ways to do it. Yeah. You know, uh, some people or a lot of people like the latter approach, uh, where you start with the low price or low ticket thing and then work your way up. I know some coaches at that don’t want to get into that. They swear by the no, you start with the big ticket thing. And that’s what you’re focusing on. The one thing I will say with mine is with my ladder. So to speak, my offers go anywhere from a, a base. I have a print newsletter that’s $97 a month, 9 97 a year. That’s my, uh, most affordable offering. That’s how people can get into my, they they’re allowed to pick my brain by email subscribers there. Then it goes all the way up 10,000 to not, but I don’t play in the world where, um, a lot of people are like, Hey, let’s have a $7 e-book to get people in there and stuff. Marc Mawhinney (17:05): And I, I just prefer to, uh, have that as a base $97 a month. And if you’re not able to do that or not willing to, then that’s fine, but you gotta pay to play or have some skin in the game, uh, that way too. So you could do it any number of ways. My suggestion though is not to have too many. So a true story. I had a client, uh, years ago, this was probably five or six years ago. And when we started working together before our first call, I’d want to get as much information as possible, get a feel for his business. And he said, oh, I I’ll send over a spreadsheet with my offers to show you what I’m doing. And oh my God, there’s like 36 different offers of different, uh, lengths of time frequency for sessions. And I said, how do you keep track of this? Like, you know, he was even confused with it. So you shouldn’t need a spreadsheet to track your offers, keep it, you know, keep it simple. Nice and John Jantsch (17:54): Easy. Plus how do, how do you ever explain all those offers to somebody, as you said, without them coming, just going, I don’t know what to depend. Marc Mawhinney (17:59): They’re caught like a, the cot headlights. There’s been different studies too showing, uh, one that comes to mind, uh, Joe showman. But yeah, he was doing some work with the Swiss army people. They had a Swiss army with that they’re selling and he went in to meet with them. And I guess there were three different types of that Watchers. Uh men’s women’s and the children’s models. And there were three different colors for each. I think it was camouflage black and a different color. And uh, he, they wanted him to have all nine of those models, three times three on the full page ad we, which he did not want do, but they said, no, you know, no, we want do it. He want to run with just the men’s black model with it and he couldn’t talk them out of it. So he agreed, okay, we’ll do a AB split test. We’ll put my ad simple one choice versus your ad and see which one does better. And um, pretty sure that his simple one watch ad pulled like four times better or something like that. Yeah. And, uh, so a lot of people think, oh, well there’s more selection. You’ll get more sales. It’s actually the other way, it’s more selection confuses the buyer and then they end up not opening their John Jantsch (18:58): Wallets. Yeah. You certainly see a lot of good, better, best, you know, where people’s like, you know, and it’s really almost more way of helping somebody make a decision cuz it, you know, always the middle choice says most popular, you know, kinda psychologically sells them the one thing, but also says, oh, it’s not the most expensive, you know? So it’s, there’s a lot of psych psychology and pricing isn’t there. So, so let’s close up on, are there any trends that you see in coaching right now or trends in delivery models or trends you knows like membership programs where big, you know, for a while, I mean, are there any things that you see coming, uh, in the future that you think people ought be paying attention to? Marc Mawhinney (19:36): Well, I think a trend that we’re and I already saw this the last few years, but I think it’s gonna be even more pronounced going forward is coaches are gonna have to deliver on what they’re promising. So, you know, gone are the days when you could, you know, put up a fancy sales page or what make all these big promises but not deliver and then still expect to stay in business. I, I think the customer clients are becoming more sophisticated, maybe more jaded too. Yeah. They’ve been Burt by one or two of these bad apples. Uh, so you’re gonna have to do better there and that’s good for people like us at weeds at the bad actors and keep doing, you know, the good people will profit. So that’s what, what I would see that coaches are gonna have to, you’re not gonna have to, uh, not just give the sizzle, but the steak as well, I guess. Yeah. John Jantsch (20:18): All right. Mark, tell people where they can find out more about your natural born coaches program, the coaching jungle, all the things wherever you wanna send people. Yeah. Marc Mawhinney (20:24): Well the central hub has the podcast, the access to my daily emails, all that that’s at natural born coaches.com and uh, you are a guests on my show. So hopefully your show will be up by time. They go over and check it out. But natural born coaches.com the Facebook group, like you mentioned, the coaching jungle, there’s 22,000 coaches in there. Lots of great discussion. That’s at dot coaching jungle.com. John Jantsch (20:45): Awesome. Well, mark, it was great. Uh, having you come by the duct tape marketing podcast and hopefully we’ll, uh, run into you, uh, one of these days when I’m up in, uh, Canada again. Marc Mawhinney (20:54): Yeah, come on over and double go skiing or something. Wintery sounds Awesome. John Jantsch (20:59): All right. That wraps up another episode of the duct tape marketing podcast. I wanna thank you so much for tuning in. Feel free to share the show, feel free to give us reviews. You know, we love those things. Also. Did you know that we had created training, marketing training for your team? If you’ve got employees, if you’ve got a staff member that wants to learn a marketing system, how to install that marketing system in your business, check it out. It’s called the certified marketing manager program from duct tape. You can find it at ducttapemarketing.com and just scroll down a little and find that tab that says training for your team. Scroll back to top Sign up to receive email updates
Enter your name and email address below and I’ll send you periodic updates about the podcast.
