San Francisco Coffee Shops San Francisco has long been known to have some of the best coffee shops in the world, but the truth is not all of them are created equal. As it happens, some of them are better than all of the rest but if each person knows where to look, they should have no trouble finding the one that is perfect for them. So just which ones are the best coffee shops to be on the lookout for? Well, fortunately Jonathan Osler has some tips on how to ensure that each guy finds the coffee shop that is perfect for their particular tastes. So, the first one on the list he advises is known as paramo coffee. Located right in the heart of the new financial district, this one has been brewing its own coffee for more than 20 years & was even bought out by Starbucks which just proves how good their brews were in the first place. One of the things that makes them so unique is that they can brew coffee in under 5 minutes, so no one ever has to wait long to get their order. So, the next one on the list is known as mazarine coffee. Named after the titular Parisian library, this one is also in the financial district but brews coffee all over the bay area. With a wide variety of roasts & brews, they have something for all kinds & they even have an extensive food menu such as Belgian waffles & fancy toast. So, this is definitely one of the can’t miss coffee shops. The next he recommends is four barrels which are roasted all over the nation as well as the bay area. They even have a class for those who want to know how to make it for the people they love. So, the next one on the list is known as ritual coffee roasters which helped to pioneer what is known as third wave coffee. They also have brewing classes so that their students can take some home with them. Then there is saint frank coffee which is sourced from Central & South America as well as Africa. They make sure each customer knows where their coffee is coming from & have a lot of unique drinks such as a honey lavender latte. Next comes wrecking ball coffee roasters. The owner is credited as coming up with the name third wave coffee & all of their ingredients are sustainably sourced & sold in bags that are known to be biodegradable. Next up is Andy town coffee which is out by ocean beach & has named all of its drinks with an ocean theme. Then, there’s Linea & they are famous for their waffles. Then comes equator which is a socially responsible specialty coffee. Finally, Jonathan Osler, who has lived in the San Francisco area for quite some time, recommends flywheel coffee in the Haight Ashbury neighborhood which is known for its excellent nitro brew & has a lot of home brewing guides for those who want to try it for themselves. The post San Francisco’s Coffee Shops appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/content-sections/news-and-noise/san-franciscos-coffee-shops/ The post San Francisco’s Coffee Shops appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/san-franciscos-coffee-shops/
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Instagram has announced two big changes to how video is shared on the platform, but there’s a catch. FOREBES: MOREApple’s largest iPhone 14 upgrade leaks againBy Paul Monckton Instagram is available announced that it will now allow users to “remix” any publicly accessible video content on the platform, not just Reels as was previously the case. Now, when viewing an Instagram video, you can tap the three dots near the top of the screen and select ‘Remix this video’ to begin creating your remix. The catch is that old videos aren’t eligible for remixing; only those uploaded since the update can be remixed. Furthermore, the feature doesn’t appear to work on video uploaded as part of a multi-image carousel. Is there an Instagram Remix? First introduced exclusively for Instagram’s ‘Reels’ video format, remixes allow you to create new collaborative content by attaching your own media to an existing 4Instagram video and adding optional special effects. Reminiscent of Tik Tok’s “Duet” feature, Remixes help users boost engagement with their video content by commenting on, or otherwise reacting to, videos posted by others. If Tik Tok’s success is anything to go by, they will also significantly increase the potential for Instagram content to go viral through popular remixes. This is part of a larger design overhaul to ensure that the platform remains relevant and current in an ever-changing and competitive world of social media. Follow @paul_monckton Instagram FOREBES: MOREGoogle Suddenly Disables Crucial Google Photos FeatureBy Paul Monckton The post Instagram Fights Tik Tok With Radical Video Overhaul appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/content-sections/news-and-noise/instagram-fights-tik-tok-with-radical-video-overhaul/ The post Instagram Fights Tik Tok With Radical Video Overhaul appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/instagram-fights-tik-tok-with-radical-video-overhaul/ Weekend Favs January 22 written by Karen Cutler read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape Original source: https://ducttapemarketing.com/weekend-favs-january-22/ The post Weekend Favs January 22 appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/weekend-favs-january-22/ Nathan Resnick Facebook advertising has long been a staple of a modern marketing team’s game plan, as it boasts one of the largest and most diverse audiences on the internet. Businesses stand to greatly benefit if they can tap even a small fraction of this audience. Yet, if there’s any consistency on the platform, it’s that trends ebb and flow each year. What proved effective last year won’t necessarily guarantee success again this year, and marketers must keep their eyes and ears open to stay one step ahead of competitors in the busy digital space. With the lessons learned in 2021 still fresh in our minds, let’s take a look at which trends will continue to be essential for Facebook marketers in 2022. Five Facebook advertising trends that marketers need to be aware of by 20221. Video continues to riseWhen it comes to increasing user engagement, the video format captures attention in a way that photos and text simply cannot match. Video today accounts for almost half the time users spend on Facebook, which range from simple slideshows to classic commercial-style advertisements. If combined with good targeting and a call for action, the wide-reaching format can provide a substantial return on investment. It is a marketing tool that should not be ignored in modern marketing. It is important to remember that Facebook has now made all videos in a news feed soundless. To get your message across, you will need captions to go along with the images. This is what makes the pros and the losers on Facebook, so adapt your video strategy to take advantage of this. 2. Mobile phones are keyMobile platforms are long-standing leaders over desktops and declining tablet usage. Therefore, advertisers need to be mindful of the specific needs of mobile users when designing their ads. On Facebook specifically, 98.5% of users access the platform via a mobile phone. Advertisers who work on desktops must consider this staggering number when designing ads for mobile audiences. Mobile ads are most often plagued by poor media formatting. A mobile-optimized image that was optimized for desktop might look distorted on mobile. This is a problem for businesses. A mobile ad’s specific specifications will give you a higher return on your investments. Keep these details in mind. 3. Success is achieved through consistent social media postsAlthough 24-hour stories were originally created by Snapchat, Instagram and Facebook have been using them for years. A massive 300 million people use stories on Facebook each day, and the potential to turn this attention into profitable action is enticing, to say the least. Storytelling can help Facebook ads get more engagement. Stories can be used to showcase successful advertising copy, popular topics or even direct links. These stories will bring Facebook users to you, eventually leading to conversion. It’s an effective strategy that’s been used by many businesses for years, and it shows no signs of slowing down in 2022. AllBusiness.com offers more information: 4. Facebook Ads will remain expensive.Facebook boasts more than a billion users and almost limitless opportunities, but for advertisers these days, it’s a pricey game to play. Although the range varies wildly, the average cost per click (CPC) hovers around $1.72. Businesses’ visibility is dependent on their financial resources. If you have a healthy adverting budget and a respectable conversion rate, it’s easier to stomach this barrier of entry. Small businesses and startups without sufficient cash reserves may need to consider additional measures to get a good return on their advertising investment. When making your yearly marketing budget, be realistic about costs, and don’t expect the price to play in Facebook’s world to drop anytime soon. 5. Personalized ads have become the normBusinesses that use personalization in their marketing efforts are more effective and will get a greater return on investment. In fact, 80% of customers say they are more likely to make a purchase if they feel like the marketing efforts are tailored to their needs. This involves more than simply getting the prospect’s name in the header. It also requires putting together a range of services and products that match the customer’s needs. It’s a matter of estimating and anticipating a customer’s needs, and then making it as easy as possible for them to convert. Important to keep up with Facebook Ad TrendsCompanies that are able to see and comprehend Facebook advertising trends will be able to capitalise before the rest of their competition. Speed and efficiency are key in today’s advertising game, so always be on the lookout for what trends are falling out of favor and which ones are rising stars. About the Author Nathan Resnick serves as the CEO at SourcifyYCombinator has backed YCombinator to make YCombinator the most popular sourcing platform that helps companies around the globe manufacture their products. View all of his articles, and read the full biography. AllBusiness.com. RELATED: The strengths and weaknesses of major digital marketing platforms: Google Ads, Facebook Ads and Organic SEO The post Keep A Close Eye On These 5 Facebook Ad Trends For 2022 appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/content-sections/news-and-noise/keep-a-close-eye-on-these-5-facebook-ad-trends-for-2022/ The post Keep A Close Eye On These 5 Facebook Ad Trends For 2022 appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/keep-a-close-eye-on-these-5-facebook-ad-trends-for-2022/ Leveraging Video To Close More Contracts written by Sara Nay read more at Duct Tape Marketing About the show:The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here! About this episode:In this episode of the Agency Spark Podcast, Sara talks with Mike Moll on leveraging video to close more contracts. Mike is the founder of Market Me, a consulting firm focused on helping entrepreneurs and business owners connect with the businesses who need them. Constantly striving to provide is clients with simple, cost effective ways to find new leads and land quality clients, Mike’s gained a reputation for using lean marketing to help his clients make more money. That reputation has landed him in hundreds of strategy meetings, providing consulting on multi-channel marketing and sales processes. More from Mike Moll:
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Original source: https://ducttapemarketing.com/leveraging-video-to-close-contracts/ The post Leveraging Video To Close More Contracts appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/leveraging-video-to-close-more-contracts/ Standing Out In A Crowded Market written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mike Michalowicz In this episode of the Duct Tape Marketing Podcast, I interview Mike Michalowicz. Mike is a speaker and bestselling author, the creator of Profit First – which is used by hundreds of thousands of companies across the globe to drive profit. And we’re talking about his latest book called – Get Different: Marketing That Can’t Be Ignored! Key Takeaway:Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That’s because, to customers, better is not actually better. Different is better. And those who market differently, win. In this episode, I talk with Mike about his latest marketing book, Get Different, where he offers a proven, method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales. Questions I ask Mike Michalowicz:
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Like this show? Click on over and give us a review on iTunes, please! John Jantsch (00:01): Hey duct tape marketing listener. We know you’re always on the lookout for ways to more efficiently scale your business. That’s why I’m so excited to chat about. I digress another show on the HubSpot podcast network. Troy Sandra is the host of I digress, talks all about how you can eliminate complexity, complications and confusion from your business equation and create clarity to streamline strategy solutions that achieve scalable and sustainable success. Check out episode 24, start there 14 minutes or so strategy is power. You know, I love that idea. So listen, learn and grow with I digress on the HubSpot podcast network at hubspot.com/podcast network. Hello, and welcome to another episode of the duct tape marketing podcast. This is John Jantsch. My guest today is Mike Michalowicz He’s a speaker and bestselling author, the creator of profit first, which is used by hundreds of thousands of companies across the globe to drive profit. And he’s got a new book today called get different marketing that can’t be ignored. So Mike, welcome to the show, Mike Michalowicz (01:22): John, as always, is this cool hanging out with you? Thank you for having, John Jantsch (01:26): I tell people this all the time, Mike, you and I have known each other a long time. You’re like a little brother who has far surpassed me in terms of your impact. Mike Michalowicz (01:33): I think the little brother part, for sure impact a question. I I’ll never listen to you. And I know this story, but I don’t know if listening to you. And I met for the first time face to face during a speaking tour with who knows, right? He may live and we did tour together and there was one day it was a professionally, perhaps one of the most impactful changing moments of my life was you said, you’d meet with me after one of the events, I was just talking about starting a membership organization. And it was the old pen and cocktail napkin paper, just writing down your thoughts. And I took it and earned it. I applied exactly what you told me and we grew proffers professionals. It was formed after the prototype. You laid out for duct tape, marketing and organization. You created John Jantsch (02:22): Thank you. You took it and ran with it. You did a great job, obviously, and I admire your work. Do you talk about an arc of your books? Toilet paper entrepreneur was kind of like your first book to get out there, to write about what you’d been doing and your experience, but then it feels like you went on a pumpkin plan, profit first clockwork now even, you know, get different. Is there obviously I think you’re targeting the same market, but are you saying, okay, for this