powered by
This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and WorkBetterNow. HubSpot Podcast Network is the audio destination for business professionals who seek the best education and inspiration on how to grow a business.
Whether you are looking to sell your business in the near future or just want to make it more scalable and profitable, Work Better Now’s virtual assistants can help you get there. Work Better Now clients say that their Virtual Executive Assistants have made an impact on their businesses well beyond their expectations. For only $1900/month, you get a full-time assistant who is 100% dedicated to your business. There are no contracts and no additional costs. Based in Latin America with incredible English proficiency and business experience, Work Better Now Assistants undergo a rigorous screening and on-boarding process. Get $150.00 off per month for 3 months just by mentioning “Duct Tape”. Learn more here. Original source: https://ducttapemarketing.com/build-a-winning-coaching-business/ The post How To Build A Winning Coaching Business appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/how-to-build-a-winning-coaching-business/ Law firms are businesses, and as such, they need to market themselves to survive and thrive. Marketing for a law firm or Tampa criminal attorney can be tricky, but it’s not impossible. In this blog post, we will discuss 5 marketing tips that every law firm should know about! 1. Know your target audienceWhen it comes to marketing, you need to know your target audience. Who are you trying to reach? What kind of people would be interested in your services? Once you have a good idea of who your target audience is, you can start crafting marketing materials that appeal to them specifically. For example, if you’re targeting young professionals, you might want to advertise in local newspapers or online publications that appeal to them. You could also hold events or networking sessions specifically for young professionals. Make certain that the content you use in your marketing is relevant and appealing to your target audience, who would be interested in your field of law. When you are creating advertisements, use language that speaks to your target audience. If your target audience is younger people or educated professionals, for instance, you would use a different verbiage than if your target audience was retirees. 2. Create a branding strategyIt’s important to create a branding strategy, whether you’re part of a large litigation firm or just a single Tampa criminal attorney. This should include things like colors, fonts, logos, and other design elements that are used consistently throughout all marketing materials. The logo can be something simple such as an image of a gavel or scales of justice. Your firm could also have its own slogan that is used in all marketing materials. For example, “Justice for All” or “Protecting Your Rights.” Make sure that the branding strategy you choose is professional and polished so that it reflects well on your law firm. Outsourcing to freelancers with marketing experience can help with this process. 3. Use social media to reach more peopleSocial media is an excellent way to reach more people. Facebook, Twitter and Instagram, for example, allow you to advertise on their platforms for free or very little cost per click. You can also post about your criminal defense business on these sites which will get it in front of many potential clients who may not have heard about you otherwise. Make sure that your social media accounts are well-maintained and up-to-date. Also, use relevant hashtags to help people find your content, like “#divorcelaw for family law offices. You can also use social media to connect with potential clients on a more personal level. For example, you could respond to comments and questions about criminal defense law. This will make people feel more comfortable working with you and they may be more likely to refer their friends and family members to your law firm. 4. Produce high-quality content that is relevant to your field of law.Content is king. You should be creating content that is relevant to your business and field of law, whether it’s written or video. This will help people learn about the work you do at your firm as well as get in front of potential clients who would benefit from hiring an expert in their area of need. Theoretically, every criminal attorney could write about their experience with drug crimes. However, if a criminal attorney were to focus on how they can help people who have been charged for possession of marijuana and the penalties associated with it in Florida State law, then this would be more relevant content that is likely to appeal specifically to those seeking legal counsel related to drug crimes. 5. Make it easy for people to contact you.Don’t make them fill out long forms just to ask a simple question or schedule an appointment with an attorney. Make sure the website has a contact form that is simple to locate, and that you provide several methods for people to get in touch with you, such as phone, email, and skype. You should also have a readily available staff directory on your website. This will make it easy for people to find the right person to speak with about their legal needs. ConclusionMarketing your law firm can be a daunting task, but it’s important to do everything you can to reach more potential clients. Following these five tips will help ensure that you’re on the right track and getting more bang for your buck when it comes to marketing efforts. And, gain more clients in the process. The post Marketing for Law Firms. What You Need to Know appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/digital-marketing/marketing-for-law-firms-what-you-need-to-know/ The post Marketing for Law Firms. What You Need to Know appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/marketing-for-law-firms-what-you-need-to-know/ How Weekly Focuses Of 3 Will Change Your Life And Business written by Sara Nay read more at Duct Tape Marketing About the show:The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here! About this episode:In this episode of the Agency Spark Podcast, Sara talks with Barbara Ramirez on how weekly focuses of three will change your life and business. Barbara supports service-based business owners who are stuck in their current path by giving them the right systems, automation & team-building tools. By working through all the layers of what building a meaningful business really means (Clarity, Empowerment, and Organization). She helps transform her clients by embodying more Challenges, Empathy, Optimism in everything they do. A latina with BIG global dreams, she’s always been an advocate of following your heart and passions. She realized at 31 that age is just a number, and you can get to start over again no matter what, so she quit her burnout corporate work and started looking for ways of launching a business from home, more relaxed = less stress, and more time for herself. This experience was the catalyst of immersing herself in personal and relationship development, a field she’s also deeply passionate about. After multiple experiences, she found her life’s calling and soul purpose is coaching! Now she, and her husband, help online, service-based business owners, all over the world, step into their most productive self too. More from Barbara Ramirez:
Like this show? Please leave us a review on Apple Podcasts here!
This episode of the Agency Spark Podcast is brought to you by Termageddon, a Privacy Policy Generator. Any website collecting as little as an email address on a contact form should not only have a Privacy Policy but also have a strategy to keep it up to date when the laws change. Click here to learn more about how Termageddon can help protect your business and get 30% off your first year payment by using code DUCTTAPE at checkout. Original source: https://ducttapemarketing.com/weekly-focuses-of-three/ The post How Weekly Focuses Of 3 Will Change Your Life And Business appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/how-weekly-focuses-of-3-will-change-your-life-and-business/ How to Become a Strong Leader as a Manager When it comes to running and maintaining a successful business, managers are key to ensuring everything operates smoothly. The tasks and employees they manage should be met with high standards and strong leadership. This article will cover some of the most practical ways managers can properly manage and lead employees in order to maintain the success of a business. Dr. Jordan Sudberg says a critical part of effective management is open communication. Strong leaders clearly define objectives, roles and expectations so every employee knows exactly what needs to be done. Managers should also communicate with employees by providing them with feedback, asking them how they are doing, answering their questions and making themselves available for face-to-face conversation whenever possible. The communication aspect of strong leadership should also be supported by formal and informal training. This is because along with knowing what needs to be done, employees need guidance in understanding how things should be done. When employees learn by example through formal and informal training, they become more productive. This is because training helps them reduce time spent working on a project and increases their self-confidence. Dr. Jordan Sudberg also acknowledges that motivating and encouraging employees is key to effective management. Managers can motivate their employees through verbal praise, raises, bonuses, company outings and other rewards. Strong leaders also provide words of encouragement to their employees throughout the day and the duration of different projects. Regardless of the type, motivation and encouragement is extremely important, because it helps employees feel noticed, appreciated and valued by their managers. The important thing for managers to remember is because every employee is different, what motivates or encourages one employee might not work for another. This is why a strong leader is willing to get to know each of his or her employees on a personal level, so they can figure out which methods of motivation and encouragement work best. Another way managers can properly lead their employees is by recognizing and taking care of any conflicts that occur within the workplace. Whenever conflicts arise, managers must act swiftly to reduce or eliminate them in order to avoid drops in productivity, employee turnover or the creation of an unsafe work environment. Communication is also central to conflict resolution, because