book, I’m going to take on this aspect of business. Now, this aspect, and now this, and really tie do these all kind of tie together in that fashion. Mike Michalowicz (02:55): They do. And they’re all 30, the kind of formula behind it. So the overarching goal is to have a compendium of books for small business. I want to be the champion for, I call them the underdog entrepreneur, but the micro enterprise is a sub million dollar company. Like that’s my piece. So I want to, when you’re that size, it’s very hard to get professional consultants to come in and invest in the amount of time and effort necessary to move that business forward. We just can’t afford them. So I want to have the compendium of winning that business. One may have a marketing challenge. Business two may have a financial challenge. Maybe it’s an efficiency challenge. So I’m trying to write all these books. The sequence they come out is based upon two things. First and foremost is reader impact. I’m blessed to be in contact with readers regularly. Mike Michalowicz (03:43): Now it wasn’t that way with my first couple of books, but now there’s regular stream. So I can ask and survey and see, you know, what do people need now? And one of the common themes was I was hearing from people I depend on my clients refer me business. And actually they’re mostly saying that a hundred percent of my leads come from client referrals, which is great. They recognize how good you are, but you can’t throttle that you don’t have control. How do you deliberately facilitate lead flow? So that was one thing. And the other thing is for me, is behind each book from your tutelage, I build an organization behind it. We found is that maybe 90% of the readers may 95% or the do it yourself, or if they want to read it and do it. But there is the faction that say, now that I know how to do it, I want to find the company that has this competency. So build the business. So I look for a partner early on now, and his name is Justin Wise. They have a marketing agency called the different company that they renamed a different company. And we’ve been working together on this project for two years. It’s culminating a book and all the insights and practical applications of this process. And I also know that a portion of readers will say, I want to go a step further and work with the different company and this company that I co-created John Jantsch (04:53): Awesome. So I guess that’s some of the big idea. Why’d you write this book or this topic, and I know, and I also want to get into the research you did, but let’s start with, Mike Michalowicz (05:04): Yeah, I think there are extraordinary books out there. Duct tape marketing being one of the defining books, my opinion that show you the how to, and the marketing plans, the strategy, like here’s what you do. And we need that. What I didn’t find is many books focusing on the milliseconds of marketing, the cognitive behavior that happens from the prospect’s standpoint. And so this book, one of the titles actually was going to be called the marketing milliseconds of how marketing happens in these fractional seconds. There’s three key elements that happen within literally one 10th of a second. First is recognition of something, most stuff, the vast jury jury’s ignored. So how do you get a ten second and retain attention? So we are subconsciously asking ourselves, should I stay engaged in this? Should I keep listening to podcasts? We just keep on asking ourselves as subconscious level and certain not serving. You’re losing, you’re dropping off. The last thing is subconsciously, should I take action with this? This is all happening in a flash of seconds. So this book is around managing those elements of mark. John Jantsch (06:07): So I know that you are a bit of a, not necessarily scientific researcher, but you talked about, or you engaged a lot of people. You have a lot of conversations, you bring people in to try stuff in your laboratory, so to speak. Yeah. So what’s the, describe the research that led you to some of the conclusions in this book. Mike Michalowicz (06:23): Yeah. We, we have a room here at our office. Actually, when you come, maybe if we can spend a little time, I’ll take you for a little tour, but we have a room. We call it the mad lab. It’s our version of a lab. And what we do is we take existing marketing and we’ll run tests on it against survey groups and audiences that don’t, they’re not told, you know, you’re being tested. We’re just asking, what do you, how do you respond to this and monitoring their behavior and looking for trends? And I’ll give you one example. I like to pick on large companies, we were talking about that off-air arch company called Arthur Anderson, Arthur Anderson. There is one there’s one called Anderson windows. It’s also an Arthur Anderson Anderson window, which is pretty big. It’s a pretty big franchise. And we had a marketing piece. We tested theirs and it failed the three key elements that identifying the book, differentiate to get attention, attract, to get engagement direct, to compel, to tell you when to do something and what this, this marketing was different. Mike Michalowicz (07:19): They were sending out letters, handwritten letters saying, Hey, I’m your local rep or I’m the local business, or I’d love to do your windows. It was unique and different from the standard mail you get, but it didn’t fail to attract because the owner was a guy named or is named Larry someone. But the hand script was a female’s writing. It was very loopy. It was very clear. It wasn’t him. It lost the authenticity. So we’re read this and be like, this is a lie. This guy is marketing a lie. It’s a shame that, that when we do marketing, many companies only do one element and they don’t nail all of them. So our research of testing out other marketing, and then testing our own marketing techniques through our company, we had businesses do this. We found there’s three kind of check boxes. You need to nail each time for marketing. John Jantsch (08:06): So you use those terms of differentiated attract direct, uh, which conveniently spells out the dad method. And so should we take a few minutes and tell some dad jokes? It was, What did the fish say when he ran into a concrete wall? Mike Michalowicz (08:22): Y, ah, okay. That’s a good dad. Joke I got for you. When do you know a joke becomes a dad joke? I don’t know when it becomes a parent. John Jantsch (08:36): All right, there, you have it. Folks we’re done here. And now let’s hear a word from our sponsor. HubSpot CRM platform is easy to adopt and there are really two reasons. Two features that make this possible, that contact timeline and the mobile app and mobile keyboard HubSpot’s timeline gives you the historical context. You need to get the work done and connect with customers because all of your customer data is in one place. It can serve as a single source of truth. In HubSpot, you can take an action, right from the contact timeline, make a call and roll a contact in the sequence, schedule a meeting. You’ve got it. And if you’re on the go, you just use the mobile app to make it all happen and keep everything up to date. You don’t have to spend a lot of time training your team. You can be sure that all the contact information is going into one system, making your team more efficient, look better adoption with a CRM leads to better data, richer insights, and a bigger impact on your customer experience. Learn more about how you can scale your company without scaling [email protected]. All right. So obviously it’s always fun for consultants and authors to come up with acronyms for things, but maybe unpack those a little bit. You balloon it to them in your story about the research, but just