effective managers make themselves available to their employees whenever possible. One final way managers can properly manage and lead their employees is by being themselves. Despite their added duties and responsibilities, managers are real people just like their employees. They deal with stress inside and outside the workplace, they experience positive and negative emotions, and they have their own personal lives. By willingly sharing their thoughts, emotions and experiences with employees, managers exhibit strong leadership skills and set a great example for everyone around them. This helps them establish and maintain strong relationships with their employees and helps build trust between both parties. At the end of the day, it’s these strong relationships and interpersonal skills that help top-tier leaders separate themselves from the rest of the pack. The post How to Properly Manage Employees appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/business-innovation-2/how-to-properly-manage-employees/ The post How to Properly Manage Employees appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/how-to-properly-manage-employees/ I’ve never told this story before. Around 2007 was the year when the economy began to creak. I wasn’t sure how to survive the downturn since most of my writing was for print magazines at the time. The relentless pursuit of perfection was something I wanted to end. In 2001 I began my journalism career. Although thousands of articles were published, most of these articles were intended for magazines. Unfortunately, many of these magazines have since closed down or moved to online publishing. Twitter was a tiny app that I had heard of. This app was intended to help you share your activities, as well as geographic locations. For a year I forgot about it, which was a terrible idea when your job involves explaining trends and innovative ideas. I’ll admit I didn’t really understand the value. I wasn’t alone. People who are familiar with Facebook and Twitter when they first started around the same time as them know how they were far too young, untested, and weird to be anything. It’s crazy to think about now, but I remember signing up for Facebook the first time around 2007 as well. I didn’t like it. After a while, I was bored to death and deleted my account. A friend saw me in person around this time and laughed about how I was “testing” Facebook and how it didn’t last long (he noticed I had deleted my account). Twitter made it even stranger. I decided to sign up around 2007, but I didn’t like that platform either. I found it strange that people shared personal information through a brand new app, like Twitter. This was long before the platform became mainstream. It felt pointless. After only a handful of posts, I was ready to delete my account. It was a relief at first. Then something unexpected happened. It was interesting to see how other journalists linked to my articles. Many journalists stopped tweeting about where they were going for lunch and what city they are visiting. Instead, they used social media for other legitimate purposes. Journalists were among the first people to discover the benefits of social media beyond just sharing information or making food recommendations. It was fascinating to me all over again. I signed up on Facebook Twitter againI started to share my links. This was an exciting time when I set the goal of 800 followers on each platform. This seemed like an awful lot. I realized I would have to do more so I joined Sprout Social (an app that no one else had heard of). It was off to the races. Every time I published a column I shared a link to my social media accounts. Then I watched as the retweets, mentions, and shares grew. The Sprout Social App helped me track my progress. Daily posting was my goal. More important was the time when an author mentioned it. Mark Cuban and an article that I once wrote about are two of my favorite tweets. This opened the floodgates. I wrote semi-sarcastic commentary about why he shouldn’t run for office, as he is great at entrepreneurship. I can’t find the tweet anymore but the article still exists. The tweet that Elon Musk sent me when he linked back to my article is my favourite. My career was saved by social media during this period. The economic crises of 2008/2009 really hit everyone. I started sharing links constantly and still do; every once in a while, a luminary shares a link to one of my columns here and it’s always fun to see the engagement, discussion, and even the banter back and forth. Because of the burgeoning trend of link-sharing on social media, I became a columnist. I’m not sure how I would have survived without social media becoming a conduit for people to discover my articles and columns. I’d probably still be trying to use email. Social media may have saved me too from this terrible situation. The post How Social Media Saved My Writing Career appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/content-sections/news-and-noise/how-social-media-saved-my-writing-career/ The post How Social Media Saved My Writing Career appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/how-social-media-saved-my-writing-career/ Weekend Favs February 12 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road. This week is all about the power of AI.