to make, maybe apply. Mike Michalowicz (09:56): Yeah. So the three applications, first of all, most marketing fails because we are copying the behavior or the marketing method of our contemporaries, or John Jantsch (10:08): This is what everybody in our industry, whenever else talks, Mike Michalowicz (10:11): Right? But the consumer mind has this thing called the reticular formation. It’s a part of our brain that achieves what’s called habituation. Habituation is a way to avoid stimuli. That’s not relevant. There’s a reason. Sirens have changed on a police cars and ambulances. They used to be high, low, high, low. Now they chirp and they beep they do that because we’ve become so habituated. So familiar with it. We ignore it. People walked in front of a speeding. Ambulance had been killed by an ambulance. So what we need to do with our marketing is realize that consumers become habituated. And the only way to get recognized is to change the chirps and beeps when everyone else is going high, low classic mark example, you forgot the email that starts off with Hey friend. I don’t know, John, if you got one of those in the first one I got, I was like, what is this? Mike Michalowicz (10:56): I have a friend. That’s call me a friend. Like this is so friendly. This friend, I actually read it. The second one, I was like, okay, the last one was actually smarmy marketing. Yeah. So this next one I skim through. I was like, I was marketing. I’ve never read a Hey friend since, cause I know it’s marketing. I’ve become habituated to it. I don’t put conscious thought to it. So the only way to break this pattern is to do what the people are doing because that will get past this gatekeeper to the mind. And I think that John Jantsch (11:23): That really today, one of the key ingredients for getting kind of through the clutter is we have to do something that makes people talk about us. And you’re right. That’s the differentiator. A mutual friend, Jay Baer has a great book called talk triggers. That’s really all about that idea of what can you do to get people talking? Everything else you do might be the same as everybody else. But you do this one thing, Mike Michalowicz (11:45): One thing, it doesn’t in some people get confused with outrageous, oh, I have to wear a clown costume. A clown costume will work. But if it’s not congruent with your brand or who you are, it actually hurts you. So the next component, right? My, John Jantsch (12:00): My attorney, my attorney shouldn’t wear a clown suit. Is that what you’re saying? Yeah. Mike Michalowicz (12:05): With a squirting Daisy in your eye, Hey, sorry. Hey Joe, walk on the, because that attorney is not attractive. So the next component is this speaking to a need. I have a desire. Does it invoke curiosity? Does it entertain me? A clown actually could be perceived as a threat for some of us in this scenario. This is like a murderer. This is what a whack job does. So it has to be congruent with what your audience expects and needs. So what’s attractive to them. And they’re going to measure that very quickly. Differentiation gets attention, attraction, retains it. The last D stands for direct is to tell the audience now what to do with this knowledge and the key here is it needs to be reasonable. I think this is often overlooked. We have to give him specific, but it needs to be reasonable. If I’m selling a car as an example, and you’re looking for a new car, I say, Hey, John, give me a hundred thousand dollars deposit. Mike Michalowicz (12:51): We’re gonna find your dream car like who are, you know, it’s unreasonable. But if you walk on the lot and I say, Hey, John, would you give me my, your me, your cell number. I love to text you pictures of our inventory so you can find, and we can hone in on your dream car. That sounds reasonable. Also though, we’ve had our first transaction and now I can move us for the ultimate transaction, which is you buying a car and me collecting a commission. So the direct is to give a specific and explicit direction, but a reasonable and safe one for the customer. Okay. John Jantsch (13:22): So I have heard you saying, of course this is in the book and this is not going to be good news for some people, but that better is not better. So that’s going to be hard for some people swallow because I want to be the best at what I do and in my industry. And I think that you’re going to say what’s not bad to be better, but it’s better to be different. Mike Michalowicz (13:41): Yeah, it is very different and better is invisible. When you think about say, we have businesses that compete directly with each other, we both have cleaning companies and my clean company, I say, we will always answer the phone on two rings. You say our company will always answer the phone in one ring. You are unequivocably better. But the question is, does the customer care even notice most betters are actually invisible to the customer. It’s the difference that get noticed if you’re the only cleaning company that shows up in full bio hazard gear, that will be remarkable. And that’s not a joke. That’s what happened in the computer industry. My first business was doing computer systems and I was better than the competition. I had the certification to prove it. I had the response times to prove it. Then the company came in and they kicked my till Sunday. It was geek squad who dressed as geeks with the tape on their glasses, the flood pants. And because they were willing to put themselves out in a new and different light and they were talk worthy as Joe bear and Brinks too. They were remarkable. They dominate the industry. By the way, Robert Stevens founded a company. I believe now after their sale to best buy, they are at a $1 billion collective valuation, 1 billion. My company didn’t sell for way less than that. I’ll say it’s sold for way less than that. So John Jantsch (14:56): How do you, and you alluded to this, but I want to touch on it directly. I think when some people hear that we’re different, they’re like, okay, I’m going to be different for different sake. We’re going to be the guys that wear purple shirts or to drive purple cars or something. And I think you address it with attractive. Does that matter? Yes. Okay. Somebody looks at it and goes, that’s different. How do you, what’s the filter for different? That matters. Mike Michalowicz (15:19): Yeah. So if you are the business owner, the great thing is you are the filter. It’s an amplification of who you naturally are. I’m a silly person. I like to be goofy. So you’ll see my websites and all the work I do every time puts me out there. There’s a silly component that is attractive, but I’ve got to be a little asterisk next to it. Next to that, to certain people, other people is repelling. They’re like, who is this goofball or idiot, but it does magnetize a certain audience. So the truth is we gotta be true to ourselves. If I love, you know, purple rain I played every morning. When I start my day, I’m the purple guy lean into that because there’s a community that is going to get you because you get it. It’s the artificial difference that don’t work. And I’ve had people that look at my website and said, wow, this was so different. As an example, I love it. I’m going to copy it. Is that okay? I’m going to go for it. It’s who you are. It’s not going to be attractive because there’s going to be in congruency. You’ll find who you are. You’re the most professional, be more professional. If you’re the most serious, be more serious, they’ll be the more of you. John Jantsch (16:21): You, you made a point that I don’t think enough people, um, maybe would, would get just on what you said is it’s actually okay to be polarizing. In fact, it might actually be a good