These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape Original source: https://ducttapemarketing.com/weekend-favs-february-12/ The post Weekend Favs February 12 appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/weekend-favs-february-12/ We’re just days away from the big game – and the Super Bowl remains the one event of the year where many people tune in just to see the commercials. This year, NBC charges $6.5million per 30-second ad spot, up from $5.5million in last year. This is quite a leap from 1967’s first Super Bowl, when both CBS and NBC aired the Super Bowl. The former charged $75,000 for a 60 second spot, while the latter charged $85,000 – unheard of at the time. For years, Super Bowl ads were often just regular commercials, but that began to change in 1980, when, during Super Bowl 14, the now famous Coca-Cola commercial – titled “Hey Kid, Catch” – in which “Mean” Joe Greene gives his game jersey to a young boy aired. Although it premiered during the NFL fall season 1979, audiences loved it on Super Bowl Sunday. Only four years later, the first truly game-changing ad was created. The commercial was Apple’s “1984” advertisement, and it was shown during Super Bowl 18. Directed by film maker Ridley Scott, it had cost about $375,000 to produce – while the average commercial spot that year was $525,000. This was quite a sum considering the company was not yet well-known. However, it was seen by 85 millions people. The spot continues to be one of our most popular commercials. It was the other way around. 2.Time the advertisement was aired. It was broadcast just before midnight on December 31st 1983 on several western U.S stations so it could qualify for 1984 Clio Awards. It is also unlike most of the current ads, which can only be seen for a few weeks AfterThe “1984” advertisement was not broadcast once more. You can find it on YouTube. Advertisements in 2022 Many of today’s biggest ads are now appearing in days leading to major games. Even if there is no excitement in the game, some ads may go viral on social media. Super Bowl commercials are a great investment because people tend to pay close attention. Some people actually view the Super Bowl with this mindset,” Julianna Kirschner from the USC master of communication management program said. Kirschner, via email, explained that “but as the prices for Super Bowl ads soars it can become more complicated for organizations as we develop our strategic plans.” The best place to launch and sustain a Super Bowl advertising campaign is social media. Social media is often structured, which means that what someone sees on their social media feeds may differ from what they see in another’s. Additionally, people who don’tSuper Bowl Sunday ads will not be shown to viewers if they don’t tune in due to the influence and reach of social media. “The platforms create algorithms that separate people according to what users are interested in seeing. Kirschner stated that companies could benefit from this structural division because they already have an audience. Kirschner said that audiences that have been primed for a company’s messaging can amplify their content via original tweets, replies, and sharing, making it more loud for others who might fall under the same or similar algorithmic classifications. You can connect with people interested in your brand through live tweeting. They can then engage with the organization’s content, even if their attention is drawn to it via the Super Bowl commercial. How to Maximize Your Ad Campaign The question here is not how to maximize exposure for ads given the cost of them, but how can social media help? There are many sides to this story. Super Bowl advertisements are too expensive for their air time. This is one argument. Advertising agencies can get more bang for their buck by investing elsewhere such as with influencers or more targeted ads via social media. Some advertisers may also consider using a guerrilla marketing strategy to make ads that mimic the Super Bowl advertisements by adding to or mocking them. Campbell said that this can be an effective way to draw attention to another brand’s ads and is cost-effective. Campbell said, “The second argument is that Super Bowl advertisements are worth the cost because of all the publicity they generate.” This is similar to the idea of “re-read” in print media (magazines, newspapers), where advertisers have a better understanding than most people about what they will read. Because ads get more attention, the more they are re-read in a publication is more valuable. Super Bowl ads are not only watched during the match, but they’re also watched on YouTube before and after the event. They also receive lots of media attention. All of these extra eyes might help make Super Bowl ads seem reasonable priced. Associate professor of communication at Maryville University, Dustin York said that ad buyers must be proactive and not reactive. The Super Bowl viewers share two common characteristics. They all experience the same thing simultaneously and will be able to access the game via at least one device. York said that businesses have the chance to use social media to report on what millions are simultaneously experiencing. Even for those companies who didn’t purchase a spot, there can be other opportunities. “Remember the ‘Oreo tweet’ that went viral as soon as the Super Bowl stadium lights went out in 2013,” York noted. Business owners should make sure that someone is on their social teams who can create content to engage with a national conversation sparked off by the Super Bowl. The post Advertisers Shouldn’t Overlook Social Media Before Or After The Super Bowl appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/content-sections/news-and-noise/advertisers-shouldnt-overlook-social-media-before-or-after-the-super-bowl/ The post Advertisers Shouldn’t Overlook Social Media Before Or After The Super Bowl appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/advertisers-shouldnt-overlook-social-media-before-or-after-the-super-bowl/ |
AuthorThe place to connect when it comes to social networks and social marketing. Offers the latest news, strategies and best practices to help you succeed and create a strong brand identity in social. Contact Us:
Connect Social Networks
Address: Tel Aviv, Israel 61000 Website: http://connectsocialnetworks.com/ Find Us Online: Tumblr WordPress Evernote Postachio OneNote OneDrive Diigo Dropbox Instapaper Box Blogger Google Drive GetPocket Nimbus Note Toodledo Trello Weebly Youtube Facebook Page Recommended Links: Drive Document Maps Drawings Presentation Sites Forms PDFs Video Spreadsheets Photos More Resources: About.me ContactUp Disqus FollowUs Gravatar Flickr Medium Papaly Scoop.it Mix BeHance LiveJournal Folkd 500px Ello Issuu MyStrikingly Pearltrees Deviantart Archives
July 2022
Categories |