thing. I’m not saying you want to go out there and be a jerk and have a whole bunch of people hate you. But the fact that you are very much upfront about here’s who we are. And if that doesn’t work for you, that’s okay too, because we know there’s people out there that this does work for. And I think probably the worst thing is just being as vanilla as possible and trying to appeal to Everett. Mike Michalowicz (16:47): Oh, it’s the worst. Yeah, don’t be a jerk, but some people see you as a jerk, even though you’re not being a jerk because you’re being, you, you look at any presidential candidate. Any president has been an absolute jerk to 50% of the popular nation. Okay. Are you aware? And it’s true for any organization. There’s a community that is going to rail against you. I actually argue to leverage this, how it can be an ideology, some of your willingness, or it could be another represent representative in this community that just has a different ideology themselves and puts it out there. So I very much have a nemesis. And what this does is it rallies me to be more outspoken and more of myself to attract more of my audience, that the conflict between the two different approaches. And even though there’s no overt conflict that this person does not know my name, I know their name, but it’s not where we’re in conflict. Our ideologies conflict, our Mar communities then are in conflict. This ideology is very light cigars with hundred dollar bills, make money and crush people. And my belief is embrace the community and use profits to be more an amplification and serve more. And those are different ideologies. And by having that conflict, both kind of fight each other and they both rally there’s reasons why when presidents have very different opinions, approaches, there’s more votes than ever the same can happen for our business. John Jantsch (18:10): So you and I are in a growing club of authors putting out their books on September 21st, 2021. I’ve had you on, I’ve had Dory on, I’ve had chef hiking on the chefs, chefs releasing a book. The 21st Jonathan Fields is releasing a book on the 12th. And I think I’m trying to do my best to get everybody in the club on a, the, the podcast. So I think you’ve, you’ve checked you and I are recording this on the 20th. The book comes out on the 21st, but obviously go get it whenever you happen to listen to this. So tell people I know Mike, you always do on top of building campaign sites and communities. Quite frankly, you always tucked lots of goodies and extras and like behind the scenes stuff in your books too. So you want to tell people all about what you’ve got prepared for them. If they get a copy of get different. Thank you, John. Mike Michalowicz (18:58): The site to go to is go get different.com. That’s the site specific for this book? I think what’s unique about it is I put resources on there that are all independent of book, including a hundred ways to immediately market your business differently. That costs nothing or cost very little, and you don’t need the book to do it. You can get started so that go get different.com I’ll show you you’ll find case studies, stuff that we’ve done with other businesses that maybe you can interpret and using your own. John Jantsch (19:23): You do also a great job with the audio book to, uh, to add some different content to that. One of the things that I’ve started doing recently, and I’ll wrap this up, but is getting the audio book of a book I really get into. And I think, yeah, I really, I want to consume this book. I want to internalize it. I’ll get the audio book and the print book. And sometimes I will actually listen and read at the same time. And I feel first off, I feel like I can go a lot faster, but I also feel like it just drives the point home. So that’s my pitch. Go get Mike. So audio book and print book of get different, but it’s go get different.com. So you and I are swapping a, I’m going to speak at your conference. You’re going to speak at my conference coming up here this fall. And I had somebody actually asked me that they were like, why are we doing w I spoke at Ryan dices conference. So recently digital marketer and people are like, why don’t you guys competitors? And I sometimes don’t know how to respond because I’m on top of being friends, the world, the need for what we do is so immense that I can’t imagine thinking of each other as competitors. And I think that’s a lot of industries that are that way. Mike Michalowicz (20:27): I love that because to me, I had a revelation. When I became an author. When I had a computer company, there was multiple people bidding. There was one person awarded the bid and you got it four years or sometimes a lifetime. It was very competitive. I wanted to destroy the competition as an author. There’s no competition. It’s contemporary. If someone discovers your book, John, your new one coming out, you know, directly marketing, I’m going to, if someone reads that and loves that book, what are they gonna do? They’re gonna explore more books on marketing and it will only facilitate more reading. Yeah, it’s the strangest environment for me at least. But the more successful your books are, the more successful my books are because all books get elevated. It really is the tide rising. All books go with the tide. Yeah. You find somebody who’s got a shelf or two of marketing books and there’ll be the easiest sale in the world for a marketing book, Zack, because they’re constantly consuming. Mike, always great catching up with you. And I’ve been telling a lot of guests as I sign off. We’ll hopefully we’ll see each other in real life when we start getting back out there on the road. But you and I are going to do that soon. So I appreciate your friendship and support and congrats. So with another great book, I’ll see you soon. My brother, my slightly older brother. John Jantsch (21:39): All right. That wraps up another episode of the duct tape marketing podcast. I want to thank you so much for tuning in. Feel free to share this show. Feel free to give us reviews. You know, we love those things. Also, did you know that we had created training, marketing training for your team? If you’ve got employees, if you’ve got a staff member that wants to learn a marketing system, how to install that marketing system in your business, check it out. It’s called the certified marketing manager program from duct tape marketing. You can find it at duct tape, marketing.com and just scroll down a little and find that tab that says training for your team. Scroll back to top Sign up to receive email updates
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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network, Wix, and AgoraPulse. HubSpot Podcast Network is the audio destination for business professionals who seek the best education and inspiration on how to grow a business.
Wix is the industry-leading eCommerce platform with a future-ready, customizable robust solution for merchants who mean business. Wix eCommerce is the complete solution for entrepreneurs, omnichannel retailers, and brands who wish to launch, run and scale their online stores successfully. Go to Wix.com/ecommerce today and join over 700,000 active stores selling worldwide with Wix eCommerce.
The show’s brought to you by Confessions of a Social Media Manager presented by Agorapulse. It’s a weekly interview show where they talk to social media managers across the globe about what it’s really like to do social media for the world’s biggest brands. It promises expert knowledge, reveals a few mistakes, and raw insights into one of the fastest-growing, moving industries on the planet. Listen now on Spotify, Apple, or wherever you like to listen to podcasts.
Original source: https://ducttapemarketing.com/standing-out-crowded-market/ The post Standing Out In A Crowded Market appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/standing-out-in-a-crowded-market/ The Content Strategy That Works written by Kyndall Ramirez read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show where I’m going to introduce one of my favorite strategy topics around content. Strategy is the most important element when it comes to building a long-term, sustainable marketing system – and content is the voice of your marketing strategy. Key Takeaway:The first of the year is a great time to rethink or reevaluate your marketing strategy. The common thread in almost every element of delivering on strategy is your content. Content is how you move people from know to like to trust. Content is how you give your marketing strategy a voice and, because of that, you must take a strategic and systematic approach to how your content is developed. In this episode, I’m diving into why content is the voice of your marketing strategy, and how to effectively create and use content that gets people to know, like, and trust your brand. Topics I cover:
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Like this show? Click on over and give us a review on iTunes, please! John Jantsch (00:00): Today’s episode is brought to you in part by Success Story, hosted by Scott D. Clary and brought to you by the HubSpot podcast network. Success Story is one of the most successful, useful podcasts in the world. They feature Q and a sessions with successful business leaders, keynote presentations and conversations on sales, marketing, business, startups and entrepreneurship. A recent episode had Terry Jones, the CEO of Travelosity and the chairman of Kayak.com. Talking all about disrupting existing industries with technologies so much for us to, to think about and learn in that episode. So listen to the, a Success Story podcast, wherever you get your podcast. John Jantsch (00:55): Hello, and welcome to another episode of the duct tape marketing podcast. This is John Jansen. I’m cut. I’m gonna at you with a solo show this month. I’m recording this in the month of January of 2022. All this month, I’m doing shows or at least trying to do shows along the theme of strategy. I think first of the year is a great time to rethink or re reevaluate at least your marketing strategy. So I’m gonna introduce today one of my favorite strategy topics around content, and the reason I call this a strategy topic. I mean, a lot of people will look at content and think, well, that’s really a tactic , but if you approach it strategically, it really becomes a big part of how you get your strategy communicated. I often talk about content as the voice of strategy. And I think that if you have a strategy in mind, what you’re trying to accomplish a strategy is not just a tagline. John Jantsch (01:56): I mean, it’s, it’s how you wanna be seen. It’s how you want to be evaluated. It’s what your brand stands for. And so then it’s the things that you can get, you know, that kind of leadership. So what I wanna talk about is something that I have talked about before. Maybe you’ve, uh, seen me write about it or talk about it before, but it is a, a topic I call content hubs. So in effect, what I’m talking about is strategically choosing, structuring your or content optimizing it really for your ideal customers in a way that’s not just the one off blog post. I mean, for many years, I extol the virtues, frankly like many marketers of, of blogging, you know, as a great content and SEO con tactic, really, you had to have it, but then everybody caught on and it kind of ruined a good thing. John Jantsch (02:46): So now you still need content, but blogging really isn’t enough to get your content seen. In fact, what I’m gonna suggest is you, you forget about blogging as a concept altogether. Yes. That’s what people call it, but we’re, we’re really talking about content management so what if instead of creating blog posts, you used the blogging tool. I mean, I’m, you know, I’m a big fan of WordPress. You used that tool to create and manage content that benefits your prospects and customers. So tools like word spray, WordPress, and maybe Squarespace, uh, Wix. I mean, they’re, they’re all out there. Now. There are many, many tools now that you can, that, that you can use that are really referred to as content management systems or CMS. So the idea behind a hub page or hub content is that instead of just waking up and saying, uh, let’s write a post about this or a post about that, that, that you curate a group of blog posts and structure them around a broad, but, but kind of singular topic. John Jantsch (03:53): So in other words, you create a whole collection of information. That is the broad topic that has a lot to do with obviously your, your products and services, your, you know, your expertise. So the idea behind this is that you end up creating a page that it’s almost like a table of contents for like a big guide, you know, or, or maybe an ebook, but what you’re really doing is connecting blog posts together. Now, the first step really is to, is to think in terms of, you know, if you’ve been blogging, if you’ve been writing content, this is really not gonna be that tough. And in fact, you know, if you have been doing that, you know, this is, this is really a great way. Might have hundreds of blog posts, webinars, podcasts. You’ve shared lots of useful information, but now it’s just kind of out there that, you know, that it’s in the ether, but you know, what, if you took it all and organized it in a way that you could create a very useful relevant group of article. John Jantsch (05:01): So you’re really just bringing, in some ways you really might just be bringing order to the content chaos that you’ve created. So you help kind of create something that guides your visitor’s experience. Let me give you an example. Now let’s say you own a yoga studio. You could create a HubPage around various topics, such as, as nutrition for yoga dealing with, and recovering from injuries, pre and postnatal, yoga information, all different forms of yoga. I mean, these would all then be kind of organized so that somebody who’s out there looking for topics or looking for information on yoga in this would actually come to this page because by the way, Google will like this page. Google will find it very relevant because what you’ve done is you’ve structured it. And the way that the web’s actually supposed to work, that all of this useful content is, is all brought to one page, referenced at least on one page. John Jantsch (06:01): And essentially what we’re talking about is, is, you know, a major topic, some subtopics, and then a list of blog posts under each subtopic. So all of these individual links would link out to individual pages. So if you’ve written all these blog posts, in some cases, it’s just a matter of, of organizing it. This is such a great way to, you may have to write new content, but this is such a great way to give old content a second life. I mean, if you put a lot of time and effort into creating content, that’s meaningful and useful, but then you’re just posting it. And it just goes into, you know, the, the sort of chronological order. It, it really gets buried. I mean, in the, in the archives and nobody sees it, but HubPages give you the opportunity to highlight your evergreen in content, the oldies, but goodies. John Jantsch (06:54): I mean, most, most content that I’ve written about marketing still relevant today. But if I just leave it for people to find it, they’re gonna find that one off post. But if they’re finding my guides, my hub pages around topics that I know are of interest, all of a sudden they’re gonna find an entire library of content. And this is really going to, it’s gonna do a lot for you to, to gonna raise your status as an industry, uh, leader. It doesn’t really matter what you do. If, if you know, we create these for remodeling, contractors and accountants alike. If people are looking today for your business, they’re not just looking for a phone number. They’re, they’re really I, if, if you sell anything that is of any consequence of any, you know, dollar amount that is going to take a serious consideration by a prospect, then they’re gonna want to dig in and find out what, you know, they’re going to want to begin to develop a relationship and start to trust you because you’re not only teaching them what to look for. John Jantsch (07:55): You’re teaching them what not to look for. You’re teaching them perhaps where the pitfalls are and what they’re looking for. And so you’re really becoming a trusted guide in their eyes before they ever really pick up the phone and call you and Al word from our sponsor, w eCommerce, the industry leading eCommerce platform with future ready, customizable, robust solutions for merchants who mean Wix eCommerce is the complete solution for entrepreneurs, omnichannel, retailers, and brands who wish to launch, run and scale their online stores successfully go to wix.com/ecommerce today and join over 700,000 active stores selling worldwide with eCommerce, John Jantsch (08:41): And now a word from our sponsor confessions of a social media manager presented by AgoraPulse is a weekly interview show where they talk to social media managers across the globe about what it’s really like to do social media for the world’s biggest brand. John Jantsch (08:56): It promises expert knowledge, mortifying mistakes, and raw insight into one of the fastest moving industries on the planet. It’s an essential for any current or aspiring social media managers. AgoraPulse is a social media scheduling tool that allows you to take control of your social media, stay organized, save time and easily manage your social media with AgoraPulses inbox, publishing, reporting monitoring, and team collaboration tools. Listen now on Spotify, apple, and wherever else you like to listen to your podcast, just search confessions of a social media manager. John Jantsch (09:33): All right. So how would you go about doing one of these hub pages? So here’s the process think of this as kind of a mini workshop in creating hub pages? The very first thing is you’re gonna pick a couple themes. And for example, I’m somebody who offers marketing consulting to small businesses, midsize businesses, right? John Jantsch (09:53): So my ideal customers are attracted to really two big themes. Generally, they wanna learn how to market their business, but different market segments need different approaches. So we might create the ultimate guide to marketing your professional services business. And we might also create the ultimate guide to marketing your local business. Now, let me give you another example of how this type of, of approach works both from a usefulness standpoint and from an SEO standpoint, let’s say I’m a painting contractor in Denver, Colorado. So I might create the ultimate guide to exterior painting in Denver. I mean, this is obviously gonna be something that, that somebody who owns a home in Denver might be looking for. So I’m going, I’m going to basically say, that’s my, that’s my broad theme for, or title, if you will, for the HubPage. And so now I’m just gonna say, okay, what would be good sub topics? John Jantsch (10:59): So subtopics might be things like signs, your home needs, paint, exterior paint, make maintenance tips, how to prepare surfaces, common, exterior repairs, and so on. So you get the idea, you know, you almost create a table of contents. If you’re thinking about, if it’s called the ultimate guide, I do exterior painting. I might create a table of contents around that idea of different topics, like color trends, you know, how to find the best painting contractor. And then each of these subtopics might then have two or three blog posts. So the most popular paint colors in Denver or the Mac most popular stain colors in Denver might be topics that would go under my exterior color. Trans for example, now, as I said, you may actually have all of this content, or at least some of this content that that would allow you to start out with a broad topic, break it down into four or five, good subtopics, and then look for content, just audit all the content you’ve written and see if you actually have some content that would be suitable and useful for, uh, a page like this. John Jantsch (12:13): Now, in many cases you will want to, um, quite likely update that content. So in, in some cases you may find that you’ve written something a number of years ago and that it needs refreshing. It needs updating, it needs some links change. So find the kind content, organize it for your HubPage, refresh it a little bit. Maybe you need some new pictures, some new links, and then make a list of the new content that you think you’re going to need. So think of this like chapters and a table of com content a for, for a book or an ebook, but it’s all going to live on one page age, and then it’s going to link out to your 10, 12, 15, 20. It doesn’t matter how many HubPage or I’m sorry, individual blog posts. And then all of those individual blog posts are going to link back to the guide as well. John Jantsch (13:07): So this is really one of the keys that makes this idea. So potent is that, that you are structuring links that, that Google and the search engines follow. So they land on this HubPage and they instantly see that it links off to 20 other of your internal pages. And by the way, the, the, you can also link off to great other external resources. So like that painting contractor might, might link to, uh, some great articles on, uh, a page eight suppliers, uh, website as well. So all of a sudden, uh, Google’s looking at this and it’s clear that this is about painting in Denver. I mean, because there’s so many references to it. There’s so many co so many internal what blog posts that link back just to this page. And so that whole interlinking structure really gives this idea tons and tons of, of, of, of power. John Jantsch (13:59): Now, uh, you might try this out for yourself, Google the term guide to the ultimate guide, to small, or to local marketing, the ultimate guide to local marketing. I think it is. And you’ll find that a page that, that I have created under this structure, we’ll sh generally show up in the couple of results. So, you know, it really give, it will give you a pretty good idea of how potent this idea or how potent this, um, concept is because, you know, that’s a really, really sought after search term. And so to be able to show up high for that, I think really kind of gives some credence to this idea, but regardless of the industry that you are in this concept of the hub page, organizing your content around something that that’s going to make a page that’s very useful for a visitor, it’s gonna make a page that Google loves. John Jantsch (14:48): It’s gonna make a page that people actually will share in bookmark. If they’re doing deep research is really how you will, you know, just kind of destroy your competition when it comes to search engines. All right, that’s it for today. I appreciate, uh, you tuning in, look for more shows around strategy. So this is a strategy that obviously unfold a lot of tactics, of course, but it’s the ultimate planning that makes this happen. And the nice thing is once you do one of these, once you get the hang of doing one of these, there’s nothing that, that says you can’t do 2, 3, 4, and five of these. You know, if you have specific services that you offer that go to different target markets in particular, definitely are going to want to create one that supports all of your core, uh, service offerings. All right, that’s it for hopefully, uh, you’ve enjoyed this show, please. John Jantsch (15:41): Anytime. Write to me, John at duct tape, marketing.com. Love to hear your suggestions, ideas, and feedback. John Jantsch (15:47): All right. That wraps up another episode of the duct tape marketing podcast. I wanna thank you so much for tuning in, feel free to share this show. Feel free to give us reviews. You know, we love those things. Also, did you know that we had created training, marketing training for your team? If you’ve got employees, if you’ve got a staff member that wants to learn a marketing system, how to install that marketing system in your business, check it, it out it’s called the certified marketing manager program from duct tape marketing. You can find it at ducttapemarketing.com and just scroll down a little and find that tab that says training for your team. Scroll back to top Sign up to receive email updates
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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network, Wix, and AgoraPulse. HubSpot Podcast Network is the audio destination for business professionals who seek the best education and inspiration on how to grow a business.
Wix is the industry-leading eCommerce platform with a future-ready, customizable robust solution for merchants who mean business. Wix eCommerce is the complete solution for entrepreneurs, omnichannel retailers, and brands who wish to launch, run and scale their online stores successfully. Go to Wix.com/ecommerce today and join over 700,000 active stores selling worldwide with Wix eCommerce.
The show’s brought to you by Confessions of a Social Media Manager presented by Agorapulse. It’s a weekly interview show where they talk to social media managers across the globe about what it’s really like to do social media for the world’s biggest brands. It promises expert knowledge, reveals a few mistakes, and raw insights into one of the fastest-growing, moving industries on the planet. Listen now on Spotify, Apple, or wherever you like to listen to podcasts. Original source: https://ducttapemarketing.com/content-strategy-that-works/ The post The Content Strategy That Works appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/the-content-strategy-that-works/ Understanding the Importance of Customer Value One of the first steps in creating an effective marketing strategy is understanding the customer value of a product. Customers are very important to any business, and knowing the value of your product can lead to increased customer loyalty and repeat purchases. It can also result in advocacy of your brand among other people, allowing you to develop a profitable customer portfolio and promoters. As a result, understanding your customers’ value is imperative for your business’ success. The concept of customer value can be applied to any type of business. Using the concept of customer value allows you to organize your work better and ensure that you’re providing the highest possible level of service to each customer. The amount of money a particular customer is willing to spend isn’t the only factor in a customer’s decision. There are also intangible factors, like time and emotional stress. In other words, a brand’s value can be directly proportional to its size. The value of a customer is measured by the level of satisfaction they experience from a product. This is a subjective concept, which can be measured but cannot be calculated. Each business will perceive it differently, and this will influence the way it measures it. In addition, the value of a customer can vary depending on how the consumer feels about a product or service. In addition, it is important to understand what the customer’s expectations are. While many businesses fail at this process, it is necessary to understand the importance of customer value. It’s crucial for brands to remain competitive around the clock, and to improve deals whenever possible. Using the customer value concept will help you organize your efforts better and ensure that your customers’ expectations are met. The success of a brand isn’t determined by size, but by its ability to create an excellent customer experience. It is important to remember that customers buy what they need, and they will compare what they get from each. It’s important to understand the value of your customers. While you might have the greatest customer value in your industry, you should also consider the cost of each product or service. It’s essential to understand the cost of each product or service that you offer. You need to ensure that each customer is happy with the experience. In addition, your customers should be able to tell if you’re offering them something that they want. This way, you’ll be able to better serve your customers. According to entrepreneur Alexander Djerassi, understanding your customers’ value is essential for maximizing profits and ensuring your brand is successful. Your customers’ value depends on what they need. Some people need fast delivery while others want to buy a handmade item. To determine the source of the value, you need to consider the customer’s preferences. A good understanding of your customer’s needs will help you to determine which products are more valuable to them. Moreover, you should focus on their emotional and social value. To understand the value of your customers, you need to determine the monetary benefits of your products and services. The monetary benefits must outweigh the costs. By analyzing these metrics, you can determine how much each customer is worth to you. For instance, if a customer is happy with your product, he will be more likely to buy it again. Similarly, if the customer is happy with your service, it will be more likely to recommend it to other potential customers. To effectively measure your customers’ value, you must understand their expectations. The needs of your customers will determine what your brand will be able to do to meet them. Whether you sell high-end products or offer an affordable service, you should know your customers’ needs and how to meet them. Then, you can make informed decisions. By doing this, you will be able to better understand your customers’ needs. And, they will be more satisfied if you give them what they want. The post Understanding Customer Value appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/business-innovation-2/understanding-customer-value/ The post Understanding Customer Value appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/understanding-customer-value/ 4 SEO Tips For Agencies And Their Clients written by Sara Nay read more at Duct Tape Marketing About the show:The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here! About this episode:In this episode of the Agency Spark Podcast, Sara talks with Ryan Morgan on 4 SEO tips for agencies and their clients. Ryan Morgan is a 15+ year digital marketing expert with a focus on SEO. He has led organizational and agency digital teams and has a history of driving growth for organizations using SEO. Ryan currently operates The SEO Cohort, a contemporary SEO training program, and a digital consultancy called swell. Ryan was formerly the Director, Brand + Digital Strategy at ignite, and the Vice President, Digital Marketing at Aztek, two leading agencies for digital marketing. Prior to his agency experience, Ryan spent 10 years on the organizational side focusing on digital marketing, SEO, content marketing, and digital advertising. More from Ryan Morgan:
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Original source: https://ducttapemarketing.com/4-seo-tips-for-agencies/ The post 4 SEO Tips For Agencies And Their Clients appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/4-seo-tips-for-agencies-and-their-clients/ Facebook mom group is a mixed bag of criticism, support and bad advice. This is something that every parent will know. They were nevertheless mainstream communities that parents could connect with about what is often a lonely task: raising children. The George Washington University researchers have now discovered that Facebook Parenting Groups were infiltrated with misinformation by extremist groups just after the Covid-19 pandemic. Misinformation and social mediaWhile it’s well known that social media propogates misinformation, researchers have struggled to understand exactly how it happens. In order to better understand parenting communities on Facebook, researchers at GW examined over 100 million Facebook parent groups. They focused in particular on the late 2020 online health debate. The truth was that the misinformation spread from one group to another, so it turned out there were many. “By studying social media at an unprecedented scale, we have uncovered why mainstream communities such as parents have become flooded with misinformation during the pandemic, and where it comes from,” researcher Neil Johnson, a professor of physics at GW, said in a press release. The researchers found what they termed a “powerful, two-pronged misinformation machinery.” The more insidious of the two was a “core of tightly bonded, yet largely under-the-radar, anti-vaccination communities that continually supplied Covid-19 and vaccine misinformation to the mainstream parenting communities,” they wrote in the article. This means that these were anti-vaxxers who had already decided against vaccines. The other prong was “a strengthening of the bond between mainstream parenting communities and pre-Covid conspiracy theory communities that promote misinformation about climate change, fluoride, chemtrails and 5G,” the researchers wrote. But these groups influenced mainstream parenting groups on Facebook through a “conduit,” the alternative health and wellness communities that inspire with peppy and inspirational messages about how to keep the immune system healthy. Even though Facebook platform moderators are meant to be watching for this kind of thing, the anti-vaxx and conspiracy theory groups were small enough that they most likely didn’t even reach the attention of moderators. “Our results call into question any moderation approaches that focus on the largest and hence seemingly most visible communities, as opposed to the smaller ones that are better embedded,” Johnson said. “Clearly, combatting online conspiracy theories and misinformation cannot be achieved without considering these multi-community sources and conduits.” Their solution is one for Facebook itself to implement: “a simple yet exactly solvable mathematical theory for the system’s dynamics” that “predicts a new strategy for controlling mainstream community tipping points.” Even better, the researchers believe that their model can work on any social media platform with communities. What can parents do to prevent misinformation from social media?The researchers concluded that the spread of highly contagious misinformation by a few dedicated followers infected mainstream parenting groups and affected the majority of the population. Parents can only be alert to the influence Facebook can have on us. Parents can be more critical of what they read by knowing the influence of hardcore parenting groups that most parents try to avoid. Parents can also consult their physician. The post Facebook Parenting Groups Are The New Target For Extremist Misinformation appeared first on Social Media Explorer. Original source: https://socialmediaexplorer.com/content-sections/news-and-noise/facebook-parenting-groups-are-the-new-target-for-extremist-misinformation/ The post Facebook Parenting Groups Are The New Target For Extremist Misinformation appeared first on connect social networks. via Connect Social Networks http://connectsocialnetworks.com/facebook-parenting-groups-are-the-new-target-for-extremist-misinformation/ |
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July 2022
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